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MEFA Notes Chapter 1
MEFA Notes Chapter 1
MEFA Notes Chapter 1
Chapter 1
Introduction
Managerial economics is defined as the branch of economics which deals with the application of various
management. It is also reckoned as the amalgamation of economic theories and business practices to ease the
process of decision making. Managerial economics is also said to cover the gap between the problems of logic
Managerial economics is used to find a rational solution to problems faced by firms. These problems include
issues around demand, cost, production, marketing, and it is used also for future planning. The best thing
about managerial economics is that it has a logical solution to almost every problem that may arise during
business management and that too by sticking to the microeconomic policies of the firm.
emphasizes solving business problems using theories of micro and macroeconomics. Spencer and Siegel
man have defined the subject as “the integration of economic theory with business practice to facilitate
decision making and planning by management.” The study of managerial economics helps the students to
enhance their analytical skills, developing a mindset that enables them to find rational solutions.
We know about managerial economics like what it is and how different people define it. Managerial
Economics is an essential scholastic field. It can be termed as a science in the sense that it fulfills the criteria
of being a science.
observations. Similarly, Managerial Economics is also a science of making decisions and finding
In science, principles are universally acceptable and in managerial economics, policies are universally
the concept of managerial economics differently. For some, customers’ satisfaction can be the priority while
some may focus on efficient production. This leads us to different types of managerial economics. So, let us
Liberal Managerialism
Market is a free and democratic place in terms of decision making. Customers get a lot many options to
choose from. So, companies have to modify their policies according to consumers’ demands and market
trends. If not done so, it may result in business failures. This is what we call liberal managerialism.
Normative Managerialism
The normative view of managerial economics means that the decisions taken by the administration would be
normal, based on real-life experiences and practices. The decisions reflect a practical approach regarding
product design, forecasting, marketing, supply and demand analysis, recruitments, and everything else that is
Radical Managerialism
Radical managerialism means to come up with revolutionary solutions. Sometimes, when the conventional
approach to a problem doesn’t work, radical managerialism may have the solution. However, it requires the
manager to possess some extraordinary skills and thinking to look beyond. In radical managerialism,
So, these were the three different types of managerial economics. These are decided based on the different
approaches by managers.
Principles of Managerial Economics
The great macroeconomist N. Gregory Mankiw has given ten principles to explain the significance of
managerial economics in business operations which can be further classified into three categories.
While managers often view their work as task or supervisory in orientation, this view is an illusion.
At the most fundamental level, management is a discipline that consists of a set of five general functions:
planning, organizing, staffing, leading and controlling. These five functions are part of a body of practices and
theories on how to be a successful manager.
Understanding the functions will help managers focus efforts on activities that gain results. Summarizing the
five functions of great management (ICPM Management Content):
1. Planning: When you think of planning in a management role, think about it as the process of choosing
appropriate goals and actions to pursue and then determining what strategies to use, what actions to take,
and deciding what resources are needed to achieve the goals.
2. Organizing: This process of establishing worker relationships allows workers to work together to achieve
their organizational goals.
3. Leading: This function involves articulating a vision, energizing employees, inspiring and motivating
people using vision, influence, persuasion, and effective communication skills.
4. Staffing: Recruiting and selecting employees for positions within the company (within teams and
departments).
5. Controlling: Evaluate how well you are achieving your goals, improving performance, taking actions.
Put processes in place to help you establish standards, so you can measure, compare, and make decisions.
Production Management
Definition of Production Management: "Production management deals with decision-making related to
production processes so that the resulting goods or service is produced according to specification, in the
amount and by the schedule demanded and at minimum cost."
A Project Management Information System (PMIS) is one or more software tools used for a project’s
information storage and distribution.
There are many types of PMIS, and equally diverse ways of applying these types of systems for optimal
benefit to the organization.
Scheduling
Estimating
Resources
Project documents and data
Portals and dashboards
Collaborative work management tools
Social media
Project control
Scheduling
Because schedules are such a core component of project management as a whole, almost all project
management information systems contains scheduling tools. The project schedule is communicated
to stakeholders and forms the baseline for project control, that is, the project is continuously measured on the
basis of its adherence to the schedule.
Project estimating involves assigning a price to each of the project tasks. Each task is then rolled up into an
overall project estimate. In a perfect world, the actual project cost will always fall within the estimate, but we
know that is only an ideal to be strived for.
A good project management information system will track the estimated cost of each task as well as the
justification for the estimate. For example a parametric estimate based on a unit rate taken from an industry
source, or an analogous estimate from another project. The estimator can enter the information so that it can
be referenced later.
Even better is an information system that tracks all tasks throughout all of the organization’s projects, so that
it is very easy to call up and compare past actual data with new estimates. Many project-based organizations
or programs (series of many projects) track data this way:
Resources
Almost all tasks require resources for their completion. The simplest tasks often have only a project team
member for a specified period of time, but that is still a resource that needs to be available and managed in
order to complete the task.
Hence, a good project management information system will allow the assignment of resources to tasks. These
resources should also come with meta data such as their cost per unit, efficiency rate, or maintenance
requirements.
This allows for ease of project tracking when the project management team must acquire the resources to
ensure the task completes on its expected end date. It also ensures the resource requirements are adequately
planned into the project, for example maintenance requirements or efficiency rate.
More sophisticated project management information systems can utilize components such as resource
calendars, which specify when a resource is available, or resource breakdown structures, that specify a
hierarchical matrix of resources which can be chosen from and coordinated with other projects.
Virtually all projects produce documents as part of their scope, for example design reports or product
documentation. Most projects also import documents and data for use in project work, for example
databases. Still other projects have a reference library data set that is consulted by the project. For these
reasons, project document control has become a specialty in and of itself.
Every document tracked by the project is cataloged and the requirements are defined. Variables used to track
documents include:
Owner
Storage location
Format
Scheduled dates: Creation, approval, and submission
Actual dates
Review / Approval team members
Status
Large projects like engineering or industrial projects utilize comprehensive project document control software
systems run by dedicated document control staff. However, for most small and medium sized projects, a
smaller document control system will suffice consisting of a web based portal that allows the upload and
tracking of project documents.
There are many web based project management software tools that provide a centralized dashboard for the
project. Their features includes many of the other categories, like scheduling, documents, and project team
messaging. This technology is becoming relatively advanced and provides strong feature sets without major
investments in software training.
In addition, project stakeholders often require information dissemination tools such as web sites and project
portals. For example, governmental regulatory agencies often have department-specific document upload and
project information sites, which are then communicated to the stakeholder group on the other side who’s
needs are being balanced with the project.
Nowadays many projects utilize internal communication tools like project chat rooms, messaging apps, and so
forth. This technology allows project team members to quickly and confidentially record critical
project communications with other members of the team.
Often these software tools are located within larger web based project management tools, but they can also be
standalone apps.
Social Media
Many project also use social media to communicate with stakeholders. This technology is very easy to set up
and use, and most stakeholders already know how to navigate the software.
For example, project Facebook pages or twitter accounts can be used to rapidly communicate project
information to stakeholders, but they are dependent on the stakeholder checking for new messages.
Hence, critical messages should probably be communicated via a “push” method rather than social media,
which is a “pull” method.
Project Control
Project control refers to the tasks undertaken by the project management team to measure the project’s
progress and ensure it conforms to the project management plan. Usually project control is dominated by the
two uber-important factors of schedule and budget. But there are other, smaller aspects.
Because a project is defined as temporary and unique, the first two (schedule and cost) are virtually always a
central consideration in project success. They are tracked using a system called earned value management.
In this system, the budget and schedule status are calculated based on the percent complete of each task. This
status is calculated and reported in the following four variables:
1. Schedule Variance (SV): The amount that the project is ahead or behind schedule expressed as a
project budget, for example, SV = $1,000 means that the project is ahead of schedule.
2. Cost Variance (CV): The amount that the project is under or over budget. For example, CV = $1,500
means that the project under budget by this amount.
3. Schedule Performance Index (SPI): The schedule efficiency, or the amount that the project is ahead
or behind schedule as a percentage of the overall project size. For example, SPI = 1.1 means the project
is 10% ahead of schedule.
4. Cost Performance Index (CPI): The cost efficiency, or the amount that the project is under or over
budget as a percentage of the overall project size. For example, CPI = 0.8 means the project is 20%
over budget.
There are several other variables that are used to extrapolate the current project performance to determine the
projection of final project schedule and budget, for example the Estimate to Complete (ETC), Estimate at
Completion (EAC), Variance at Completion (VAC) and the To Complete Performance Index (TCPI).
It is possible to track project progress without using earned value metrics. But a project management
information system that follows well established project management industry standards will feature the
calculation of these values. And the project manager using them will need to know what they mean
to present them to upper management or stakeholders.
Marketing Management
Selling
Buying and Assembling
Transportation
Storage
Standardization and Grading
Financing
Risk Taking
Market Information
The marketing process performs certain activities as the products and services move from the producer to
consumer. All these activities or jobs are not performed by every company.
Nonetheless, it is recommended that they be carried out by any company that wants its marketing systems to
function successfully.
Selling
Selling is the crux of marketing. It involves convincing the prospective buyers to actually complete the
purchase of an article. It includes transfer of ownership of products to the buyer.
Selling plays a very vital part in realizing the ultimate aim of earning profit. Selling is groomed by means of
personal selling, advertising, publicity and sales promotion. Effectiveness and efficiency in selling
determines the volume of the firm’s profits and profitability.
Buying and Assembling
It deals with what to buy, of what quality, how much from whom, when and at what price. People in
business purchase to increase sales or to decrease costs. Purchasing agents are much tempted by quality,
service and price. The products that the retailers buy for resale are selected as per the requirements and
preferences of their customers.
Assembling means buying necessary component parts and to fit them together to make a product. ‘Assembly
line’ marks a production line made up of purely assembly functions. The assembly operation includes the
arrival of individual component parts at the work place and issuing of these parts for assembling.
Transportation
Transportation is the physical means through which products are moved from the places where they are
produced to those places where they are needed for consumption. It creates locational utility.
Transportation is very important from the procurement of raw material to the delivery of finished products to
the customer’s places. Transportation depends mainly on railroads, trucks, waterways, pipelines and airways.
Storage
It includes holding of products in proper, i.e., usable or saleable, condition from the time they are produced
until they are required by customers in case of finished products or by the production department in case of
raw materials and stores.
Standardization and Grading
Standardization means setting up of certain standards or specifications for products based on the intrinsic
physical qualities of any item. This may include quantity like weight and size or quality like color, shape,
appearance, material, taste, sweetness etc. A standard gives rise to uniformity of products.
Grading means classification of standardized items into certain well defined classes or groups. It includes the
division of products into classes made of units possessing similar features of size and quality.
Grading is very essential for raw materials; agricultural products like fruits and cereals; mining products like
coal, iron and manganese and forest products like timber.
Financing
Financing involves the application of the capital to meet the financial requirements of agencies dealing with
various activities of marketing. The services to ensure the credit and money needed and the costs of getting
merchandise into the hands of the final user are mostly referred to as the finance function in marketing.
Financing is required for the working capital and fixed capital, which may be secured from three sources —
owned capital, bank loans and advance & trade credit. In other words, different kinds of finances are short-
term, medium-term, and long-term finance.
Risk Taking
Risk means loss due to some unforeseen situations. Risk bearing in marketing means the financial risk
invested in the ownership of goods held for an anticipated demand, including the possible losses because of
fall in prices and the losses from spoilage, depreciation, obsolescence, fire and floods or any other loss that
may occur with the passage of time.
They may also be due to decay, deterioration and accidents or due to fluctuation in the prices induced by
changes in supply and demand. The different risks are usually termed as place risk, time risk, physical risk,
etc.
Market Information
The importance of this facilitating function of marketing has been recently marked. The only sound
foundation on which marketing decisions depend is timely and correct market information.
The importance of this facilitating function of marketing has been recently marked. The only sound
foundation on which marketing decisions depend is timely and correct market information.
Definition of Financial Accounting
Financial Accounting is an accounting system which is concerned with the preparation of financial statement
for the outside parties like creditors, shareholders, investors, suppliers, lenders, customers, etc. It is the purest
form of accounting in which proper record keeping and reporting of financial data are done, to provide
relevant and material information to its users.
Financial Accounting is based on various assumptions, principles and convention like going concern,
materiality, matching, realisation, conservatism, consistency, accrual, historical cost, etc. The financial
statement consists of a Balance Sheet, Income Statement and Cash flow statement which are prepared as per
the guidelines provided by the relevant statute.
Normally, the statements based on the financial accounting are prepared for one accounting year, to enable
the user to make comparisons regarding the financial position, profitability and performance of the company
in a specific period. Not only external parties but internal management also gets information for forecasting,
planning, and decision making.
Management Accounting, also known as Managerial Accounting is the accounting for managers which helps
the management of the organisation to formulate policies and forecasting, planning and controlling the day to
day business operations of the organisation. Both the quantitative and qualitative information are captured and
analysed by the management accounting.
The functional area of management accounting is not limited to providing a financial or cost information
only. Instead, it extracts the relevant and material information from financial and cost accounting to assist the
management in budgeting, setting goals, decision making, etc. The accounting can be done as per the
requirement of the management, i.e. weekly, monthly, quarterly, etc. and there is no format set on the basis of
which it is to be reported.
Comparison Chart
BASIS FOR
COMPARISO FINANCIAL ACCOUNTING MANAGEMENT ACCOUNTING
N
Is is Yes No
compulsory?
Time Frame Financial Statements are prepared at the The reports are prepared as per the need
end of the accounting period which is and requirements of the organization.
usually one year.
Reports Summarized Reports about the financial Complete and Detailed reports regarding
position of the organization various information.
Publishing and Required to be published and audited by Neither published nor audited by statutory
auditing statutory auditors auditors.
To resolve the organization’s internal issues arising in business operations, the various theories or principles
of microeconomics applied are as follows:
Theory of Demand: The demand theory emphasizes on the consumer’s behavior towards a product
or service. It takes into consideration the needs, wants, preferences and requirement of the consumers to
enhance the production process.
Theory of Production and Production Decisions: This theory is majorly concerned with the volume
of production, process, capital and labor required, cost involved, etc. It aims at maximizing the output
to meet the customer’s demand.
Pricing Theory and Analysis of Market Structure: It focuses on the price determination of a product
keeping in mind the competitors, market conditions, cost of production, maximizing sales volume, etc.
Profit Analysis and Management: The organizations work for a profit. Therefore they always aim at
profit maximization. It depends upon the market demand, cost of input, competition level, etc.
Theory of Capital and Investment Decisions: Capital is the most critical factor of business. This
theory prevails the proper allocation of the organization’s capital and making investments in profitable
projects or venture to improve organizational efficiency.
Managerial Economics has a more narrow scope. It solves a firm’s problem using microeconomics. In the
situation of scarce resources, managerial economics ensures that managers make effective and efficient
decisions that are equally beneficial to customers, suppliers, and the organization. The fact of scarcity of
resources gives rise to three fundamental questions-
Managerial Economics is not only applicable to profit-making business organizations, but also to non- profit
organizations such as hospitals, schools, government agencies, etc.
Inflation
Inflation is the rate of increase in prices over a given period of time. Inflation is typically a broad measure,
such as the overall increase in prices or the increase in the cost of living in a country.
The three types of Inflation are Demand-Pull, Cost-Push and Built-in inflation.
Demand-pull Inflation: It occurs when the demand for goods or services is higher when compared to the
production capacity. The difference between demand and supply (shortage) result in price appreciation.
Cost-push Inflation: It occurs when the cost of production increases. Increase in prices of the inputs (labour,
raw materials, etc.) increases the price of the product.
Built-in Inflation: Expectation of future inflations results in Built-in Inflation. A rise in prices results in higher
wages to afford the increased cost of living. Therefore, high wages result in increased cost of production,
which in turn has an impact on product pricing. The circle hence continues.
What are the main causes of inflation?
Monetary Policy: It determines the supply of currency in the market. Excess supply of money leads to
inflation. Hence decreasing the value of the currency.
Fiscal Policy: It monitors the borrowing and spending of the economy. Higher borrowings (debt), result in
increased taxes and additional currency printing to repay the debt.
Demand-pull Inflation: Increases in prices due to the gap between the demand (higher) and supply (lower).
Cost-push Inflation: Higher prices of goods and services due to increased cost of production.
Exchange Rates: Exposure to foreign markets are based on the dollar value. Fluctuations in the exchange rate
have an impact on the rate of inflation.
Classification of Bank
Banks are classified into scheduled and non-scheduled banks. Scheduled banks can further be classified into
commercial banks and cooperative banks. Commercial Banks can be further classified into public sector
banks, private sector banks, foreign banks and Regional Rural Banks (RRB). On the other hand, cooperative
banks are classified into urban and rural. Apart from these, a fairly new addition to the structure is payments
bank.
Schedules banks
Schedules banks are covered under the 2nd Schedule of the Reserve Bank of India Act, 1934. A bank that has
a paid-up capital of Rs. 5 Lakh and above qualifies for the schedule bank category. These banks are eligible to
take loans from RBI at bank rate.
Commercial Banks
Commercial Banks are regulated under the Banking Regulation Act, 1949 and their business model is
designed to make profit. Their primary function is to accept deposits and grant loans to the general public,
corporates and government. Commercial banks can be divided into-
These are the nationalised banks and account for more than 75 per cent of the total banking business in the
country. Majority of stakes in these banks are held by the government. In terms of volume, SBI is the largest
public sector bank in India and after its merger with its 5 associate banks (as on 1 st April 2017) it has got a
position among the top 50 banks of the world.
Foreign Banks
A foreign bank is one that has its headquarters in a foreign country but operates in India as a private entity.
These banks are under the obligation to follow the regulations of its home country as well as the country in
which they are operating. Citi Bank, Standard Chartered Bank and HSBC are some leading foreign banks in
India.
These are also scheduled commercial banks but they are established with the main objective of providing
credit to weaker sections of the society like agricultural labourers, marginal farmers and small enterprises.
They usually operate at regional levels in different states of India and may have branches in selected urban
areas as well. Other important functions carried out by RRBs include-
This is a niche banking segment in the country and is aimed to provide financial inclusion to sections of the
society that are not served by other banks. The main customers of small finance banks include micro
industries, small and marginal farmers, unorganized sector entities and small business units. These are
licensed under Section 22 of the Banking Regulation Act, 1949 and are governed by the provisions of RBI
Act, 1934 and FEMA.
Fincare Small Finance Bank Ltd. Equitas Small Finance Bank Ltd.
ESAF Small Finance Bank Ltd. Suryoday Small Finance Bank Ltd.
Ujjivan Small Finance Bank Ltd. Utkarsh Small Finance Bank Ltd.
North East Small Finance Bank Ltd. Jana Small Finance Bank Ltd.
Co-operative Banks
Co-operative banks are registered under the Cooperative Societies Act, 1912 and they are run by an elected
managing committee. These work on no-profit no-loss basis and mainly serve entrepreneurs, small
businesses, industries and self-employment in urban areas. In rural areas, they mainly finance agriculture-
based activities like farming, livestock and hatcheries.
Payments Bank
This is a relatively new model of bank in the Indian Banking industry. It was conceptualised by RBI and is
allowed to accept a restricted deposit. The amount is currently limited to Rs. 1 Lakh per customer. They also
offer services like ATM cards, debit cards, net-banking and mobile-banking.