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Republic of the Philippines

Tarlac State University
COLLEGE OF BUSINESS AND ACCOUNTANCY

A Business Plan Of

Presented By:
DATING, Gilliane
GALVEZ, Windy
MANLAPIG, Trisha
PEDROCHE, Lovely Anne
RIVERA, Janicah
SAMANTELA, Ma. Lourdes Jeanelle

BSAIS 2A
November, 2022
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MARKET
ANALYSIS
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A. INDUSTRY OVERVIEW

Globally, our perceptions of and values for domestic employment have changed as a result of
the pandemic and the associated limits on our mobility. Left with no choice, people are forced to
stay at home and clean and sanitize their homes. Domestic chores have taken on a new
significance as cleanliness and hygiene have become more important. However, because of the
nature of their employment and the severity of the pandemic, domestic workers have been
among the most severely affected.

Over the eight years leading up to 2019, the market for cleaning services appears to have
seen more profit growth and an increase in demand. However, when ECQ was announced, the
majority of on-demand cleaning businesses were compelled to halt operations and interrupt their
revenue flow. By 2020, 80% of other cleaning service businesses would have ceased operations
and would only offer services to offices. Overall, it is predicted that the Philippines' cleaning
sector will generate about US$0.3 billion, despite the pandemic's impact on the country's
cleaning services industry before 2024.

Additionally, one of the trends in the cleaning services sector is green cleaning. Cleaning
firms have focused more on the environment and the long-term impacts of chemical products
than just earnings. Moreover, there are numerous possibilities for expanding the cleaning
services of various businesses. In actuality, cleaning procedures and technologies change
depending on the location, such as hospitals or schools. As a result, businesses need to invest
heavily in technology as well as provide specialized training to their employees. The market will
be less competitive as a result.

Furthermore, to increase their marketability, cleaning services can provide more add-on
services like laundry, lawn care, general facility maintenance, and HVAC cleaning. These add-
ons offer users practical benefits while also providing an easy way to boost earnings.

B. MARKET ANALYSIS

To collect information that can aid the plan for market identification, we adopted the
observation method. Through this strategy, we were able to identify the fast-expanding online
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community, which will boost the company's online presence and promotional marketing. Using
vlogging (YouTube), advertisements, or even social media sites like TikTok, Facebook,
Instagram, and Twitter daily to market your cleaning services is one of the simplest methods to
get people to notice and become aware of your business.

Wastage, window cleaning, blind and upholstery washing, carpet and hard surface floor
care, toilet sanitizing and restocking, dusting, furniture upkeep, and occasional specialist interior
cleaning services will be key services. These services will be offered at any time of day or night,
in a week, and will be selected based on customer needs. More importantly, anyone who lacks
the physical capacity to clean, even the elderly, is served by our services. Implementing
promotional marketing, to acquire new clients and establish a client base. It will be able to
inform and show the uniqueness of I-SHINE Return.

I-SHINE Return will work to turn every customer into a repeat client since customer
happiness is a top concern. We utilize simple materials to cleanse and polish your space. With a
unique twist—helping the environment—I-SHINE Return offers affordable rates and reliable
quality.

C. MARKET STRATEGY

Our marketing strategy is a simple one it is to offer good and quality service. I-SHINE
Return cleaning services were conducted to provide deep cleaning on houses, schools, stores, and
other facilities in the locality of Tarlac. Although there are other competitors in the cleaning
service space, cleaning service clients want quality and not everyone in the cleaning service
space provides quality. I-SHINE Return guarantees you a shiny result by executing quality, agile,
and neat services as we provide well-trained employees and the tools necessary for the cleaning
operation to exceed these shiny expectations. Hence, we will be using echo-friendly chemicals
and perform the profile of professionalism by wearing appropriate uniforms to assure the safety
not just of our beloved clients and employees but also of the environment.
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OUR TARGET MARKET

Our business aims to clean the houses of people, not only to bring back the shine in their
homes but also to ensure that their houses are clean enough to protect them from the virus.
Especially now that we are still in a pandemic, we are sure that people wouldn’t want anything
but to protect not only themselves but also their loved ones.

Our business will be located in Tarlac and it aims to offer not only Residential Cleaning
but also Commercial Cleaning. Therefore, our target market would be:

Residential Cleaning (Private or Public):

 Households
 Condominiums
 Apartments

Commercial Cleaning (Private or Public):

 Office Buildings
 Industrial Facilities
 Healthcare Facilities
 Warehouses Facilities
 Schools
 Financial Institutions
 Hotel
 Restaurants

COMPETITION

I-SHINE Return Cleaning Services will be differentiated by accepting on-call or

immediate need of its service as an opportunity to show the accessibility and availability of the
business. Furthermore, I-SHINE Return will provide a free cleaning of the customer's air-
conditioning once they avail of the overall deep cleaning of their house, school, hotel, mall,
bank, and more. From the research of competition around Tarlac City, I-SHINE Return has not
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recognized cleaning services that provide on-call service and free air-conditioning cleaning
promo. As the result of the research, these two Cleaning Services listed below are considered
competitors:

1. Metikulosa Cleaning Services

Located at: 2D K&K BLDG MH DEL PILAR LIGTASAN, Tarlac, Philippines

2. Vitztoration Cleaning Services

Located at: 18-C Camp Macabulos, San Vicente, Tarlac City, Tarlac, Philippines

MARKET SEGMENTATION

Customer Evaluation:

o People who lack the time to do their cleaning.

o People who dislike doing their cleaning.
o People that are incapable of doing their cleaning.
o People with health issues who require good cleaning services.
o Cleanliness conscious people.
o People who support eco-friendly cleaning products.
o People who are trustworthy enough to always keep their house company.
o Business owners that want to make a good impression that needs cleaning
services.
o Businesses owners that require cleaning services to meet regulatory requirements.
o Businesses owners that have internal personnel yet contract out their cleaning
needs to specialized deep cleaning services.
o Business owners that don’t have or lack the individual staff to provide deep
cleaning services.
o Employees that work in a company or institution.