SETTINGS, PROCESSES, METHODS AND

TOOLS IN THE DISCIPLINE OF

COMMUNICATION
 LEARNING SKILLS
QUARTER 2 - WEEK 1

Quarter Most Essential Learning Competency K to 12 CG Code

1. identify the settings in which communicators and HUMSS_DIASS 12-IIa-39

journalists are found
2
1. illustrate the different processes and methods HUMSS_DIASS 12-IIa-40
involved in undertaking communication
 PRE-TEST
A. True or False. Directions: -Mark check (/) on the space provided before
the number if the statement is true and cross it out (x) if it is false.
____1. Government communication can be defined as all activities in the which
includes the public and the private sector institutions.
____2. Government communication can either be active or passive.

____3. A responsible and responsive government provides its citizens with timely,
accurate, clear, and complete information about its programs, services, and
policies.
____4. Government has only one function and that is to provide economic needs to its
citizens.

____5. One of the functions of communication in the society is to transmit social

inheritance.
COMMUNICATION IN VARIOUS SETTINGS
 1. COMMUNICATION IN GOVERNMENT
Government communication can be defined as all activities done
by the public sector institutions that the government supervises for the
purpose of presenting and explaining government plans, decisions
and actions. It is also used to promote legal processes, defending
recognized values and to foster patriotism.

It could either be in oral or written in all formal activities. As such

it could also be active where it provides all general information in an
organized fashion to the public for all activities of the government are
planned, systematic and financed. On the other hand, it is passive
when the administration transmit information to any individual, group
or organization who request under certain provisions in the law
access to information.
 A. TYPES OF GOVERNMENT COMMUNICATION

1. Government-wide communication. Communication occurs in all

structured communication where its purpose is for presenting
government activities like to explain decisions, and present
actions.
2. Communication relating to benefits. Communication occurs to
ensure beneficiaries are receive by the people to avail services.
3. Involving Institutional Communication. Communication to
enhance the visibility and influence of an organization. This type
of communication is to clarify the values to be conveyed and
incorporating these values in all communication activities and
implementing the appropriate procedures. .
 2. COMMUNICATION IN CIVIL SOCIETY

Communication done by a Non-government

organizations (NGOs) is an example of this setting.
Different advocacies like Greenpeace, animal rights,
environmental protection are examples of these.
 3. COMMUNICATION IN PRIVATE SECTOR

Communication in any business industries where

information, persuasion and mobilization are the
primary needs of the private sector.
 OTHER SETTINGS

a. Schools - communication for instruction and

socialization to inform stakeholders like parents,
faculty and students.

b. Communities are organized in varying degrees of

structure and using different systems.

c. Online communication- done in social networking

sites like fb, twitter, etc.
 TOOLS OF COMMUNICATION

1. Print Materials - Newspapers, reports, books, posters,

brochures, etc.

2. Non-print materials - Videos, TV shows, radios,

presentations

3. Technologies- cellphones, telephones, tablets, computers

and laptop

4. Online Tools- Social Media, electronic mails

 PROCESS OF COMMUNICATION
In understanding the process of communication in any
organization, patterns on where information and messages go
is critical. This is called the directionality of communication.
Among these are the following:
1. Vertical Communication- refers to sending or receiving
messages between levels of hierarchy or order whether
upward or downward.
2. Horizontal Communication- refers to sending or receiving
messages within the same levels of hierarchy.
3. Downward Communication - is used to send messages from
a higher rank to a lower rank.
 TERMS IN THE COMMUNICATION PROCESS

Encoding is putting ideas or information into symbols.

Decoding is transforming message back into thoughts.
Message is the information source.
Receiver is the one who receives the information.
Sender is the person who share the information.
Response is the receiver’s reaction to the message.
Feedback is the receiver’s reaction that is given back to the
sender.
Noise is the unplanned interference.
 ACTIVITY A. LET’S KNOW THIS!
Directions: Recall the days you had undergone a
communication with any of the settings of communication, if
not, ask somebody from your community who has an
experience and ask him to help you in doing this activity. Using
the table below, answer the questions provided in each of the
following:
1. What information did you receive?
2. What tools or activities were used to bring the information to
you?
3. How important do you think are these processes in the
society?
ACTIVITY A. LET’S KNOW THIS!
ACTIVITY A. LET’S KNOW THIS!
COMMUNICATION MEDIA CHANNELS
 LEARNING SKILLS
QUARTER 2 - WEEK 1

Quarter Most Essential Learning Competency K to 12 CG Code

1. Distinguish the appropriate communication media (HUMSS_DIASS 12-IIa-41)

channels used in different settings and situations
2
 PRE-TEST
Directions: Mark check (/) on the space provided before the number if the
statement is true and cross it out (x) if it is false.
_______1. Social media is more reliable to use than newspaper when it comes to
national news.

_______2. Mass media can either be print or broadcast.

_______3. One example of print media is newspaper.

_______4. New media covers a set of applied communication technologies that

continue to flourish.

_______5. The use of Wikipedia is an example of social media.

INTRODUCTION
 FUNCTIONS OF JOURNALISM

are to Inform, Educate, Guide and Entertain. The

press performs a very important role as means of
mass communication in the modern world. The
press tries to inform its reader objectively about
what is happening in their community, country and
the world at large.
 FUNCTION NO. 1 INFORMATION

The idea of informing an organization is to give

data and information so that employees can
effectively complete their job. Information make
sures that an employee is aware of the rules and
procedures of an organization. It also removes job
doubt for workers when they are fully informed
 FUNCTION NO. 2 INCREASING PUBLIC AWARENESS

Our public understanding work takes a variety of forms:

press conferences, round tables, articles written for
exchanging of publications, and interviews with the
press. A good journalist who is well-connected will
gather up facts, information and research and write on
subjects to increase understanding amongst readers of
all groups. A good journalist will develop personal style
so it even becomes recognizable with a group of people
who read a particular newspaper or magazine.
 COMMUNICATION MEDIA CHANNELS

A media channel refers to the specific method used in transmitting

messages or information to an intended audience. These come in a
form of the examples stated in the activity above like television and
radio (the broadcast media), newspaper (print media), Facebook,
Twitter and Instagram (social media) and this new media which is
today’s method of communicating in the digital world.
 1. MASS MEDIA

is a means of communication which is intended for large

audiences. This is divided into two, Print and Broadcast.

a. Print media includes newspaper and publication which tell about

news stories, opinions, businesses and advertisements.
b. Broadcast media comes in a form of radio and television where
it is more influential and dominant to transmit news and
information.
 2. NEW MEDIA

is a term which refers to all that is related to the use of internet and
the interplay between technology, images and sound that help
improve the process of communication especially in the advent of
the 21st century. a. Social media is a subset of new media which
dominated much of the world populace and seen most influential
medium of communication especially to teenagers. Internet is a
must in this channel where it does not only cover a portion in a
certain place but it can reach anyone in the globe as long as there
is internet.
 2. NEW MEDIA

Examples of these are:

Social networking sites (facebook, twitter, instagram, tumblr, etc.)

Wikepedia
Youtube
Virtual games (DOTA, Mobile legends, Cross-fire, Rules of
Survival, and others)
Technologies (blogs, email, instant messaging)
 3. TELECOMMUNICATION

refers to channel of communication where information and

messages are exchanged over long distances. Usually this channel
use computer, cellphones and telephone where information is sent
or received through a communication connection.
 3. TELECOMMUNICATION

In the Philippines, this can be an example through large

telecommunication networks like SMART, Talk ‘N Text, PLDT, TM,
Globe and Sun Cellular among others which provide
communication connection for us to call or have conversation to
someone over long distance. We can also use the internet
connection that we have as these networks also provide us with the
access to the internet using systems and devices.
ACTIVITY 1
 THE FIRST THREE THINGS I LEARN!

Directions: Write three things you learn about communication

channels using the pattern below.
1. I learn that communication channels are
_________________________________________________

2. I know why because

_________________________________________________

3. I know how
_________________________________________________
ACTIVITY 2
 ACTIVITY A. TRY THIS!

Directions: Write down the benefits one can get in using the
following channels of communication below. Use the table below
in answering.
ACTIVITY A. TRY THIS!