扬州大学本科生毕业论文

本科生毕业论文
毕业论文题目 Research on the Tourism Development of
Grand Canal in Jiangsu City
学 生 姓 名 / 学 号 Meraj Kader Khan(李国福) /178801226

所 在 学 院 College of Tourism and Cuisine

专 业 及 班 级 Tourism Management

指 导 教 师 Jiang Xing(姜馨)

完 成 日 期 2022 年 04 月 28 日
 扬州大学本科生毕业论文

Research on the Tourism Development of Grand Canal in Jiangsu City.

Student Name: Meraj Kader Khan Supervisor: Jiang Xin

Abstract: The success of the Grand Canal application for the list of world heritage,
the article analyses the conditions of the particular tourist resources of the cities in Jiangsu
along the canal and the potential market of the canal tourism. And it puts forward some
development strategies such as creating new canal tourism products, constructing the global
canal museum, making festival brand about canal and training new professional tour guides
based on the current conditions.

Keywords: Tourist Resources;Tourism Development; Current Management Situation; Grand

canal
 扬州大学本科生毕业论文

大运河江苏段旅游资源开发研究

摘要：大运河申请世界遗产名录获得成功, 文章分析了江苏运河沿线城市的特殊旅游资
源状况和开发运河旅游的潜在市场. 并结合现状提出了具体的发展策略，如创新运河旅游
产品、建设全球运河博物馆、打造运河节庆旅游品牌、培养新型专业导游等.

关键词: 旅游资源；旅游开发；管理现状；大运河
 扬州大学本科生毕业论文

Table of Contents
1: INTRODUCTION...................................................................................................................................4
1.1 Regional analysis..................................................................................................................................5
1.2 Research methods and case distribution...............................................................................................5
1.3 Natural Ecological Resources and Cultural Resources in Jiangsu Province...........................................5
1.4 Heritage Resources for Canal water Conservancy Project.....................................................................7
2. Tourism Product Development................................................................................................................9
2.1 Factors Affecting The Property...........................................................................................................12
2.3 The Grand Canal and cities in the Li Canal Reach..............................................................................14
2.4 The Tourism Development situation and the current problems analysis..............................................16
3. Current Management Situation..............................................................................................................17
3.1 Conflict among different departments.................................................................................................19
3.2 Tourism Security Facilities..................................................................................................................22
3.3 The Policy of Canal Development and protection supports the operation of advantages.....................23
4. Development System of canal tourism products....................................................................................24
4.1 The current situation of tourism resources and development strategy of the Grand Canal to think about
Jiangsu City as an example........................................................................................................................27
4.2 The tourism development situation and the current problems analysis................................................28
4.3 Research limitations............................................................................................................................29
5. CONCLUSION.....................................................................................................................................29
REFERENCES..........................................................................................................................................31
Acknowledgment.......................................................................................................................................32
 扬州大学本科生毕业论文

1.Introduction:
The Grand canal known to the Chinese as the Jing–Hang Grand Canal (simplified Chinese: 京杭
大运河; traditional Chinese: 京杭大運 capital–Hangzhou Grand Canal', or more commonly, as
the 大运河 (Grand Canal), a UNESCO World Heritage Site, is the longest canal or artificial river
in the world. Starting in Beijing, it passes through Tianjin and the provinces of Hebei, Shandong,
Jiangsu, and Zhejiang to the city of Hangzhou, linking the Yellow River and Yangtze River. The
oldest parts of the canal date back to the 5th century BCE, but the various sections were first
connected during the Sui dynasty (581–618 CE). Dynasties in 1271–1633 significantly restored
and rebuilt the canal and altered its route to supply their capital. The Grand Canal played a huge
role in reunifying north and south China. The canal was built by conscripted laborers and
connected the Yellow River in the north with the Yangtze River in the south, which made it
much easier to transport grain from the south to the centers of political and military power in
north China.

Historically, periodic flooding of the Yellow River threatened the safety and functioning of the
canal. During wartime, the high dikes of the Yellow River were sometimes deliberately broken
in order to flood and thus sweep away advancing enemy troops. This would cause disaster and
prolonged economic hardships for local residents. Despite temporary periods of desolation and
disuse, the Grand Canal furthered an indigenous and growing economic market in China's urban
centers from the Sui period onwards to the present. It has allowed faster trading and has thus
improved China's economy. The portion south of the Yellow River remains in heavy use by
barges carrying bulk materials and containers.

1.1 Regional analysis:

The grand Canal holds a traditional history of China, in thousand years. this was listed as a
‘World Heritage’ by the World Heritage Committee. The canal starches 3.5km and travel
through 35 cities in 8 provinces. Central Government handle the municipalities of five major
water systems of the Haihe, Yellow, Huaihe, Yangtze and Qiantang rivers. Integration of such
 扬州大学本科生毕业论文

resourceful and heritage and cultural relics along with grand Canal in the new era, also the
potential aspect of tourism and marketing sectors are a great the tourism industry.
1.2 Research methods and case distribution:
In thousand years, the city around the canals and rivers went through resettlements but
authenticity of the canals remains unchanged. Canal gave birth of a unique water system to the
city through the lake and river which extended to region. Historical sites, scenic roads, cultural
landscapes, these enriched cultural heritages represent the migration and flow of mankind.

1.3 Natural Ecological Resources and Cultural Resources in Jiangsu province:

On June 22, 2014, the Grand Canal of China, which stretched for 1,776 km (1,104 mi)
kilometers, linking the Yellow River and Yangtze River. The oldest parts of the canal date back
to the 5th century BCE, but the various sections were first connected during the Sui dynasty
(581–618 CE). Dynasties in 1271–1633 significantly restored and rebuilt the canal and altered its
route to supply their capital. The Grand Canal played a huge role in reunifying north and south
China. The canal was built by conscripted laborers and connected the Yellow River in the north
with the Yangtze River in the south, which made it much easier to transport grain from the south
to the centers of political and military power in north China officially listed on the World
Heritage List by the 38th World Heritage Committee. In the new era, how to integrate the rich
and unique historical and cultural relics along the Grand Canal and tap its strong tourism market
potential has become a topic of great concern to the tourism industry. Analysis of cultural
tourism resources along the canal "In the long years, although the ancient canal has undergone
migration, its central position has never changed. The canal system has given birth to the city,
through the lakes and rivers, expanded the territory, patterned the streets and alleys, and created
prosperity. Along the Grand Canal, there are not only beautiful scenery, but also numerous
historical sites and cultural landscapes, and these rich historical and cultural heritage "represent
the migration and flow of human beings, represent the reciprocity and continuous exchange of
multi-dimensional commodities, ideas, knowledge and values, and represent the exchange and
mutual nourishment of the resulting cultures in time and space, which have long been reflected
through material and intangible heritage." From the perspective of the cultural route of the new
international development, the cultural relics along the canal can be divided into two categories:
 扬州大学本科生毕业论文

tangible culture and intangible cultural heritage, taking Yangzhou as an example with the rapid
urbanization, existing green habitat patches have been fragmented and disconnected. How to
establish new ecological networks and connect fragmented habitats with sound scientific basis is
very important to local biodiversity protection and regional ecological security. Supported by RS
and GIS technologies, patch nodes were recognized through analysis of connectivity indexes,
and potential corridors were simulated using the least cost path model in order to build green
ecological networks in Yangzhou City. In addition, quantitative analysis based on the gravity
model and corridor index was also conducted on ecological networks. Optimization measures on
Yangzhou’s existing networks were suggested. The results indicated that, within Yangzhou City,
the possible connectivity (PC) within the 200 m threshold was the best suitable index for
selecting the nodes of green patches. Green land and agricultural land were the dominant
landscape types in the ecological network of the study area. The interaction between green
patches varied greatly. The corridors connecting patches with weaker interactions had higher
resistance and lower habitat suitability, therefore needed to be further improved. The corridors
with high curvatures had high resistance and low biological flow efficiency, needing to be
further optimized. The results could provide scientific reference for the planning of urban green
space in Yangzhou.
 扬州大学本科生毕业论文

1.4 Heritage Resources for Canal Water Conservancy Project:

With the successful application for the Beijing-Hangzhou Grand Canal in 2014, this "golden
waterway" with water transport as the main function has been successfully transformed, and the
reputation of the World Heritage Site has enabled the cities along the route to obtain
unprecedented development opportunities, the boom of canal tourism has continued to rise, and
the tourism development of cities along the canal has also ushered in new opportunities and
challenges.

As a "mother river" with a long history, the canal has always received great attention and
meticulous care from cities along the route, and Gu Feng, a senior expert of the Grand Canal
Application Office, said: "People's deep feelings for the canal have long flowed in the blood,
which makes our Grand Canal still full of vitality to this day." Yangzhou, the leading city of the
canal heritage application, has intensified its efforts to protect and remediate the canal heritage in
recent years, and has successively repaired a large number of canal cultural heritage, such as
Wang's Residence, the southern residential complex of Geyuan, the Lu's salt merchant mansion,
and the South Gate Ruins Square; Nearly 100 old enterprises moved away from both sides of the
canal and invested 700 million yuan to build a smart anti-pollution project; A 2,800 km national
ecological function reserve was established, one by one, the water source area of the eastern line
of the South-to-North Water Diversion Project; Huge investment has been made to rectify and
transform the environment on both sides of the entire Yangzhou urban section of the Huaiyang
Canal. At present, the Yangzhou section of the 1 km Grand Canal has basically reached the Class
II water quality standard, and the green coverage rate has reached more than 80%.
 扬州大学本科生毕业论文

Water Conservancy and Hydraulic Heritage Ancient Canal River Channel Guhangou, Baoying
Canal Old Road, Zhao Que Bo Ming And Qing Canal Old Road, Jing River Objects Sightseeing
and Recreation Lake District Slender West Lake, Gaoyou Lake, Shaobo Lake, East Lake Quality
Traffic Ruins Liu Bao Water Reduction Lock, Guwan Head Lock, Zhao Que Bo Ancient
Causeway, Shaobo Wharf, Shuidou Gate, Longshou Guan (Banknote Pass), Dongguan Zhandu
(Shuang Urn City) Cultural Ruins South Gate Ruins (Tang Yiqing), North Gate Ruins (Five
Generations and One Yuan), East Gate Ruins (Tang Yi yuan), Ximen Ruins (Five Generations
and One Qing), Tang Zi Cheng, Song Jia Cheng Hua Yi , Guangling Yi, Zhao Yan Boyi,
Lucheng Yi, Jieshou Yi, Anping Yi Heritage Yangzhou Bridge, Yuejin Bridge, Xuningmen
Bridge, Benyimen Bridge, Wutaishan Bridge, Wuting Bridge, Dahong Qiao Religious and
Sacrificial Activity Sites Xianhe Temple (Song Islam), Daming Temple (Song Buddhism),
Gaoman Temple (Sui Buddhism), Catholic Church (Qing Catholic Church), Qionghuaguan
(Western Han Taoism) Burial Place Puhadin Cemetery, Sui Emperor Mausoleum, Han
Guangling King Tomb Characteristic Streets and Alleys Dongguan Street, Wazi Street, Caiyi
Street, Gaoyou Nanmen Street, Pishi Street Characteristic Shop Xie Fuchun, Sanhe Simei,
Fuchun, Yechun Ports, Ferries and Wharves Dongguan Gudu, Qianlong Royal Wharf, Guazhou
Ancient Du Other Material Relics Jiangdu Water Conservancy Hub, Baoying Ming Dynasty
Ancient Di Meihua Academy, Wenchang Pavilion, Siwangting, etc. Non-craft jade, lacquerware,
paper-cutting, bonsai embroidery, engraving and printing, plush toys Literary and artistic works
"Guangling San", "Spring River Flower Moon Night", "Yellow Crane Tower Sends Meng
Haoran to Guangling", "Yangzhou Slow", "Dream of the Red Chamber" and other qualities Folk
performing arts Guqin, Yang opera, Qingqu, commentary, folk song minor, Yangzhou puppetry
and other cultural famous figures Liu Xijun, Dong Zhongshu, Zhang Ruoxu, Du Mujian zhen,
 扬州大学本科生毕业论文

Ouyang Xiu, Su Shi, Qin Guan, Shi Kefa, Shi Tao, Zheng Banqiao, Jin Nong, Zhu Ziqing, Wang
Zengqi,Wang Shaotang, etc. Heritage Food Customs Huaiyang cuisine, drinking morning tea.

2.Tourism Product Development:

Taking the Jiangsu section of the Beijing-Hangzhou Grand Canal as the research object, this
paper analyzes the current situation of tourism development from four aspects: heritage resource
protection, tourism product development, tourism security facilities, and source market,
summarizes the problems existing in tourism development, and proposes strategies. This
provides a realistic theoretical basis for shaping the overall regional image of the Jiangsu section
of the Grand Canal and creating an influential provincial-level tourism brand to become a
famous tourism and leisure resort at home and abroad. Introduction With the successful
application for the Beijing-Hangzhou Grand Canal in 2014, this "golden waterway" with water
transport as the main function has been successfully transformed, the reputation of the World
Heritage Site has enabled the cities along the route to obtain unprecedented development
opportunities, the boom of canal tourism has continued to rise, and the tourism development of
cities along the canal has also ushered in new opportunities and challenges. The further
improvement of national living standards has spawned a huge demand for leisure tourism, and
the tourism development of the Jiangsu section of the Grand Canal will become a new highlight
of leisure and entertainment in cities along the route and a new choice for residents to enjoy
consumption. I. Tourism Development Status of the Grand Canal (Jiangsu Section) (1)
Protection of Heritage Resources the Jiangsu section of the Grand Canal is rich in heritage
resources and is densely distributed by the canal. The status quo of the protection of resources is
different, and measures have been taken to protect heritage resources, but due to the
underdevelopment of the local economy and the weak awareness of protection, the status quo of
cultural heritage protection needs to be improved, and the protection still needs to be
strengthened.
 扬州大学本科生毕业论文

1. Natural ecological resources The Grand Canal with a total length of 1794 kilometers has
crossed 8 prefecture-level cities in Jiangsu, with more than 20 rivers densely packed
among them, crisscrossing the north-south canal and distributing many water systems. At
present, the water in the Jiangsu section is dirty, which has a great impact on the water
environment and water culture. Soil erosion around the canal, riverbed siltation, turbidity
of the canal water body, deterioration of the surrounding environment of the canal, and
the water system is mostly scattered distribution, and no complete water network system
has been formed. In addition, the drainage facilities are not perfect, the phenomenon of
man-made waste and destruction of water resources is not uncommon, and it is
imperative to carry out sewage treatment and ecological restoration of the river. The
difference is that the canal around the scenic spot has excellent water quality, the coastal
ecological landscape is better, the species are rich and diverse, and the vegetation and the
water surface reflect each other, which fully shows the water charm characteristics of the
canal. The Jiangsu section of the Grand Canal has immeasurable ecological value and is a
window to experience the thousands of years of canals.

2. The Jiangsu section of the Grand Canal is the section with the best navigation conditions,
the largest number of ships passed, and the highest economic and social benefits of the
Grand Canal, and is the most important part of the national water transport and Jiangsu's
"two vertical and four horizontal" trunk waterway network, and undertakes the strategic
tasks of timely transit and distribution of materials in the Yangtze River Delta economic
powerhouse and the transportation of north coal to the south, and has a prominent
position in economic and social development. The World Heritage text "Grand Canal of
China" declared by the China Administration of Cultural Heritage includes canal heritage
sites such as the Qingkou Hub Project and the ruins of the Governor's Caoyun Office, and
the number of heritage sites is large, including water conservancy project heritage, the
management agency for the collection of taxes and fees on ships passing by the canal, the
storage management and its facilities, and the Cao administration agency.
 扬州大学本科生毕业论文

3. Other cultural heritage resources The Jiangsu section of the Great Canal is densely
packed with cultural relics and monuments, with many ancient heritage buildings, and the
integrity of the heritage system is strong, with good quality and popularity. However, due
to many factors and historical limitations, the protection, development and utilization of
coastal cultural heritage has always been unsatisfactory, and there is a tendency to
emphasize flood prevention, light humanities, emphasis on peripheral areas, light urban
areas, reconstruction, and light restoration.

4. Intangible cultural heritage resources A number of intangible cultural heritages in the

Jiangsu section of the Grand Canal have entered the national intangible cultural heritage
list, which basically covers all the contents of the Convention for the Safeguarding of
Intangible Cultural Heritage promulgated by UNESCO. At the same time, the folk
customs of the ancient city of the Jiangsu section of the Grand Canal are prominent,
which is the reproduction and rebirth of the old life memory.

2.1 Factors Affecting The Property:

The Canal helped to united China into one unified nation. The Canal provided a means of
commerce and transportation between North China and Southern China. Ships could move
between the two major river systems of China because of the Grand Canal.

Threats identified at the time of inscription of the property:

• Need to revise the system of buffer zones and to consider the definition of priority
visibility corridors in order to protect them from the potential impact of new
constructions.
• Finalize the creation of the Monitoring and Archive Centre and improve the historical
and archaeological knowledge of the property.
• Need to strengthen the quality of the tourism development and visitor reception plans.
• Need to improve water quality.
 扬州大学本科生毕业论文

• The General Plan for the conservation and management of the Grand Canal (2012-
2030) has been included in the urban and rural economic and social development
plans of the related areas to form the basis for administrative decisions related to the
Grand Canal and its buffer zone;
• Provinces along the property have improved and amended conservation and
management laws and regulations to ensure the effective implementation of
requirements for protection of the World Heritage property;
• Efforts to identify potential risks through continuous monitoring are systematically
being carried out within the property, as are conservation and maintenance works of
historic villages and structures. Ecological environment improvement programs have
been launched for key sections under the guidance of the General Plan while the State
Administration of Cultural Heritage (SACH) has guided plans for areas outside the
buffer zones;
• Achievements in archaeological research and discoveries have further enriched
cultural knowledge of the role of transportation on the Grand Canal;
• The State Party attaches immense importance to the monitoring of water quality. A
series of studies and a monitoring system have been developed in close association
with municipalities and regional offices, leading to strengthened accountability as
well as improvements in waste management;
• Great improvements have been achieved in the property's presentation and
interpretation through culture exhibition spaces and leisure parks, thereby leading to
enriched quality of life of the residents along the Grand Canal;
• Since 2015, SACH has been organizing professional training on conservation and
management for all implicated administrative institutions.
• For the time being, the State Party will not be considering a minor boundary
modification but will continuously monitor the effectiveness of the management and
conservation of the property and its buffer zone.

The extensive efforts of the State Party to respond to the numerous and complex conservation
and management concerns are remarkable and significant. Conservation and management of the
Grand Canal are undoubtedly very challenging due to the immensity, diversity and complexity of
 扬州大学本科生毕业论文

the property’s conservation issues. In this respect, the achievements made by the State Party are
particularly noteworthy. Progressively, the State Party has succeeded in putting an organizational
structure into operation, while directives and regulations have been elaborated, diffused and
implemented. Also significant are the achievements made in the integrated monitoring system of
the property through the continuous collection and centralization of data and its analysis and
evaluation, forming the basis of directives and decisions. Therefore, the Committee may have
confidence in the State Party's sustainable efforts to manage the property and strengthen the
landscape conservation, water quality and environmental stability.

The World Heritage Centre and the Advisory Bodies are of the view that the Committee’s
recommendations are being addressed continuously by the State Party and no further reporting is
required in the short term. The State Party is encouraged to continue all its efforts to manage,
monitor and conserve the property and to pay particular attention to sensitive tourism
development.

2.3 The Grand Canal and cities in the Li Canal Reach:

The Grand Canal and cities in the Li Canal reach. The Lingqu is a canal in Xing ‘a County, near
Guilin, in the northwestern corner of Guangxi, China. It connects the Xiang River (which flows
north into the Yangtze) with the Li River (which flows south into the Gui River and Xijiang),
and thus is part of a historical waterway between the Yangtze and the Pearl River Delta. It was
the first canal in the world to connect two river valleys and enabled boats to travel 2,000
kilometers (1,200 mi) from Beijing to Hong Kong.

Water played an important role in the formation and development of ancient Chinese cities.
Ancient city sites were selected based on proximity to water, and they were constructed to
facilitate urban transport, defense and water supply for production and living. Water played an
important role in the formation and development of ancient Chinese cities. Ancient city sites
were selected based on proximity to water, and they were constructed to facilitate urban
transport, defense and water supply for production and living. Hence, ancient Chinese cities are
 扬州大学本科生毕业论文

almost all close to places with well-developed water systems. Lying between the Yangtze River
and Huaihe River, Huai’an and Yangzhou boast strong geographic advantages, and are with
brimming rivers and lakes. These not only helped in creating a canal system, but also provided a
key basis for the future development of the Grand Canal. The development of the Grand Canal is
inextricably bound to the evolution of riverside cities. Since its completion, the Grand Canal
played an important role in politics and economy. Grain and salt were transported by the Canal
to the capital in feudal times, laying a solid foundation for the political and economic roles of
Huai’an and Yangzhou, turning both cities into not just regional economic centers, but also
transfer hubs for grain and salt from Huai’an. A colorful Huaiyang culture emerged, thanks to
the flourishing business and prosperity. The unobstructed Grand Canal was fundamental towards
propping up the development of Huai’an and Yangzhou. Towards the late Qing Dynasty, grain
began to be transported by ocean instead of by waterway transport, and this resulted in a rapid
decline in both cities. This goes to prove the importance of the river to both cities (Yang 2015).
Huai’an and Yangzhou were the center of national water transport for grain and salt, and it was
this culture that shaped the urban texture, and planning and future direction of both cities. The
direction of the canal, aided the development direction of the towns. Thanks to the Grand Canal,
the urban layout and development of Huai’an and Yangzhou were all along one side of the
Canal, and not on both sides. The reason lies in the defense requirements of the cities, which
used the Canal as natural moats for one or both sides. Dwellings were built close but at a certain
distance from the Canal. This was for two reasons. The first reason was flood control. The Grand
Canal connected with other water systems, and one of the functions of each river was flood
protection, and so it was with the Canal. The waterway was flanked with wide banks, and the
buildings lay beyond the dikes. The second reason was safety. The primary function of the Grand
Canal was the transport of grain and salt for the royal family. During the Qing Dynasty, Emperor
Qianlong visited Jiangnan seven times, all by river. To maintain the safety of the vessels,
dwellings were not allowed too close to the canal.

Various buildings were arranged along one side of the Canal. These buildings were meant to
support the water transport of grain and salt, and met the demands of such transport to the
maximum extent. Vernacular dwellings, guild halls, academies, courtyard buildings, etc., were
meant for the physical and spiritual needs of the workers involved in the water transport. Shops,
hotels, and waterway constructions such as ports, bridges and water gates were utilized by large
 扬州大学本科生毕业论文

numbers of grain and salt water transport workers. Government offices, tax offices, and post
offices served the administrative authorities to handle the innumerable ships, boats, barges and
other vehicles.

As water transport was risky, workers involved in the grain and salt water transport had high
religious and spiritual requirements. They were constantly seeking ways to gain the blessings and
protection of gods and goddesses. Therefore, a large number of religious buildings such as
ancestral halls, temples and memorial archways, came up along the Canal in Huai’an and
Yangzhou (Chen 2015). The existence of such buildings is the most profound reflection of the
grain and salt water transport culture, and their remains are considered the most valuable heritage
of water transport. The Grand Canal has a north-south orientation, and so is the case with
traditional buildings in China. This is the reason most riverside dwellings don’t face the Canal
although there are some exceptions. For example, there is a west-east channel at Huai’an, where
buildings along the bank face the Canal, and their minimum distance from the river is merely 30
meters. These riverside buildings provided a variety of services for the people traversing between
the north and the south. As goods were shipped through the Canal, buildings serving grain and
salt transport could not be too far from the Canal. Such a linear development restricted the spatial
scale and dimensions of the cities. Furthermore, the water transport of grain and salt, brought
with it innumerable merchants, ships, boats and vehicles, which helped create an economic boom
and dense population in riverside towns and cities.

In March 2013, according to the Beijing-Hangzhou Grand Canal Tourism Route Master Plan
jointly formulated by the tourism departments of Beijing, Jiangsu and other six provinces and
cities, the Beijing-Hangzhou Grand Canal will be established as China's third world-class tourist
route in addition to the Great Wall and Silk Road. Jiangsu Province, which has a unique natural
tourism resources based on water, also put forward in the Tourism Development Plan of 211
2020: "The Grand Canal is an important brand for Jiangsu tourism development to explore the
international market." "Because canal cities have unparalleled resource endowments, "these
general historical urban development tourisms need canals, a historical symbol of serialization,
with canals packaging cities, with canals to enhance links with the world, which is of great
significance to the development of urban tourism"
 扬州大学本科生毕业论文

2.4 The Tourism Development situation and the current problems analysis:

In the development and utilization of canal tourism resources, Yangzhou makes full use of the
advantages of the canal, integrates the ecological resources along the route, excavates historical
sites, connects the cultural landscape, interprets the history of the canal, and strives to create a
water cultural corridor. At present, it has launched the "Ancient Canal Water One-Day Tour and
Two-Day Tour Line", created a canal scenery belt, developed a tour area along the canal, and
upgraded and expanded the ancient city block tour and extended the canal cultural tourism.
Although the communication could offer more water resources to the canal, it seriously hindered
the draining of the natural rivers to the west, thus affecting the stability of the canal. Once these
rivers overflow, floods would happen in the plain areas in Hebei Province, causing the ships to
sink. In addition, the scientific planning of the development of scenic spots along the canal and
the protection of heritage, the design and issuance of canal tour souvenirs, the inheritance and
development of intangible cultural heritage, the improvement of the development and investment
mechanism, and the implementation of the strategy of integrating people's regional tourism are
all realistic topics that must be faced and considered in the development of canal tourism. The
Grand Canal is an important brand for Jiangsu's tourism development to open up the
international market." Because canal cities have incomparable resource endowments, "these
general history urban development tourism needs the canal as a general historical symbol to be
connected, the canal to package the city, and the canal to enhance the connection with the world,
which is of great significance to the development of urban tourism.

3. Current Management Situation:

As mentioned earlier, the Grand Canal remains a transport system, and the fact that it is a
working system that sets it apart from other Chinese heritage sites. Heritage and tourism remain
ancillary to the need expressed by most planners to improve the canal as a transport route. The
integration of the Grand Canal with the South–North Water projects has also marked the Grand
Canal as a unique cultural heritage area facing heightened threats. This means that the Grand
Canal cannot be managed like the other common heritage sites in China. Aside from the Heritage
 扬州大学本科生毕业论文

Department, the Transport Department, Water Resource Department, Environmental Protection

Department, and so on, are equally responsible for the Grand Canal, whose administrative targets
are different from each other.

As for the Water Resource Department, the Grand Canal of transportation crosses three river
basins—Huai River, Yangtze River, and Tai Lake. Considering flood control safety, three river
basin commissions directly control hydrologic operation at the ministerial level. The River Basin
Commission is the field office of the Ministry of Water Resources responsible for basin
planning, coordination of water resources development, and integrated management, including
flood control in basins, mediation of water disputes, and direct management of important
projects in the two provinces. At the provincial level, like in the Jiangsu Province, the check
gates and pumping stations are directly managed by the Jiangsu Water Resource Department, as
the water affairs within a province is the responsibility of the provincial government. At the city
level, the banks along the Grand Canal are managed by the water resource administrations of the
different cities. The different divisions of the Water Resources Bureau are the water
administration departments of the local governments, and are responsible for the planning,
development, and management of water resources within their jurisdiction under the direct
supervision of their local government counterparts. Understandably, the Water Resource
Department manages the Grand Canal from top to bottom, and it's main responsibility is to
 扬州大学本科生毕业论文

ensure the safety of the canal itself, it's banks, and the riverbed. As for the Transportation
Department, it's different sectors serve different functions. For example, the Navigational Sector
is responsible for the construction and protection of waterways and navigation locks; the
Transport Management Sector is in charge of the development of hauling capacity; and the
Maritime Transportation Sector is responsible for the safety of transportation in the waterway,
and the like. Particularly, in Shandong, Zhejiang, and south Jiangsu Province, the transportation
department at the city level directly manages the transportation on the Grand Canal. Given the 10
navigational levels in the canal at the North Jiangsu Province, transportation thereat is managed
by the Subei navigational management office, affiliated with the Jiangsu Transportation
Department, to uniformly control these navigation locks. The Transportation Department
manages the Grand Canal according to its different duties, and it's main one is to make sure the
unblocked transportation.

Aside from these two departments, still others are responsible for the Grand Canal, such as the
Environmental Protection Department (responsible for the protection of the environment along
the canal), the Tourism Department (charged with tourism development along the canal), and the
Construction Department (responsible for construction along the canal).

3.1 Conflict among different departments:

Among the different departments, the conflict between Water Resources and Transportation
lasted for quite a long time, and even resorts to laws. Thus, for long-term partnership, the two
departments set a cooperative system. The Transportation Department abides by the Water
Resource Department on issues related to flood control, water drainage, and drought resistance;
meanwhile, the latter keeps the waters navigable as a part of its responsibility. In reality,
however, there are still some conflicts. Consider this example: Water Resource guidelines permit
making profit from reusing the banks along the canal to shoulder maintenance costs; however,
Transportation guidelines forbid the construction of plants or buildings that obstruct transport.
Thus, because of different financial source, the local bank management department has to earn
money by itself.
 扬州大学本科生毕业论文

1. The concept of "tourism development of the Jiangsu section of the Grand Canal" has
been proposed for many years, the brand of the Beijing-Hangzhou Grand Canal is very
atmospheric, but the urban positioning of the "Canal Tourism City" is very vague, the
water article is not in-depth enough, and many tourists who have visited Jiangsu may
remember Jiangsu and forget the Grand Canal. At present, the canal development is
divided into blocks, and the three tourism circles of Su Xichang, Ning Zhen yang and Xu
Suhuai operate independently, lack of coordinated development, and canal tourism lacks
a clear and consistent brand image shaping.

2. The spatial penetration is not strong The large number of natural and cultural resources
are the advantages of Jiangsu's tourism resources, but the geographical dispersion, poor
resource combination ability, small scale and volume, and the overall competitive
advantage is not strong. In particular, historical and cultural tourism resources are
affected by rapid urbanization, the spatial penetration capacity is not strong, the water,
land and water are isolated, the lack of interaction and poor interaction, and the
integration and development of tourism resources are difficult.
 扬州大学本科生毕业论文

3. The product system is not perfect Jiangsu tourism activities have always been based on
sightseeing tourism, and Yangzhou, Suzhou and Wuxi in the early days constituted the
core cities of Jiangsu's tourism routes and products. As far as the development of canal
tourism is concerned, the structure of canal tourism products is single, tends to be aging,
the lack of deep development and processing, the lack of innovation in night tourism and
water tours, the lack of water and land interaction projects, the low participation and
experience of tourists, the poor economic benefits and the market demand characteristics
of modern tourism entities form a huge gap, which has become an important obstacle to
the sustainable development of Jiangsu's tourism industry.

4. Poor readability of the project at present, Jiangsu tourism focuses on natural scenery and
theme parks, rather than the cultural heritage of the city, and lacks tourism products and
famous products with deep cultural connotation and high cultural taste. Theme parks with
large investment and short life cycles make the sustainability and economic benefits of
tourism development unable to achieve the desired results. The highly distinctive Wuyue
culture, canal culture and industrial and commercial culture are all high-grade tourism
resources, but the development method and development degree are lagging behind, and
the excellent brands that should have gained more market share have not won the
corresponding number of tourists, and there is a misplaced relationship between resource
endowments and popularity. In recent years, canal improvement has taken urban
construction as the guiding idea, the functions of tourism, leisure and cultural display
have been ignored, the traditional style has been destroyed, and the traditional historical
features of the canal need to be rectified urgently.

5. The industrial elements are not perfect Southern Jiangsu has long focused on the
development of the secondary industry, and the urban service industry is in a weak
position, especially the development of modern service industry does not match the scale
of urban economy and the positioning of urban development, the comprehensive service
function of the city is weak, and the service supporting function needs to be improved.
Attractions supporting tourism facilities and projects that tourists can participate in and
 扬州大学本科生毕业论文

experience are far from meeting the needs of future markets. Tourism consumption is still
dominated by attraction tickets, the proportion of "food", "housing", "shopping" and
"entertainment" is too small, the development of the tourism industry is not perfect, and
there is a certain gap between the software and hardware conditions compared with
Shanghai and other cities.

6. At present, the development of Tourism Resources in Jiangsu is mainly based on

sightseeing, the depth of development level is not enough, the development of natural
resources lacks originality and ecology, and the development of cultural resources lacks
creativity, popularity, diversification and low level. The regional market attractiveness of
folklore tourism products is limited, folklore is unreal, there is no prominent ancient town
brand, there is a lack of centralized cultural display places, and "livable" and "livable" are
isolated. The development of canal tourism derivative products has just started, the
tourism industry chain has not yet been formed, and the overall economic benefits are
poor.

3.2 Tourism Security Facilities:

In terms of tourism security facilities, the tourism security facilities along the Jiangsu section of
the Grand Canal directly affect the overall development level of Tourism in Jiangsu. The
construction of tourism security in China has begun to take shape, but from the perspective of the
development life cycle of tourist destinations, tourism development is still in a stage of
rejuvenation in which opportunities and challenges coexist.

3.3 The Policy of Canal Development and protection supports the operation of
advantages:

Tourism Development Status of the Grand Canal (Jiangsu Section) Protection of Heritage
Resources the Jiangsu section of the Grand Canal is rich in heritage resources and is densely
distributed by the canal. The status quo of the protection of resources is different, and measures
 扬州大学本科生毕业论文

have been taken to protect heritage resources, but due to the underdevelopment of the local
economy and the weak awareness of protection, the status quo of cultural heritage protection
needs to be improved, and the protection still needs to be strengthened. As a traditional tourist
destination, the Jiangsu section of the Grand Canal has developed to a stage of comprehensive
development from sightseeing tourism to sightseeing tourism and leisure vacation. Domestic
tourists mainly originate from the Yangtze River Delta and the adjacent Anhui and Shandong
provinces. In addition, the proportion of tourists in Beijing and Guangdong is also high, and the
living standards of residents in these two places are relatively high. The trend of individual
tourism in the domestic tourism market is obvious, family tourism and self-guided tourism are
prevalent, and tourism consumption capacity is strong.

 To create a provincial-level canal tourist resort The Jiangsu section of the Grand Canal is
not a closed scenic spot, but relying on the Grand Canal heritage project, the current
cultural
 structure of the ancient city has begun to excavate and protect historical resources, on this
basis, with the perfect infrastructure of the national tourist resort, integrated into leisure
and vacation products, the formation of a provincial tourist resort that is everywhere is a
scenic spot, every point is a highlight, and there is an experience.
 Enhance the province's public landscape space in the new stage of the development of the
Jiangsu section of the Grand Canal, it is necessary to effectively use the urban public
space as an extension area on the bank of the canal to improve the landscape of squares,
parks, roads, etc. While beautifying the regional landscape and enriching the leisure
space, it also provides a rich choice space for later festivals and tourism interpretations.

4. Development System of canal tourism products:

Tourism product development In recent years, Jiangsu has paid attention to the development and
promotion of tourism, integrated Jiangsu's beautiful natural scenery and cultural heritage, created
a number of boutique tourism routes, and designed some tourism and cultural products with local
characteristics. From the perspective of regional macro background, there is currently a problem
of uneven development of cultural tourism in the Jiangsu section of the Grand Canal. With the
prosperity of canal tourism, the cities along the southern Jiangsu have developed rapidly, while
 扬州大学本科生毕业论文

the development of northern Jiangsu is slow, the infrastructure is difficult to support the demand
for leisure and vacation, and the tourism development also lacks major projects that detonate the
market. Northern Jiangsu is rich in natural resources, beautiful ecological environment, southern
Jiangsu since ancient times because of the river, water to revitalize the city, rich in human
resources, cultural tourism flourishing, the future development of canal tourism must be in line
with the water as the soul, to the history as the root, to the principle of literature as the rhyme, the
canal tourism resort development and urban functions closely combined, with the development
of resort plots to promote the development of canal tourism. Cultivating new professional tour
guides The deepening of the regionalization and internationalization of canal tourism canal
tourism has brought about a year-on-year increase in the number of tourists at home and abroad,
and the quality of tourists is getting higher and higher, and the canal cultural tourism should be
upgraded, and its reception level must keep up, so there is an urgent need for a comprehensive
quality "composite tour guide". The tourism sector should strengthen cooperation with
universities and cultivate new types of tour guides who understand foreign languages, are
familiar with canal culture, can create canal guide words, understand canal folklore, and can give
first aid on the water in line with the urgent needs of the market; In addition to training their
solid cultural skills, proficient language expression ability, foreign language use ability, and
good professional quality, the edification of canal cultural knowledge is also indispensable, so as
to better explain the long-standing canal culture during the tour, lead tourists to interact, better
display the image of the canal city, and enhance the taste of the tourist city. In addition, the
scientific planning of the development of scenic spots along the canal and the protection of
heritage, the design and issuance of canal tour souvenirs, the inheritance and development of
intangible cultural heritage, the improvement of the development and investment mechanism,
and the implementation of the strategy of integrating people's regional tourism are all realistic
topics that must be faced and considered in the development of canal tourism. Government
departments should actively lead the transformation of the ancient canal to serve the single
function of "traditional shipping" to serve the comprehensive functions of tourism, culture,
creativity, leisure, etc., and take this as an opportunity for urban development to spread the
"water" culture, do "water" articles, and develop the "water" economy, so that the millennium
canal will be transformed from a "river of shipping" to a "river of culture". The canal, an
immortal picture through a long history, will surely become the "world's first choice for canal
 扬州大学本科生毕业论文

tourism" with rich cultural connotations, strong folk customs and unique coastal styles, the
commanding heights of Chinese canal culture, and the poetry area / references where ancient and
modern literature and green blend.

1. Transportation at present, the Jiangsu section of the Grand Canal is composed of

railways, highways, waterways and aviation, forming a modern three-dimensional
transportation network system. Aviation has achieved a leap from a domestic regional
airport to a domestic trunk airport. There are many high-speed railways, and the location
conditions are prominent.
2. Catering Jiangsu catering has a long history and rich dishes. The demand for catering
and leisure has increased, and the operation of Jiangsu's catering industry is generally
better, and it is in an important period of upgrading and comprehensive development, and
the market is far from saturated. The vigorous development of modern fashion catering
has brought great impact on local traditional catering in Jiangsu. The branding and
influence of high-end specialty catering and long-established catering are not enough.
Jiangsu still needs to concentrate on the neighborhoods that embody the characteristic
snack culture and inheritance and excavate and improve the eating environment and food
culture of socialized catering shops.
3. Accommodation The accommodation industry in the Jiangsu section of the Grand Canal
has a good development trend, according to incomplete statistics, there are more than
1,000 hotels and guesthouses. However, the degree of tourism of accommodation
facilities is not high, the types of formats are not rich enough, and the elements of tourism
experience are missing. There is a lack of characteristic accommodation facilities, a lack
of holiday atmosphere and quality, a lack of tourism supporting services, and fewer
tourist accommodation facilities for tourists.
4. Travel agencies at present, the scale of travel agencies in the Jiangsu section of the Grand
Canal is generally small, and there is no cooperative marketing of tourism products and
routes in 8 cities along the route, and the tourism service centers in the region are only for
a single city or a single scenic spot, with limited service objects, which cannot meet the
 扬州大学本科生毕业论文

needs of the market, and the construction of tourism support facilities is obviously
lagging behind.

The concept of "tourism development in the Jiangsu section of the Grand Canal" has been
proposed for many years, and the brand of the Beijing-Hangzhou Grand Canal is very
atmospheric, but the urban positioning of the "Canal Tourism City" is very vague, the water
article is not in-depth enough, and many tourists who have visited Jiangsu may remember
Jiangsu and forget the Grand Canal. At present, the canal development is divided into blocks,
and the three tourism circles of Su Xichang, Ning Zhenyang and Xu Suhuai operate
independently, lack of coordinated development, and canal tourism lacks a clear and consistent
brand image shaping.

4.1 The current situation of tourism resources and development strategy of

the Grand Canal to think about Jiangsu City as an example:

Tourism Development Strategy of Grand Canal (Jiangsu Section) Tourism Development

Strategy of Jiangsu Section of the Grand Canal includes three levels: integrated utilization along
the canal, upgrading and development of water lanes and alleys, and utilization of regional public
space. Through the analysis of the common problems in the development of tourism in the
Jiangsu section of the Grand Canal above, the basic ideas of tourism development are proposed
in order to solve common problems and combined with the theory of tourism development, as
shown below.

 Construction of a number of tourism function streets and alleys The essence of the
Jiangsu section of the Grand Canal is shorter, and it is necessary to expand the shore line,
integrate more tourism resources through the line, upgrade the water lanes and lanes,
cultural streets, integrate holiday and leisure formats, enhance the experience value of
streets and alleys, and complement the water tour line.
 Construction of a number of tourism function streets and alleys The essence of the
Jiangsu section of the Grand Canal is shorter, and it is necessary to expand the shore line,
integrate more tourism resources through the line, upgrade the water lanes and lanes,
 扬州大学本科生毕业论文

cultural streets, integrate holiday and leisure formats, enhance the experience value of
streets and alleys, and complement the water tour line.
 Enhance the province's public landscape space in the new stage of the development of the
Jiangsu section of the Grand Canal, it is necessary to effectively use the urban public
space as an extension area on the bank of the canal to improve the landscape of squares,
parks, roads, etc. While beautifying the regional landscape and enriching the leisure
space, it also provides a rich choice space for later festivals and tourism interpretations.

4.2 The tourism development situation and the current problems analysis:

Taking the Jiangsu section of the Beijing-Hangzhou Grand Canal as the research object, this
paper analyzes the current situation of tourism development from four aspects: heritage resource
protection, tourism product development, tourism security facilities, and source market,
summarizes the problems existing in tourism development, and proposes strategies. This
provides a realistic theoretical basis for shaping the overall regional image of the Jiangsu section
of the Grand Canal and creating an influential provincial-level tourism brand to become a
famous tourism and leisure resort at home and abroad. Introduction with the successful
application for the Beijing-Hangzhou Grand Canal in 2014, this "golden waterway" with water
transport as the main function has been successfully transformed, the reputation of the World
Heritage Site has enabled the cities along the route to obtain unprecedented development
opportunities, the boom of canal tourism has continued to rise, and the tourism development of
cities along the canal has also ushered in new opportunities and challenges. The further
improvement of national living standards has spawned a huge demand for leisure tourism, and
the tourism development of the Jiangsu section of the Grand Canal will become a new highlight
of leisure and entertainment in cities along the route and a new choice for residents to enjoy
consumption. Tourism Development Status of the Grand Canal (Jiangsu Section) Protection of
Heritage Resources the Jiangsu section of the Grand Canal is rich in heritage resources and is
densely distributed by the canal. The status quo of the protection of resources is different, and
measures have been taken to protect heritage resources, but due to the underdevelopment of the
local economy and the weak awareness of protection, the status quo of cultural heritage
protection needs to be improved, and the protection still needs to be strengthened.
 扬州大学本科生毕业论文

4.3Research limitations:
One of the major limitations of this study was conducting the survey during this pandemic
situation. As a matter of fact, the survey was conducted via email which led to inconsistency of
responses as many did not respond. This led to diminishing of the sample size to a much smaller
number that it was originally intended.

5. Conclusion:

Conclusion based on the analysis of the current situation of tourism development and the
analysis of existing problems in the Jiangsu section of the Grand Canal, it is not difficult to find
that the transformation from sightseeing tourism to leisure and vacation tourism is an important
trend in the development of the tourism market in the Jiangsu section of the Grand Canal, and is
an inevitable product of the advanced stage of tourism development in the Yangtze River Delta.
With the continuous maturity of the tourism market in the cities along the route and the rational
transformation of tourists' consumption concepts, more and more people enjoy high-quality
tourism with health and wellness. In the future, the Jiangsu section of the Grand Canal will take
the lead in a new round of competition, build a modern and international tourist resort, and
achieve the positioning goal of the tourist cities along the route in the future, we must pay
attention to improving the quality of tourism products and pursue a higher level of tourism
quality, only in this way can we maintain the favorable position of the Jiangsu section of the
Grand Canal in the entire Beijing-Hangzhou Grand Canal and even in the competition of
domestic and foreign tourism markets.

Cultivating new professional tour guides The deepening of the regionalization and
internationalization of canal tourism canal tourism has brought about a year-on-year increase in
the number of tourists at home and abroad, and the quality of tourists is getting higher and
higher, and the canal cultural tourism should be upgraded, and its reception level must keep up,
so there is an urgent need for a comprehensive quality "composite tour guide". The tourism
sector should strengthen cooperation with universities and cultivate new types of tour guides
 扬州大学本科生毕业论文

who understand foreign languages, are familiar with canal culture, can create canal guide words,
understand canal

folklore, and can give first aid on the water in line with the urgent needs of the market; In
addition to training their solid cultural skills, proficient language expression ability, foreign
language use ability, and good professional quality, the edification of canal cultural knowledge is
also indispensable, so as to better explain the long-standing canal culture during the tour, lead
tourists to interact, better display the image of the canal city, and enhance the taste of the tourist
city. In addition, the scientific planning of the development of scenic spots along the canal and
the protection of heritage, the design and issuance of canal tour souvenirs, the inheritance and
development of intangible cultural heritage, the improvement of the development and investment
mechanism, and the implementation of the strategy of integrating people's regional tourism are
all realistic topics that must be faced and considered in the development of canal tourism.
Government departments should actively lead the transformation of the ancient canal to serve the
single function of "traditional shipping" to serve the comprehensive functions of tourism, culture,
creativity, leisure, etc., and take this as an opportunity for urban development to spread the
"water" culture, do "water" articles, and develop the "water" economy, so that the millennium
canal will be transformed from a "river of shipping" to a "river of culture". The canal, an
immortal picture through a long history, will surely become the "world's first choice for canal
tourism" with rich cultural connotations, strong folk customs and unique coastal styles, the
commanding heights of Chinese canal culture, and the poetry area / references where ancient and
modern literature and green blend.
 扬州大学本科生毕业论文

References:

Archived 2016-03-04 at the Wayback Machine. 中国大运河获准列入世界遗产名录

Chen, C.-S. (1970). The Grand Canal/ 大運河. Retrieved from Geographical Research Centre of
Chinese University of Hong Kong:

Chen, C.Z. 1978. “Yangzhou Gardens and Houses.” Social Science Front 3: 207-223. [Google
Scholar].

China's Canal, Jing Fang and Du Jiaju eds, Jinling Book Society, 1997. 中国运河, 竞放、杜家
驹 主编, 金陵书社 1997 年;

Liao Pin, ed. (1987). The Grand Canal: An Odyssey. Beijing: Foreign Languages Press.

Liu, S. 2014. Civilization of Construction -Chinese Traditional Culture and Traditional

Architecture. Beijing: Tsinghua University Press. [Google Scholar].

Niu Huicong Morphological Research of Settlement in Tianjin Section of the Beijing-Hangzhou

Grand Canal under the Influence of Multicultural Ecological Corridors [D]. Tianjin University,
2012.

The Hierarchical Protection and Development of Wang Jian Grand Canal Cultural Heritage (J)
Huaiyin Institute of Technology, 288 (4): 1

The Hierarchical Protection and Development of Wang Jian Grand Canal Cultural Heritage (J)
Huaiyin Institute of Technology, 288 (4): 1

Vermeer, E.B. (2008). "The Rise and Fall of a Man-Made Lake: Training in Jiangnan, China,
300-2000 A.D.". Journal of the Economic and Social History of the Orient. 51 (2): 209–251.

Wang Huhua, Chen Yue Baiyu raced to the famous city of the Streaming Canal to see Yangzhou
(N) China Culture Daily, 201295-29 (15).

Wang, J. (2007, March 9). The Grand Canal is Applying for World Heritage Inscription:
Disappointment and Hope Half-and-Half. China Business Times.
 扬州大学本科生毕业论文

Yu Kongjian, Xi Xuesong. The corridors construction of the Grand Canal Heritage under the
perspective of Embryology [J]. Geographical Science Progress, 2010, 08:975-986.

Yu, Maochun (2002). The Taiping Rebellion: A Military Assessment of Revolution and
Counterrevolution, printed in A Military History of China. David A. Graff & Robin Higham eds.
p. 138.

Zhang Jingxiang, Liu Yuping, Spatial Development along the Beijing-Hangzhou Grand Canal
Area - Take the Yangzhou section of the Beijing-Hangzhou Grand Canal as an example (J)
Economic Geography, (1): 5
 扬州大学本科生毕业论文

Acknowledgment:

I am thankful to my University for giving me this opportunity to work on an interesting project. I

would also like to thank my guide supervisor, Prof Jiang xin for helping me throughout this
work. My tutor not only pays attention to the progress of my studies and research topics, but also
cares about the paths and direction I was heading into. In the writing of my dissertation, I
benefited a lot from my supervisor’s rigorous attitude towards academics and professional
guidance. Teacher Jiang Xin not only gave me a lot of help in the subject research, but also gave
me a lot of valuable suggestions. This project has helped me to improve my skills which
definitely will help me in future. I would also like to thank the researchers who has worked on
the same project in past. Finally, I want to thank my parents without them none of this would
have been possible. They have always taught me to grow up first and then become a talent. They
provide me with a positive life and education environment. I hope they can be healthy and happy
every day.

MERAJ KADER KHAN

28th June 2022