NRJ/KW/17/6748

Master of Business Administration (M.B.A.) Semester—III (C.B.C.S.) Examination

STRATEGIC MANAGEMENT
Compulsory Paper—1
Time : Three Hours] [Maximum Marks : 80
N.B. :— (1) ALL questions are compulsory.
(2) All questions carry equal marks (16 marks each).
1. (A) Define Strategic Management. What are the various steps of strategic management
process ? Describe the significance of each step.
OR
(B) Explain how a firm can create competitive advantage on the basis of resource analysis and
organization capabilities.
2. (A) How environment analysis helps in deciding strategies of a business organization ? Explain
with suitable illustrative examples.
OR
(B) What do you mean by portfolio analysis ? Explain General Electric’s business screen model
and its usefulness to the organization.
3. (A) Define corporate level strategy. Discuss growth strategy with suitable examples.
OR
(B) Retrenchment strategy is adopted when the enterprise is not doing well—discuss various
types of retrenchment strategies.
4. (A) What do you mean by business level strategy ? Explain the term, how cost strategy,
differentiation strategy and focus strategy helps to achieve goals of organisation.
OR
(B) What are the reasons for globalization ? Explain global expansion strategy with suitable
examples.
5. Write short notes on :
(a) Value chain analysis
(b) BCG matrix
(c) Joint venture and strategic alliance
(d) Human resource strategy.

POY—30953