Professional Documents
Culture Documents
Musca Andrew Project
Musca Andrew Project
A Project
in
by
SUMMER
2020
© 2020
A Project
by
Approved by:
__________________________________
Date
iii
Student: Andrew Thomas Musca
I certify that this student has met the requirements for format contained in the
University format manual, and that this Project is suitable for shelving in the Library
iv
Abstract
of
by
Many potential Real Estate investors are priced out of the areas that they currently live in.
Previously, this would have meant they either could not invest in Real Estate or had to move to
a lower priced area in order to invest. However, in the modern Internet age, deals can be made
anywhere and completed on mostly on a smartphone. Discovering the correct market and
property type for investing is dependent on many factors including the investor’s goals for real
Assuming the position as a potential investor and using sources such as “A Primer in U.S.
Housing Markets and Housing Policy” (Green and Malpezzi) and “Long-Distance Real Estate
Investing” (Greene), I analyzed housing markets of most metropolitan areas in the United States
over the last twenty years, set parameters on price-to-rent ratios, and forecasted appreciation in
Ultimately, I found Cleveland to be a city that met the price-to-rent and expected
appreciation parameters that I had set. Within those two cities, single family homes in the
Cleveland Heights neighborhood worked out to be the best deals based on their capitalization
_______________________
Date
v
ACKNOWLEDGEMENTS
A special thanks to Dr. Ikromov for all of the input and time spent with me discussing
real estate. His helpful guidance often led me in the right direction to study new topics
and ideas I had not thought about. I would also like to thank Dr. Thakur for his
feedback on the paper. Additionally, I would like to acknowledge my cousin Jackie and
others who have inspired me to learn more about real estate investing.
vi
TABLE OF CONTENTS
Page
Acknowledgements ................................................................................................................. vi
Chapter
1. INTRODUCTION. ……………………………………………..……………………….. 1
Purpose ....................................................................................................................... 1
Opportunity ................................................................................................................. 1
5. CONCLUSION ................................................................................................................. 36
Bibliography ........................................................................................................................... 38
vii
LIST OF TABLES
Tables Page
viii
LIST OF FIGURES
Figures Page
ix
1
Chapter 1
INTRODUCTION
In this project, I assumed the role of an investor and went through the entire process of
analyzing and purchasing a long distance real estate property. Because of the internet, it is
possible for investors to purchase property in any area of the country. Through the project, I will
first examine the United States real estate market as a whole and look at factors determining both
the supply and demand for real estate in the country. I will then dive into specific markets in the
United States and decide which ones are best for investing in. After determining best markets to
invest in, I will analyze specific deals and the future earnings the properties can provide.
PURPOSE
The primary purpose of this project is to find the best real estate property for a new
investor that has a limited amount of cash to invest. This will include searching the United States
for markets with potential to appreciation, finding markets with high cash flowing properties,
combing through neighborhoods within markets and analyzing specific deals. It will also break
down the benefits of real estate investing and deciding between investing different types of
For the project, I will use the example of having $25,000 to invest in a down payment.
With this capital, we will see the types of investments that can be made throughout the entire
country. After establishing goals of maximizing return on equity, we will see what type of
OPPORTUNITY
Investing in real estate provides multiple streams of building wealth that other
investments do not. I will break down the main sources of wealth building that real estate
investing provides. First is appreciation, both forced and natural. Due to inflation, an increasing
2
population, and the permanent need for places to live; housing tends to naturally appreciate in the
long-term. It may have ups and downs in the short term but real estate has historically tended to
provide appreciation in the long term. In addition to natural appreciation, there is forced
appreciation. This is when a property is enhanced through upgrades to increase its value. For
instance, adding an extra bedroom or remodeling the kitchen will always add value.
The second form of wealth generation is cash flow. Cash flow is the amount of money
left over after all the bills are paid for at the end of the month. When analyzing a rental real estate
deal, an investor should always determine the amount of cash flow that the property will produce.
A calculation should be done to find revenue minus expenses. There are a lot of unforeseen
expenses in real estate that must be included such as vacancies, repairs, capital expenditures,
The third form of wealth generation is through tax savings. The government provides tax
break for real estate owners via offering the ability to deduct depreciation on a property. While
this will not greatly alter a real estate deal, it will make a good deal better. In addition to
depreciation, mortgage interest, property taxes, insurance, and other operating expenses are also
tax-deductible.
PROJECT LAYOUT
This project consists of four remaining chapters: a market study, investment analysis,
forecasted earnings and a conclusion. In the market study chapter, I will provide macro-analysis
of the real estate market conditions throughout the country. Here, I will look at trends seen in the
United States and the underlying causes of those trends. In the investment analysis, I will draw a
line as a cutoff for criteria for rental properties and provide macro-analysis on specific cities. I
will then look into more detailed data on those cities including job growth, rental prices, and in-
depth neighborhood analysis. In the forecasted earnings chapter, I will look at four potential
3
deals, provide cash flow analysis and return on equity (ROE) breakdown and potential next steps
Chapter 2
MARKET STUDY
House prices and rents vary widely in the United States. Table 1 shows this range
throughout 912 cities in the United States that had available data for 2019. In Greenwood, MS,
the median price of a house in 2019 was $31,700. In San Jose the median house price in 2019 was
Not only do the costs of renting vary but the price-to-rent ratios also vary greatly
throughout the United States. The price-to-rent ratio signifies the purchase price of a house
divided by the yearly rent of such a house. The price-to-rent ratio is an important measure to
show the relative affordability of purchasing versus renting in an area. The lower the price-to-rent
ratio, the more affordable it is to purchase a house, relative to renting. The higher the price-to-rent
ratio, the more affordable renting is, relative to purchasing. For example, in Bennettsville, South
Carolina, the median purchase price for a house is $44,646 and the median yearly rental cost for a
house is $19,152 (or $1596 per month). Dividing 44,646 by 19,152 gives you a 2.33 price-to-rent
ratio. This is incredibly low, in fact it is the lowest for the whole country found with the available
data from 2019. On the contrary, Vineyard Haven, MA has a median purchase price of $842,687
and a median yearly rental income of $11,772 (or $981 per month). Dividing 842,687 by $11,772
Purchasing a house with a low price-to-rent ratio is key in ensuring that the investor will
have ample cash flow each month. Cash flow is defined here as rental income net of expenses
including mortgage, property taxes, maintenance, and property manager fees etc. Looking at data
that includes info from cities across in the United States in 2019, the median house price was
$242,034 in 2019, the median one-year rental cost was $19,152 ($1596 monthly), and thus a
price-to-rent ratio of 12.63. Putting 20% on that house (or $49,406.80) with a 30-year mortgage
5
and 5% interest rate, the mortgage cost each month would be $1039. If that median house
received the median rental income of $1596 per month. It would cash flow $557 per month or
$6,687 per year, without any expenses such as property taxes and capital expenditures. One
general rule of thumb is that expenses will add up to be about 50% of rental income. Using this
rule of thumb, the rental property above would have expenses of $798 and a negative cash flow of
$241. This shows that many houses will not be good rental properties for an investor that wants
Now that the internet and smart phones have made real estate nation-wide accessible to
everyone, why would anyone purchase property that has a high price-to-rent ratio and thus
doesn’t generate the most cash flow? There must be a reason that real estate investors are
choosing to purchase property in San Francisco with its astronomical price-to-rent ratio of 57.9.
The main reason behind that is the cities with higher price-to-rent ratios tend to see more
appreciation. Figure 1 below shows a graph of appreciation for the median house in 877 United
States cities from 2010 to 2019 on the Y axis and price-to-rent ratio on the X axis. The pearson
correlation coefficient, r, for those data points is 0.774, meaning there is a very strong correlation
between the two variables. Figure 2 showing the 100 most populous cities in the United States
has a nearly identical correlation, with an R coefficient of 0.782. An investor looking to get the
6
best investment in terms of both appreciation and cash flow would look at the graph for cities in
the top left quadrant, meaning they have low price to rent ratio and high appreciation.
The fact that investors are willing to buy property with high price-to-rent ratio means
they are willing to give up cash flow now, if they are expecting their asset (the house) to
appreciate. The more they expect it to appreciate, the more they are willing to lose on cash flow.
In San Jose, CA; between the years 2010 to 2019, the median house appreciated $508,208. An
investor who purchased a median-priced house in San Jose in 2019 and rented it out a median
rate, would have a negative cash flow of $3,407 each month, or $40,884 each year. Assuming
rent did not increase, the investor would wind up with a total negative cash flow of $367,956 over
9 years. However, if the house appreciated $508,208 in the 9 years, then the investor would end
up with a positive $140,252 in appreciation minus cash flow. The large investment that this takes
and willingness to lose money each month is the reason most small real estate investors avoid
While looking at historical house price appreciation rates in a city can provide important
information, an investor truly cares about the future price appreciation, rather than the past
appreciation. If an investor can point down what causes a certain city or area to appreciate, they
should look for areas that match that trend. As with all economics, one must look to supply and
demand. If the demand for housing in an area exceeds the supply, then inventory will remain low
and the housing prices will rise. The mismatch in housing supply and demand can be caused by
numerous factors. Supply will not match demand if housing can not be built fast enough.
A major contributing factor to building constraints is regulation in a city that will slow
down building efforts. A group of researchers at the Wharton School of Business studied these
regulatory factors for over “2,450 primarily suburban communities across the U.S.” They found
the most highly regulated markets are on the two coasts in the San Francisco and New York
major metropolitan areas. These areas that are highly regulated have difficulty building inventory
However, while the expensive markets are typically the most heavily regulated, they are
also the most volatile during recessions. Figure 3 below shows that expensive markets took the
largest hits to their overall value after the 2008 recession. There is a strong negative correlation
(R of -.804) between the housing prices in 2007 and the increases in the median home for a city
between 2007 to 2012. While the housing prices crashed in the expensive areas in the Great
Recession, the study found that the recession of 2008 did not lead any major market that was
previously highly regulated to reverse course. In fact, most of these highly regulated coastal
markets became more regulated over the period from 2010 to 2019. This means if the investor is
willing to wait out the recession, the prices will tend to rise above their previous highs.
9
The study completed at Wharton aims to measure all means of restrictiveness. This
includes both the strength of the Not In My Backyard (NIMBY) movement in a community and
the amount of time a planning commission takes to approve a new building. Within this study,
they construct a measurement of “regulatory restrictiveness” called the Wharton Residential Land
Use Regulatory Index (WRLURI). I examined the existence of a correlation between a city’s
restrictiveness measure and the subsequent house price appreciation. Figure 4 below shows there
is a clear correlation (R value of 0.548) between a city’s restrictiveness and the subsequent house
price appreciation. Ultimately, this means that if a city is restricted in the number of houses it can
build, it will not be able to match its supply with the demand of the market. Thus, the cost of
important to see an area’s ability to build more houses. If the city has a low WRLURI, meaning it
is easy to build inventory, it is much less likely to have appreciation over the coming years versus
a city that has a high measure of regulatory restrictiveness. Areas that are ranked with higher
regulation, typically have that score because they are regulated on multiple dimensions. In a
highly regulated city, it will typically take “at least three different entities to approve a project.”
Project review delay times are also more than double those in lightly-regulated areas, where the
average project review time is 8.4 months. In the extremely high regulated areas, some
communities have reported 18-24 month review times. Needless to say, there are processes in
place in these highly regulated communities that are not going to be changed easily. Thus, it will
continuously be difficult to construct new property and supply is unlikely to increase drastically.
Unless there is a specific reason that demand will falter in that region, it is a safe bet that the area
11
will continue to appreciate if it is highly regulated since inventory will remain low due to the lack
of building.
12
Chapter 3
INVESTMENT ANALYSIS
In this section, I will begin looking at specific cities found in Figures 1 and 2 above and
decide on a set market to do further analysis. I will then analyze the different markets based on
their price-to-rent ratios, regulatory restrictiveness, job growth and rental price changes. All of
An investor looking throughout the country needs to draw a line at a certain point for the
price-to-rent ratio they are willing to accept. I chose to look at cities with a median price-to-rent
of 11 or lower. As you can see in Figure 5 below, the range of appreciation is much smaller than
in Figure 1 that had all U.S. cities. Despite the lower range, there are still significant differences
between a city like San Antonio, TX which saw appreciation of $59,951 and a city like Scranton,
PA, which only saw an appreciation $4,383 between 2010 – 2019. This is important to note
because an investor that is primarily looking for a property that will provide a positive cash flow
now can still see find markets that are going to appreciate. The investor does not have to invest in
high-end markets like the San Francisco Bay Area to reap the benefits of appreciation.
The correlation coefficient in Figure 4 below is 0.244, meaning there is some correlation
but not a strong one. This means there are other factors to look into that are causing appreciation.
Since 2010, the country was still in an economic recession. Some areas were harder hit and saw
While making the search for the best market to invest in. I first drew a line to cut off all
cities with price to rent ratios below 11. After that, I selected six cities based on price
appreciation, price-to-rent ratio and WRLULI score. Table 2 below displays the six markets: San
Antonio, TX, Youngstown, OH, Columbus, OH, Scranton, PA, Albuquerque, NM and Cleveland,
OH.
14
One Price
Housing month One year to
Median2019- Rental rental Rent Appreciation
City 09 Median median Ratio 2010 - 2019 WRLU2018
San Antonio,
TX 201657 1535 18420 10.95 59951 0.1
Youngstown,
OH 95465 948 11376 8.392 13089 0.32
Columbus,
OH 205820 1785 21420 9.609 59160 -0.01
Albuquerque,
NM 206049 1596 19152 10.76 27823 #N/A
Cleveland,
OH 156260 1785 21420 7.295 25964 -0.28
Having selected these cities, I looked into employment data for each city. While the regulatory
restrictiveness is an important measure of supply for a market, job growth is an equally important
measure to see changing level of demand in a city. To determine job growth, I looked at the U.S.
Bureau of Labor Statistics data on total civilian labor force and the total unemployment rate.
These statistics provide a measure of the total people in the city working and look from work.
From the data, I extrapolated the civilian labor force % change and the unemployment rate %
change from 2015-2019 and 2018-2019 to get a glimpse of the overall trend of demand in each.
15
In the data gathered in table 3, I separated the cities demand into three levels: large
decrease in civilian labor force, low decrease to moderate increase in civilian labor force, and
high increase in civilian labor force. These three tiers are represented by the colors red, yellow
and green, respectively. San Antonio and Albuquerque, the cities in the Western side of the U.S.
saw the largest increases in civilian labor force. Columbus, Scranton and Cleveland saw minor
decrease to moderate increase in civilian labor force. Finally, Youngstown, OH saw a large
decrease in civilian labor force, a drop of 4.64% from 2015-2019, a time when the economy and
jobs were increasing in the overall United States. Due to this trend, I removed Youngtown, OH
Next, I decided to look at the change in rental prices over the last few years in these
communities to see if they matched up with the change in civilian labor forces.
16
San Antonio,
395055 TX 1141 1205 1215 1213 1229 7.71%
Albuquerque,
394312 NM 1034 1089 1108 1129 1158 11.99%
Table 4 above shows the percent change in median rental costs in the five selected cities. They all
saw moderate increases from 5.96% to 15.05%. In absolute value, the rent changes were from
only $60 in Cleveland to $124 in Albuquerque. Needless to say, it is not a drastic increase (nor
decrease) in all five cities. Figure 6 below additionally shows how rental prices have changed in
Source: Zillow
Another key factor that can make or break a deal is the local property tax rate. Table 5 below
shows the average property tax rate for the 5 cities. They range from 1.02% in Scranton, PA to
Cleveland, OH 2.41%
Columbus, OH 2.06%
Albuquerque, NM 1.02%
Scranton, PA 1.60%
Source: Cuyahogacounty.us
After going through all factors above and the prioritization I have placed on cash flow, I
decided to select Cleveland to look into further. To ensure that there is no major risk to the
Cleveland market, I studied the market through the government’s Housing and Urban
Development (HUD) page to learn more about current economic conditions of the market.
It is shown in Figures 7 and 8 below and reported through the HUD website that
Cleveland is still recovering from the Great Recession of 2008. Resident employment has been
steadily increasing and unemployment was decreasing from the high of 2008 to 2015. While this
NEIGHBORHOOD ANALYSIS
The greater Cleveland area (as with most cities) is incredibly diverse in its property
values, income levels of residents, crime, and many other metrics that make up a neighborhood
and its identity. Before investing in a city, it is important to understand the neighborhoods. In
figure 9 and 10 below, the city is broken down in colors signifying a “letter grade” for the quality
returns on a property. An A level neighborhood will have higher rents but also a much higher
purchase price. However, these will not be propionate and the neighborhood will have higher
price-to-rent ratio. The price-to-rent ratio will typically decrease as the quality of the
neighborhood and property goes down. This may appear that the lower end neighborhoods are
better investments but they also come with more risks. Lower end neighborhoods tend to have
housing that is older and will have more maintenance issues. An investor will choose the
Below I have provided definitions of the qualities of the different neighborhoods and then gave
A Neighborhood – Mostly single-family homes that are owner occupied. Very low crime and
tenants that are mostly college educated. In Cleveland, the single-family house prices are
A neighborhoods in Cleveland:
___
___
B Neighborhood – Properties are a mix of SFH that are owner occupied and some that are rented
with the majority being owner occupied. Price range for SFH in Cleveland $60k-$120k. Low
crime and tenant base is mix of college educated and blue collar. Rents are around $800-$1000.
B neighborhoods in Cleveland:
___
___
23
C Neighborhood – Mix here of SFH and multiplexes that are owner occupied and rentals with
the majority being rentals. Price range for SFH is 30k-50k. Tenant base is mix of blue-collar
workers, low income workers, retail, and those on SSI. Rents around $600-$800.
C neighborhoods in Cleveland:
Cleveland (44111)
___
Bedford (44146)
___
Cleveland (44135)
D Neighborhood –Almost entirely rentals. SFH cost is approximately 30-40k. Rental price is
approximately $450-700. Crime is much more prevalent. Large portion of tenant base is on SSI
D neighborhoods in Cleveland:
Cleveland (44120)
___
Cleveland (44109)***
F Neighborhood –Lots of abandoned homes and houses that have been stripped of all valuables.
Houses sell for $15k to $40k. High crime and many houses and even entire blocks end up being
torn down.
F neighborhoods in Cleveland:
___
Cleveland (44105)
___
___
25
Cleveland Heights:
Located near Case Western Reserve University, tenants in Cleveland heights mainly consist of
students and professionals. The area mainly consists of single-family houses, duplexes and
apartments buildings that were built between 1920-1960. There is a large portion of SFH that are
owner occupied with many grand mansions that belonged to wealthy locals in the early 20 th
century.
26
Garfield Heights:
Garfield Heights is located on the southeast side of Cleveland with easy access to downtown
Cleveland via the freeway. The area has a mix of single family houses and multifamily homes
with a few apartment buildings. The houses were built between 1920s-19080s.
Chapter 4
one single family house and one multiplex. When searching properties in these areas, I selected
properties that did not require any rehab to move in and were on the lower end of the price scale
for the neighborhood. I also assumed average rent levels the neighborhood when doing cost
analysis.
29
Source: realtor.com
Source: realtor.com
Source: realtor.com
Source: realtor.com
Based on the cost analysis, the most appealing property to an investor is the single family
house at 1421 Edendale St in Cleveland Heights, OH. This property has the lowest price-to-rent
ratio at 4.51 and the highest CAP rate at 9.39%. It will provide an ROI of 0.21 compared to the
next highest of 0.09. This property is more profitable because it has the highest rent per bedroom
of the four properties, $1200 for a three bedroom. Combined with the higher rent, it’s purchase
price is only $4,000 more than the single family house in Garfield Heights. There are also less
Additionally, being in a higher level neighborhood, Cleveland heights is less likely to have
crime and more likely to attract tenants that are working professionals or University students.
Proper tenant screening needs to be along with the cost analysis but from a macro-analysis scale,
tenants from a higher income areas tend to cause less damage to the property. Combining all these
factors makes the SFH in Cleveland Heights the best property to invest in.
The cost analysis of the houses in Cleveland makes some assumptions around common
rental property expenses. It includes an 8% vacancy rate; this assumption is made around the HUD
finding a vacancy rate of 8.6% in the Greater Cleveland Area. The property taxes are based on the
school districts in Cuyahoga county found on the Treasurer’s website. The property insurance
average of $864 is the average Ohio insurance. Offsite management fees are calculated based on
34
10% of the total rental income, this was based on researching local Cleveland property managers’
costs. Maintenance, repairs and capital expenditures are based on 15% of total rental costs. These
expenses are found to be anywhere from 2%-18% on average, the 15% is on the higher end of the
spectrum for rental properties. But most Cleveland properties were built in early 20 th century so it
is expected they are to need more repairs. Utilities are not included because they are the tenants’
responsibilities. Lawncare is not included for SFH because they are the tenants responsible,
however, lawncare is included in multiplex and a flat fee of $80/month is used to calculate the
After purchasing the property, the next steps in owning real estate involve the managing
of the rental properties. It is vital to have a property manager that an investor can trust because
they are the ones that will be able to physically check on the property. Included in the cost
analysis of the rental property is a property management fee based on 10% of the total rental cost.
However, there are many others additional costs that will be incurred with a property manager
that is not diligent. If a property manager does not screen tenants properly then there is greater
risk for high tenant turnover, missed payments, and damage to the property. Tenant turnover adds
costs as a property manager will typically take the 50% of a tenants’ first month rent.
Additionally, when maintenance is needed, a well-connected property manager can shop around
with multiple contractors rather than just going to one handyman that may charge an
unreasonable price. Any problem that could occur with a normal property and property manager
will be exasperated if the investor is not in the same state and can’t have physical eyes on the
property.
The long distance real estate investor needs to have an entire team in the location of the
property. This includes a realtor, a reliable contractor, and a property manager. It is important to
35
note that these should be symbiotic relationships. While an investor wants to get a good deal, they
should not substitute quality for a low cost. An investor wants a long term relationship with these
partners and ultimately to work with the partners on more properties. The investors growth will
drive future sales for the realtors, give more projects to the contractor and more properties to
Long-Term Strategy
Owning one rental property clearly is not going to make an investor wealthy. The
investor should always be looking to grow their business and maximize their equity. This means
the investor needs to constantly be evaluating the market and pivoting their strategy depending on
the health of the market. In an area of the country where real estate prices are rising it makes the
most sense to purchase a property, make some improvements and resell at a higher price. In an
area where prices have dropped, an opportunity to purchase the property at a low cost and hold on
to it for a long-term rental will make the most sense. While this project was completed to
optimally find a buy-and-hold rental at the current period, it is important for investors to keep
track of the health of the market in different areas of the country. This will allow them to find the
Chapter 5
CONCLUSION
In the project, it was found there is a very wide range of properties throughout the United
States. Investors with set cash constraints or specific risk limitations may not want to invest in
their own neighborhood. I provided analysis for housing markets throughout the entire country to
give glimpses of areas that are more prone to appreciate and ones that will provide more cash
flow after making the initial investment. Overall, there tends to be a major correlation between
areas with high price-to-rent ratio and areas that have appreciated a lot in the previous 10 years.
One major reason behind this is that people are willing to pay a premium on an area that they are
The real estate market is by no means a perfect market where supply can adjust to rising
for falling demand. In many parts of the United States, especially ones that are considered highly
desirable, cities can not build houses to create supply fast enough to match demand. There are
many regulation factors in place that slows the process of building and in turn, the prices of
houses in that area rise. For an investor to anticipate if house prices will likely raise in an area,
it’s important for the investor to look at both the regulatory restrictiveness and the job demand for
an area.
At this point in the study, I decided to draw a cutoff point in the market and only look at
areas with a price-to-rent ratio of 11 or less. This cutoff was in the bottom third of price-to-rent
ratios of the United States, meaning properties in this area would be more likely to cash flow than
other parts of the country. Among these cities, I looked up the average appreciation from 2010 to
2019 and the measure of regulatory restrictiveness. I came up with a short list of cities from here
which I was then able to dive into more precise data on employment trends.
37
After going through all this data, I decided Cleveland, Ohio was the metropolis area I
wanted to look into at a neighborhood level. Cleveland offered an area with very low price-to-rent
ratios and an economy that had stabilized since the Great Recession. Within Cleveland, there was
tremendous variety in the types of properties and neighborhoods. I decided to look at B and C
level neighborhoods as they had more affordable properties than A level neighborhoods but less
risk than investing in a high crime area. At this point, I was able to determine a single family
house in Cleveland Heights, a B level neighborhoods that would positively cash flow and have a
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