Professional Documents
Culture Documents
Big City Phone Company
Big City Phone Company
Big City Phone Company
The Norm
Today was a different day in the ABP class. Unlike the usual crack the
case approach, it was a role-play approach. The typical day in class
included: understand the problem statement, identify the decision options
then the objective and the criteria that will help achieve the objective. The
faculty requested every executive to select a role out of five to crack the
case and make a recommendation to senior management. The roles were:
vice president business development, vice president of finance, vice
president of marketing, senior project director of information systems,
director of operations management and director of human resources.
Problem Statement
This became the battle of the wits as every member of the strategic team
had an agenda and a goal to achieve, irrespective of the best decision for
the company. Negotiations were tough as each block of parties dug in to
achieve their goal. It became an uphill task for the VP. business
development, as the leader of the team to rally the dissenting views and
position to move the company forward. Eventually, my group reached a
compromised decision to launch the new technology as soon as possible
with the wholesaler business model.