NETS: Barclays Center Brings Coca-Cola Back to Brooklyn

http://www.nba.com/nets/Barclays_CocaCola_Release_110808...

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Barclays Center Brings Coca-Cola Back to Brooklyn

Nets Basketball Press Release Iconic Brand Named Ofcial Carbonated Soft Drink for the Barclays Center of Brooklyn NETS Basketball Forms Sponsorship Alliance with Coca-Cola August 8, 2011 RELATED ARTICLES Barclays Center Home Coca-Cola Global Release: NETS Basketball Launches 'We Are Here for You' Release: Former NETS G Kittles to Visit Pediatric Patients Release: NETS Statement on the Passing of Armen Gilliam

BROOKLYN, N.Y.Its iconic script logo was a mainstay on the outfield fence at Ebbets Field. And in 2012 55 years after the Dodgers left Brooklyn Coca-Cola will be returning to a major sports and entertainment venue in Brooklyn. One of the worlds most renowned brands, Coca-Cola has been named the official carbonated soft drink provider of the Barclays Center of Brooklyn, and has formed a sponsorship alliance with the NETS for when the team relocates to Brooklyn for the 2012-2013 NBA season. In addition to its flagship brand, Coca-Cola will be the exclusive provider of an extensive list of beverages served at the Barclays Center, including: carbonated soft drinks, juices, teas, and other select beverages. Whether during the glory years at Ebbets Field or on Coney Island, Coca-Cola has a long and rich history in Brooklyn sports, said Brett Yormark, CEO of the Barclays Center. We are committed to bringing the very best to the Barclays Center, so were excited to welcome this dynamic brand back to a major venue in the borough. Brooklyn's official motto is 'Unity Makes Strength.' While Coca-Cola has never left Brooklyn, were now joining forces with a major venue, reuniting with the borough and forming a strong partnership with NETS Basketball and the Barclays Center," said Sharon Byers, Vice President, Marketing Assets, Coca-Cola North America. "We are looking forward to refreshing everyone who visits the Barclays Center and to a long alliance with the team, venue and community." With NETS Basketball anchoring the arenas roster, the Barclays Center will have more than 200 events annually, including premier concerts, monthly major professional boxing cards, professional tennis, top college basketball and hockey, and family shows, such as Ringling Bros. and Barnum & Bailey Circus and Disney on Ice. About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com/index.html. About Barclays Center of Brooklyn Scheduled to open on September 28, 2012, the Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, NY. Designed by the award-winning architectural firms Ellerbe Becket, (www.ellerbebecket.com) and SHoP Architects (www.shoparc.com), the

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NETS: Barclays Center Brings Coca-Cola Back to Brooklyn

http://www.nba.com/nets/Barclays_CocaCola_Release_110808...

Barclays TICKETS Center will be one of the most intimate seating configurations ever NEWS TEAM

designed into a modern multi-purpose arena, with unparalleled sightlines and 11-12 Ticket Packages All-Access News Players/Coaches first-class amenities. Barclays approximately 18,000 11-12 Group Experiences The NETS VideoCenter will offer Stats STH Central basketball and up to from the seats for concerts, and will also have View 19,000 Couch Standings seats for Prudential 3D suites, four bars/lounges, three clubs, and a Front Ofce Newsletter 100 luxury Seat Finder restaurant. Barclays Center 3D S.F. Labor Central Broadcasters Seating Chart Career Oppurtunities In addition to Barclays, the naming rights partner, the Barclays Centers major History partners include: ADT, Cushman & Wakefield, Stolichnaya, EmblemHealth, Springeld Armor

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MetroPCS, MGM Grand at Foxwoods, Willis, Haier America, Phillips-Van Heusen, Anheuser-Busch, and High Point Solutions.

Located atop one of the three largest transportation hubs in New York City, the Barclays Center will be directly accessible by nine subway lines and the Long Island Rail Road. For more information on the Barclays Center log on to www.barclayscenter.com.

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