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Marketing Plan
By: Astika
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GERAC
Joint supplement
Powder effervescent
(soluble in water)
Practical to consume
Has orange-mango flavor
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Goal:
"For 12 months, increase brand
awareness to grow revenue by
8,5 billion rupiah and 4000 new
customers"
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Joint Problem
Big Opportunity
Riskesdas 2018
56,394 people (>15 years old) in Indonesia has been
diagnosed by the doctor has the joint disease (
osteoarthritis, gout arthritis, and rheumatoid arthritis)

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in general, the prevalence is 7.30 % for people > 15
years old (211 million people)
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How to achieve 8,5 Billion Rupiah?

The (estimation) measurement:
If, 75% of 56,394 get intensive care by consume
supplement = around 42,000 cust for all brand
If, Gerac gets 10% market share for supplement (42,000) =
4,200 cust for Gerac
If, each Gerac's cust consume 10 sachets/months with the
cost around 165 thousand rupiah.
So in a year, estimation the revenue = 4,200 x 165,000 x

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12 = 8,5 Billion Ruiah
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STP Study
for GERAC
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Riskesdas 2018:

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Target Market: People > 45 years old with joint problem
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Competitors
Analysis
Indirect competitors
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Competitors
Analysis
Direct competitors
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Gerac SWOT Analysis

Potential Customer Social Status:

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 TARGETING
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To overcome contraindication between the weakness of product with the

highest number of the potential customer, so it will be more focus on:
1. elderly people > 45 years old
2. middle up class or has stable economic (7,46%) which also
contributes to their understanding about the unique and strength of
product

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POSITIONING
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Distribution channels
Direct to clients / physical stores / distributors
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Distribution channels
E-Commerce Website
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Marketing
Strategy
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1. Pick Brand Ambassador

/ Key Opinion Leader
(KOL) / Endorsement

To increase brand awareness

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2. Social Media & Content

Marketing
Total facebook user in Indonesia = 175.4 million
Total percentage for user > 45 y.o = 10%
Estimated user > 45 y.o = 17.5 million
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2. Social Media & Content

Marketing
Total instagram user in Indonesia = 87.8 million
Total percentage for user > 45 y.o = 7.6%
Estimated user > 45 y.o = 6.67 million
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3. Direct
Selling
a. Collaboration with company
Some companies which have many
employees with age > 45 years old (example:
BUMN)
b. Join event
Senam jantung sehat every week
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Thank you!
#BergerakNikmatiHidup
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Product on E-Commerce

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Product on E-Commerce