Professional Documents
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Brand Strategy Road Map
Brand Strategy Road Map
Vision : To become the leading energy marketing company in Pakistan through operational excellence, talent
management, business diversification and sustainable expansion
Purpose : To gain recognition and leadership in the hydrocarbon and energy sectors, by maximizing customer
satisfaction and shareholder value through continuous improvement, high quality human capital, appropriate
technology and by adhering to the Company’s Core Values
Value : We strongly believe in the importance of trust, openness, teamwork and professionalism, and take great pride
in how we do business.
Brand Idea: Develop reliable and ever clean energy that enables societal progress
Goals : Increase market share , Launch EV Charging Stations throughout Urban areas and highways
Issues : Dead market, out of 649, more than 390 Dead sites
Prepared By :
Syed Ahmed Hasan
Owais Ahmed
M. Ali Qureshi