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Descartes Setb g5 Semantic Scale Monato
Descartes Setb g5 Semantic Scale Monato
Descartes Setb g5 Semantic Scale Monato
Semantic
Differential
Scale
Page 02
Overview
03 Introduction
05 Advantages
06 Examples
10 How to make an effective Semantic Scale Questionnaire
What is a Semantic
Differential Scale?
It is a type of survey rating
scale used for psychological
measurement. It helps to get to know your audience’s
attitudes, approaches, and perspectives. A researcher
develops a survey allowing a respondent to express a
judgment, using a scale of five to seven points.
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they have tested the product’s
efficiency and demand among a
huge sampling of people a thousand
times. But still, it’s just necessary to
make sure the vacuum cleaner is
performing outstandingly, and
everybody loves it.
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01
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Likert and semantic differential scales differ greatly in how the questions are asked
and what information is derived from the customers’ responses. While the Likert scale
question asks the customer to agree or disagree with a given statement, the semantic
differential scale question invites them to express their emotional perception on a
scale between two polarized options (for example, on the good to bad scale).
The end.
Presentation by Ikhee Fe C. Monato