Total No. of Questions : 5] SEAT No.

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P5518 [Total No. of Pages : 2

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First Year MBA (Semester - I)

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106 : DIGITAL BUSINESS

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(2019 Pattern)

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Time : 2½ Hours] [Max. Marks : 50
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Instructions to the candidates:

1) Assume Suitable Data if necessary.
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2) Draw neat labeled diagrams wherever necessary.
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3) Figures to the right indicate full marks.
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4) All Questions are compulsory.
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Q1) Solve any five :
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a) Define Aggregators [2]

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b) Elaborate the concept of Enterprise 2.0 . [2]

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c) Define E- Mall [2]

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d) List any two characteristics of Successful E-Tailing. [2]

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e) Enlist most commonly used online travel booking websites. [2]
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f) Memorise any two applications of FINTECH. [2]
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g) Name any two benefits of e-procurement method. [2]

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h) Define Click-and-mortar organisations. [2]

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Q2) Solve any two :

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a) Describe the advantages of Enterprise Social Network. [5]

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b) Explain the term Social Customer. [5]

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c) Discuss 2 benefits of online travel. [5]

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Q3) Solve any one :

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a) Classify and appraise the different components of E-market places.[10]

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b) 'The entry of Spotify and YouTube Music will further accelerate the growth

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of music streaming in India'. Evaluate the statement. [10]

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a) Summarise the drivers for popularity of Mobile Games in India. [10]
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b) “Elaborate the growing adoption of wearable computing devices by the

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consumers. [10]
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Q5) Solve any one :
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a) Summarise in detail the advantages of E-Employment with reference to
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job seeker and employer. [10]

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b) E travel industry contributes to 88% growth of Indian e-commerce

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market. Evaluate the statement in context to the characteristics of E travel

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industry. [10]
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