ENDURANCE RACING PVT. LTD.

BUSINESS PLAN 2019-20

 INDEX

1. Executive Summary
1.1. Introduction
1.2. Problem Statement
1.3. Vision, Mission, Motto
1.4. Objective
1.5. Product features
1.6. New Product Development

2. Market (Industry) Analysis

2.1. Market Research & Forecasts
2.2. Demand Forecast
2.3. Customer Analysis
2.4. Expected Sales and Production Rate
2.5. SWOT Analysis
2.6. Porter 5 Force Analysis

3. Costing
3.1. Land Cost
3.1.1. Rent
3.1.2. Bills
3.2. Management Cost
3.2.1. Wages and Daily Employment Services
3.3. Product Cost
3.3.1. Manufacturing Cost
3.3.1.1 Raw Material
3.3.1.2 Outsource
3.3.1.3 Machining Cost

3.3.2 OEM vs Outsource vs Inhouse

3.3.3 Assembly Cost

3.3.4 Maintenance and Employee Welfare

4. Finance
 4.1. Initial
4.1.1. Raw Material
4.1.2. Capital Investment
4.1.3. Initial Investment
4.1.4. Total Land Cost
4.1.5. Total Management Cost
4.2. Demand Forecast
4.3. Revenue Estimate
4.4. Break Even Analysis
4.5. Tax Incentives and exemptions

5. Production
5.1. Aggregate Planning
5.2. Plant Setup
5.3. Plant Layout

6. Marketing Strategy
6.1. Types of Products
6.2. Business Vertical
6.3. Organization Strategy
6.4. Targeted Marketing

7. After Sales
7.1. Annual Services and Warranty
7.2. Customer Policy

8. Risk Management

9. Appendix (Supporting Documents)

 1.EXECUTIVE SUMMARY

1.1 INTRODUCTION
Endurance Racing is the official BAJA team of Vishwakarma Institute of Technology, Pune. It
specializes in design of high-quality performance vehicles for off road purpose. The team consists of
25 members, highly motivated to carry out one single task – Design an ATV that performs to the
highest standards of off-road racing.
The team gives an opportunity to those who share common interest in Automobiles. The team has its
members subdivided into various subsystem groups and each group is responsible to design the
respective subsystem of the ATV, coordinating with members responsible for other subsystems. Each
subsystem is headed by an individual generally with the most experience in the design of the
respective subsystem. The team is headed by a captain who oversees the design and is supported by
the vice-captain in handling the finance for manufacturing of the car.

1.2 PROBLEM STATEMENT

Manufacture 4000 units at maximum capacity while being able to maintain our vehicle sales and
production quality standards.

1.3 VISION, MISSION & MOTTO

As a startup, our vision is:

• To be preferred choice in terms of ATV’s by customers around the globe.

• To have a product line sufficing all the needs of our customers.

As a customer-centric company, our mission is:

• To provide affordable and innovative ATV's for our customers.

• Provide unparalleled customer experience in terms of services and products.

As an enthusiastic team, our motto is:

We believe that a person is limitless. He is only limited by his thinking, and not by the roads. We aim
towards producing the best innovative ATV in the market so that you are not limited by the paths. We
provide courage and dependability in terms of our products so that our customers can live life to its fullest
and “TRAIL THE UNEXPLORED!”
1.4 OBJECTIVES
• Minimum capital investment to start the pilot production.
• Achieve breakeven point in first 3 years.

• Provide employment to maximum peolple

• Create sophisticated product for customers that will not only give joy of riding but also should be
worth every penny.

EXPLORE THE HAWK

The Hawk™ series is the first of our off-road vehicles which is a single seater ATV. This
series is designed with the goal of making the experience of off-roading worth remembering.
After 9 successful models (HAWK 1.0 – HAWK 9.0), the tenth generation of our clan of
ATVs – HAWK X is also bred and tested with the same dedication, sincerity and love.

Featuring a 300cc 10 HP Briggs and Stratton Engine that delivers max torque of 19.66Nm@ 2800
rpm coupled to a CUSTOM CVT and a compact gearbox, there exists no terrain that’s too harsh for
it. The careful design of suspension makes sure that the driver has total control and maximum
comfort. The effortless and responsive steering, powerful brakes are designed with the intention of
never letting the adrenaline rush go down. All these sits in an ultra-light and strong AISI 4130 roll
cage anthropometrically designed just for you. In short,
HAWK X is powerful, agile and fun.

Fig. 1 Hawk X
1.5 PRODUCT FEATURES

• Custom-made, tunable and powerful Continuous Variable Transmission (CVT).

• Fox Evol R shock-absorbers for all terrain suspension.
• Custom-made Rack and Pinion gear box for minimum turning radius and effort.
• Custom-made Transmission Gear box for maximum top speed.
• Custom-made Caliper for efficient braking.
• Inhouse manufactured AISI 4130 Roll-cage to assure maximum driver safety.

New Product Development

New ATVs will be designed and launched as per the customer demands and the ever-developing
technology in the world of automobiles. The development of the new product will start after 1
year of selling of the current hawk ATV according to the market response and demands.
 2. MARKET ANALYSIS

Industry trends

Off-road Vehicles market size was valued at over USD 19.5 billion in 2017 and is estimated to exihibit
around 5.5% CAGR from 2018 to 2024.

Improving economic conditions along with the increasing discretionary spending and credit availability
are positively influencing off road vehicle demand .

The Environmental Protection Agency (EPA) regulates the various aspects of the off road vehicle including
1. Chassis exhaust emission testing procedures

2. Emission standards and certificates requirements

3. Exhaust emission test procedure and general compliance provision

High acquisition cost coupled with enhanced power and torque output by the rugged off-road vehicles will
hamper the industry growth .

The presence of complex drivetrains , large tires and four wheel drive systems negatively affects the
performance efficiency thereby limiting the overall off-road vehicles market size expansion over the
projected timeframe .

Introduction of electric drivetrains is providing a positive outlook for the industry growth . These electric
models offer enhanced efficiency thereby contributing less towards carbon emissions and compliances
with the government emissions standards for recreational activities .

2.1 MARKET REESEARCH AND FORECASTS

1.Off-road Vehicles market ,By Vehicle

2.Off-road Vehicles market ,By Application

3.Off-road Vehicles market ,By Region

The Off-road market in Indian subcontinent is still in its nascent stage with an annual demand of 14000
vehicles as of Aug 2018. On the other hand, in American and European countries where ATV market is
well established, companies like Polaris, Honda and Arctic Cat have already captured the market that was
available. Hence Indian subcontinent is the ideal market for a new player. In this niche market of Indian
Subcontinent 60% of the segment is occupied by bigger off- road vehicles like Mahindra Thar, Force
Gurkha, and Maruti Suzuki Gypsy. The remaining 40% of the market is occupied by smaller ATVs.
 Image 1 ATV Market

Chart Title

40% Large Vehicles

Small ATVs
60%

Chart 1: Overall Market Share

Present Market Share Analysis:

In the smaller ATV segment with an annual demand of 5600 vehicles Polaris dominates the market
with 40% of market share and other companies like Harrison, Nebula taking away the smaller
pieces of the pie. A detailed analysis of the competitors is shown below.
Market Share Status in ATV

15% Polaris
Harrison
40%
16% Adventure Sports
Nebula
13% Power Sports
16%

Chart 2: Present Market Share Analysis

Image 2 Growth forecast

Competitive Landscape
The competitors in the ATV market are Polaris, Nebula, Harrison, Power Sport and Adventure Sport.
The analysis of these companies is as follows

COMPANY TYPES OF MANUFACTURING DISTRIBUTION PRICING REMARKS

VEHICLES LOCATION CENTRES RANGE
IN INDIA

Polaris Quad Bikes U.S.A Hyderabad 2.84L- Imports and

ATVs Delhi 13.97L sells
Completely
Bangalore manufactured
Indore units
Mumbai
Nebula Quad Bikes China Pune 2.5L to Imports CKD
ATVs Mumbai 18L units from
China and
Delhi assembles
them here

Power Sport Quad Bikes China Bangalore 3L- 8L Imports CKD

units from
China and
assembles
them here

Harrison Quad Bikes Taiwan Pune 2.5L-7L Imports CKD

units from
Taiwan and
assembles
them here

Adventure Quad Bikes Taiwan Gurgaon 2.5L-8L Imports CKD

Sport units from
China and
assembles
them here

Market players like these are introducing low cost models to attract more enthusiasts . New
technological developments including GPS tracking and mobile tracking to improve driving
experiences will boost industry growth.
2.2 DEMAND FORECAST
The off- road vehicle market in India is showing a healthy growth in recent years. Analysing the
competition and the extent of their tap in the Indian market, an estimate of sales is made on a Year
over Year (YOY) basis.
Seeing the demand for smaller off-road ATVs in 2019-20 to be 5600 vehicles and is expected to
grow at a CAGR of 5.5%. After an analysis made on competitors, we expect to capture 7-8% market
in India in the first year of our production. Taking the average of the growth in off road ATV market
during the past years, and the increase in faith for the product among the people the sales prediction
for the next 5 years is done as follows:

Demand Forecast

7722
7319
6937
6576
6233
5908
5600

2021 2022 2023 2024 2025 2026 2027

Chart 3: Demand Forecast.

2.3 CUSTOMER ANALYSIS

The study is useful in providing answers to several critical questions that are important for industry
stakeholders such as manufacturers, partners and end users . The report also provides useful insights
about which markets segments should be targeted over the coming years in order to strategize
investments and capitalize on growth opportunities .

2.3.1 Key Target Audience

• Off-road Vehicles manufacturers and other stakeholders
• Government bodies such as regulating and policymakers
• Organizations , forums and alliances related to off-road vehicles market
 Expected Sales
4000

3500

3000

2500

2000

1500

1000

500

0
2021 2022 2023 2024 2025 2026 2027

Chart 4: Expected sales

Production Rate
4500
4000
3500
3000
2500
2000
1500
1000
500
0
2021 2022 2023 2024 2025 2026 2027

Chart 5: Production rate

4500
4000
3500
3000
2500
2000
1500
1000
500
0
1 2 3 4 5 6 7

Production Rate Expected Sales

Chart 6:Production rate vs Expected sales

2.5 S.W.O.T ANALYSIS
Keeping in mind the above discussion, the SWOT analysis of our Product is done. It is as follows.
 3.COSTING

Following is the comparison between 3 places that were shortlisted for setting up the plant. Given below
is the comparison between this places for comparing charges of various things at this places. Considering
all the factors the most favorable place to set up the unit was Sanand hence it was selected.

Maharashtra Gujrat Haryana

(Chakan) (Sanand) (Gurgaon)

Land charges per 390/- 42/- 2880/-

sq.ft

Water charges per 21.50/- 29/- 12/-

Kilolitres

Electric charges per 4.50/- 6/- 0/-

KWH

Nearest Well known Pune Ahmedabad Delhi

city 33 Kms 21 Kms 29 Kms
(also have Airport)

Ground Water 53% 67% 133%

Development

Communication Marathi Gujarati Haryanvi

3.1 LAND COST

LAND COST Base rental price INR 4300/- sq mts

COST OF LAND AND ITS LOCATION

The Land is assumed to be taken on lease from

the Gujarat Industrial Development Corporation
at GIDC Sanand a place near Ahmadabad in Gujarat.
The area is selected due to the presence of large
number of automotive companies like Tata Motors,
AMW Motors, Maruti Suzuki, Ford, Honda and Hero
MotoCorp. Laser cutting, Water Jet, Wire cut etc
Industries are situated nearby which will
enthusiastically provide us with quality parts and
services at economical costs. Hence this area will
serve as an ideal location for the setup of the
manufacturing plant.
Figure 2: Land Location

Fig 2 :Land Location

According to the Plant design, the land area under shed required for manufacture, storage, packing
and shipping and other miscellaneous activities will be 3,00,000 sq. ft.

With the rent of land under lease from the government to be ₹43/- per sq. ft., the rent per year for
the land will be ₹1,29,00,000/-. The cost of initial interior required for offices is around
₹1,00,00,000/-.
3.1.1 Rent and Bills

WATER CHARGES Water consumption charges INR 28.95/-

KL

Total water charges are ₹ 52,200/- annually.

Three 66/11 KV substations are operational

ELECTRICITY Two 66/11 KV substations are under planning.

A 400/220KV substation is planned within the
Sanand Estate

Total electricity charges are ₹ 6,00,000 annually.

COST
TYPE
ANNUALLY
Land Rent 2,29,00,000
Water Bill 58,000
Electricity Bill 6,00,000

The total land cost is ₹2,35,58,000 annually for initial year.

 HIERARCHY

Director/
CEO

CMO HR CTO CFO

Sales R&D
Recruitment
Agent Officers

Sub-System
Security
Managers

Maintainence Technicians

Shop Floor
Managers

Assembly
line workers
3.2 MANAGEMENT COST

3.2.1 Wages and daily employment services

Position No of employees Salary Total CTC

CEO 1 ₹ 70,000 ₹ 70,000

HR 1 ₹ 60,000 ₹ 60,000

CMO 1 ₹ 55,000 ₹ 55,000

CFO 1 ₹ 50,000 ₹ 50,000

CTO 1 ₹ 45,000 ₹ 45,000

RND officers 5 ₹ 40,000 ₹ 2,00,000

Subsystem managers 6 ₹ 35,000 ₹ 2,10,000

Technicians 3 ₹ 20,000 ₹ 60,000

Sales agent 2 ₹ 30,000 ₹ 60,000

Shop floor manager 2 ₹ 27,000 ₹ 54,000

Assembly line workers 18 ₹ 15,000 ₹ 2,70,000

security guards 6 ₹ 12,000 ₹ 72,000

Maintenance 5 ₹ 10,000 ₹ 50,000

Total 50

Monthly ₹ 12,56,000

Annual ₹ 1,50,72,000
3.3 PRODUCT COST

The total cost of manufacturing of vehicle is divided into various aspects such as OEM,
Inhouse and machining cost. Various parts of the vehicle are ordered , few parts are sent out for
machining in various industries and few parts are manufactured inhouse.

3.3.1.Manufacturing Cost

SUB-SYSTEM OEM COST

TRANSMISSION ₹4,910
ENGINE ₹49,915
DRIVE ₹37,056
STEERING ₹1,200
SUSPENSION ₹1,16,174
BODY ₹200
BRAKES ₹7,381
FASTENERS ₹1,119
MISCELLANEOUS ₹588
TOTAL ₹2,18,546

OEM COST
TRANSMISSION
ENGINE
1%11% DRIVE
9% STREERING
0%
50% SUSPENSION

27% BODY

0%
2%
0% BRAKES
FASTENERS
MISCELLANEOUS

Chart 7: OEM Cost

3.3.1.1. Raw material cost

The materials for the manufacture and assembly include raw materials for in plant manufacturing
and finished parts both OEM and custom made which are directly assembled into the car during
assembly.
The cost of raw materials required per unit of the vehicle produced which will be procured directly from
the vendors are as below. These costs have been divided in terms of the costs required by each
subsystem of the vehicle.

SUB-SYSTEM MATERIAL COST

ENGINE ₹ 457
TRANSMISSION ₹ 10,480
DRIVE ₹ 3,581
STEERING ₹ 859
SUSPENSION ₹ 4,704
FRAME ₹ 9,623
BODY ₹ 80
BRAKES ₹ 550

TOTAL ₹ 30,334

MATERIAL COST
ENGINE
TRANSMISSION
1% DRIVE
17%
STEERING
6%
50% 1% SUSPENSION
8%
FRAME
16%
0%
1% BODY
BRAKES
Total

Chart 8: Material Cost

Inhouse Machining

MACHINING COST
CNC TURNING ₹ 5,580.00
HEX MILLING ₹ 900.00
DRILLING ₹ 150.00
TIG WELDING ₹ 4800.00
TAPPING ₹ 480.00
SHEET CUTTING ₹ 57.00
PRIMER+PAINT ₹ 10,000.00
TOTAL ₹ 21,967.00

INHOUSE MACHINING
CNC TURNING
HEX MILLING
25% DRILLING
46% TIG WELDING
1%4%
TAPPING
2% 22%
0% SHEET CUTTING
PRIMER+PAINT

Chart 9: Inhouse Machining

3.3.1.2 Outsource

OUTSOURCE MACHINING COST

SURFACE GRINDING ₹ 2,730
LASER CUTTING ₹ 4,530
WATERJET CUTTING ₹ 1,800
VMC ₹ 24,200
HOBBING ₹ 5,200
HARDENING ₹ 440
CNC BENDING ₹ 3,230
EDM WIRECUT ₹ 2,470
SPLINE CUTTING ₹ 5,100
TOTAL ₹ 49,700
 COST
SURFACE GRINDING
LASER CUTTING
10% 5% WATERJET CUTTING
5% 9%
7% 4% VMC
1%
HOBBING
10%
HARDENING
49% CNC BENDING
EDM WIRECUT
SPLINE CUTTING

Chart 10: Cost

3.3.1.3 Machining

SUB-SYSTEM MACHINING COST

ENGINE ₹ 347.00
TRANSMISSION ₹ 17,889.00
DRIVE ₹ 8,987.00
STEERING ₹ 9,897.00
SUSPENSION ₹ 11,693.00
FRAME ₹ 21,898.00
BRAKES ₹ 956.00
TOTAL ₹ 71,667.00

MACHINING COST

ENGINE
0%
1% TRANSMISSION
25%
31% DRIVE
STEERING
13% SUSPENSION
16% 14% FRAME
BRAKES

Chart 11: Machining Cost

3.3.2 OEM vs INHOUSE vs OUTSOURCE

OEM vs INHOUSE vs OUTSOURCE

17%

8% OEM
INHOUSE
OUTSOURCE
75%

Chart 12: OEM vs INHOUSE vs OUTSOURCE

3.3.3. Assembly Cost

SUB-SYSTEM LABOUR COST

Time(min) Cost
Engine 20.00 33.33
Transmission 60.00 100.00
Drive Train 60.00 100.00
Steering 30.00 50.00
Suspension 45.00 75.00
Frame 45.00 75.00
Body 10.00 16.67
Brakes 30.00 50.00
300.00 500.00

Grand Total : OEM+INHOUSE+OUTSOURCE+ASSEMBLY :

₹ 21,8546 + ₹ 30,334 + ₹ 71,667 + ₹ 500 = ₹ 3,21,047

Maintenance

Maintenance is the most basic need for any machine to perform smoothly without any problems occurring.
Maintenance work includes the work of servicing the machine as well as replacement of any broken part.

MACHINING COST
ANGLE GRINDING ₹ 800
SPRAY PAINTING ₹ 600
CNC TURNING ₹ 5000
MILLING ₹ 4200
DRILLING(M1TR) ₹ 1500
TIG WELDING ₹ 3000
CUTTING ₹ 500
TOTAL ANNUALLY ₹ 15,600

6 EMPLOYEE WELFARE
• We have team of 9 managerial officers and 36 on ground working employees. The
incentive of 28% per month will be provided to each employee on its basic salary
with the tax deduction of 10% as Govt regulations.
• Each employee will be given the bonus of one month during festival season and
advance salary of one month will be given in case of emergency.
• Total number of working days will be 220 with each day having single shift of 8 Hrs.
• Each employee will be having 15 casual leaves and 12 emergency leaves.
• In case of tragedy the nominee will be provided with the job after he gets matured if
the incident happens during working hours as per government Regulations.
 4. FINANACE
4.1. INITIAL
4.1.1. Raw Material

SUB-SYSTEM MATERIAL COST

ENGINE ₹ 457.25
TRANSMISSION ₹ 10,480.03
DRIVE ₹ 3,580.89
STEERING ₹ 859.47
SUSPENSION ₹ 4,703.60
FRAME ₹ 9,622.95
BODY ₹ 80.00
BRAKES ₹ 550.11
TOTAL ₹ 30,334.30

Year 2020 2021 2022 2023 2024 2025 2026

Units 400 550 850 1300 1950 2800 4000
1,82,900 2,51,487.5 3,88,662.5 5,94,425 8,91,637.5 12,80,300 18,29,000
41,92,012 57,64,016.5 89,08,025.5 1,36,24,039 2,04,36,058.5 2,93,44,084 4,19,20,120
14,32,356 19,69,489.5 30,43,756.5 46,55,157 69,82,735.5 1,00,26,492 1,43,23,560
3,43,788 4,72,708.5 7,30,549.5 11,17,311 16,75,966.5 24,06,516 34,37,880
18,81,440 25,86,980 39,98,060 61,14,680 91,72,020 1,31,70,080 1,88,14,400
38,49,180 52,92,622.5 81,79,507.5 1,25,09,835 1,87,64,752.5 2,69,44,260 3,84,91,800
32,000 44,000 68,000 10,4000 1,56,000 2,24,000 3,20,000
2,20,044 3,02,560.5 4,67,593.5 7,15,143 10,72,714.5 15,40,308 22,00,440
1,21,33,720 1,66,83,865 2,57,84,155 3,94,34,590 5,91,51,885 8,49,36,040 12,13,37,200

The Total Initial Raw Material cost annually is Rs. 1,21,33,720.

We will create supply chain so that there would be minimum inventory storage time on the basis of
Hero Motor Corp. plant in Sanand, Gujarat.
 4.1.2. OEM Investment

SUB-SYSTEM OEM COST

TRANSMISSION ₹ 4910.86
ENGINE ₹ 49,915.00
DRIVE ₹ 37,056.56
STREERING ₹ 1,200.00
SUSPENSION ₹ 1,16,174.90
BODY ₹ 200.00
BRAKES ₹ 7,381.57
FASTENERS ₹ 1,119.60
MISCELLANEOUS ₹ 588.00
TOTAL ₹2,18,546.49

Year 2020 2021 2022 2023 2024 2025 2026

Units 400 550 850 1300 1950 2800 4000

1964344 2700973 4174231 6384118 9576177 13750408 19643440

19966000 27453250 42427750 64889500 97334250 139762000 199660000
14822624 20381108 31498076 48173528 72260292 103758368 148226240
480000 660000 1020000 1560000 2340000 3360000 4800000
46469960 63896195 98748665 151027370 226541055 325289720 464699600
80000 110000 170000 260000 390000 560000 800000
2952628 4059863.5 6274334.5 9596041 14394061.5 20668396 29526280
447840 615780 951660 1455480 2183220 3134880 4478400

235200 323400 499800 764400 1146600 1646400 2352000

87418596 120200569.5 185764516.5 284110437 426165656 611930172 874185960

The Total Initial OEM cost annually is Rs. 8,74,18,596.

 Initial Capital investment for Inhouse machinery

Year 2020 2021 2022 2023 2024 2025 2026

QTY QTY QTY QTY QTY QTY QTY
Units 400 550 850 1300 1950 2800 4000

CNC TURNING 13,75,000 1 13,75,000 1 27,50,000 2 27,50,000 2 27,50,000 2 27,50,000 2 41,25,000 3

MILLING 4,50,000 1 4,50,000 1 9,00,000 2 9,00,000 2 9,00,000 2 9,00,000 2 9,00,000 2

VMC 0 0 0 0 0 0 0 0 25,00,000 1 25,00,000 1 25,00,000 1

SPLINE CUTTING 0 0 1,30,000 1 1,30,000 1 2,60,000 2 2,60,000 2 2,60,000 2 2,60,000 2

SURFACE GRINDING 0 0 0 0 0 0 7,00,000 1 7,00,000 1 7,00,000 1 7,00,000 1

DRILLING (M1TR) 2,80,000 2 2,80,000 2 4,20,000 4 4,20,000 4 4,20,000 4 4,20,000 4 4,20,000 4

TIG WELDING 45,000 3 45,000 3 60,000 4 60,000 4 60,000 4 60,000 4 60,000 4

CNC BENDING 0 0 0 0 0 0 0 0 0 0 7,00,000 1 7,00,000 1

CUTTING MACHINE 24,000 3 24,000 3 48,000 6 48,000 6 48,000 6 48,000 6 64,000 8

ANGLE GRINDING 2,800 2 2,800 2 2,800 2 2,800 2 2,800 2 2,800 2 2,800 2

SPRAY PAINTING 30,000 1 60,000 2 60,000 2 90,000 3 90,000 3 90,000 4 90,000 4

22,06,800 23,66,800 43,70,800 52,30,800 77,30,800 84,30,800 98,21,800

 Investment for Out-Source Machining

OUTSOURCE MACHINING COST

SURFACE GRINDING ₹ 2,730
LASER CUTTING ₹ 4,530
WATERJET CUTTING ₹ 1,800
VMC ₹ 24,200
HOBBING ₹ 5,200
HARDENING ₹ 440
CNC BENDING ₹ 3,230
EDM WIRECUT ₹ 2,470
SPLINE CUTTING ₹ 5,100
TOTAL ₹ 49,700

Year 2020 2021 2022 2023 2024 2025 2026

Units 400 550 850 1300 1950 2800 4000

SURFACE
10,92,000 15,01,500 23,20,500 0 0 0 0
GRINDING
LASER CUTTING 18,12,000 24,91,500 38,50,500 58,89,000 88,33,500 1,26,84,000 1,81,20,000
WATERJET
7,20,000 9,90,000 15,30,000 23,40,000 35,10,000 50,40,000 72,00,000
CUTTING
VMC 96,80,000 1,33,10,000 2,05,70,000 3,14,60,000 0 0 0

HOBBING 20,80,000 28,60,000 44,20,000 67,60,000 1,01,40,000 1,45,60,000 2,08,00,000

HARDENING 1,76,000 2,42,000 3,74,000 5,72,000 8,58,000 12,32,000 17,60,000

CNC BENDING 12,92,000 17,76,500 27,45,500 41,99,000 62,98,500 0 0

EDM WIRECUT 9,88,000 13,58,500 20,99,500 32,11,000 48,16,500 69,16,000 98,80,000

SPLINE
20,40,000 0 0 0 0 0 0
CUTTING
1,98,80,000 2,45,30,000 37910,000 5,44,31,000 3,44,56,500 4,04,32,000 5,77,60,000

The outsource machining cost for initial year is ₹ 1,98,80,000

Total Land & Rent Cost

Year Total land (sq. Ft.) Initial Interior Cost Rate per sq. ft (₹) Total land cost (₹)
2021 300000 ₹ 1,00,00,000 43.00 ₹ 2,29,00,000.00
2022 300000 0 45.15 ₹ 1,35,45,000.00
2023 300000 0 47.41 ₹ 1,42,22,250.00
2024 300000 0 49.78 ₹ 1,49,33,362.50
2025 300000 0 52.27 ₹ 1,56,80,030.63
2026 300000 0 54.88 ₹ 1,64,64,032.16
2027 300000 0 57.62 ₹ 1,72,87,233.76

Total Water Cost

Year Water consumption Water Charges Per KL Total Water Charges

2021 2000 29.00 ₹ 58,000.00
2022 2750 30.45 ₹ 83,737.50
2023 4250 31.97 ₹ 1,35,883.13
2024 6500 33.57 ₹ 2,18,212.31
2025 9750 35.25 ₹ 3,43,684.39
2026 14000 37.01 ₹ 5,18,170.31
2027 20000 38.86 ₹ 7,77,255.47

Total Electricity Cost

Year Units consumed Electricity charges per unit Total electricity cost
2021 100000.00 6.00 ₹ 6,00,000.00
2022 137500.00 6.30 ₹ 8,66,250.00
2023 189062.50 6.62 ₹ 12,50,648.44
2024 259960.94 6.95 ₹ 18,05,623.68
2025 357446.29 7.29 ₹ 26,06,869.19
2026 491488.65 7.66 ₹ 37,63,667.39
2027 675796.89 8.04 ₹ 54,33,794.80
4.1.5 Total management cost

Year No of employees Monthly Annually

2021 50 ₹ 12,56,000 ₹ 1,50,72,000
2022 58 ₹ 13,46,000 ₹ 1,61,52,000
2023 74 ₹ 16,00,000 ₹ 1,92,00,000
2024 104 ₹ 23,67,000 ₹ 2,84,04,000
2025 137 ₹ 30,24,000 ₹ 3,62,88,000
2026 164 ₹ 40,57,000 ₹ 4,86,84,000
2027 193 ₹ 49,98,000 ₹ 5,99,76,000

Management and Workers

176
148
124
94
64
42 48

10 10 10 10 13 16 17

2020 2021 2022 2023 2024 2025 2026

Management workers

Chart 13: Management and Workers

Cost of Quality

COQ (For Rs.1

Category Description Cost
crore in sales)
Send workers to 10 employees @ Rs. 15,000
Prevention 1.50%
yearly workshop = Rs. 1,50,000
Inspect equipment 1 hour @ Rs.950/hr x 52
Appraisal 0.49%
every Friday evening weeks = Rs. 49,400
Internal Cost of fixing 4 hours/week Rs. 625/hr x
1.30%
Failure rejected items 52 weeks = Rs. 1,30,000
External 25 warranty returns per year
Warranty returns 3.88%
Failure @ Rs. 15,500 = 3,87,500
COST OF QUALITY Rs. 7,16,900 7.17%
 Year 2021 2022 2023 2024 2025 2026 2027

Units 400 550 850 1300 1950 2800 4000

Raw Material ₹ ₹ ₹ ₹ ₹ ₹ ₹
Cost 1,21,33,720.00 1,66,83,865.00 2,57,84,155.00 3,94,34,590.00 5,91,51,885.00 8,49,36,040.00 12,13,37,200.00
₹ ₹ ₹ ₹ ₹ ₹ ₹
OEM Cost
8,74,18,596.00 12,02,00,569.50 18,57,64,516.50 28,41,10,437.00 42,61,65,655.50 61,19,30,172.00 87,41,85,960.00
₹ ₹ ₹ ₹ ₹ ₹ ₹
Machinery Cost
22,06,800.00 23,66,800.00 43,70,800.00 52,30,800.00 77,30,800.00 84,30,800.00 98,21,800.00
₹ ₹ ₹ ₹ ₹ ₹
Maintenance ₹ 25,100.00
30,400.00 34,000.00 36,300.00 39,000.00 42,600.00 45,000.00
Outsource ₹ ₹ ₹ ₹ ₹ ₹ ₹
Machining 1,98,80,000.00 2,45,30,000.00 3,79,10,000.00 5,44,31,000.00 3,44,56,500.00 4,04,32,000.00 5,77,60,000.00
Management ₹ ₹ ₹ ₹ ₹ ₹ ₹
Cost 1,50,72,000.00 1,61,52,000.00 1,92,00,000.00 2,84,04,000.00 3,62,88,000.00 4,86,84,000.00 5,99,76,000.00
₹ ₹ ₹ ₹ ₹ ₹ ₹
Electricity Cost
6,00,000.00 8,66,250.00 12,50,648.44 18,05,623.68 26,06,869.19 37,63,667.39 54,33,794.80
₹ ₹ ₹ ₹ ₹ ₹ ₹
Water Cost
58,000.00 83,737.50 1,35,883.13 2,18,212.31 3,43,684.39 5,18,170.31 7,77,255.47
₹ ₹ ₹ ₹ ₹ ₹ ₹
Land & Rent Cost
2,29,00,000.00 1,35,45,000.00 1,42,22,250.00 1,49,33,362.50 1,56,80,030.63 1,64,64,032.16 1,72,87,233.76
Transportation ₹ ₹ ₹ ₹ ₹ ₹ ₹
cost 78,40,000.00 1,06,40,000.00 1,62,00,000.00 25,00,000.00 3,74,60,000.00 5,41,60,000.00 7,56,80,000.00
₹ ₹ ₹ ₹ ₹ ₹ ₹
Advertisement
15,00,000.00 15,00,000.00 10,00,000.00 18,00,000.00 20,00,000.00 23,00,000.00 25,00,000.00
₹ ₹ ₹ ₹ ₹ ₹ ₹
Total
16,96,34,216.00 20,65,98,622.00 30,58,72,253.06 43,29,04,325.49 62,19,22,424.71 87,16,61,481.86 1,22,48,04,244.04
₹ ₹ ₹ ₹ ₹ ₹ ₹
Cost of Quality
1,21,61,076.95 1,48,11,055.21 2,19,27,981.82 3,10,34,911.09 4,45,85,618.63 6,24,89,411.63 8,78,06,216.25
₹ ₹ ₹ ₹ ₹ ₹ ₹
Grand Total
18,17,95,292.95 22,14,09,677.21 32,78,00,234.88 46,39,39,236.59 66,65,08,043.33 93,41,50,893.50 1,31,26,10,460.29
4.4 BREAK EVEN ANALYSIS

Expected
Year Selling Price Revenue Cumulative revenue
Sales
2021 392 ₹ 4,00,000.00 ₹ 15,68,00,000.00 ₹ 15,68,00,000.00
2022 532 ₹ 4,20,000.00 ₹ 22,34,40,000.00 ₹ 38,02,40,000.00
2023 810 ₹ 4,41,000.00 ₹ 35,72,10,000.00 ₹ 73,74,50,000.00
2024 1250 ₹ 4,63,050.00 ₹ 57,88,12,500.00 ₹ 1,31,62,62,500.00
2025 1873 ₹ 4,86,202.50 ₹ 91,06,57,282.50 ₹ 2,22,69,19,782.50
2026 2708 ₹ 5,10,512.63 ₹ 1,38,24,68,188.50 ₹ 3,60,93,87,971.00
2027 3784 ₹ 5,36,038.26 ₹ 2,02,83,68,761.65 ₹ 5,63,77,56,732.65

Break - Even Analysis

₹ 6,000,000,000

₹ 5,000,000,000

₹ 4,000,000,000

₹ 3,000,000,000

₹ 2,000,000,000

₹ 1,000,000,000

₹-
1 Cumulative
2 Expenditure
3 Cumulative
4 Revenue
5 6 7

Chart 14: Break Even Analysis

 Year 2021 2022 2023 2024 2025 2026 2027

No of Units 400 550 850 1300 1950 2800 4000

₹ ₹ ₹ ₹ ₹ ₹ ₹
Expenditure
18,17,95,293 22,14,09,677 32,78,00,235 46,39,39,237 66,65,08,043 93,41,50,893 1,31,26,10,460
Cumulative ₹ ₹ ₹ ₹ ₹ ₹ ₹
Expenditure 18,17,95,293 40,32,04,970 73,10,05,205 1,19,49,44,442 1,86,14,52,485 2,79,56,03,378 4,10,82,13,839
₹ ₹ ₹ ₹ ₹ ₹ ₹
Revenue
15,68,00,000 22,34,40,000 35,72,10,000 57,88,12,500 91,06,57,283 1,38,24,68,189 2,02,83,68,762
₹ ₹ ₹ ₹ ₹ ₹ ₹
Cumulative Revenue
15,68,00,000 38,02,40,000 73,74,50,000 1,31,62,62,500 2,22,69,19,783 3,60,93,87,971 5,63,77,56,733
₹ - ₹ ₹ ₹ ₹ ₹ ₹
Profit/(Loss)
(2,49,95,293) (20,30,323 ) 2,94,09,765 11,48,73,263 24,41,49,239 44,83,17,295 71,57,58,301
₹ - ₹ - ₹ ₹ ₹ ₹ ₹
Cumulative Profit
(2,49,95,293) (2,29,64,970) 64,44,795 12,13,18,058 36,54,67,298 81,37,84,593 1,52,95,42,894
₹ ₹ ₹ ₹
Taxation ₹ - ₹ - ₹ -
3,27,55,876 9,86,76,170 21,97,21,840 41,29,76,581
₹ ₹ ₹ ₹ ₹ ₹ ₹
Profit after Taxation
-2,49,95,293 -2,29,64,970 64,44,795 8,85,62,183 26,67,91,127 59,40,62,753 1,11,65,66,313
 Tax Incentives and Exemptions

To provide a fillip to current economic slowdown in the country, Finance Minister Nirmala
Sitharaman announced cuts in corporate taxes.
To encourage 'Make-in-India' initiative of the Government, domestic companies investing
in manufacturing sector which are incorporated on or after 1 October 2019 shall be allowed
to pay corporate tax at the rate of 15%.
This relief shall be available to such companies that do not avail any concessional tax
regime. This benefit shall be available to companies that plan to commence their
production on or before 31 March 2023. On Friday, Finance Minister Nirmala Sitharaman
announced a tax rate of 15 per cent for new manufacturing units in the country that start
production before 2023.
Along with surcharge, this tax rate will be around 17 per cent. It is one of the lowest tax
rate for manufacturing units globally.
If total income range is between Rs.1 crore and Rs.10 crore - 7% as per rate of tax above
If total income range exceeds Rs.10 crore - 12% as per rate of tax above
 Return on
Year Revenue Company Valuation Stake Valuation
investment
2021 ₹ 15,68,00,000.00 ₹ 78,40,00,000.00 ₹ 18,17,95,292.95

2022 ₹ 22,34,40,000.00 ₹ 1,11,72,00,000.00 ₹ 25,69,56,000.00 0.29

2023 ₹ 35,72,10,000.00 ₹ 1,78,60,50,000.00 ₹ 41,07,91,500.00 0.37

2024 ₹ 57,88,12,500.00 ₹ 2,89,40,62,500.00 ₹ 66,56,34,375.00 0.38

2025 ₹ 91,06,57,282.50 ₹ 4,55,32,86,412.50 ₹ 1,04,72,55,874.88 0.36

2026 ₹ 1,38,24,68,188.50 ₹ 6,91,23,40,942.50 ₹ 1,58,98,38,416.78 0.34

2027 ₹ 2,02,83,68,761.65 ₹ 10,14,18,43,808.25 ₹ 2,33,26,24,075.90 0.32

0.34
 5 .PRODUCTION

5.1 AGGREGATE PLANNING

We have assumed that 100 units of ATVs will be produced in the first quadrant
(duration : 3 months).According to this assumption the following cost of working is
calculated. This amount is the amount need to have the company up an initial running.

2020 QUARTER 1 Q2,Q3 & Q4

Raw Material Cost 3033430.00 3033430.00

OEM Cost 21854649.00 21854649.00

Machinery Cost 2206800.00 0.00
Outsource
4970000.00 4970000.00
Machining
Management
3768000.00 3768000.00
Cost
Maintenance 25100.00 0.00

Transport 2000000.00 2000000.00

Advertisement 600000.00 300000.00

Electricity Cost 600000.00 0.00

Water Cost 58000.00 0.00

Land & Rent Cost 12900000.00 0.00

Total 52015979.00 35926079.00

Cost of Quality 3729025.53 2575540.60

Grand Total 55745004.53 38501619.60

5.2 PLANT SETUP

As discussed earlier, the manufacturing plant must have a capacity of 2000 units for
first year. The manufacturing plant requires an area of 3,00,000 sq. ft. It has 5 major
blocks.

1. Tool Room.

The tool room manufactures and processes the pipes, brackets, bushes and miscellaneous
items for the construction of roll cage.
Almost all the capital machinery required will be placed in the tool room. The
processes in the tool room are: -
CNC TURNING
CNC MILLING
DRILLING
TIG WELDING
SHEET CUTTING

2. Office space

This is the main building of the manufacturing plant where all the management decisions and
designing will proceed .The office area is of 15,000 sq ft and will have:

Head Office
Managerial cabins
Research and Development department
Conferee hall
Pantry

3. Body and Paint Shop

In the Body and Paint shop, pipes are welded together by TIG welding with the help of
fixtures specially designed for them. The brackets are then welded and the finishing is done.
The body is the taken for painting where a primer coat is first applied. Then the actual coat is
then applied and dried in an oven. The painted and dried body is then sent to the assembly
plant for assembly of other parts on it.
4. Testing tracks

The testing track of 20,000sq ft. is used to test out the capabilities of the vehicle and and make
some fine tune adjustments to the vehicle in order to provide the best possible experience to the
customer. All the manufactured vehicles before being dispatched are tested on the track until
satisfactory results are achieved.

5. Assembly line

The assembly line is spread out in 70,000 sq ft. of area .Assembly line is the place where the
magic actually happens. The different parts of vehicle come together to form a vehicle. The
assembly line workers meticulously put together nuts and bolts one by one to form the complete
the vehicle.

6. Inventory and Storage

The inventory and storage is the area where the materials needed and the scrap formed are stored
.The inventory and storage has 10,000 sq ft.
 6.MARKETING STRATEGY

6.1 TYPES OF PRODUCTS

As seen in the SWOT analysis above, people do not have the idea about the concept of ATV.
Hence, we have to first inculcate the picture of ATV in their minds by indirect publicity and then
open up showrooms for common people. This will generate quicker response and acceptance to
the product and also save costs. Hence our agenda in the beginning will be to sell our products to
amusement parks and beach sport organizers where common people will directly experience
them. Then as the popularity of our product rises, we can hand out the franchise for selling the
product. Until then we can put our sales and marketing agents on those sites and offer home
delivery for interested people. The customer analysis states Armed forces as one of the major
customers for our product. As seen earlier, Polaris is already trying strike a deal with them and
hence it’s high time that we approach them, showcase our product and offer a customised
product at a nominal price.

1. Cargo Vehicles:

➢ Can be used in factories for internal cargo transport.

➢ Can be used for regular factory visits.

➢ Can be used in emergencies in large manufacturing

plants.

Features:

✓ Electronic Power Steering (EPS)

✓ Towing Capacity: 900 Kg
✓ Electronic Fuel Injection (EFI)
✓ 119 litres enclosed storage.
✓ Customizable Tilt Steering Wheel. Fig 3 :Cargo vehicles

Price: 5,00,000.
2. Defense & Military:

➢ India has 15,200 km of land frontier which consists of forests, hilly areas and deserts. Hence,
definitely there is a need of ultra-combat and light weight vehicles.

➢ Can be best suited for ultra-light tactical missions and special operation task forces.

➢ These vehicles are easily deployable and are air-transportable.

Features:

✓ Dual A-arm suspension with heavy duty shocks for military grade pay-load.
✓ Full under body skid plate for durability in harsh terrain.
✓ Payload Capacity: 386 Kg.
✓ Keyless ignition for quick starts.
✓ Continuous Variable Transmission (CVT).
Variants:

• Model DH Price: Rs. 6,50,000.

Add-on Feature:

✓ All-wheel drive
✓ Electronic Power
Steering
• Model DM Price: Rs. 6,00,000. Fig 4 :Defense Vehicles

Add-on Feature:

✓ Rear-wheel drive
✓ Electronic Power Steering
• Model DL Price: Rs. 5,75,000.

Add-on Feature:

✓ Rear-wheel drive

3. Amusement Parks:
➢ Useful to staff for park management & daily
routine checks.

➢ Useful while facing any technical issues or

emergencies.

➢ Can also be introduced to visitors at a premium

price, which could act as a unique attraction of the
amusement park.

➢ No need to do a high investment, ATV can be Fig 5: Amusement park vehicles

leased for a desired period of time.

▪ Basic Model: A selling price of 4.4 lakhs.

• Lights and turn signals approved for highway use

• Adjustable steering columns allow the steering wheel height to be adjusted to the driver’s
preference.

• Handling and stability: A car with good handling and stability gives you more control by
'holding' the road better and being more responsive.

▪ Variant Model:
• Three-point lap/sash seat belts offer superior protection to two-point seat belts and should be
installed in all seating positions.

• Side impact protection: Increased side door strength, internal padding and better seats can
improve protection in side impact crashes.

4. Adventure Sports

➢ Rising adoption of off-road and recreational

activities among the young generation.

➢ The global all-terrain vehicles market to grow at

a CAGR (Compound Annual Growth Rate) of
8.19% during the period 2016-2020.

Features:

✓ All Digital Gauge

✓ Speedometer Fig 6: Adventure sports
 ✓ Customized CVT Tuning
✓ High Ground Clearance
✓ All-wheel FOX Suspension
✓ Attractive Body Works
✓ Integrated GoPro Control
Price: Rs. 4,70000.

5. Forest Rangers

➢ India has 543 wildlife sanctuaries.

➢ Increasing number of wildlife enthusiasts and

animal lovers can prove to be beneficial.

Features:

✓ AM/FM & Weather Radio.

✓ Ride Stat Tracking & Sharing.
✓ Built-In GPS.
✓ Bluetooth and USB Smartphone
Connectivity. Fig 7: Forest Rangers
✓ Towing Capacity: 500 Kg.
✓ Higher Ground Clearance Price:

Rs. 5,50,000.

6. Fire & Rescue Operations

➢ Can be used to tackle fire & rescue tasks in rural

areas.

Features:

✓ 200 litres water tank / 10 litres Class ‘A’ Foam

Cell.
✓ Professional Fire Pump, Stainless Steel Piping.
✓ Capable of drafting up to 19 inches vertically.
✓ Emergency vehicle grade siren and public
address system offered in a 30W and 100W
options. Fig 8: Fire & Rescue operations
✓ Red fire-fighting and rescue body panels.
 ✓ Towing Capacity: 300 Kg.
Price: Rs. 6,00,000.

7. Agricultural Farms

➢ Can prove to be a cheap & effective agricultural

machine.

➢ Agriculture contributes to 16% of total GDP.

➢ As per Registrar General of India & Census report

2011 the total farmers or cultivator population of India
is118.7 million (2011) & 144.3 million agricultural
workers/labourers which consists 31.55 of total rural
population.

Features: Fig 9 : Agricultural Farms

✓ 500 kg towing capacity

✓ 300 kg payload capacity
✓ Standard 2 inches receiver hitch.
✓ Adjustable suspension to maintain ground clearance when fully loaded.
✓ Convenient integrated storage options.
Price: Rs. 5,50,000.

Add-on Tools:

1. Automatic Seed Drill: Rs. 1,45,000

2. Mini Rotary Rotovator: Rs. 85,000

3. Post Hole Digger: Rs. 25,000

4. Rotary Tiler: Rs. 45,000

5. Reversible Plough: Rs. 92,000

8. High Net Worth Individuals

➢ Social Media Marketing

➢ Macro Marketing

Features:
 ✓ MTX Premium 8 Speaker Audio
✓ Integrated GoPro Control
✓ Bluetooth and USB Smartphone Connectivity
✓ Ride Command 7” Display
✓ Integrated GoPro Control
Price: Rs. 6,25,000.

6.2 BUSINESS VERTICAL

Business verticals are narrow markets whose specific needs make them especially likely to
want your offerings. If your products or services appeal to a targeted niche, you'll have a
smaller customer base, but each potential customer will be more likely to buy.

Here are Some of the Sectors in which ATVs are used largely:

• Agriculture
o ATVs are commonly used to inspect crops and livestock; to fertilize and apply
chemicals; to inspect and repair irrigation systems and fence lines; to supervise
field crews; to herd livestock; to mark timber; to mow grass, to move dirt and
to transport things from here to there and back again. Transporting Supplies,
Plowing Fields, Raking, Harrowing Fields, Plowing Snow, Mowing Grass,
Building Fences, Spreading Seeds, Catching Calves, Carrying Firewood

• Forest
o Migratory routes for Forest and other wildlife species, such as migratory birds,
include large tracts of land and also provide a wide range of environmental, tourist
and social benefits. Protecting these sensitive areas from long-term damage by
ATV traffic is the prime reason for the regulations.

• Commercial
▪ Amusement Park
o Water rides, Roller Coasters are specially of ATVs where wheels are replaced by
trails in Roller Coasters.
▪ Adventure Sports
o Some of the Tourists company provide ATV rides for the customers so that they
can enjoy and visit maximum places which can’t be done by commercial vehicles
or just by walking
▪ Hollywood
o ATVs have been used in movies for entertainment, attraction. ATVs rides are safety
but they look like a risk rides which the film industry has taken advantage of.
 • Defense & Military
o When it comes to the Armed Forces, we want them to have every possible resource
to make their job easier and keep them safe. Our military risks their lives every
single day so we don’t have to risk ours, and it is our job to continually reiterate
how valuable their presence is to this country. You might not be surprised to learn
that Marine and Army tactical ground units have been using lightly militarized all-
terrain-vehicles (ATVs) for years. But you might raise an eyebrow at the way
Marines think of ATVs. While personal four-wheeler might be a treasured
possession, the military is ready to blow up its ATVs at any time

6.3 ORGANISATION STRATEGY

An organizational strategy is the sum of the actions a company intends to take to achieve long-
term goals. Together, these actions make up a company’s strategic plan. Strategic plans take at
least a year to complete, requiring involvement from all company levels.

MARKETING STRATEGY

Create sophisticated product for customers that will not only give joy of riding but also should be
worth every penny. To conduct the Market attractiveness index and to identify and analyze the
profile of leading players operating in for off-road vehicle’s market.

PRODUCT STRATEGY

Product is anything that can satisfy human needs and wants. The product is a combination of
tangible and intangible aspects of the products offered by the manufacturer to the customers. Our
ATVs has variety of Applications according to its needs.

PRICING STRATEGY

The price is the amount a customer pays for the product. It is fixed after considering various factors
such as market share, competition, material costs, product identity and the customer's perceived
value of the product. The business may increase or decrease the price of product if other stores
have the same product.

DISTRIBUTION STRATEGY

Distribution strategy of a firm is a plan created by the management of a manufacturing business

that specifies how the firm wishes to transfer its products to intermediaries, retailers and end
consumers.
6.4 TARGETED MARKETING
Targeted marketing identifies an audience likely to buy services or products and promotes those
services or products to that audience. Once these key groups are recognized, companies develop
marketing campaigns and specific products for those preferred market segments.

➢ Agriculture
ATVs are commonly used to inspect crops and livestock; to fertilize and apply chemicals;
to inspect and repair irrigation systems and fence lines; to supervise field crews; to herd
livestock; to mark timber; to mow grass, to move dirt and to transport things from here to
there and back again. Transporting Supplies, Plowing Fields, Raking, Harrowing Fields,
Plowing Snow, Mowing Grass, Building Fences, Spreading Seeds, Catching Calves,
Carrying Firewood.

➢ Amusement Park
Water rides, Roller Coasters are specially of ATVs where wheels are replaced by trails in
Roller Coasters.

➢ Adventure Sports
Some of the Tourists company provide ATV rides for the customers so that they can enjoy
and visit maximum places which can’t be done by commercial vehicles or just by walking.

➢ Hollywood
ATVs have been used in movies for entertainment, attraction. ATVs rides are safety but
they look like a risk rides which the film industry has taken advantage of.

➢ Defense & Military

When it comes to the Armed Forces, we want them to have every possible resource to
make their job easier and keep them safe. Our military risks their lives every single day so
we don’t have to risk ours, and it is our job to continually reiterate how valuable their
presence is to this country.
 AFTER SALES
Clients are the most reference of each business. Deals experts must attempt their level best to fulfill
clients for them to return again to their association. In order to clients reach again the same
organization, the after-sale service always indeed. After-sale service will be more focused on a
help and information that is provides to customer after they have bought a particular product

Clients begin having faith in the brand and get connected with the association for a more extended
term. They talk great about the association and its items. A fulfilled and content client brings more
people and in the long run more incomes for the association. Vehicles age and owners lose interest
as the warranty expires – usually four years after the initial sale – and this is when loyalty created
through strong aftersales comes into play, enabling manufacturers to reinforce their ties. As
economic development, services competition will become the main contents of the coming
competition in the market.

Car after-sales service including repairs, maintenance, rescue, information consulting, insurance,
spare parts, used car transaction etc., after-sales service in the whole industry chain is gradually
emerging out of the important role, it becomes the new profit growth point what major automobile
manufacturers to chase. Digitizing value chains opens up an entirely new dimension of customer
interaction.

The customer always deserves your best. They deserve impeccable service from us all of the time.

1. Feedback: A telephone call, fax, e-mail, letter, hand-written note, personal visit or any
combination of these or you could always visit our website

2. Forum: Customers can interact with your company, as well as with other customers.

3. Quick Service: Service is done in just three hours for regular periodic maintenance jobs with no
additional general repairs.

Benefits:

• Servicing done in just three hours

• Wait & take facility

4. Breakdown Assistance: We offer breakdown assistance at any time of the day.

5. Road Side Assistance: Driving is always fun with a TER vehicle and you can look forward to
years of Enjoyable driving. However, in the unfortunate & unforeseen event of a
Breakdown or road accidents what you need is immediate help.

Our goal is to ensure that you get prompt assistance during such a situation, for which TER has
designed a special program called the TER Care Roadside Assistance. The programme is designed
to enhance your overall TER ownership experience, By providing 24×7 Roadside Assistance emergency
support.

6. Annual Services and warranty: At TER, we extend our relationship with you through our high-
quality service infrastructure. Our Service Facilities are equipped with state-of-the-art equipment
and skilled professionals. We also offer an exclusive spares division that ensures genuine parts and
accessories for your vehicle.

• The Quick Service is applicable for normal Periodic Maintenance service excluding 1000 kms,
2000 kms. • For customer convenience we have 4 regional offices where customers can get their
vehicles serviced.

➢ Mumbai
➢ Chennai
➢ Kolkata
➢ Delhi
• After the sale of vehicle, we offer a warranty of 1 year on selected parts like batteries, kill
switches, lights, wiring etc. and also offer engine check-up, wheel alignment, belt tensioning and
CVT tuning, brake pad replacement free of costs. The costs for these services every year is
assumed to be as follows:

➢ We provide 2 free service, once in a year respectively.

Our Servicing Vehicle includes:

• An engine oil change and/or filter replacement

• Checking lights, tires, exhaust and operations of brakes and steering
• Ensuring your engine is ‘tuned’ to run in its peak condition
• Checking hydraulic fluid and coolant levels
• Checking the cooling system (from radiators in your car to pumps and hoses)
• Suspension checks
• Steering alignment
• Testing the vehicle’s battery condition

These are the Main services which we will provide to the customers:

• Waiting Lounge and Extra Services

• Give Tips and Guidelines
• We encourage our customers to book a maintenance appointment in advance so they can
be served without delay and can be given maximum attention. This way the service center
can serve the customers faster and more efficiently and secondly the chance of missing a
maintenance appointment also becomes less likely.
• Special amenities will be available to customers, such as Wi-Fi, magazines, coffee and tea.
This will not only help them in passing their time but they will also enjoy their experience
at center as they wait for their vehicle.
• We will also provide free shuttle service to customers while their vehicles are undergoing
maintenance.
• Small booklets or guides will be designed by the service center, with tips and ideas for
maximum performance. Vehicle manuals with diagrams and step wise directions will also
be available at service centers which breakdown difficult processes.
• The loyalty will be the issue of principle for creating and keeping up association with the
customers. It has been proven that loyal customer can spread a positive word-of-mouth to
other potential customer
8 RISK MANAGEMENT