Studying the trends in the automobile sector post-Covid -19 A Thesis Presented to ‘The Department of IMC at K J Somaiya Institute of Management, Mumbai In Partial Fulfillment ‘Of the Requirements for the MBA IMC 2020-2022 By Arush Mayank umber: 17030520007 2020-2022 Roll Under the Supervision of Prof. Dr. Sonali SenapatiStudent’s Declaration 1, Anush Mayank, Roll No. 007, declare that the Master’s Thesis titled “Studying the trends in the automobile sector post-Covid -19°, submitted by me in partial fulfilment the requirements for the award of MBA-IMC at K J Somaiya Institute of Management, Mumbai, is the record of the work carried out by me during the period from July 2021 to March 2022, under the guidance of Prof. Dr. Sonali Senapati To the best of my knowledge, the thesis is a record of authentic work carried out by me during the said period and has not been submitted to any other University or Institute for the award of any degree/diploma. I further declare that the material obtained from other sources has been duly acknowledged in the thesis. Signature of the Candidate: Date: Place:Certificate of Faculty Guide Certified that the work incorporated in the Master's Thesis titled, “Studying the trends in the automobile sector post-Covid -19” Submitted by Arush Mayank was carried out under my supervision. This is his original work and any such materials that have been obtained from other sources have been duly acknowledged in the thesis. Signature of the Faculty Guide: Date: Place:TABLE OF CONTENTS LIST OF FIGURES. LIST OF TABLES LIST OF APPENDICES ACKNOWLEDGEMENT, EXECUTIVE SUMMARY. CHAPTER 1: INTRODUCTION. A, BACKGROUND... B. OBJECTIVES OF THE STUDY. .. ©. SCOPE OFTHE STUDY... CHAPTER 2: LITERATURE REVIEW... evenee evenee evenee son 1B CHAPTER 3: RESEARCH DESIGN....... eveneet eveneet eveneet sae 16 A. RESEARCH METHODOLODY. B. SOURCES OF DATA. C. QUESTIONNAIRE. CHAPTER 4: STUDY OF AUTOMOTIVE INDUSTRY. EVOLUTION OF THE SECTOR.. MARKET OVERVIEW. 21 LEADING COMPANIES. -s.sssesssesssessesssesssesssesnsteestenseensteesteeetecetscateats 25 ADVANTAGES IN INDIA cscs severe 25 KEY PLAYERS RECENT TRENDS... G. POLICIES AND INITIATIVES CHAPTER 5: DATA ANALYSIS AND INTERPRETATION, FINDINGS. RECOMMENDATIONS. 40 CONCLUSION. REFERENCES. . APPENDICES. 43 ™=pon BLIST OF FIGURES FIGURE 1: DIFFERENT SEGMENTS IN AUTOMOTIVE INDUSTRY. FIGURE 2: AUTOMOBILES PRODUCED IN INDIA DURING 2011-2020. FIGURE 3: AUTOMOBILES SOLD IN INDIA DURING 2005-2020. FIGURE 4: MARKET SHARE IN 2020... FIGURE 5: GOOD PERFORMERS IN DIFFERENT REGIONS. 25 FIGURE 6: ADVANTAGES HN INDIA. escssoeseenesntnoe FIGURE 7: CITY OF RESPONDENTS. ...scsce FIGURE 8: AGE GROUPS OF RESPONDENTS. rset seven 30 FIGURE 9: INCOME SLABS OF RESPONDENTS. FIGURE 10: RESPONDENTS HAVING A CAR... FIGURE 11: RESPONDENTS WANTING TO BUY ANOTHER CAR. FIGURE 12: REASONS FOR NOT BUYING ANOTHER CAR. seve 33 FIGURE 13: WAYS TO BUY A CAR... FIGURE 14: WILLINGNESS TO USE CAB SERVICES POST COVID.... FIGURE 15: FACTORS THAT MATTER TO RESPONDENTS... oonLIST OF TABLES TABLE 1: AGE GROUPS. evntnneeveen vntntenteveese vse TABLE 2: INCOME SLABS... ee eee 31 TABLE 3: RESPONDENTS HAVING A CAR, TABLE 4: RESPONDENTS WANTING TO ANOTER CAR... TABLE 5: REASONS FOR NOT BUYING ANOTHER CAR. .vsssssssssssssses 33 TABLE 6: WAYS TO BUY A CAR, cessssessseessteseeeneteneee TABLE 7: Z TEST: TWO SAMPLE FOR MEANS..... TABLE 8: Z TEST: TWO SAMPLE FOR MEANS.LIST OF APPENDICES APPENDIX A: QUESTIONNAIRE.Acknowledgment express my sincere gratitude and special thanks to Prof. Dr. Sonali Senapati, who has been my mentor and took out time from her busy schedule to supervise and guide me, which helped in the completion of my master thes I would like to thank her for the timely advice, meticulous perusal, and foresight that gave the right direction to the project. I would also like to thank all the professors of KJ SIM who have allowed me to study Marketing and ‘Communication imparted knowledge to me from their past experiences. T would also like to thank my friends who gave me a lot of advice and help throughout my master thesis.