Department of Information Science

Department of Information Science and Engineering

and Engineering

Prediction of Purchases from Social Media Apps

Tanmay Sharan 1NT19IS177

Randheer Prasad 1NT19IS127
Suryansh Arya 1NT19IS168
Sourav Dey 1NT19IS159
Vishal Raj 1NT19IS190
Suman Kr. Das 1NT19IS164
01/12/2022
Contents
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1.Problem Statement
2.Overview of Dataset
3.Algorithms Used
4.Implementation

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Engineering
Problem
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To develop a SVM model that will predict if they person will

purchase the product after watching the advertisement on
any social media app.

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Engineering
Overview
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of Dataset
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Most of the columns in a dataset are noisy and contain

lots of information. But with feature engineering you do, you
will get more good results. The only problem is we are
having less data, but we will obtain a good accuracy over it.
The only good thing is it is better to have a large data.

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Engineering
Algorithm
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UsedMaster title style

SUPPORT VECTOR MACHINE ALGORITHM

Support Vector Machine(SVM) is a supervised machine
learning algorithm used for both classification and
regression. Though we say regression problems as well its
best suited for classification. The objective of SVM algorithm
is to find a hyperplane in an N-dimensional space that
distinctly classifies the data points. The dimension of the
hyperplane depends upon the number of features. If the
number of input features is two, then the hyperplane is just
a line. If the number of input features is three, then the
hyperplane becomes a 2-D plane. It becomes difficult to
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imagine when the number of features exceeds three. 
Engineering
Algorithm
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UsedMaster title style

Advantages of using SVM

• Effective in high dimensional spaces.
• Still effective in cases where number of dimensions is
greater than the number of samples.
• Uses a subset of training points in the decision function
(called support vectors), so it is also memory efficient.
• Versatile: different Kernel functions can be specified for the
decision function. Common kernels are provided, but it is
also possible to specify custom kernels.

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Engineering
Algorithm
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UsedMaster title style

Disadvantages of using SVM

• If the number of features is much greater than the number
of samples, avoid over-fitting in choosing Kernel
functions and regularization term is crucial.
• SVMs do not directly provide probability estimates, these
are calculated using an expensive five-fold cross-validation.

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Engineering
Implementation
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DESIGN AND DEVELOPMENT OF VIRTUAL

01-12-22 OPERATING SYSTEM Department of Information 8
Science and Engineering
Implementation
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DESIGN AND DEVELOPMENT OF VIRTUAL

01-12-22 OPERATING SYSTEM Department of Information 9
Science and Engineering
Implementation
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DESIGN AND DEVELOPMENT OF VIRTUAL

01-12-22 OPERATING SYSTEM Department of Information 10
Science and Engineering
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Thank
You

Project Title | Department of Information Science

09/01/2023 11
and Engineering