Moonflower Ice Creme Business Plan

REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH
Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Moonflower Ice Crème

T A B L E O F C O N T E N T S
CHAPTER I: INTRODUCTION ----------------------------
CHAPTER II: EXECUTIVE SUMMARY ----------------------
CHAPTER III: ORGANIZATIONAL PLAN -------------------

CHAPTER I: INTRODUCTION
Ice cream! When you say the word, you feel like melting.
Ice cream is one of the most commonly loved desserts on this
planet and the favourite dessert or frozen food to enjoy for
every special occasion. It has a creamy, sweet taste that many
people love. Ice creams give satisfaction no matter which flavour
or brand you eat. The best ice cream always gives the best
feeling.
We decided to make a fruit-based ice cream, particularly dragon
fruit ice cream. Everyone wants to be healthy we also can’t miss
to eat ice cream. Fruit-based ice creams are healthier when
comparing generic sugar-loaded artificial flavour loaded ice
creams. We chose dragon fruit for it is a low-calorie fruit that
is high in fiber and provides a good amount of several vitamins
and minerals.

This potassium-rich, antioxidant-rich, fibre-rich fruit is a
treat itself. The rich seeds of dragon fruit is an added benefit
not to miss.
CHAPTER II: EXECUTIVE SUMMARY
CHAPTER III: ORGANIZATIONAL PLAN
Organizational plan is a method of planning or organizing
the business in such a way that everyone running it is aware of
what is expected of them by those around them is called
organizational planning. Making an organizational plan gives
sense of direction to the business; without plans and goals,
companies merely react to daily occurrences without considering
what will happen in the long run of the business. Plans keep
business owners focused on the anticipated results or their
vision. In addition, keeping sight of the goal also motivates
them.
A. Vision, Mission and Core Values

Vision
Our vision is to offer the best tasting snack and to become
a well-known food outlet not only inside the school, but also
city wide, province wide and even nationwide. Our objective is to
further strengthen our market by continuously developing our
product in order to provide affordable, nutritious and the best
tasting snack for our customers.
Mission
Our mission is to provide healthy and nutritious moonflower
ice crème that is also tasty and affordable. With a keen to
awareness of the financial circumstances of manh of our student
body, we aim to promote food appreciation through the framework
of our healthy eating polivy.
Core Values
Every customer is one of our most important and treasured
customers. Be patient and compassionate. Honesty, integrity, and
creditability are essential business practices that earn our
customers' and the general public's respect. Fairness is

essential; everyone deserves and expects to be treated with
dignity. Serving with passion means feeling joy not only for our
work but also for the people around us.
B. Organizational Chart
Francene Keithe Marcos

Manager
Arianne Taguba
Floor Manager
Enrique Khyrille Van

Maguddayao Melad Kristyl Marbida
Sales Sales Sales

Representative Representative Representative
Justine Tamayao Joross

Tumanguil
Sales
Representative Sales
Representative

C. Duties and Responsibilities
Name: Francene Keithe Marcos
Skills: Leadership and motivation.
Communication skills. Budget Management.
Interpersonal skills and relationship
management. Strategic thinking ability.
Organization and delegation.
Poition: Manager. Her duties are maintaining
staffs by recruiting, selecting, orienting,
and training employees. She ensures a safe,
secure, and legal work environment. Develops
personal growth opportunities and accomplishes
staff results by communicating job
expectations; planning, monitoring, and

appraising job results.
Name: Arianne Taguba
Skills: Customer service. Cleanliness. Safety
standards. Product knowledge. Excellent
planning. Organizational skills. The ability
to address and resolve any relevant issues.
Position: Floor Manager. She is responsible
for supervising the general operations. She
executes floor operations. She also oversees
and trains the staffs as well as ensures that
stock is ordered, priced, and packed. Her
general responsibilities are mostly of
supporting the planning, organizing, and
management of general work procedures to
ensure smooth flow of work.

Name: Enrique Maguddayao
Skills: Active listening. Good at building and
managing relationships with clients. Detail
oriented.
Position: Sales Representative. He conducts
customer relationship management, and help set
and meet sales targets.
Name: Khyrille Van Melad
Skills: Active listening. Strong communication
and organization. Technical skills for sales.
Position: Sales Representative. He negotiates
and close deals. He develops an intimate
knowledge of the products that we are selling
as well as market conditions.

Name: Kristyl Marbida
Skills: Active listening. The ability to focus
on the challenges the prospective client
faces. Nurturing and empathetic.
Position: Sales Representative. She
establishes, develop and maintains positive
business and customer relationships.
Name: Justine Tamayao
Skills: Active listening. CRM skills.
Technical skills for slaes.
Position: Sales Representative. He stays on
top of customer satisfaction, such as
reminders ro circle back with prospective and
current clients and sending bulk emails.
Name: Joross Tumanguil
Skills: Active listening. Product knowledge.
Research skills. Social media skills.
Position: Sales Representative. He gathers
business intelligence, identify potential

customers.
CHAPTER IV: MARKETING PLAN
Moonflower Ice Crème creates a marketing plan to guide the
necessary tools or steps in order to meet the stated marketing
objectives and strategies. This chapter helps the entrepreneurs
to come up with an innovative product and set a specific goal for

future purposes. The plan focuses on key people who are most
likely to buy the product.
A. Market Research and Analysis
Interpretation of the Teachers and Students response to the
survey questionnaire about Moonflower Ice Crème.
1. What is the overall likability of the Moonflower Ice Crème?
9-6 (Like 5 (Like slightly) 4-1 (Dislike)

Extremely)
100%
Figure 1. It shows that 100% of the respondents like
Moonflower Ice Crème. Therefore, all of the survey respondents
like Moonflower Ice Crème extremely.
2. Rate the color of the Moonflower Ice Crème based on your
preference.
9-6 (Light) 5 (Normal) 4-1 (Dark)

70% 30%
Figure 2. It shows that 70% of the respondents prefer light
colored Moonflower Ice Crème while 30% like normal colored

Moonflower Ice Crème. Therefore, most of the respondents prefer
light colored Moonflower Ice Crème.
3. Rate the appearance of Moonflower Ice Crème.
9-6 (Appetizing) 5 (Satisfactory) 4-1 (Unappetizing)

75% 25%
Figure 3. It shows that 75% of the respondents find the
appearance of Moonflower Ice Crème appetizing while 25% of the
respondents find the appearance of Moonflower Ice Crème .
Therefore, most of the respondents find the current appearance of
Moonflower Ice Crème appetizing.
4. How do you find the texture of the Moonflower Ice Crème?
9-6 (Creamy) 5 (Normal) 4-1 (Frosted)

100%

texture of Moonflower Ice Crème creamy. Therefore, all of the
respondents find the texture of Moonflower Ice Crème creamy.
5. What do you think of the flavor of the Moonflower Ice Crème?
9-6 (Strong) 5 (Moderate) 4-1 (Bland)

80% 20%
Moonflower Ice Crème strong while 20% find it moderate.
Therefore, most of the respondents find the Moonflower Ice Crème
strong.
PALATABILITY INNOVATION NUTRITIONAL PACKAGING

VALUE
28% 28% 20% 20%
29% 29% 20% 20%
30% 30% 20% 20%
29% 30% 20% 19%
29% 28% 20% 20%
28% 28% 20% 17%
28% 28% 20% 19%
28% 28% 20% 20%
29% 29% 20% 20%
28% 28% 19% 17%
TOTAL: 28.6% TOTAL: 28.6% TOTAL: 19.9% TOTAL: 19.2

TOTAL: 28.6% + 28.6% + 19.9% + 19.2% = 96.3%
Based on the given table the product testing's rubric is
divided into four (4) criteria’s namely Palatability of the
product which is equivalent to 30%, Innovation which is
equivalent to 30%, Nutritional Value which is equal to 20%, and
the Packaging which is equal to 20% for a total of 100%.
The Moonflower Ice Crème had 10 respondents in the Cagayan
National High School Senior High Department all of which were
teachers in Senior High to make sure that the ratings are
reliable and not affected by any biases.
The obtained average for the Palatability of the product is
28.6% over 30%. The Innovation of the product gathered an average
of 28.6% out of 30%. The Nutritional Value of the Moonflower Ice
Crème obtained an average of 19.9% out of 20% and lastly the
packaging gathered an average of 19.2% out of 20%.
Hence the total average of the four (4) criterion is equal
to 96.3% out of 100%.

SWOT Analysis
STRENGTHS WEAKNESSES
- The business offers products - Consumer preferences toward
at a low price. healthier product.
- The business ingredients are - The funds which can be used
easy to find in the market. in the management are
- The product has nutritional insufficient, so dealing with
value. risk
- Value customers’ trust is difficult.
- The business staffs are - Can be easily imitated and
accommodating & approachable. adapted.
- The business is open to - The ingredients can be easily
customer's suggestions. found by the buyers in the
market and may have an
interest in making their own
version dragon fruit ice cream.
- Lack of reputation in the
market.
- There are comparable items to
offer in market.
- The product is hassle to make
and sell.
OPPORTUNITIES THREATS
- Inexpensive, clean, and - Increasing costs of
high-quality ingredients that ingredients.
every buyer in the market can - Market adaptability and
surely enjoy. adjustment capacity is not
- The business’s further enough.
expansion to a new location. - Changing preference of the
- The business wide range of consumers.
products preferred by the - Competitors.
consumers. - There are large companies
- Large market that have means and ways to
- Technological advances improve the product.
- The pandemic may decrease
revenue.
- Similar concept and service.

- Fluctuation in price.
B. Marketing Strategies
Marketing strategy is the comprehensive plan formulated
particularly for achieving the marketing objectives of the
business. It defines the long-term plan for how a product or
service will achieve and maintain a competitive advantage in an
identified market. This is key to launching campaigns and
promotional activities that effectively engage potential
customers, drive revenue, build brand awareness, and strengthen
the relationship with existing customers. It ensures that your
marketing efforts stay in sync with the business and most
importantly, effectively engage your customers.
Plans for the Price
The student-entrepreneurs will use inexpensive goods from
the market, such as potatoes, cheese, and chocolates, which are
particularly cost-effective for business owners, to make our
product, Moonflower Ice Crème. The final cost of the product will

be determined by the earnings and investments made from the cost
of the ingredients, packaging, and other expenses.
The price of the product will be determined by the business
using the cost-plus pricing strategy, commonly known as markup
pricing. This approach is the simplest for predicting costs, with
the price being determined by the total material cost for each
product plus the markup.
If the Moonflower Ice Crème is well accepted by the
students, teachers, and other visitors to the CNHS campus, the
student-entrepreneurs will experiment with and improve additional
add-ons serving options in order to boost sales and, notably, the
Moonflower Ice Crème’s price. If sales rise, it indicates that
buyers are happy, which explains why they keep purchasing the
product.
With that, the student-entrepreneurs can either adjust the
pricing structure of the business or update the product by adding
new ingredients while also raising the price. In this approach,
it is likely to draw more consumers to purchase Moonflower Ice

Crème, and business owners may see an increase in their revenues
as a result of the demand. They can recover the investment they
made during the product's production as good returns.
Plans for the Product
The Moonflower Ice Crème is a healthy and refreshing treat.
It’s made up of dragon fruit that have many various components
inside. The Moonflower Ice Crème has prior plans on promoting its
packaging scheme in order to draw in and expand the target
market's consumer base.
The product is served in a plastic transparent cup. It would
become more portable since they are simple to pick up, simple to
eat, and hygienic to handle.
Presuming that the product will satisfy the demand of sales
targets and will prosper over time, the student-entrepreneurs
have fully developed a plan for the future in case the Moonflower
Ice Crème declines by producing new and additional sorts of
ingredients.

Furthermore, the student-entrepreneurs would improve the
package design using clear tabs with Moonflower Ice Crème
stickers on the cup to make a trademark and grabs attention to
separates the product from competition.
Plans for the Promotion
All methods intended to inform, convince, and influence
individuals are included in the promotion techniques that should
be implemented. The business' main strategy for successfully
launching Moonflower Ice Crème in the market is to distribute
flyers and advertisements that describe the general appearance,
add-ons that are offered, and advantages of the product.
Flyers will be distributed throughout Cagayan National High
School during the product's first campaign period, especially in
the Senior High School Department where many of the target
market's consumers can be found. Meanwhile, an advertisement will
be posted on online platforms that are accessible to our
potential consumers, including students who are the business's
prospects, in order to reach a large audience.

To draw in more customers, the business will also run
special promotions like buy four get one free. When business is
at its peak, there will be more promotions and freebies. This
procedure will help the business' public image. Customers'
thoughts will be piqued by this, and it may also help to keep
them coming back for more.
Plans for Place or Distribution Channels
As a starting point, the organization will use direct
selling as the major distribution method, with members selling
Moonflower Ice Crème directly to consumers in the Senior
Department of Cagayan National High School.
ENTREPRENEURS CONSUMERS
When the company expands its product varieties in the
market, it will use the dual distribution channel, in which
members of the company sell their products through more than one
distribution channel, such as through dealers to smaller
customers and direct to large customers locally and

internationally. Furthermore, as the demand for the products
increases, Moonflower Ice Crème will continue to run various
distribution methods in order to reach a large number of
consumers and continue to uphold its mission, “To create and
serve a sweet, chilling treat with a reasonable price and exceed
Customer expectations with Customer’s utmost satisfaction.”
ENTREPRENEURS DEALERS CONSUMERS
C. Target Market
The primary target market customers of Moonflower Ice Crème
are Senior High School students, teachers, crews, and other staff
on the grounds of Cagayan National High School. Every individual
consumer is defined in three various ways, including by their
purchasing behaviors, how demographics characterize them, and
even by their psychographics. Additionally, the security and
safety of all involved in the production and consumption of
Moonflower Ice Crème is guaranteed.
Behavior of Customers

1. Customers frequently purchase goods that will freshen them up
since the weather is hot. Moonflower Ice Crème will be sold
through distribution methods, primarily direct selling.
2. Customers from the Senior High School grounds choose outside
foods that are more easily available, most likely just a few
steps or blocks away, over those that are sold online.
3. Customers also frequently base their purchasing decisions on
product costs; thus, the student-entrepreneurs work hard to keep
Moonflower Ice Crème’ price as reasonable and perfect as
possible.
Demographics

CUSTOMER'S PROFILE
OTHERS
STAFFS & 14%
PERSONNEL
18% STUDENTS
TEACHERS 45%
23%
STUDENTS TEACHERS
STAFFS & PERSONNEL OTHERS
SEX
MALE
FE-
MALE
FEMALE MALE
Psychographics

1. The love and preference for treats is one of the traits shared
by SHS students, teachers, staff, and other personnel. In order
to satisfy their preferences and buying habits, Moonflower Ice
Crème creates creamy and nutritious ice cream that are very
different from the typical ice cream or treats purchased from
local food carts.
2. Customers are also concerned about their health and diet. The
student-entrepreneurs discovered that instructors and others are
also concerned about developing any diseases, in addition to
students. As a result, Moonflower Ice Crème is at its finest, and
you can be sure that the product we sell has a good nutritional
composition.
D. Market Area
The Moonflower Ice Crème will be offered and sold at Cagayan
National High School on Taft Street, Bagay Road, Tuguegarao City,
where the target consumers, including students, teachers, school
administrators, and others, are located. Since this is the first

business that these student entrepreneurs have established, they
chose to do it on the campus of Cagayan National High School.
The student entrepreneurs hoped for the students to enjoy
the product they are selling. To find out the customers' opinions
on the product, they chose the location of the school where they
are located. Additionally, they are in charge of keeping the
place neat and presentable for the customers because they fully
understand that if the area is not neat and/or prepared, they
will not be able to project a positive image.
E. Channel of Distribution
The Cagayan National High School - Senior High School
Department is where the Puffitas' target market is located, and
the student-entrepreneurs have chosen direct selling as their
main method of distribution.
The entrepreneurs will engage in personal selling as a first
step to introduce the Moonflower Ice Crème to the customers.
There are various ways to promote the product, but it's important
to always keep in mind that a new or expanding business must

begin with a direct selling strategy. In addition to having the
opportunity to speak with customers directly, entrepreneurs can
also gain consumer perceptions and insights.
For the purpose of direct product sales, entrepreneurs may
communicate more personally with their customers in order to
learn about their individual perspectives on the product. With
all the consumer opinions and feedback on the product gathered
through this type of selling, it could assist the company in
understanding the demands of the customers and modifying or
adjusting products to satisfy those needs.
Consumers will benefit from direct selling, according to the
World Federation of Direct Selling Associations (WFDSA), since it
offers ease in service, including personal product display and
explanation, home delivery, and significant satisfaction
guarantees.
By forming enduring relationships with their customers,
direct sellers are able to grow their businesses' revenues. By
referring the product to their other customers, these customers

can genuinely contribute to the Moonflower Ice Crème’s growth.
They will assist the business in expanding its market and
developing a solid reputation for its brand. Using this
distinctive and natural method of marketing, the business can
gain more customers, boost sales, and deepen relationships with
current consumers.

CHAPTER V: PRODUCTION PLAN
Production planning ensures that all necessary preparations
are done before the start of a production cycle, allowing it to
function smoothly. This entails effectively allocating resources
so that everything is in place before each stage of production
can begin. Production planning is important because it
establishes an efficient production process that is tailored to
the needs of customers and organizations. It improves customer-
dependent procedures like on-time delivery as well as customer-
independent processes like production cycle time. Having a proper
production plan will help a business to prevent problems so the
flow of the business will be smooth.
A. Product Description
Moonflower Ice Crème is created to provide numerous health
benefits to plenty of colleagues, educators and most importantly,
individuals who maintains a healthy lifestyle. Moonflower Ice
Crème aims to bestow consumers various health benefits. Firstly,
dragon fruit is a low-calorie fruit that is high in fiber and

provides a good amount of several vitamins and minerals.
Secondly, dragon fruit contains vitamin C, which can give your
immune system a boost and defend your body against foreign
invaders (germs and bacteria) and free radicals. Free radicals
are unstable atoms in the body that can lead to cell damage.
Lastly, dragon fruit might be the perfect food if you’re looking
to improve your cardiovascular health and possibly help reduce
your risk of heart attack and stroke. The antioxidants in the
fruit and its seeds (which are edible) provide your body with
omega-3 and omega-9 fatty acids and also help reduce total
cholesterol, including the LDL “bad” cholesterol levels,
according to a study — all of which can improve cardiovascular
health. Improving your cholesterol can help reduce plaque buildup
in your arteries, which promotes healthy blood flow. Therefore,
Moonflower Ice Crème consists of innumerable health benefits
which helps us to be a healthy individual. A well-balanced food
provides energy you need to keep active throughout the day.

Moonflower Ice Crème is a delicious, creamy, nutritious, and
refreshing treat that is mesmerizing and will surely make you
satisfied.
B. Production Schedule
TIME STEPS
7:00 – 7:20 Preparation of materials and ingredients.
7:25 – 7:35 Slicing and spooning out of dragon fruit.
7:35 – 7:45 Blending of the spooned out dragon fruit with
condensed milk.
7:50 – 8:20 Whipping of the all purpose cream using
electric mixer.
8:25 – 9:00 Mixing of the blended dragon fruit to the
whipped cream.
9:05 – 9:15 Preparation of the cups and wooden spoon for
the ice cream packaging.
9:20 – 9:45 Pouring of the mixture on the cups and
putting of toppings.
9:50 – 10:00 Storing of the Moonflower Ice Crème in the

freezer.
C. Production Proper
Ingredients Materials
o 1 Dragon fruit o Electric mixer
o 2 packs of All Purpose o Blender
Cream
o Bowl
o 300 grams of Condensed

o Spatula
Milk
o Knife
o Small marshmallows
o Chopping board
o Plastic gloves
o Spoon
o Plates
o Plastic cups
(transparent)

Procedures:
1. Prepare the materials and ingredients that is needed to be
used.
2. Slice and spoon out the half of the dragon fruit.
3. Put the spooned out dragon fruit in the blender and blend
until it’s liquified.
4. Pour the condensed milk on the liquified dragon fruit then
blend for 5-10 minutes until it is blended well.
5. Pour 1 pack of All Purpose Cream in a stainless steel bowl
then mix using an electric mixer.
6. When the cream is whipped, pour another pack of All Purpose
Cream and whip again.
7. When the cream is already whipped, pour the dragon fruit
mixture on the bowl and mix until it has the creamy texture.
8. When the texture is already creamy, cut the other half of the
dragon fruit into cubes and prepare the plastic cups and the
marshmallows.

9. Pour the mixture on the cups and put the dragon fruit cubes
and small marshmallows on top.
10. Close the lid on the cup and store in the freezer (between -
5°F and 0°F) for a couple of hours.
D. Production Area
CHAPTER VI: FINANCIAL PLAN
In the business, it is necessary to have a financial plan to
forecast future financial results and to determine how well the

company’s financial resources are used in pursuing the
organization’s goal and objective. It is created to assure that
the company is guided about its moneytary resources, financial
condition, and budget usage.
A. Pricing
B. Forecasts
C. Income Statement

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REPUBLIC OF THE PHILIPPINES

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH

Telephone Numbers: 078-844-7768, 846-4643, 844-1232

Moonflower Ice Crème

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH

Telephone Numbers: 078-844-7768, 846-4643, 844-1232

CHAPTER I: INTRODUCTION ----------------------------

CHAPTER II: EXECUTIVE SUMMARY ----------------------

CHAPTER III: ORGANIZATIONAL PLAN -------------------

Moonflower Ice Crème

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH

Telephone Numbers: 078-844-7768, 846-4643, 844-1232

Ice cream is one of the most commonly loved desserts on this

planet and the favourite dessert or frozen food to enjoy for

every special occasion. It has a creamy, sweet taste that many

people love. Ice creams give satisfaction no matter which flavour

We decided to make a fruit-based ice cream, particularly dragon

fruit ice cream. Everyone wants to be healthy we also can’t miss

to eat ice cream. Fruit-based ice creams are healthier when

comparing generic sugar-loaded artificial flavour loaded ice

creams. We chose dragon fruit for it is a low-calorie fruit that

is high in fiber and provides a good amount of several vitamins

Moonflower Ice Crème

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH

Telephone Numbers: 078-844-7768, 846-4643, 844-1232

This potassium-rich, antioxidant-rich, fibre-rich fruit is a

treat itself. The rich seeds of dragon fruit is an added benefit

CHAPTER II: EXECUTIVE SUMMARY

CHAPTER III: ORGANIZATIONAL PLAN

Organizational plan is a method of planning or organizing

the business in such a way that everyone running it is aware of

what is expected of them by those around them is called

organizational planning. Making an organizational plan gives

sense of direction to the business; without plans and goals,

companies merely react to daily occurrences without considering

business owners focused on the anticipated results or their

vision. In addition, keeping sight of the goal also motivates

A. Vision, Mission and Core Values

Moonflower Ice Crème

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH

Telephone Numbers: 078-844-7768, 846-4643, 844-1232

Our vision is to offer the best tasting snack and to become

city wide, province wide and even nationwide. Our objective is to

further strengthen our market by continuously developing our

product in order to provide affordable, nutritious and the best

tasting snack for our customers.

Our mission is to provide healthy and nutritious moonflower

ice crème that is also tasty and affordable. With a keen to

awareness of the financial circumstances of manh of our student

body, we aim to promote food appreciation through the framework

of our healthy eating polivy.

Every customer is one of our most important and treasured

customers. Be patient and compassionate. Honesty, integrity, and

creditability are essential business practices that earn our

customers' and the general public's respect. Fairness is

Moonflower Ice Crème

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH

Telephone Numbers: 078-844-7768, 846-4643, 844-1232

essential; everyone deserves and expects to be treated with

work but also for the people around us.

Francene Keithe Marcos

Enrique Khyrille Van

Sales Sales Sales