Strengths Weaknesses

1.THE ORGANIZATION HAVE A STRONG

1.PRODUCT DIVERSIFICATION: COCA-COLA

BRAND IDENTITY BECAUSE COCA-COLA IS

HA LOW PRODUCT DIVERSIFICATION PEPSI

HIGHLY POPULAR BRAND WITH A UNIQUE

HAS LAUNCHED MANY SNACKS ITEM LIKE

BRAND IDENTITY AND COCA-COLA ARE THE

LAYS AND KURKURE, COCA-COLA IS

MOST-SELLING DEINKS IN HISTORY. LAGGING IN THIS SEGMENT. IT GIVES PEPSI

LEVERAGE OVER COCA-COLA.
2.COCA-COLA HAS THE MOST EFFICIENT

AND MOST EXTENSIVE DISTRIBUTION

2. LAWSUIT: COCA-COLA IS FACING A

NETWORK IN THE WORK AND THE

PATENT INFRINGEMENT LAWSUIT FOR USING

COMPANY HAS NEARLY 225 BOTTLING

A DISPENSER THAT CAN RECOGNIZE USERS

PARTNER AND ABOUT 900 BOTTLING

AND CUSTOMIZE DRINKS BASED ON THEIR

PLANTS GLOBALLY PREFERENCES.

COCA-COLA

SWOT ANALYSIS
FATIN SYAFIEQA
Opportunities AYUNI IZZATI
Threats
AIN SYAHIRAH
1. DIRECT COMPETITON
DIVERSIFICATION;BY CROSS SELLING AND

AFIQ
WE ALL CLEARLY KNOW THAT
DISTRIBUTING COKE WITH SNACKS IT WILL

IMPROVE THE OFFERINGS OF COCA-COLA

PEPSICO IS THE BIGGEST COMPETITOR
TO THEIR CUSTOMERS .THIS WILL ALSO
FOR COCA-COLA
ENSURE THE GET BETTER PROFIT.

2. HEALTH CONSCIOUSNESS
DEVELOPING NATIONS; IF COCA-COLA
COCA-COLA'S SALES MAY DECREASE
INTRODUCES ITS BEVERAGE TO OTHER
IF HEALTH CONSCIOUSNESS AMONG
COUNTRIES LIKE INDIA THEN THE
THEIR CUSTOMERS
CONSUMPTION OF COLD DRINKS WILL

DOUBLE DUE TO THE HOT SUMMERS

3. TAXATION
OPPORTUNITIES OTHERS; 1. NEW PRODUCTS
RECENTLY UK GOVERMENT DEMAND
LINES SUGAR TAX IN THE UK AND COCA-COLA

INVESTED 10 MILLION POUNDS TO
2. STRONG FOOTHOLD IN NEW MARKETS RELAUNCH DIET COKE