Tumuluri Dattatreyulu

Manager - Shiva Shakthi Shirdisai Anugraha Mahapeetam

Hyderabad, Telangana 500072
tdattatreyulu9_vch@indeedemail.com
+91 95534 82271

• Result-oriented dynamic professional with over 30 years of qualitative experience in the areas of
Profit Centre Management, Business Development, Sales & Marketing, Channel Management and
Brand Management with reputed organisations. 
• A proactive leader and planner with expertise in strategic planning, market plan execution, with
skills in business development, product launch & advertising, competitor/ market analysis, and
targeted marketing. 
• Adept in carrying out recruitment and training activities, developing an efficient and multi skilled
workforce. 
• Proven track record of increasing revenues, new market development, strategy implementation for
deeper market penetration and expanding market share. 
• Possess excellent communication and relationship management skills with proven abilities in
exceeding business targets consistently across assignments and thereby adding to higher levels of
revenue growth.

Willing to relocate: Anywhere

Personal Details

Date of Birth: 1967-09-18

Eligible to work in: India

Work Experience

Manager
Shiva Shakthi Shirdisai Anugraha Mahapeetam - Hyderabad, Telangana
May 2017 to Present
A Spiritual entity advocating and spread of the real values of Hinduism
As In charge for coordinating with Government authorities and legal matters
Key Highlights:
• Heading and overseeing the proper execution of day-to-day coordination with government authorities
for permissions and claims.
• Supervising the duties carried out by the entire team in the smooth running of the organisation.
• Devising and implementing cost reduction initiatives and cutting down on unnecessary expenditure.

OUTPUT EDITOR
M/S Ramanananda Maharshi Broadcasting Pvt Ltd, Hyderabad (June ’12 – Apr ‘17)

Shiva Shakthi Shirdi Sai T V – A Spiritual channel advocating and spread of the real values of Hinduism
Key Highlights:
• Heading and overseeing the proper execution of day-to-day quality programs.
• Supervising the duties carried out by the entire team editors.
• Devising and implementing cost reduction initiatives and cutting down on unnecessary expenditure.

Dy General Manager
M/S Telangana Publications Pvt Ltd - Hyderabad, Telangana
October 2010 to Present
Hyderabad (Oct '10 - Till date)
Namaste Telangana -The largest circulated Telugu daily newspaper in Telangana
As Dy General Manager
Key Highlights:
• Heading and overseeing the proper execution of day to day distribution of news daily to various centres
in the Telangana.
• Supervising the duties carried out by the entire team of Circulation Department.
• Devising and implementing cost reduction initiatives and cutting down on unnecessary expenditure.
Previous Employment

Senior manager
M/S Bhagyanagar Media services Pvt ltd - Hyderabad, Telangana
July 2007 to September 2010
Hyderabad (Jul '07 - September '10)
SAAKSHI -The largest circulated Telugu daily newspaper in Andhra Pradesh
As Senior manager
Key Highlights:
• Overseeing the proper execution of day to day distribution of news daily to various centres in the twin
cities.
• Supervising the duties carried out by the Accounts officers, Development officers, Asst. Development
officers, Salesmen, Asst. Salesmen, Office Assts and stall boys.
• Devising and implementing cost reduction initiatives and cutting down on unnecessary expenditure.

Branch Manager
M/S Deccan Chronicle Holdings Limited - Hyderabad, Telangana
June 2005 to June 2007
Key Highlights:
• Overseeing the proper execution of day to day operations of the office administration.
• Supervising the duties carried out by the Marketing Manager, Finance Manager, Advertisement Manager
and Production Manager.
• Devising and implementing cost reduction initiatives and cutting down on unnecessary expenditure.

Agency Manager
M/s Birla Sun life Insurance Co Ltd - Hyderabad, Telangana
September 2003 to June 2005
Hyderabad (Sep '03- Jun '05)
A joint venture between Aditya Birla Group and Sun life Financials of Canada
As Agency Manager
Key Highlights:
• Handled the Recruitment, Selection and Training of Insurance advisors; recruited 18 new insurance
advisors in the first fortnight of joining and 48 IA during the entire tenure.
• Recognized for achieving & superseding the set targets for agency building and ensuring 100%
activation of agency.
• Laid stress on specific segments like corporate for group insurance etc.
• Felicitated twice for recruiting quality advisors in "Talent Search" competition.

Partner
A Mineral Water plant - Hyderabad, Telangana
July 2001 to August 2003

Senior Area Manager

M/s NEW SAHYADRI INDUSTRIES LTD
April 1998 to June 2001

M/s NEW SAHYADRI INDUSTRIES LTD - Pune, Maharashtra

December 1993 to June 2001
Formally called Poonam Roofing products Ltd., the company is manufacture of SWASTIK" brand Asbestos
fibre cement corrugated Sheets & accessories.

Area Manager
M/s NEW SAHYADRI INDUSTRIES LTD
December 1993 to March 1998
Covered all the Telangana districts of AP and three districts of Karnataka
• Organised Architects/ Masons/ Carpenters meets at regular intervals to bring the awareness of the
products.
• Successfully introduced innovative schemes to suit the requirements of the market and succeeded in
achieving 125% growth for the company in every financial year.
• Received Cash rewards for six consecutive quarters for the outstanding performance.

Assistant Area Manager

VISAKA
April 1993 to November 1993

VISAKA - Hyderabad, Telangana

May 1992 to November 1993
Manufacturers of "VISAKA" Brand Asbestos Cement Corrugated Sheets & Accessories.

Career Path:

Sales Executive
VISAKA
May 1992 to March 1993

Sales Trainee
April 1992 to May 1992
Key Highlights with Asbestos Industry:
• Successfully organized carpenter and contractor meetings to educate them on the technical aspects
and quality of our Asbestos sheets and accessories.
• Consistently achieved the highest targets for self and to the executives under by motivating them and
helping them and rewarded with target based incentives for 6 consecutive years.
• Ensured proper material flow to the customers as per their requirements and within the terms of the
company and always met with all deadlines.
• Managed customer relationship activities maintaining company credibility for referral/ repeated
business.

Entrepreneurial Venture

Education

M.Sc. in Applied Mathematics

University Campus College, Hyderabad under Osmania University - Hyderabad, Telangana
1991

Skills / IT Skills
• MARKETING (2 years)
• OPERATIONS (2 years)
• RECRUITING (1 year)
• RECRUITMENT (1 year)
• TRAINING (1 year)

Languages

• Telugu, Hindi & English - Fluent

Additional Information

Areas of Expertise 
Profit Centre Operations 
• Leading and managing profit centre operations. 
• Establishing goals, short term and long term budgets, forecasts and developing business plans for
the achievement of these goals. 
• Managing process like business planning and monitoring performance. 
 
Operations Management 
• Effectuating pre-planned sales strategies for accomplishment of performance milestones. 
• Identifying and networking with prospective clients, generating business from the existing accounts
and achieving profitability and increased sales growth. 
• Interfacing with government authorities and project authorities ensuring usage and promotion of the
products with these bodies. 
• Developing financial projections, preparing budgets and performing extensive project costing. 
• Networking with the project team to ensure effective delivery of project solution keeping in
consideration the pre-discussed parameters. 
Business Development 
• Identifying and developing new streams for long-term revenue growth and maintaining relationships
with customers to achieve repeat/ referral business. 
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to
achieve market share metrics. 
• Utilising the public information and personal network to develop marketing intelligence for
generating leads. 
• Leading, training and motivating teams ensuring their career development and positive contribution
to the company. Co-ordinating recruitment & selection activities for the team. 
Sales & Marketing 
• Developing marketing strategies to build consumer preference and driving sales volumes through
appropriated channels. 
• Evaluating marketing budgets periodically including manpower-planning initiatives and ensuring
adherence to planned expenses. 
• Developing/sustaining the existing network & effectively managing the supply chain, ensuring timely
and cost effective delivery of products. 
• Monitoring and keeping collections under control, & ensuring timely recovery of out standings. 
Channel Management 
• Identifying and networking with channel partners, developing the distribution channel, resulting in
deeper market penetration and reach. 
• Formulating Systematic route plan for expansion of retail coverage. 
• Evaluating performance & monitoring their sales and marketing activities. 
• Evolving market segmentation & penetration strategies to achieve targets. 
Team Management 
• Conceptualizing & developing need based training modules for developing multi skilled work force for
cross utilization within sub processes for optimum efficiency. 
• Recruiting, Leading, training and motivate teams ensuring their career development leading to
positive contribution to the performance of the company. 
• Identifying and appointing agents, direct sales trainees and training them in product knowledge and
sales skills. 
 
Brand Management 
• Building brand focus in conjunction with operational requirements and ensuring maximum brand
visibility, capturing optimum market shares and building consumer preferences. 
• Conducting & organizing sales promotional activities as part of brand building and market
development effort. 
• Devising and implementing customer loyalty programs as well as customer meets.