Naimish Vaghasiya B.B.A. Sem 6 Project Report

A RESEARCH PROJECT REPORT
(MARKETING MANAGEMENT)
PROMXOTION MIX
UNDERGONE AT
HITESH INDUSTRY RAJKOT PVT.LTD
PREPARED BY
NAIMISH M. VAGHASIYA
(B.B.A- 6)
ENROLLMENT NO. : 010201202410
GUIDED BY- PROF. Jayesh Chauhan
SUBMITED TO
Smt. J. J. Kundalia Commerce Collage -Rajkot
Saurashtra university-Rajkot
PREPARED BY: NAIMISH VAGHASIYA Page | 1

PREFACE
The industrial training from the practical study point of view is very import
for a management student, as it brides the gap between theoretical and
the practical aspect. Hence the universities rule.
Only theoretical knowledge can lead us to nowhere. BBA is

just like swimming, which cannot be studied by theory only. By visiting an
industry we study about how it manage all its department and under acute
competition in the market.
In this project work, I have covered all the areas of

management. Like personal, production, marketing, and finance
department. One need to keep equally balanced all the department to run
the entire company smoothly. I have this tried to prepare this project taking
into consideration all the areas and of the company.

ACKNOWLEDGEMENT
I consider myself very lucky to have gained training in

such a big company. I gained good experience which I am sure of great
benefit to me in future.
I am very thankful to all the member of staff for giving

me required information and full co-operation during my visit.
I would thanks to my PROF. JAYESH Chauhan. who

have guidance and co-operation I am also grateful to all those who have
helped me in the preparation of this report.
Yours faithfully
PLACE: RAJKOT NAIMISH VAGHASIYA

DECLARATION
I am student of third year B.B.A of Smt. J. J. Kundalia Commerce

Collage -Rajkot B.B.A College. My name is Naimish M. Vaghasiya
I have undergone for industrial training for few days in Hitesh
industry P.v.t ltd. Rajkot.
I have prepared my product report independently. This is my
originally work and assures that has not copied or duplicates the same this
work has not been previously submitted to any other university for any
examination. In case of any discrepancy. I shall fully responsible and abide
with the decision of college Saurashtra university in this regard.
PLACE: RAJKOT

INDEX
Sr. no. contents page

no.
1 HISTROY &
ESTABLISHMENT OF
INDUSTRY
1.1 View of industry
1.2 Organization structure
1.3 Board of directors
2 MARKETHIN MANAGMENT
2.1 Introduction
2.2 Meaning of marketing
management
2.3 Function
3 PROMOTION MIX
3.1 Introduction
3.2 Meaning of promotion mix
3.3 Promotion mix through the
product life cycle
3.4 Internet P.M

3.5 4 P’s of P.M
3.6 Objective of P.M
3.7 Future plane
4 CONCLUSION
5 BIBLIOGRAPHY

INTRODUCTION
Hitesh industry p.v.t ltd. Related activities:
Fire equipment in Gujarat-fire equipment in Rajkot

extinguishers in Gujarat-extinguishers in Rajkot equipment in Gujarat
equipment in Rajkot 6% firefighting equipment, abp power, Afff 3%,
chemicals valves, co2 gas cartridges, Dcp, Dry chemical powder, fire
chemical, and fire extinguishers and equipment fire-fighting
equipment, fire protection equipment, fittings chemical supplies,
fittings fire-fighting, g das cartridge, m mfg. of fire extinguisher
portable fire extinguisher. Hitesh industries is characterized by its
customer responsibility in Rajkot. In Hitesh industries we love when
our customers come back to us.
The company now has a large area of industrial workshops of

more than 10000 square meters. We possess all kinds of advanced
producing we are supplier and seller of; fire-fighting equipment,
bladder foam tank, foam extinguishing system, fire hydrant valve, fire
monitor, sprinkler system, fire extinguisher, water mist system, fire
suppression system. Member since 5.
Fire-fighting equipment co. ltd was established in 1997,

professionally produce all kinds of fire extinguishers, valves small
cylinders, fire extinguishing system and related parts, etc. and provide
professional services for global customer. The products are sold at

home and abroad, and greatly praised by customer. The quality ofproduct, to
a large extent, depends on the quality of valves, cylinders and parts chosen
for products. Exactly for this reason we use high-precision machine tool to
machine the product, and use perfect testing equipment to check products.
And we have a set of frim product manage system and innovative techniques
to provide safe and reliable products for you. Constantly improve ourselves
and always strive for excellence is our consistent spirit. Sincerely welcome
companies at home and abroad to cooperate with us. Look forward to
providing satisfactory service for you.
Contact Hitesh industries telephone:

2827287534
FAX: 2827287534
Web site: http://www.hiteshindustries.com
Email:
Firendketan1@yahoo.co.inpai@hiteshindustries.com

1.1 HISTORY & ESTABLISHMENT OF INDUSTRY
Fire-fighting, techniques and equipment used to extinguish fire and limit the
damage caused by them. Fire-fighting consists of removing one or more the
of the three elements essential to combustion-fuel, heat ant oxygen-or of
interrupting the combustion chain reaction.
Fire department the roman emperor august is credited with

instituting a crops of fire-fighting vigils (“watchmen”) in 24 BC.
Regulation for checking and preventing fire were developed. In

the preindustrial era most cities had watchmen who sounded an alarm at
signs of fire.
The principal pieces of fire-fighting equipment in ancient

roman and into early modern times was the bucket, passed from hand to
hand to deliver water to the fire. Another important fire-fighting tool was the
ax, used to remove the fuel and prevent the spread of fire as well to make
openings that would allow heat and smoke to escape a burning building.
In major conflagration long hooks with ropes were used to pull down
building in the path of an approaching fire to create firebreaks.
When explosives were available, they would be uses for this same purpose.
Following the great fire of London in 1666.fire brigades were formed by
insurance companies.

1.2 View of the industry
Name of the unit Hitesh industry p.v.t ltd
Establishment year 1998
Industry address Hitesh industry.

G-2531,GIDC-lodhika
Almighty gate no.2
METODA, Rajkot.
Gujarat-360021
Accounting year April to march
Nature of the unit Co-operative ltd.
Forms of the Large scale industry

organization
Banking time 11.00 a.m. to 5.00 p.m.
Standard certification ISO 991
Tel-tax no. (0279)222693\221592
Branch Metado, Rajkot.
Auditor M.D CHUDHARI

Audit class
Total members 908(individual-281, society-627)

1.3 ORGANIZATION STRUCTURE
Member (Sabhasad)
Board of directors
Managing directors
Chairmen
Manage
Sr. MANAN GER (officer)

Jr. branch manager
Assistant
Peon/driver

1.4 Board of directors
Chairman : Chandubhai patel

Vice chairmen : Mathurbhai vaghasiya
Managing directors : Chintanbhai bhalala
Directors : kartikbhai patodiya
Mansukhbahi patel
Atulbhai vaghela
Arvinbhai ganatra
Radhabhai desai
Vijaybhai gondaliya
Ashishbhai godhani
Sandipbhai dobariya
Chandrakantbhai siroya
Viththalbhai hirani
Chirag Dondaliya.

More product of Hitesh industry
 Breeches fire-fighting
 Coupling fire-fight
 Fire extinguisher
 Fire extinguisher AMC
 Fire extinguisher equipment manufacture
 Fire extinguisher equipment pneumatic
 Fire extinguisher equipment repair and service
 Fire extinguisher FM 200 system
 Fire extinguisher hydrant
 Fire extinguisher industries
 Fire extinguisher ISI mark
 Fire extinguisher manufacture
 Fire extinguisher on rent
 Fire extinguisher portable
 Fire extinguisher refilling
 Fire extinguisher sales and service
 Fire extinguisher contractor
 Fire-fightingequipment building
 Fire-fighting equipment contractor
 Fire-fighting equipment dealers fire age
 Fire-fighting equipment domestic hose fire
 Fire-fighting equipment idnl
 Fire-fighting equipment refilling
 Fire-fighting equipment AMC
 Fire-fighting hose dealer
 Fire-fighting pump
 Fire-fighting pump manufacture

 Fire hydrant system
 Fire hydrant system cast iron
 Fire hydrant manufacture
 Hose box fire-fighting
 Hose pipe suction
 Hose reel fire-fighting
 Nozel fire-fighting equipment
 Safety sign lable
 Safety sign sticker
 Strainer suction
 Valve fire hydrant
 Val hydrant

INRUDUCTION
Marketing is the life blood of the business. Without marketing

business is like dead body. Marketing is concerned with everything that
takes place into conduct a business. Marketing management is the custodian
of base on market.
The general meaning of marketing related management is to

produce the and buying n selling. For the customer n consumer. This has
undergone change while evolution has taken place. In broader sense it is
treated as to procure produce and to use it efficiency.
Marketing management related to relation between market and

economics and environment decision making for marketing operation, its
objective and functions.
Its detail analysis includes marketing analysis, risk analysis,

promotion mix and advertising, of cost of advertising, sales promotion, n
personal selling, management of product and market securities.

MEANING OF MARKETING
MANAGEMENT
Management is the process of planning. Organizing directing motivating and

coordinating and controlling of various activities of a frim. Marketing is the
process of satisfying the needs and wants of the consumers. Management of
marketing activities is marketing management. Management guru Philip
Kotler defines marketing as “marketing management is the analysis,
planning, implementation and control of programes designed to bring about
the desired exchange with target audience for the purpose of personal and
mutual gain.”
It relies heavily on adoption and coordination of the product,

price, promotion and place for achieving response: in other words, a
business discipline, which is focused on the practical application of
marketing techniques and the management of a frim marketing resource and
activities, is marketing management. Marketing management focuses on
upon the psychological and physical factors of marketing.
The marketing management managers are responsible for

influencing the level timing and composite marketing accepted definition of
the term. While the psychological factors focus upon discovering the need
and wants of consumer and the changing patterns of buying behaviour, habit
etc.

The physical factors focus upon fulfilling those need and
demands buy better product design, channel of distribution and other
function. In summary, marketing in action is marketing management.
Marketing management has the responsibility of to perform many function
in the field of marketing such as planning, organizing, directing, motivating,
coordinating and controlling. All these function aim to achieve the
marketing goals.

FUNCTIONS
MARKETING ANALYSIS &

PLANNING
OBJECIVETS EVALUTION
MARKETING
ORGANIZATION STAFFING
MANAGEMENT
CO- DIRECTION CONTROL

ORDINATION

3.1 INTRODUCTION OF
PROMOTION MIX
Marketers have at their disposal fit refers to all the decisions related to
promotion of sales of products and services. The important decision of
promotion mix are selecting advertising media, selecting promotional
techniques, using publicity measures and public relation etc. there various
tools and element available for promotion.
These are adopted by frim to carry on its promotion activities.

The marketer generally chooses a combination of these promotion tools. Our
major methods of promotion.
Taken together these comprise the promotion mix. In this section

a basic definition of each method is offered while in next section a
comparison of each method based on the characteristics of promotion is
presented.

3.2 MEANING OF
PROMOTION MIX
It refers to all the decision related to promotion of sales of product and

services. The important decision of promotion mix are selecting advertising
media, selecting promotion techniques, using publicity measures and
relation etc. there are various tool and elements available for promotion.
These are adopted by firms to carry on its promotional activities.

The marketer generally chooses a combination of these promotional tool.
The promotion mix A marketing plan is focused on the target market and
made up of four key elements. These four elements are also knows as also
knows as the 4Ps.
One Ps called the promotional mix and it contains advertising, public

relations, personal selling and sales promotion. They are used tool to
communication to the target market and produce organizational sales goals
and profits.
The new amusement park fun town has spent most of this year
customizing and fine-tuning their promotional mix. Let’s takes a look at
each element that fun town adopted to create an effective promotional
communication program.

3.3 PROMOTION MIX THROUGH THE
PRODUCT LIFE CYCLE
As products move through the four stages of the product life cycle
different promotional strategies should be employed at these stages to ensure
the healthy success and life of the product success and life of the product.
Stages and promotion strategies employed are as follows:
INTRODUCTION
When a product is new the organization’s objective will be to inform the

target audience of its entry. Television, radio, magazine, coupons etc. may
be used to push the product though the introduction stage of the life cycle.
Push and pull strategies will be used at this crucial stage.
GROWTH:
As the product becomes accepted by the target market (at this stages of
the life cycle) the organization will employ strategy to increase brand
awareness and customer loyalty.

MATURITY:
At this stage of the life cycle the product will be experiencing increased
competition and will need persuasive tactics to encourage consumers to
choose their product over their rivals. And differential advantage/benefit will
be need to clearly communication to target audience.
As the reaches the decline stage of life cycle, all the organization can do is
use strategy to remind consumers about the product in a bid to slow the
inevitable.

3.4 INTERNET P M
The development of the worldwide -web has changed the business
environment forever. Dot com fever has taken the industry and stock
markets by storm.
The e-commerce revolution promises to deliver more efficient way of

conducting business. Shoppers can now purchase from the comfort of their
home 24 hours a day 7 days a week. Owning a website is now a crucial
ingredient to the marketing mix strategy of an organization. Consumer can
obtain instant information on product or services to aid them in their in their
crucial purchase decision.
Sony japan took pre-orders of their popular play stain 2 console over the net,
which topped 1 million after a few days, European football stars are issue
press releases through the internet and have website registered under their
names.
Hit rates are phenomenal. Advertisers have moved their money over to
internet as customer are on average spending more time online then
watching TV.
Popular ways to advertise seem to be with banner adverts and pop ups.
Internet p m:

3.5 4P’S OF PROMOTION MIX
1. ADVERTISING
2. SALES PROMOTION
3. PERSONAL
4. PUBLIC RALATION
1. Advertising:
Advertisement can be define the paid from of non-personal

presentation and promotion of idea, good or services by
standard or common message regarding the merits, price and
availability of product or service is given by the producer or
marketer. The advertisement builds pull effect as advertising
tries to pull the product by directly appealing to customer to
buy it.
 INCOME:
Income No. of respondents

<1.6 38
1.6-5 24
5-10 23
above10 15
total 100
TABLE: INCOME OF RESPONDENTS

No. of respondents
<1.6
1.6-5
10-May
above 1o
Interpretation:
o from the above table or chart we can say that most of the respondents
are the income<1.6 the lesser no. of respondents from the income 6-10
Do you think about that unnecessary cost of advertisement is directly

including in the price of the product?

purpose:
to know advertisement cost directly include in the price of product or not.
Responses:
yes 82%
No 18%
90%
80%
70%
60%
50% %
Column2
40%
Column1
30%
20%
10%
0%
YES NO

This table is show the advertisement cost directly include in the
price no of product or not.
Analysis:
 From the above table or chart we can say that 82%

people believe that cost of fire-fighting machines
advertisement directly include in price of machines.
 When 18% people believe that cost of advertisement not
directly include in the price of the product.
 Mostly people believe that the cost of the advertisement
is directly included in the price of the product.

OBJECTIVES
Work is to study the. “Impact of promotion mix fire –fighting

equipment on consumer perception.”
To support the main objectives of my survey work, the subsidiary

point are as follow:
 To know the impact of celebrity in advertisement of

mobile phone on the buying behavior of consumer.
 To know the role of promotion mix on selecting the fire-
fighting equipment.
 To find that which factor generally inspire them to buy
the same brand again & again.
The main objectives of my survey.

LIMITATION
Every- thing has advantages and disadvantages. The difficult, I

faced in surveying work are as follow.
 It is a time limitation, I took the sample size 100 units.
 Due to time- limitation, I took the sample size only 100 units this is
not enough to give the proper result.
 Every person give answer the question as per their understanding so

there is a lot of mistake in given the answer.
 As there was limited time, some information may be left.

2. Sales promotion
Sales promotion refers to short term use of incentives or other

promotional activities that stimulate the very useful because they bring:
(A) Short and immediate effect on sale.
(B) Stock clearance is possible with sales promotion.
(C) Sales promotion techniques induce customer as well as distribution

channels.
(D) Sales promotion techniques help to win over the competitor.
Sales promotion techniques for customer: some of the sales

promotion activities commonly used by the marketer to increase the sale
are: same of the sales production activities commonly used by the
marketer to in sales are:
Rebate: it refers to selling product at a special price which is less

than the original price for a limited period of time. This offer is given
to clear off the stock or excessive inventory for example; coke
announced 2 liter bottles at RS 35 only.

Discounts: this refers to reduction of certain percentage of price from
list price for a limited period of time. The discounts induce the
customer to buy and to and buy more. Generally at the end of season
big companies offer their products at discounted price to clear off the
stock e.g., season’s sales at snow-white Jain sins, Paul Garments,
Bhutan garments etc.
Refunds: this refers to refund or part of price paid by customer on

presenting the proof of purchase for example; RS3 off on
presentation of empty pack of ruffle Lays.
Premiums or gifts/product combination: these are most popular

and commonly use promotion tool. It refers to giving a free gifts of
purchase of the product, generally the free gift is related to product
but it is not necessary for example; mug free with bourn vita, shaker
free with coffee, toothbrush free with toothpaste, etc.
Quantity deals: it refers to offer of extra quantity in a special

package at a lees price or on extra purchase some quantity free for
example; buy three get one free e.g., this scheme of buy three get one
free scheme is available on soaps.
Samples: it refers to distribution of free sample of product to the

customer. These are distribution when the seller wants the customer
must try the product. Generally when a new product is launched for
example; when Hindustan level lunched surf excel it distributed the
sample as it wanted the customer to try it.

Contests: if refers to the participation of consumers in competitive
events organized by the firm and winners are given some reward
example; Camlin company organizes painting competition, Bourn
vita quiz contest and some companies organize contest of writing
slogans best is awarded price.
Instant draws & assigned gifts: it includes the offers like ‘scratch a
card’ and win instantly a refrigerator, car, T-shirt, computer etc.
Lucky draw: in this draws are taken out by including the bill number
or names of the customers who have purchase the good and lucky
draw winner gets free car, computer, A.C., T.V., etc. draw can be
taken out daily, weekly, and monthly, etc.
Usable benefits: this is the including offer like ‘purchase good worth
RS.5000 and get a holiday package’ or a discount voucher, etc.
Full finance @0%: many marketers offer 0% interest on financing

of consumer durable goods like washing machine, T.V. etc. e.g., 24
easy installments 6 period paid as front payment and remaining 18
with post-dated cherubs. In these types of scheme customers should
be careful about the file charges etc.
Packaged premium: in this types of sales promotion the free gift is

kept inside the pack. The gift is kept in limited products but the
excitement of getting the gift induces the customer to buy the product
for example; gold pendant in soap, gold coin TATA tea etc.

Consumer premium: this refers to use of special container or boxes
to pack the product which could be reused by the customer for
example; pet bottles for cold drinks. This bottles can be used for
steering water, plastic jars for bourn vita, Moldova, etc. which can be
reused by the housewives in kitchen.

3. PERSONAL SELLING:
Personal selling is a promotional method in which one party.

(e.g. salesperson.)
Uses skills and techniques for building personal relationship with

another party.
(e.g. those involved in a purchase decision.)
That result in both parties obtaining value. In most case the

“value” for the salesperson is realized through the financial rewards of the
sale while the customer’s “value” is realized from the benefit obtained by
consuming the product. However, getting a customer to purchase a product
is not always the objective of personal selling.
 For instance, selling may be used be for the purchase of simply

delivering information. Because selling involves personal
contact, this promotional method often occurs through face-to-
face meetings or via a telephone conversation, through newer
technologies allow contact to takes place over the internet
including using video conferencing or text messaging.
 (e.g. online chart)

Among marketing jobs, more are employed in sales positions
than any other marketing-related occupation. In the U.S. alone, the U.S.
department of labor tomatoes that nearly 14 million or about 11% of the
overall labor force are directly involved in selling and sales-related
positions. Worldwide this figure may be closer to 100 million. Yet these
figures vastly under-estimate the number people who are actively engaged in
some aspect of selling as part of their normal job responsibilities. While
millions of people can easily be seen as holding sales jobs, the promotional
techniques used in selling are also part of the day-to day activities of many
who are usually not directly associated with selling.
 For instance, top corporate executives whose job title is CEO

or COO are continually selling their company to major
customers, stock investors, government official and many
other stakeholders. The techniques they employee to gain
benefits for their salesperson to sell to a small customer.
Consequently, our discussion of the promotional value of
personal selling has implication beyond marketing and sales
departments.

Personal selling requires some amount of personal contact between
the buyer and the seller. However, this contact does not necessarily
have to occur face to face. Personal selling can occur on the
telephone, via video conferencing or even by utilizing internet chat
messaging. The key is that buyer and seller need to be able to
communicate clearly and effectively with each other. Some of the
advantages that personal selling provides to small business are:
.
 Pricing and benefit can negotiated and discussed.
 Ongoing buyer/seller relationships can be established.
 You can offer complex or customer and services the selling process is
made up of a number of different stages including:
 Prospecting
 Making initial contact
 Making a sales pitch or presentation and making offer
 Objection handling and negotiation
 Reduced cost compared to other marketing tool such as advertising.

 Closing the sale and follow-up developing your understanding of
these steps in the personal selling process will increase in throughout
the ‘selling skill’ and ‘sales planning and management’ section of the
website.

4. PUBLIC REALATION
Introduction:
Public relation (PR) is the way organizations, companies and

individual communicate with the public and media. APR specialist
communicates with the target audience directly or indirectly through
media with an aim to create and maintain positive image and create a
strong relationship with the audience.
Examples;
Including press releases, newsletters, public appearances, etc.

as well as utilization of the world-wide-web.
DEFINITION:
In 2011/12, PRSA led an international effort to modernize the

definition of public relation and replace a definition adopted in 1982
by the PRSA national assembly.

Learn more here. Under the “public relation defined.” Banner, PRSA
initiated a crowd sourcing campaign and public vote that produced the
following definition: “public relation is a strategic communication process
that builds mutually beneficial relationship between organization and their
publics.”
Being regarded as an industry expert can do wonders for your

business.
But how can you get your expertise known?
 Start by making sure you know everything you can about your
business, product and industry.
 Talk to as many group as possible. (If public speaking strikes

fear in your heart, you’d better get over it. This is one skill
you’re going to need as an entrepreneur.) Volunteer to talk to
key organization, services clubs, business groups or anyone
else who might be interested in what you have to say. Do it
free of charge, of course, and keep it fun, interesting and
timely.

 Contact industry trade publication and volunteer to write
articles, columns or opinion pieces, (If you can’t do that, write
a letter to the editor.)
 Offer seminars or demonstration relations related to your

business (a caterer could explain how to cook Thai food.)
 Host-or appear as a regular guest or contribution to a local
Radio or T.V. talk show. Do all this, and by the time you
contact media people and present yourself as an expert, you
will have plenty of credentials.
If the reporter can talk to you keep your initial pitch to 20

seconds; afterward, offer to send written information to
support your story ideas. The following tips will boost your
chances of success:
 If a reporter rejects your idea, ask if or she can recommend

someone else who might be interested.
 Know exactly what you are going to say before you telephone
the reporter. Have it written down in front of you it’s easier,
and you’ll feel more confident.

 Everyone likes a compliment. If you’ve read a story you
particularly enjoyed by the reporter you’re contacting, let him
or her know. This will also show that you’re familiar with the
reporter’s work.
 Be persistent. Remember, not everyone will be interested. If

your story idea is turned down, try to find out why and use
that information to improve your next pitch. Just keep going,
and don’t give up. You will succeed eventually.
 Don’t be a pest. You can easily be persistent without being

annoying. Use your instincts: if the reporter sounds rushed,
offer to call back.
 Always remember that assistants get promoted. Be nice to

everyone you speak with, no matter how low they are on the
totem pole. After you establish a connection, keep in touch
you never know where people will end up.
 Say thanks you. When you succeeding getting publicity for

your business, always write a thank you note to the reporter
who worked on it with you. You’d be surprised how much a
note means.

3.6 OBJECTIVES OF PROMOTION MIX
Types of promotion objectives the possible objectives for

marketing promotion may include the following:
Build awareness new product and new companies are often

unknown to a market, which means initial promotional efforts must focus on
establishing an identity. In situation the marketer must focus promotional to:
1) Effectively reach customer, and

2) Tell the market who they are what they have to offer.
 Create interest moving a customer from awareness of a product

to making a purchase can present a significant challenges. As
saw with our discussion of consumer and business buying
behavior, customer must first recognize they have a need before
they actively start to consider a purchase.
 The focus on creating message that convince customer that a

need exists has been the hallmark of marketing for a long time
with promotional apples targeted at basic human characteristics
such as emotional, fears, sex, and humor.

 Provide information some promotional is the search stage of the
purchasing process. In some cases, such as when a product and
has few competitions, the information is simply intended to
explain what the product is and may not mention any
competitors.
fu
 In other situation, where the product competes in an existing
market, information may be used with a product positioning
strategy.
 As we discuss in the targeting market tutorial, marketers may

use promotional means, including direct comparisons with
competitor’s products, in an effort to get customer to mentally
distinguish the market’s product from those of competitors.
 Stimulate demand the right promotion can drive customer to

make a purchase. In the case of products that a customer has not
previously promotional efforts may be directed at getting the
customer to try the product.
 This often seen on the internet where software companies allow

for free demonstration or even free downloadable trials of their
products.
 For product with an established customer-base, promotion can

encourage customers to increase their purchasing by providing
a reason to purchase products sooner or purchase in greater
quantities than they normally do.

 For example, a pre-holiday purchasing more than they
typically purchase during non-holiday periods.
 Reinforce the brand- once a purchase is made, a marketer can

use promotion to help build a strong relationship that can lead
the purchaser becoming a loyal customer.
 For instance, many retail stores now ask a customer’s email

address so that follow-up emails containing additional product
information.
 Even an incentive to purchase other products from the retailer

can be sent in order strengthen the customer marketer
relationship.

FUTURE PLAN
 To provider multi-dimensional services to customers by

incorporating various modern services areas like good
satisfaction and providing one door service to clients.
 To explore more non-fund based business like equity share-

holders, debaucher holders pay to deserves interest.
 To achieve business turnover of RS. 650 cores & net worth of

80 cores by 2020.
 To continue to maintain the reputation and our product quality

and market level.

4 SUGGESTIONS
Hitesh industry work can the best. All the department can
work under guide by all the department manager’s.
I personal suggest to them to workers night duty is less then

morning.
And take a health insurance for the employee safety.
Opponent well known and trained person.
They have provided sales after services.
Majority employees are happy about their working condition

and their relation with their co-workers and superiors.

5. CONCLUSION
It was really a matter of the pleasure for the fruitful excise &
valuable learning at the well repute bank Hitesh industry p.v.t ltd.
After the visiting for 2 weeks the Hitesh industry p.v.t. ltd is
growing bank with expending horizons of development, this industry give-
Advise totally on fire-fighting equipment.
The staff of Hitesh industry ltd. Is co-operative & helpful. The

organization of all the department of management. Is very good. The fighter
department from Hitesh industry ltd. Is very well organized. My training in
this industry. I learnt quite a few new things fire-fighting.

6 ANNECTURE….
1. Would you like to change our product packaging?

(a) yes (b) No
2. Would you like to switch over to any other brands?

(a) Yes (b) No
3. Do you agree that FIREND fire-fighting equipment brand need

to publicity
(a) Yes (b) No
4. Do you agree that FIREND fire-fighting equipment brand to

need more advertisement or stand in a market?
(a) Yes (b) No
5. According to you which types of advertisement media is most

suitable for fire-fighting equipment?
(a) Yes (b) No
6. Which factors do you take in consideration while buying the

fire-fighting equipment brand?
(a) Yes (b) No
7. How it is strong?
(a) good (b) poor (c) batter
8. Are you aware about this fire-fighting brand?

(a) Yes (b) No
9. Are you satisfied with dealer of you areas?

(a) Yes (b) No

7. BIBLIOGRAPHY
BOOK:
Advanced marketing management.
 Philip Kotler,(2006) marketing management, person

Education publication (Delhi) 12thedition.
 www.hiteshindustry.
 www.HITESHINDUSTRYPVTLTD
 www.hiteshfirend
 Guidance prof: MANSI VIRDIYA.


Naimish Vaghasiya B.B.A. Sem 6 Project Report

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Naimish Vaghasiya B.B.A. Sem 6 Project Report

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A RESEARCH PROJECT REPORT

PREPARED BY: NAIMISH VAGHASIYA Page | 1

Only theoretical knowledge can lead us to nowhere. BBA is

In this project work, I have covered all the areas of

PREPARED BY: NAIMISH VAGHASIYA Page | 2

I consider myself very lucky to have gained training in

I am very thankful to all the member of staff for giving

I would thanks to my PROF. JAYESH Chauhan. who

PREPARED BY: NAIMISH VAGHASIYA Page | 3

I am student of third year B.B.A of Smt. J. J. Kundalia Commerce

PREPARED BY: NAIMISH VAGHASIYA Page | 4

Sr. no. contents page

PREPARED BY: NAIMISH VAGHASIYA Page | 8

PREPARED BY: NAIMISH VAGHASIYA Page | 9

Hitesh industry p.v.t ltd. Related activities:

Fire equipment in Gujarat-fire equipment in Rajkot

The company now has a large area of industrial workshops of

Fire-fighting equipment co. ltd was established in 1997,

PREPARED BY: NAIMISH VAGHASIYA Page | 11

Contact Hitesh industries telephone:

Web site: http://www.hiteshindustries.com

PREPARED BY: NAIMISH VAGHASIYA Page | 12

Fire department the roman emperor august is credited with

Regulation for checking and preventing fire were developed. In

The principal pieces of fire-fighting equipment in ancient

PREPARED BY: NAIMISH VAGHASIYA Page | 13

Name of the unit Hitesh industry p.v.t ltd

Establishment year 1998

Industry address Hitesh industry.

Nature of the unit Co-operative ltd.

Forms of the Large scale industry

Standard certification ISO 991

Tel-tax no. (0279)222693\221592

Branch Metado, Rajkot.

Auditor M.D CHUDHARI

PREPARED BY: NAIMISH VAGHASIYA Page | 14

Sr. MANAN GER (officer)

PREPARED BY: NAIMISH VAGHASIYA Page | 15

PREPARED BY: NAIMISH VAGHASIYA Page | 16

Chairman : Chandubhai patel

PREPARED BY: NAIMISH VAGHASIYA Page | 17

PREPARED BY: NAIMISH VAGHASIYA Page | 18

PREPARED BY: NAIMISH VAGHASIYA Page | 19

Marketing is the life blood of the business. Without marketing

The general meaning of marketing related management is to

Marketing management related to relation between market and

Its detail analysis includes marketing analysis, risk analysis,

PREPARED BY: NAIMISH VAGHASIYA Page | 21

Management is the process of planning. Organizing directing motivating and

It relies heavily on adoption and coordination of the product,

The marketing management managers are responsible for

PREPARED BY: NAIMISH VAGHASIYA Page | 22

PREPARED BY: NAIMISH VAGHASIYA Page | 23

MARKETING ANALYSIS &

CO- DIRECTION CONTROL

PREPARED BY: NAIMISH VAGHASIYA Page | 24

These are adopted by frim to carry on its promotion activities.

Taken together these comprise the promotion mix. In this section

PREPARED BY: NAIMISH VAGHASIYA Page | 26

It refers to all the decision related to promotion of sales of product and

These are adopted by firms to carry on its promotional activities.

One Ps called the promotional mix and it contains advertising, public