KM Aug22 DM W1 - DM Measurement & Analytics

11/24/22, 10:49 PM KM Aug22 DM W1 | DM Measurement & Analytics
KM Aug22 DM W1 | DM Measurement
& Analytics
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DM Measurement & Analytics Assignment 100 dari 100 poin
Please CHOOSE the CORRECT ANSWER.
1. The funnel stage when the audience first learns / understands *4/4
about your business is___
a. Awareness
b. Consideration
c. Conversion
d. Retention
2. You want to use facebook ads to build your audience awareness. *4/4
What metrics can you use to measure the success of this
awareness funnel stage?
a. Retention Rate
b. Conversion
c. ROAS
d. Reach
3. Your goal is to push the audience from awareness stage to *4/4

conversion stage. What metrics can you use to measure the
success of this conversion funnel stage?
a. Impression
b. Reach
c. Conversion Rate
d. CPM
4. The average cost you spend to acquire a single customer from *4/4
Facebook Ads, Google Ads, and/or Display Ads is called___
a. Blended CAC
b. CAC
c. Paid CAC
d. CIR
5. The average cost that you spend to get a single customer from *4/4
both your paid and organic channel is called___
a. Blended CAC
b. CAC
c. Paid CAC
d. CIR
6. Which one of the following is TRUE about CLTV? * 4/4
a. For a company to be profitable, its CLTV is needs to be lower than its CAC
b. CLTV is easy to calculate especially for younger and less data-driven

companies
c. Typically, junior marketers handle the calculation of CLTV directly
d. It calculate an average expected value from a single customer, not all

customers
7. Why is calculating CLTV important? * 4/4
a. To measure the returns efficiency you’re getting from ad spending
b. To give indication on which group of customer that bring high values to

the business
c. To calculate the periode of break event point
d. To measure the cost efficiency to get a new customer
8. Customer Lifetime Value is... * 4/4
a. A total net profit a business can expect from a single customer over the
predicted customer lifespan.
b. The cost of acquiring new order
c. The ratio between how much the business has invested compared to how
much the revenue the business generated.
d. The average period your customer keeps buying/subscribing to your

product/service.
9. Average customer lifespan is... * 4/4
a. The total net profit a business can expect for a single customer over a
period of time.
b. The average period that your customer keep buying/subscribing to your

product/service.
c. The time it takes to pay off your Customer Acquisition Cost.
d. The average number of orders made by a single customer.
10. Which of the following statements is correct? * 4/4
a. The higher the CLTV is compared to the CAC of a business, the more
profitable the business is
b. The higher the CAC is compared to the CLTV of a business, the more
profitable the business is
c. The CAC and CLTV are equal, the more profitable the business is
d. All answers are incorrect
11. ROAS is... * 4/4
a. The return for every investment made
b. CAC divided by contribution margin from customer.
c. Amount of revenue generated from a paid channel
d. The cost of acquiring a customer to purchase a product/service.
12. In February, you spent $1250 on Facebook Ads and acquired 50 *4/4
customers. How much is the February Facebook Ads CAC?
a. $10,000
b. $25
c. $500
d. $1,000
13. You're running an e-commerce website selling sunglasses. Last *4/4

month, you received 5,000 sessions on your website, 500 product
page visits, and 250 purchases. What is your website's Conversion
Rate?
a. 50%
b. 10%
c. 0.25%
d. 5%
14. You had 350 orders last month and the average order value is *4/4
$12. How much is last month's revenue?
a. $3,600
b. $5,200
c $4 200
c. $4,200
d. $2,916
15. Google Analytics can track the traffic coming from the *4/4
following platforms:
a. Facebook Ads
b. Google Ads
c. Instagram Organic
d. All the above
16. Which of the following metrics are tracked by default by Google *4/4
Analytics?
a. Sessions
b. Users
c. Engaged Sessions
d. All the above
17. "Country" is defined as: * 4/4
a. Metric
b. Dimension
c. Event
d. Measurement
18. What is defined as "referral traffic"? * 4/4
a. Traffic that comes from 3rd party websites (backlinks or affiliate links)
b. Traffic coming from advertising
c. Traffic coming from Email Marketing
d. Traffic coming from Google Organic Results
19. What is defined as "organic traffic"? * 4/4
a. Traffic from advertising
b. Traffic from Organic Social
c. Traffic from unpaid search results on Search Engines
d. Traffic from Forums and Directories
20. What is an Engaged Session? * 4/4
a. A session that lasted longer than 10 seconds
b. A session that had a conversion event
c. A session that lasted longer than 10 seconds, or had a conversion event,

or had 2 or more screen or page views.
d. A session that had 2 or more screen or page views
https://docs.google.com/forms/d/e/1FAIpQLSdRdhqRSIrrR5bOfJO0A4QPdgLH-6x1jzEe9GAoYrb-IJHDjw/viewscore?pli=1&pli=1&viewscore=A… 10/12
21. When a user types the URL of a website in his / her browser, *4/4
this sessions will be registered in GA4 as:
a. google
b. (not set)
c. (direct)
d. None of the above
22. You would like to identify which Operating System (i.e. Android, *4/4
Macintosh, Windows, iOS, etc) are driving traffic on your website.
Which report in GA4 do you need to advise?
a. Mobile Overview
b. Technology
c. Devices
d. Browser
23. Your manager wants to identify which blog posts are receiving *4/4
the most traffic from Organic Search. Which report will you
advise?
a. Demographic Details
b. Pages & Screens
c. Traffic Acquisition
d. Events
24. A "Session" is recorded when: * 4/4
a. The user stayed on the website for longer than 10 seconds
b. A goal is registered
c. The user visited 2 or more pages
d. The Google Analytics pixel is loaded after the page opens in the user's
browser
25. We would like to identify how many sessions are driven to our *4/4
website via our organic Facebook posts. This type of traffic will be
registered in GA as:
a. Organic Search
b. Organic Video
c. Organic Social
d. Organic Shopping
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11/24/22, 10:49 PM KM Aug22 DM W1 | DM Measurement & Analytics

Please fill out your personal information

Which Section are you in? *

Which module are you currently in? *

Section Sumatera 0 dari 0 poin

Which Team are you in? *

Section Kalimantan 0 dari 0 poin

DIMAS SEPTIAN FIRMANSYAH

Which Team are you in? *

Section Sulawesi 0 dari 0 poin

Which Team are you in? *

Section Papua 0 dari 0 poin

Which Team are you in? *

DM Measurement & Analytics Assignment 100 dari 100 poin

Please CHOOSE the CORRECT ANSWER.

3. Your goal is to push the audience from awareness stage to *4/4

6. Which one of the following is TRUE about CLTV? * 4/4

b. CLTV is easy to calculate especially for younger and less data-driven

c. Typically, junior marketers handle the calculation of CLTV directly

d. It calculate an average expected value from a single customer, not all

7. Why is calculating CLTV important? * 4/4

a. To measure the returns efficiency you’re getting from ad spending

b. To give indication on which group of customer that bring high values to

c. To calculate the periode of break event point

d. To measure the cost efficiency to get a new customer

8. Customer Lifetime Value is... * 4/4

b. The cost of acquiring new order

d. The average period your customer keeps buying/subscribing to your

9. Average customer lifespan is... * 4/4

b. The average period that your customer keep buying/subscribing to your

c. The time it takes to pay off your Customer Acquisition Cost.

d. The average number of orders made by a single customer.

10. Which of the following statements is correct? * 4/4

d. All answers are incorrect

11. ROAS is... * 4/4

a. The return for every investment made

b. CAC divided by contribution margin from customer.

c. Amount of revenue generated from a paid channel

d. The cost of acquiring a customer to purchase a product/service.

13. You're running an e-commerce website selling sunglasses. Last *4/4

d. All the above

d. All the above

17. "Country" is defined as: * 4/4

18. What is defined as "referral traffic"? * 4/4

b. Traffic coming from advertising

c. Traffic coming from Email Marketing

d. Traffic coming from Google Organic Results

19. What is defined as "organic traffic"? * 4/4

a. Traffic from advertising

b. Traffic from Organic Social

c. Traffic from unpaid search results on Search Engines

d. Traffic from Forums and Directories

20. What is an Engaged Session? * 4/4

a. A session that lasted longer than 10 seconds

b. A session that had a conversion event

c. A session that lasted longer than 10 seconds, or had a conversion event,

d. A session that had 2 or more screen or page views

d. None of the above

b. Pages & Screens

24. A "Session" is recorded when: * 4/4

a. The user stayed on the website for longer than 10 seconds

c. The user visited 2 or more pages