ISB - PM - Week 1 - Required Assignment 1.2 - Template

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Market size (in Million units) 10


Market share of first 3 movers (in Million units) 6

Cost of being second entrant in the market


Share of 2nd minus share of 1st
Multiplication of the above with market share of first 3 movers (in M
Total cost of being 2nd considering per product price (in Million)
Estimated cost per day (in Million)
The price of sequent entrant in the market will be obviosuly higher to first because of huge market raise every y
business sustaining in the market for sure will have huge customer database , contacts . Then the competeter w
Static data
Share of top 3 in percentage
1st 50%
2nd 30%
3rd 20%
Cost of the product per unit
Enter on right $3000

because of huge market raise every year.


se , contacts . Then the competeter will have to invest more to compete with first in order to capture the market.
e the market.

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