Adapted Questionnaires

1. What kind of advertisement do you prefer?

2. Do you generally watch and here advertisement?
3. .What is your reaction when you see or hear
advertisement?
4. Does repetitive advertisement attract your attention?
5. What product do you prefer?
6. Does advertising help you take right decision
7. Have you seen food advertisement?
8. If yes have you seen the advertisement of Mayos noodles?
9. Do you like the advertisement of Mayos noodles?
10. What factor influences you to buy that product?
11. Do you think most advertisement has what it want to say?
12. If an advertisement interests you what do you do?
13. . If there are similar kind of product in the market in term
of price and quality which product would you choose?
14. Which kind of media would you prefer?
15. What suggestion would you like to give to improve the
product’s feature and schemes being provided from the
company?
16. What kind of advertisement you found more effective? P
17. How far do you think advertisement can help you in
purchasing a product?
18. Are you loyal towards and aware of the brand which you
buy?
19. What do you think is the close competitor of your
product?
20. Are you satisfy by the information provided by the
advertisement?
Appendix-1

Dear Sir/Madam, I am a student of Tribhuwan University, M.M. Campus

Nepalgunj, MBS thesis year. Therefore I am writing a dissertation titled "Role
of FM Radio Advertising and its Impact on Consumer Behavior" to fulfill the
partial requirement of master degree in faculty of management. I would be
very much gratitude if you kindly spare your valuable time in filling
questionnaires including your suggestions. Looking forward to your co-
operation and support with many thanks. Hari Subedi Researcher, MM
campus Nepalgunj. Questionnaire sheet Role of FM Radio Advertising and its
Impact on Consumer Behavior General Information:

Name of Respondent (Optional): ................................. Sex: Female  Male

Address: ....................................................... Age:   years
Profession: ................................................... Education: i. Uneducated  ii.
Below SLC  iii. SLC  iv. Intermediate  v. Graduate  vi. Above Graduate
Questions: Q 1. Do you hear Radio or FM? i. Yes  ii. No  Q 2. Which
Radio or FM do you usually hear? (Please rank on priority basis) i. Radio
Nepal  ii. Bageshowari FM  iii. Radio Jan Aawaj  iv. Bheri FM  v.
Kantipur FM  vi. Other (Write up name) ............... Q 3. Do you hear Radio
Bageshowari FM? i. Yes  ii. No  Q 4. Which time is applicable to you to
hear Radio Bageshowari FM? i. 5-7 am  ii. 8-12 am  iii. 1-7 pm  iv. 8- 11
pm Q 5. Which is the most wanted programme broadcast from Radio
Bageshowari FM? i. Religious  ii. News  iii.Janmdinko Shubkamana iv.
Zodiac sign  v. Musical Programs  vi. Literature programs vi. Other (write
up name) ......................... Q 6. Do you generally hear the Radio Bageshowari
FM advertising? i. Yes  ii. No  Q 7. What kind of advertisement do you
prefer on Radio Bageshowari FM? i. Musical  ii. Good wording  iii. Simple
 iv. Entertaining  v. All of above  Q 8. Do you generally buy the product
because of ..... i. Advertisement inspired to buy  ii. Need of it  iii. Both of
them  Role of FM Radio Advertising and its Impact on Consumer Behavior
82 Q 9. Did you buy the product since 2006 because of Radio Bageshowari
FM advertising? i. Yes  ii. No  Q 10. What product do you prefer to buy? i.
Frequently advertised  ii. Not advertised  Q 11. Which media of
advertisement do you prefer of this region? Please rank according to your
preference (1 for most preferred, 2 for second and so on). i. Daily news paper
 ii. Weekly & Bi-weekly news paper iii. Magazines  iv. Radio Nepal  v.
Cinema  vi.Posters & Pamphlets  vii. Bageshowari FM  viii. Other(Write
up name) ............. Q 12. Does repetition of an advertisement attract your
attention? i. Yes  ii. No  Q 13. Has an advertisement deceived you
broadcast from Bageshowari FM? i. Yes  ii. No  Q 14. How would you
categories most of the Radio Bageshowari FM advertisement as? i. Quite
good  ii. Attractive  iii. So so  iv. Boring Q 15. Do you feel inclined to
buy when you hear an advertisement? i. Highly inclined  ii. Inclined  iii.
Indifferent  iv. Not so inclined Q 16. If there are same kinds of product in
the market in terms of quality at the price, which one would buy? i. Advertised
one  ii. Not advertised  Q 17. Does advertisement generate curiosity about
the product? i. Yes  ii. No  Q 18. Does advertisement make consumer to
buy any product? i. Yes  ii. No  Q 19. Does advertisement help to recall
brands of product name while buying? i. Yes  ii. No  iii. Can't say  Q 20.
Do you think that the price of advertised goods will be higher than the price of
not advertised goods? i. Yes  ii. No  iii. Don't say  Q 21. What is your
reaction when advertisement comes from Radio Bageshowari FM? i. Turn
towards the other band  ii. Try to know what it wants to say iii. Curious
about advertisement  iv. Just hear to the advertisement Name of
Interviewer: .......................................... Signature: ...................