Subject:- Supply Chain Management

Course Code:- OPRM523

CA:-01
Instructor:- Dr. Rajesh Mehendale
Section:- Q2154

Mittal School of Business

Lovely Professional University
Phagwara, Punjab
 ANNEXURE-V-COVER PAGE FOR ACEDEMIC TASK

Course Code: OPRM 523 Course Title: Supply Chain Management

Course Instructor: Dr. Rajesh Mehendale Section: Q2154
Academic Task No: 1 Academic Task Title: Assignment

Date of Allotment: Date of submission: 21.10.2021

Student Roll no: Student Registration no:
12110909, 12101924, 12104338, 12100047
A24, A23, A20,
A06,

Learning Outcomes: Learned to frame a Perfomance Appraisal Policy creatively and

innovatively.

How financial Concepts help an organization to make decision.

Declaration:

I declare that this Assignment is our group work. I have not copied it from any other
student’s work or from any other source except where due acknowledgement is made
explicitly in the text, nor has any part been written for me by any other person.
Student’s Signature:

Evaluator’s Comments (For Instructor’s use only)

General Observations Suggestions for Improvement Best Part of Assignment

Evaluator’s Signature and Date:

Marks Obtained: Max. Marks:

 Topic: Supply Chain Management Analysis of Relience Fresh

Research Methodology:-
Research methodology is the path through which researchers need to conduct their research. It
shows the path through which these researchers formulate their problem and objective and
present their result from the data obtained during the study period. It is the specific procedures
or techniques used to identify, select, process, and analyze information about a topic.

For the assignment purpose we have taken data from various article which is secondary in
nature. Company SCM profile study by each phase. Dividing the presentation in the respective
segments like supply chain model, value chain analysis, warehouse design, procurement to
distribution & marketing and sales strategy.

Source of Information:-

https://relianceretail.com/reliance-fresh.html
https://relianceretail.com/
https://www.ibef.org/industry/retail-india/showcase/reliance-fresh
https://studymoose.com/reliance-fresh-2-essay
https://www.slideshare.net/BhanuNegi2/reliance-fresh-38305977

Key learning:-

➢ Develop a sound understanding of the important role of supply chain management in

today’s business environment.
➢ Pace of scalability and adaptability of the system.
➢ Develop and utilize critical management skills such as negotiating, working effectively
within a diverse business environment, ethical decision making and use of information
technology.
➢ Having a good knowledge of the customer's business, situation and system, so that they
do not waste the customer's time with unnecessary explanation by using value chain
analysis.
➢ Product width: Fruits, Vegetables, Juices and other FMCG Products
➢ Product length: Fruits and vegetables both Indian and imported are available
➢ FMCG Product length includes detergents, hair products, perfumes, cosmetics,
household products etc
➢ Procure the produce from the suppliers by grading their produce and offering them a
better than market price.
➢ Procure good quality produce directly from the wholesale market in bulk
➢ The distribution and collection centre play a vital role in the procurement .
➢ The transportation of commodities from the suppliers to these centres usually is catered
by the logistics of the suppliers
➢ The contract farming with the suppliers plays a vital role in strategic planning of the
products. These contracts are usually deliberated and maintained with mutual consent.
➢ We get to know the importance of quality of product for an organization.
➢ Factors effect in maintaining the quality of product.
➢ Critical study on the gaps between organizations, supplier and customer.
➢ We understood the importance of SRM and CRM in maintaining
the organisation reputation.
➢ We learned the method of marketing and sale strategies in retail business.
➢ Furthermore, we got an idea when should we apply puss and pull strategies of sales.