difficulties with a worldwide marketing plan

A worldwide marketing approach does, however, have certain potential drawbacks, some of which

include:

Compliance problems Different markets have different laws governing data security and protection,

such as the California Consumer Privacy Act and the GDPR in the European Union (CCPA). When

conducting business in other nations, you must make sure that your organization complies with the

laws.

Converging with new markets: Your marketing plan must be modified to meet new geographic

areas. Ever ponder why there aren't as many Starbucks locations as there are elsewhere in the world

in Australia? People thought the business was excessively pricey because local coffee is preferred in

the Australian coffee market. Your strategy must be localized if you want to succeed.