2022/4/15

MUST
SECOND-HAND TRADING
AND SHARING PLATFORMS
Leader: Peter- Pu Zhenzhong 1809853U-B011-0251
Dep leader: Peggy- Shi Jiarong 1809853Z-B011-0298
Secretary: Wahyu- Tan Weiyi 1809853X-B011-0048
Editor: Paul- Yuan Lei 1909853G-B011-0691
Researcher: Water- Yu Zongtian 1809853V-B011-0207

1 INTRODUCTION

2 SECONDARY DATA

Catalog 3 PRIMARY DATA

4 DATA ANALYSIS

5 SUMMRY OF FINDINGS

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PART ONE

INTRODUCTON

Background

(A) The second-hand trading market

The scale of the second-hand

From MobData Research Institute
trading market is huge. In recent
years, with the rapid development
of e-commerce, many second-hand
trading platforms rise, the
d e ve l o p m e n t o f s e c o n d - h an d
trading market is rapid. Under the
multiple benefits of policy
promotion and user demand
explosion, the second-hand e-
commerce industry is continued to
be optimistic. The size of China's second-hand market exceeded
1 trillion yuan in 2020

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Background

(A) The second-hand trading market

Data from China Internet Network Information Center (CNNIC) shows that by December 2020 ：

• the number of Internet users in China had reached 989 million

• the Internet penetration rate had reached 70.4 percent

• 782 million users used to shop online, accounting for 79.1 percent
of all Internet users.

This provides a good user base for the booming e-commerce industry.

Background

(B) Virtual learning community： due to covid-19, online knowledge sharing platform is particularly
important during our study.

• Virtual learning community is a Collaborative

combination of learner groups, and knowledge building
a new learning organization
supported by information
technology, which provides learners Virtual learning
with deeper understanding of community
learning materials.

• Collaborative knowledge building and knowledge

creation are important learning activities in Knowledge
virtual learning communities. creation
• Learners achieve knowledge creation through
online collaborative knowledge building
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Business Environment in MUST(”SWOT”)

Strengths
1. Students in M.U.S.T have a strong demand for second-hand trading and
sharing platforms
• As the number of students in M.U.S.T.
increases year by year, the consumption
power of students is also increasing, and
the inventory of idle books is huge. The
price of books at M.U.S.T. is very high,
even more than 1,000 mop per book,
While the price of second-hand books is
less than half of that of new books. In
addition, after graduation, graduates
often sell many textbooks to junior
students in order to lighten their burden.
• From the perspective of knowledge
contributors, they are eager to gain self-
recognition and satisfaction from others
in the process of sharing knowledge.
From the perspective of learners, they
are eager to have a platform to directly
understand more viewpoints to broaden
their horizon, and to obtain learning
materials to obtain those excellent
students.

Business Environment in MUST

Strengths

2. Organizational Culture in MUST

Organizational culture mainly involves team organization,

culture and atmosphere, and trust. Knowledge sharing is
the process of sharing information, values and beliefs.
Once a knowledge sharing value or a shared cultural
atmosphere is formed, learners may take the initiative to
share knowledge. Students in M.U.S.T. are often
required to complete projects in teamwork. Everyone
shares and discusses their own ideas, and there is a
strong sharing culture.

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Business environment in MUST

Weaknesses

• At present, most students in Macau

University of Science and Technology have
adopted the WeChat group to deal with
second-hand books. And Macau University
of Science and Technology already has a
public forum where all students can set up
channels and express their opinions.

On this basis, if another second-hand trading

platform is to be added, it is difficult to
guarantee that students are willing to try a
new way.

Business environment in MUST

Opportunities Threats

MUST students have a rational concept of The construction of platform needs a

consumption. They show a strong preference
for second-hand books and have a strong
demand for sharing. The settlement of the
second-hand trading and sharing platform
can meet the needs of them, and realize
centralization, specialization and refinement.
At present, Macau University of Science
and Technology has not set up a special,
complete and scale effect second-hand
trading and sharing platform, which is a
market gap.
lot of capital investment in the early
stage, whether it can attract capital to
continue to invest in the campus
market is a big problem. In addition,
only by establishing a complete supply
chain, perfecting the platform system,
laying a solid foundation in the early
stage of development, can we
accumulate a solid foundation and
obtain delayed returns in the mature
stage of development.

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Company
Company name：
Ezchange
Company logo：
Vision：
We are committed to changing
MUST students’ consumption
and sharing habits and helping
them to turn waste into treasure.
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Company
Strategic objectives：
-Products: We are a platform for both
buyers and sellers, thus we provide good
service to protect the rights of both
buyers and sellers. Fraud will never
happen on our platform.
-Place: Buyers and sellers communicate
and deal on the platform. As soon as the
deal was made, the seller sends out goods
or trade offline and then the buyer
confirms receipt of the goods. The
platform is also convenient for both
buyers and sellers to trade locally.
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Mission：
Providing a platform for students to
trade or exchange used books. Turning
waste into consumption. Through our
platform, people could share not only
items, but also their private time and
skills, knowledge and experiences.
Increase their academic performance by
sharing knowledge.
Core value：
Sustainable Consumption and Development;
Sharing of knowledge; Customer foremost.
Slogan：“Turn waste into treasure”
”Sharing, learning, shining”
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-Price: We help customers to sell
their second hands books to other
customers by our C2C platform so
that the prices of the products are
lower than other shopping apps.
-Promotion: We will place online
ads on WeChat and other social
apps that students use frequently,
and offline ads at areas with high
density, such as school canteen and
front of school building, etc.
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Company

Wechat Mini Program ：

OVERVIEW

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PART TWO

SECONDARY DATA

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Secondary Data
Development status of domestic second-hand trading sharing platform

With the booming sharing economy, online second-hand trading

platforms are developing rapidly.

According to ”2021-2026 China E-commerce Industry Market Supply and demand

Pattern and Industry Outlook Report”

Domestic second
• the size of the domestic second-hand e-commerce market:
hand market
from 4.59 billion yuan to 374.55 billion yuan in 2015-2020 400
300
200
• the number of users of domestic second-hand e-commerce platforms: 100
0
2015 2020
from 49 million to 182 million in 2015-2020
Domestic second hand market

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Secondary Data
Equivalents for Secondhand books trading

20 million
second- On zhuanzhuan app, a In the past five years, the average
hand
books famous secondhand number of textbooks and teaching
platform in China. Selling materials for all grades in China is
20 million secondhand about 2.8 billion copies per year,
books is equivalents to amounting to more than 20 billion
protecting 170,000 forest yuan. If these textbooks are
trees. recycled for one year, the cost
savings can help build about
40,000 hope elementary school.
conservation of 170,000 ——Frost & Sullivan. (2021) “The Sustainable Development Report in Secondhand and Release
forest trees Industry.”

Second-hand e-commerce can successfully transform waste into treasure. Selling secondhand
books is necessary for high school students.
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Secondary Data
Sharing Knowledge Platform comparing with MOOC

Li, Haifeng used the systematic literature review method to search for shared knowledge on
four websites: Web of Science, ScienceDirect, Wiley Online Library, and Springer. 63 relevant
papers were obtained finally. It points out that factors related to knowledge sharing can
contribute to our learning effectiveness from a self-perception perspective.

Comparing with MOOCs

Li, Haifeng compared MOOC and other study community, found out that Although MOOCs
provide learners with a large number of high-quality courses and learning features, the lack
of knowledge sharing design has resulted in a significant lack of motivation and
sustainability in MOOC learning communities.

李海峰 & 王炜.(2021).为什么要共享知识？——基于系统文献综述法的虚拟学习社区知识共享影响因素

探析. 中国远程教育(11),38-47+77. doi:10.13541/j.cnki.chinade.2021.11.005.

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Secondary Data
Sharing Knowledge Online

According to the essay “Exploring the factors influencing knowledge sharing in virtual
learning communities based on systematic literature review method”. Li Haifeng points out
that knowledge sharing is an important factor in collaborative knowledge construction and
knowledge creation in learning communities.
李海峰 & 王炜.(2021).为什么要共享知识？——基于系统文献综述法的虚拟学习社区知识共享影响因素
探析. 中国远程教育(11),38-47+77. doi:10.13541/j.cnki.chinade.2021.11.005.
Virtual learning communities cover activities such as collaborative learning and encouraging
student expression, and active critical evaluation of others‘ work. These activities are
characterized by autonomy, openness, equality, collaboration which are beneficial for
student’s performance.
Bock, G. W., & Kim, Y. G. (2002). Breaking the myths of rewards: An exploratory study of
attitudes about knowledge sharing. Journal of Information Resources Management,15(2),
14-21.

Sharing knowledge is really significant to improve students’ academic performance

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PART THREE

PRIMARY DATA

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Survey

Question 1 Question 2 Question 3

What is your gender? What is your grade? How much do you spend on
shopping every month?
For the first three questions, the people are categorized according to gender,
grade and the payment for shopping. We can know the habits and attitudes of
different people when they deal with unused items. This can help us make
comparisons and get various conclusions.
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Survey

Question 4 From question 4 to question 8, the sequence of

How do you deal with unused items? questions is logical and reasonable.Everyone has
many ways to deal with unused items, including
(put away/sell/give away/throw away).

Question 5
Whether use the second-hand trading Part of them like second-hand trading platforms.
platforms or not?

Question 6 If someone uses second-hand trading platforms to

What kinds of goods do you make transaction make the transaction, he will purchase or sell tutorial
on the second-hand trading platforms?
materials and professional books.

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Survey

Question 7 Question 9

What are the advantages What reasons do you

of the second-hand browse on the second-
trading platform? hand trading platform ?
For question 7 and question 9, the main purpose of these questions is to analyze some
current situations on second-hand trading platforms and help us know what factor is the
most important one to increase transactions. Those surveyed choose one of the factors as
the most essential one. We can spend more time and energy learning and developing the
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factor. This can help us finish more potential transactions.

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Survey

Question 8 Question 10 Question 11

What functions do you expect on the What service should the second- How many scores do you
second-hand trading platforms? hand trading platforms provide? give on Ezchange?
For question 8, question 10 and question 11, these questions are related to the future expectation. The
preferred expectation may become a new business growth point. Study tips on the platform may become
the preferred expectation because many excellent students can share others with their study experiences,
communicate with them and answer the questions from other students. This interesting and enthusiastic
atmosphere can encourage more students to study hard.
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Interview

Preview Interview questions are closely linked to survey questions.

Compared to survey questions, interview questions are
involved with more details and experiences. From another
perspective, interview questions are also considered as the
expansion of survey questions.

Question 1
What are your good user experiences on the
second-hand trading platforms?
For the first two questions, we emphasize the true
personal experiences, including the good experience and
the bad experience. The two questions can provide us
Question 2 with more descriptions and give us a deep understanding
What are your bad user experiences on the of the user experiences.
second-hand trading platforms?

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Interview

Question 3 Question 4

Do you want to share some How to sequence the most traded second-
knowledge online or obtain hand goods?(From greatest to least)
information from others
Question 4 is to sequence what is the most
Question 3 provides us an overview about traded goods. This can help us know what is
whether students in MUST are willing to the most popular second-hand goods and put
share. more resources on this kind of goods. Based
on my previous experiences, electronic books
and tutorial materials may become the popular
goods because these materials can broaden
my horizon, deepen my understanding and
help me master the key points and get high
scores in the final exam. 25

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Interview

Question 5
Question5 and Question6 are the
What advantage do you like most on the
expansion of survey questions
second-hand trading platforms?

Question 6 Question7 We want to make sure that

What is the most important factor affects you academic sharing is effective.
purchase second-hand goods ?

Question 7
Do you think online knowledge sharing can
improve your academic performance？

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PART FOUR

DATA ANALYSIS

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Analysis of secondary data

From the data we collected in part two, we can see that China's second-hand trading market is
growing rapidly, with the market size expanding nearly 82 times in just five years.

With the growth of the market size , the number of users has also multiplied, represented by
young people in first-tier cities, especially school students.

From the above, we can see that there is a market and user base for campus second-hand
trading platforms.

Combining the theories of the two papers above and the current situation of the COVID-19, we
can conclude that a virtual sharing trading platform with knowledge sharing is what is needed
for college campuses with many students nowadays.

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Analysis of questionnaire data

We received a total of 102 valid questionnaire data, 51 males and 51 females.

This text can be replaced with your own text.
There were 80 senior students, accounting for 78.43%, as well as graduate and doctoral
students, who have rich experiences in campus life and have some understanding of campus
second-hand trading platforms.

A total of 67.65% of the survey respondents have a monthly consumption level of more than
2,000 RMB per month, and most of the students have a high consumption level and may spend
more on their studies.
This text can be replaced with your own text.

The survey respondents can share their learning experience.

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Analysis of questionnaire data

According to the chart below, electronic devices and textbooks are the two main
types of transactional goods, both accounting for more than half of the total.
Students can share and exchange their learning experiences and improve their
learning efficiency through these major trading commodities.

Textbooks

Electronic
devices

Types of items traded

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Analysis of questionnaire data

In the survey on the advantages of

campus second-hand trading platforms,
most respondents chose convenience
and optimal resource allocation, Optimal
indicating that through these advantages, resource
allocation
they can communicate and learn more
easily.
Convenience

Platform Advantages

In addition to trading, some of them also use the platform to share and access
information, which indicates that they want to communicate and learn, discuss
academic issues and improve their academic performance through the platform.

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Analysis of questionnaire data

Beside the established trading function, sharing

experience and time became the main functional
Obtain needs, indicating the demand for this learning
information
and exchange platform.
Share
information

The expectation of the survey respondents for

the campus second-hand trading platform is as
high as 80.04, and everyone is looking forward to
the emergence of this learning and exchange
Reasons for use platform.

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Result of interview

We selected 2 of the interviewees as representatives and recorded them,

below are the answers and recordings we recorded.

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PART FIVE

SUMMARY OF FINDINGS

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Conclusion

After analyzing the business environment of MUST, the needs of MUST students, we found
market gaps in both the second-hand trading platform and knowledge & experience sharing
channel among students.

According to our secondary data, the second-hand book industry has made a great contribution
to environmental protection，while also made transactions more efficient；We also find
through literature that knowledge sharing helps improve student' academic performance.

Through the primary data obtained from our survey of MUST students, we have learned the
students' insights on second-hand goods trading and knowledge sharing. In general，for
second-hand goods transactions, students are more concerned about the price of the goods
and the convenience of the transaction；And most of them reflect the need for knowledge
sharing channels.

Based on our findings, we decided to create Ezchange.

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Our Goal
Ezchange = Easy + Change + Exchange

Easy Change Exchange

Make it easy Make some By Exchange

Students’ convenience foremost;
Eliminate unnecessary process
changes
Commit to the change of
Through the items-exchange and
MUST students’
sharing function of our platform
consuming and sharing
concept

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How to achieve
Our platform contains two main modules

Easy - Exchange Easy - Share

Create a save, convenient platform for MUST Create sharing platform that is attractive
students to trade second-hand books to both contributors and learners

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Easy - Exchange
Easy- Sell
exchange
Buy
Ezchange Paid
Consultation
Share
Easy-share
Paid Lectures
Sell page
Free share

Quora Room

Seller interface: After clicking the “sell button”,

it will jump to the book selling page, where you
can attach the information of the books you are
about to sell and then post it.

Buyer interface: In this part you can find and

purchase the second-hand books you want by
category or search function.

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Easy - Exchange

Result of survey question 5 and

the answer of our interviewees

Ezchange combines the advantages of both modes. The transactions are only made between
students, so its supply chain is clear and simple, student users can trade easily, freely and
directly in campus just like the trading WeChat group. At the same time, our platform has a
clear price tag, and the operation of our platform is more standardized than WeChat group so
that we could provide a certain level of reliability.

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Easy - Share
Easy- Sell
exchange
Buy Paid
Consultation
Share
Ezchange
Easy-share Paid Lectures

Free share

Quora Room

Free sharing:
In the free sharing module, students can freely post
questions, share their own experiences, or comment on
the answers and sharing of others. But the content is
moderated by the platform to prevent irrelevant content
from appearing on the platform.

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Easy - Share
Share

Paid consultation: In the share module, we invite some

outstanding students, or review the applications of students who
are interested in exchanging experience and knowledge for
benefits to be the contributor，they need to post their information
about their achievement and the area they are expertise，Other
users can find a contributor they need by the information they post
and ask them for their knowledge or experience with a fee for the
consultation.

Paid lectures: From time to time，We will collect some of the most
frequently asked academic questions from free sharing. From time
to time，We will collect some of the most frequently asked
academic questions from free sharing, and invite some outstanding
students who are expertized in the area the questions about to
give presentation for those questions，as well as Q&A sessions
through online or offline public lectures.

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References

1. 李海峰 & 王炜.(2021).为什么要共享知识？——基于系统文献综述法的虚拟学习社区

知识共享影响因素探析. 中国远程教育(11),38-47+77.
doi:10.13541/j.cnki.chinade.2021.11.005.
2. .Bock, G. W., & Kim, Y. G. (2002). Breaking the myths of rewards: An exploratory
study of attitudes about knowledge sharing. Journal of Information Resources
Management,15(2), 14-21.
3. 魏一鹏.大学校园二手交易市场分析[J].经贸实践,2018(01):97+99.
4. 王晓雅,白鹏.高校二手物品交易“格子铺”创新设计研究[J].中国商论,2018(11):5-6.
5. 曾倩.基于微信小程序的高校二手物品交易和共享平台的搭建[J].现代商业，2019（2）：
52-53.
6. 杜晓雪，李荣，刘洪利，等.提高闲置物品再利用率，建设节约型校园[J].科技视界，
2019（20）：152-153，191.

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Appendix - Survey 8. Your concerns

about second-
hand trading
platforms
4. How to dispose with
idle items

12. Reasons for

1. Your gender
you to browse
5. Whether used second- the campus
hand trading platforms second-hand
(WeChat group or apps) 9. Factors influence trading
you to buy second- platforms
hand items
2. Your grade

13. Services
you want the
6. What kind of platform to
items you used to provide
trade second-
handly
3. Your monthly
shopping expenses
14. Your expectations on the
platfoem ( in percentage)

15. Your opinions and

ideals on the platform
7. Satisfaction on
your previous 11. Features you
second-hand want a second-hand
trading experience trading platforms to
have

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THANK YOU !

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