United Creative

United Creative
The biggest fanbase & community platform

2021
A digital community incubator with a complete ecosystem

Content Production Influencer Management

Producing fun and Buzz your content through
entertaining content for all our influencers affiliation
audience!

Digital Marketing Live Streaming Digital Community

Helping your brand grow Integrated Live Streaming Create direct connection and
digitally by Millennials & production with an expert engagement with your
Gen Z audience team! audience
 Macro Community

75+ MILLION
Followers across social media platforms

The largest
fanbase & Micro & Nano Community

community
350,000 Registered members
platform in
Indonesia 5,000 Community leaders
We create a sense of
belonging based on each
community's interests
Hyper-focused into
10 community segments 5.5M+ 17M+
Gadis Music & Enm.

8.2M+ 15M+ 3.2 M+ 1.7M+

Foodies Sports Ojol Esports

DUNIA
KESEHATAN

870K + 7.5M+ 6.5M+ 6.5M+

Animation Writer's Muslim Health
We target Millennial and
Gen Z generation who seek
to connect digitally
Overall age group

13-17 10.3% Each pillar has their own

exclusive micro community
18-24 51.5% where they get assigned
roles, responsibilies and
25-34 28.1% benefits system
35-44 5.9% Create project
Support sponsor's
45-54 2.8% campaign
Sharing content
55-64 0.5% Make it Viral!
65+ 0.9%
0 20 40 60
The Pillars

Gadis
The largest women community in
Indonesia focusing in beauty and
mental health
Young students, first jobbers, Gen Z girls!
Hi beb! Rahasia Gadis is a community for girls
primarily at the age of 13-24 (mostly 18-24). Most of
them live in Jawa Timur, Jawa Barat, and DKI
Jakarta. But RG members are all over the 34
provinces!
Empowered and Vocal
Mental Health, Girl's Rights (SO IMPORTANT!),
Beauty, and Financial Freedom

5.5 million They like REAL stories about other girls!

(confession room)

followers Sharing stories and making new friends

35,000+
They love chatting via Whatsapp! It's where they
find new friends and share their stories
Every week they have weekly zoom sessions for
Active user website sharing sessions or learn something new

40,000+ 500+ Agen Rahasia Members

Confessions submitted
Yuk beb, join our community!

500+ Survey and sampling: They like trying on

products and reviewing about them
Daily confessions Webinar/Talkshow: Always eager to learn
something new !
 Fanatic Gen Z females
Music & Entertainment
Music lovers are primarily between the age of 13-24,
meanwhile drama lovers are primarily between age
of 18-34 years old.

Kvibes has become the Fastest-

Growing Asian Entertainment Anything to support their idol!! Oppa!!
New Media & Community in Asian music and entertainment lovers, mainly in
Indonesia since 2019 Kpop and Kdrama

17 million
They love to make everything trending on social
media, especially Twitter
They will get in line to join events related to

followers
supporting their idol

COMPETITIVE nature

27+
They love chatting via Whatsapp and LINE,
however only among their fandom, or those who
only like the same idol or group
Kpop and Kdrama fandoms They will do their best to outperform other
fandoms when they hold events or digital
BTS activities

Largest BTS fanbase in SEA

Be a part of the army
v
music mp Community project: Support the community
through an event or digital activation
Owning several verticals in anime, Make it viral!: get buzzing with our community
Indonesian music community, and more and trend the topic on Indonesia Twitter Trend
 Young millennials moms and food reviewers
Foodies "'Moms.. what are you cooking today for your family?"
A mixture of food enthusiasts and millennial moms,
Laper Story community is between the age of 18-34,
with the primary age between 25-34.

Laper story community's digital

members reach to more than 6
Local Taste, Street Food, and hacks!
million followers across all social Laper Story foodies like local, easy recipes to
media channels make at home without a lot of ingredients (resep
5 bahan? Yuk!)

8.2 million
If there's a hack to crack eggs, that's even better!
They are also eager to find out new street food

followers Learn new recipes and grow their f&b business

10+ million
UMKM community members
through a joint venture with PNM
Young moms like to share recipes via whatsapp,
and gather through a virtual cooking session to
learn new recipes with us!
With the foodpreneur program, Laper Story also
invites UMKM on workshops and promote their
businesses
Cook with us!
Cooking class: Attended by more than 1000
young moms once a month
Sampling/Distribution: Tap into more than 10
million UMKM community with PNM
 Animation lovers from comics to VTubers
Animation
Comics Fanbase community between the age of 18-
34, with the primary age between 12-34. Also, for
VTuber Fanbase community, the primary age
between 10-26.

A fast-growing animation
Comedy, sarcasm, up to slice of life
studio with comic IP and a
virtual youtuber Our comic IPs all have different personalities,
from the sports enthusiast to the sub urban kid

870K
who lives in Sumatra.
The community likes the portrayal of our
characters who give comedy to our reality today

followers Beyond live streamers and content creators

Our Comic IPs Not only as a game streamer and singer, Chakra
Eisen engaged with the Eiseners (fans) closely
trough his micro community! Staying close to the
fans is the priority!
Weekly Music, Fanart, Podcast Event on
Komik Si Belang Si Kacamata Otoy Koma Investoon Samaveta Discord.
Dimsum Gila Cihuy Lima

Be part of our virtual world!

Virtual Youtuber
- Chakra Eisen 500+ Stream with Chakra: Eiseners join daily and
weekly live streams by Chakra for a sing-a-long or
Chakra's Micro- trying new trending games online
community Fans
Creator Workshop :led by our comic creators,
variety weekly to monthly events
 Online drivers and millennials customers
Ojol
Halo Ngab! Dramaojol is a community for online
drivers and customers primarily at the age 18-35
(mostly 18-24). Most of them live in DKI Jakarta,
Bekasi & Tangerang. But our community members
are spread all over Indonesia!

All about ojek online

The largest online drivers & Share funny experiences through chat
customers community in screenshots that will be posted on our IP
Indonesia. Fun videos about ojol
Overheard & ojol opinion

3.2 million
Update news and related government
regulations (BEROJOL/Berita Ojol)

followers Sharing stories and community gathering

We also have communities on whatsapp and
telegram to share stories and information.
We involve them in the production of youtube
and tiktok content

Satu Aspal, Satu Hati

Leaders activation: our regional leaders are able

1000+ to promote products and generate conversion

Social movement: Support our ojol community
Ojol leaders across Indonesia members who are struggling and support their
cause
 Youths who easily fall in/out love
Writer's
Ranging from age of 16-25 these youth and young
adults difficult to find the love of their life, mostly
girls but the boy also arise. They are great for
purposeful and tasteful content related to their story.

Quotes Content ≠ Sad Audience

A community of poetry writers Our community is not always sad, but they eager to
and its readers to bring slice of discover more beyond content
life, romance, and relationships They Willing to contribute to the programs and
developing the IP through User Generated Content

7.5 million
Endless IP monetization through heart warming
content

followers Hopeless romantics feel less alone together ...

We use Telegram to spread daily vibes and weekly
life/love reminders on our 1000+ Member
Weekly Zoom Session for trending relationship themes
3.4 M and soon to be developed as a date matching platform

Views just from one TikTok video 1000+ Barisan Patah Hati

70K+ Barisan Patah Hati

Subscribers on Youtube Social Movement: Give them a movement to
express your brand or product value.
Webinar/Talkshow: Have them engage in a way
to get into the community.

Sports
The first and the biggest sports
community and management in
Indonesia, with our own football
club & basketball club (Bali United)
and community (Pengamat
Sepakbola and Bola Nusantara).
15 million
followers
30+
Sports and e-sports under our
talent management
120K +
Bola Nusantara app downloaders
Sports enthusiast and die hard fans
A mixture of sports fans across all Indonesia, who are
primarily between Gen Z and Millennials, between
the age of 18-24, 25-34. Mostly male young students
fand first jobbers.
Fanatics and Vocal
They will do whatever it takes to support their
club, from going to the stadium and now
supporting at home with their friends
They're not afraid to show their competitive side
to other fans!
Getting updated on chats
They're always sharing updates about their
favorite club via whaysapp
Moderated by leaders, they participate in
community activities like virtual nobar
800+ football community
members
Get your game on with us
Community event: tap into our members
through virtual nobar or other activations on
matchday or other momentums
Original Content: engage through content on
Instagram or Tiktok
 Gen Z with passion for esports
E-Sports
IOG Community mobile gamers are between the
age of 15-34, with the primary age between 16-24.

Dream to become PRO gamers

IOG Esports community's digital
members reach to more than 1.2
million followers across all social
media channels and actively
engage on discord channel.
Active in creating teams among their own
communities
Find out META (Most Effective Tactics Available)
Character Skill, game updates, etc
Looking forward to participate in amateur

1,7 million
tournaments with their friends

Jumping through servers

followers Their main form of communication is through

discord servers, where IOG community hosts
daily scrims for them to meet new team

100K+
members and practice playing their favorite
games (Free Fire/Mobile Legends / PUBG / etc)
Discord community members

1.000
Join our battle ground
Login Battle Series: our regular IP tournament is
Community leaders on whatsapp biggest community tournament in Indonesia

7000+ amateur players registers

per tournament

Health
With the growing interest of health
industry since the pandemic, our
newest pillar aims to educate and
raise awareness about health to the
community
6.5 million
followers
Doctor
All content is filtered and
verified by licensed doctors
Millennials who are newly health aware
Primarily at the age of 25-34, these are the
community members who are increasingly more
health conscious due to the pandemic
Divided into segmented health interests
General Health
Women's Health
Pandemic updates
Wellness & Fitness
Sexual Education
Curious about their own health concerns
Asking personal questions via DM to find
solutions for their unique health concerns
Live healthier with us
Original content: giving solutions to the
community's current health concerns
Webinar/Talkshow: Inviting our licensed doctor
associates or wellness KOL to provide deeper
education

Muslim
Khazanah Alwahdha Kreatif aims to
spread the vision of unity and
diversity through dakwah /
education for the next generation
of young Muslims
6.5 million
followers
A Joint Venture with the first and
largest Muslim media in Indonesia
Partnership with the largest
Indonesian muslim social
media app with 10 million
downloaders
Indonesia's young urban Muslims
"Future generations will judge us by not what we
say, but what we do."
Across Khazanah's IPs, our community consists of
Muslim millenials primarily at the age of 18 - 34.
Learning through Unity
Women empowerment, Relationship, Education,
and Entertainment across all of our IPs with
Islamic core value.
Hosting numerous events as a form of learning.
Comfort in Unity and Diversity
Our communities are active on a daily basis! We
love sharing stories with one and another, much
like a family!
Aside from our events, we host weekly learning
session where we get to connect more.
They say there's strength in numbers right?
So come and join our community!
Survey and sampling: They like trying on
products and reviewing about them
Webinar/Talkshow: Always eager to learn
something new !
How do we activate them?
 Community events

Weekly, monthly and yearly events for each

community initiated by community leaders

Highest attendance : 25K+ participants registered

Viral Project
Creating VIRAL moments about a certain topic in the
community, to achieve awareness and mass conversation
on social media
Highest trending : #1 on Twitter, #20 Worldwide
Twitter, #8 Trending Youtube

Native Content
Inviting community members to become part of our
native content on social media

4 Billion + Monthly Impression

Supported by United
Creative's ecosystem:
Largest Studio in Jakarta

In-house production Community Management

We take brands into the
daily lives of our community
More than just "awareness," we develop
campaign strategies for brands to reach
the top of mind within our communities

Original Community Survey/ Tap into Micro

Content Activations Sampling Community

Awareness & Engagement, Amplification Engagement or

Education Conversion & Conversion
Amplifiaction
Measuring brand's success through KPIs
set together before each campaign

Reach Traffic Increase in # of

& Impression to sales followers submission

Awareness & Engagement or Amplification Amplification

Education Conversion
 We will provide you a tracking tool..
United Creative Dashboard

Realtime 01 Track your campaign

performance based on KPI
Dashboard that we agreed

We'll provide you a real-time 02 Get the insights & what's

dashboard to track your
trending from our micro
campaign performances on
community member
our Digital Community Channel
SHOWCASE X

Driving awareness from zero to achieving

google trend from the Kdrama, China
Drama and Anime community

Tools:
Original content: boosting iQiyi's kdramas,
chinese dramas, and anime on our
segmented community accounts to drive
them to watch it on iQiyi Indonesia + 30,000
Tap into micro community: creating iQiyi
as the top of mind application to watch
kdramas, cdramas and anime through daily
conversation on whatsapp and discord

our micro community

Achieved 30K+ followers in a month guerrilla to build an
beyond KPI: engagement on other
4-5% ER avg/ post accounts

Google TRENDING
SHOWCASE X

Converting our gadis community to

smartfren users

Tools:
Survey/Sampling: catering to what the girls need—
internet quota to study from home—we built a
campaign to donate free smartfren starter packs to
girls who need, and open up donation from girls
who are privileged enough

Tap into micro community: to retain the new

smartfren users, we created community events
with the requirement of registering with an active
smartfren number

Achieved 6,444 Kuota distributed

beyond KPI:
2M+ Donation

2,000+ event attendance

SHOWCASE X

Integrating social media retainer with

Kpop & Kdrama community strategy

Tools:
Community support and boost: boosting iStyle
content using kpop and kdrama community and
creating discussions around the content

Tap into micro community: through giveaway

project, we increase sense of belonging community
to the brand and followers for social media account
at the same times

In 6 months :
100,000+ IG followers
Achieved
beyond KPI: 11 million + impression

21,8K IGTV views

SHOWCASE X

Creating the buzz of the Vidio first

original series 'Paradise Garden' in our
community
Tools:
Community support and boost: share original
teaser of Paradise Garden first series on Instagram
& Twitter

Tap into micro community: Creating the trending

project on twitter with the community

#ParadiseGardenEp1 memuncaki trending topic Twitter pada 29

Juli 2021 pada pukul 13:00-14.00 WIB*. #ParadiseGardenEp1 juga
tercatat sebagai longest trending selama 5 jam berturut-turut.

Achieved #1 Trending on Twitter

beyond KPI:
SHOWCASE X
Converting our Foodies community to
Ultra Voucher users

Tools:
Native Content: to improve Ultra Voucher Brand
Awareness in our Community, we create interactive
and engaging content to promote and introduce
Ultra Voucher to our community.

Tap into micro community: to retain the new Ultra

Voucher users, we created community events with
the requirement of registering with an active user

Achieved 520 New User Conversion

beyond KPI:
550k+ Accounts Reached
SHOWCASE X

Driving community to join our various

events.
Tools:
Online Classes: boosting Bogasari Baking

Classes on our segmented community

accounts to drive them to watch it on

Youtube and Facebook Live Stream.

Campaign Activation: drive our community

to participate in Bikin Bareng Bogasari

Challenge with participant across Indonesia.

Achieved 10.000+ Class Participants

beyond KPI:
600+ Challenge Submissions
SHOWCASE X

Integrating social media retainer with

Foodies community strategy

Tools:
Community support and boost: boosting FILMA

#RasaCintaMama campaign using Foodies

community and creating discussions around the

content.

Tap into micro community: through Challenge

Activation, we increase sense of belonging

community to the brand and followers for social

media account at the same times

830k+ Impression
Achieved
beyond KPI: 810k+ Accounts Reached

60+ Challenge Submission

SHOWCASE X

Step into community lifestyle and drive

them to join our campaign

Tools:
Community support and boost: boosting PRISTINE

#SmallChangesHighImmune campaign using

Foodies community and creating discussions

around the content.

Tap into micro community: through our

community Daily Conversation and Challenge

Activation, we step into the community lifestyle to

increase sense of belonging community to the

brand.

Achieved 600k+ Impression

beyond KPI:
230+ Challenge Submission
Past & Ongoing Clients

and many more..

 United Creative

Thank you !
Contact us:
Deasy (0815 8211288)
Agnes (0819 0801 1635)

2021