WEBSITE & ENTERPRISE CONTENT

MANAGEMENT STRATEGIES WORKSHOP

DATE : 4, 5 & 6 August 2008
VENUE : SHERATON HOTEL,SUBANG
JAYA

KEY BENEFITS OF ATTENDING THIS

WORKSHOP
• Explore the needs of having Web CM &
Enterprise CMS and learn how it can work
for your organization
• Analyze and discover workable solutions
WHOSHOULDATTEND for your content management challenges
• Learn to make cost effective decisions
today that impact your organization down
the road.
• Exposure to proven new ideas and
technologies.
• Identify better business processes for
managing content on and off the web
• Discover latest technologies to develop,
This highly-interactive workshop will focus on the capture and manage content to improve
business/technical aspects of web content business processes.
management and enterprise content management • Enhance business intelligence by knowing
system. It will be highly relevant for any effective knowledge management
organization looking to select and implement a • Utilizing ECM as a precise decision-
making tool for operational excellence
content management system. Anyone involved in
• Improve ECM by using various Extensible
content management will gain value from this Markup Languages
workshop, including: • Return to the office with tested solutions
• IT Managers and staff and critical tips and techniques from the
• Website managers industry's leading expert.
• Website development team/editor • Peer-to-peer Networking opportunity
• Technical Documentation Managers
• CM project managers
• CTO/ CIO
• IT Professionals
• Government Representatives
• Business Executives
• Vendors involved in developing,
marketing, and maintaining products and
services
• Marketing group

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 WEBSITE & ENTERPRISE CONTENT MANAGEMENT STRATEGIES WORKSHOP

WORKSHOPOVERVIEW
Your website can be an extremely valuable
tool for your organization. Basically it provides
a medium for consistent branding. Fast,
effective, useful and up-to-date web content
are what customers expect from
organizations. The main idea of a website is to
have its processes and tools in place to
ensure that the site delivers clear business
values. Web content management systems
(CMS) have been recognised as the best way
to bring order to an unstructured site, making
it easier to quickly publish content, while
supporting more effective management
processes.
Within the marketplace, however, there are This two-day workshop is designed to give
hundreds of CMS products, all offering widely you the knowledge and skills needed to
different capabilities. The challenge therefore develop an effective web content management
becomes to select the right product for your strategy, select the right tools, and
organisation. Beyond this, these solutions ensure your CMS implementation successful.
must be implemented in a way that delivers Apart from this, you will find the people secret
short-term benefits while ensuring long-term to further enhance your deployments. This
sustainability and viability. workshop will then wrap up by providing the
latest trends and development in the industry.
Strategic management of information is critical
to any organisation seeking to find coherent The one-day workshop is designed to give
and critical competitive edge. With the you further insides to implementing Enterprise
explosion of data coursing through the Content Management. Also various mark up
corporate systems, traditional data language and some of the standards used to
management technologies are threatening to publish technical content are discussed and
buckle under the tremendous pressure For illustrated with case studies. This workshop will
businesses aspiring to prevent countless data conclude by giving future direction and new
being lost, Enterprise Content Management business opportunity by venturing into new
initiatives have to be implemented swiftly and developments in this area.
unambiguously to deliver organisational
excellence..

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 WEBSITE & ENTERPRISE CONTENT MANAGEMENT STRATEGIES WORKSHOP
WORKSHOP OUTLINE
DAY 1, 4 August 2008
8.00: Registration, Refreshment & Networking
Session 1 - Introduction to Web Content Management
• The need for Web Content Management (Web CM)
• The challenges of managing a web presence
• The opportunities for improvement in managing web
content
• The history of Web Content Management Systems (Web
CMSs)
• The typical features of a Web CMS
• How a Web CMS can benefit your organization
Session Goal: To get a comprehensive overview on Web Content
Management.
Session 2 – Defining an effective Web CM strategy
• How to select the right Web CMS
• How to identify your company needs for Web CM
• Capturing detailed business requirements
• Identifying essential technical requirements
• Acquiring a cost-effective Web CMS
• Implementation considerations
• Definition of Web CM roles and responsibilities in an
organization
• Design of Web CM workflow processes
• Establishing a long-term Web CM strategy
• Realizing the benefits of Web CM
Session Goal: To have an insight of the various components that
allows organization to have an effective Web content management
strategy
Session 3 - Understanding Enterprise Content Management
(ECM)
• Purpose of ECM
• How ECM can impact your organization
• Where CM is now and where is the market going
• Developing an ECM strategy that is unique to your
business
• The role of Content Management Systems (CMSs)
• The relationships between Web CMSs and more general
CMSs
• Case studies of successful CMS deployments that have
returned excellent ROI
Session goal: To have an overall understanding of content
management with case studies illustrating the success of
implementation.
Session 4 - The people aspect to implementing an effective
Enterprise CMS
• Understanding all of the stakeholders in the Enterprise
CMS
• Ensuring a good alignment of the technology and the
supported business processes
• Building a successful Enterprise CMS project team
• Designing solutions for all stakeholders and not as simple
technical implementations
• Building a common culture between implementers and
the stakeholders who will use the system
• Ensuring the Enterprise CMS is responsive to changing
stakeholder requirements
Session goal: To realize the function and responsibilities of people
in implementing an effective Enterprise CMS.
DAY 2, 5 August 2008
8.00am: Registration, Refreshment & Networking
Session 1: Delivering cost-effective Enterprise CMS solutions
• Analyze business requirements, content assets and
workflow processes
• Document detailed requirements and testing criteria
• Selecting the right Enterprise CMS
• Tailoring the Enterprise CMS to address identified
requirements
• Managing the Enterprise CMS implementation project
• Minimizing the impact of a CMS on the technology
infrastructure
• Case Studies of highly successful Enterprise CMS
implementations
Session goal: To achieve a total cost effective Enterprise CMS
solution by addressing details of implementations.
Session 2 - Avoiding Common Challenges in Enterprise CMS
Implementations
• Identifying common problems
ƒ Rigid workflows
ƒ Complex application interfaces
ƒ Inflexible content models
ƒ Impacts on users and stakeholders
ƒ Content conversion issues
• Deploying effective strategies to address these problems
• Case Studies of CMS implementation challenges and how
they were addressed
Session Goal: To manage challenges of implementation with ease
by understanding common problems and solutions.
Session 3 - Achieving business objectives with an effective
CMS Implementation
• Streamlining complex processes
• Reducing costs associated with globalization including
translation
• Saving time and money on publishing processes
• Accelerating time to market for publications and products
• Improving content quality and usefulness
• Increasing revenues through better reuse of content
Session Goal: To manage processes and content efficiently to
achieve business objectives.
Session 4 - Current Trends in Content Management
• Market trends and industry developments
• The future of automated multi-channel publishing
• Application licensing versus service-provisioning for CMSs
• The growing importance of industry standards
• The impact of Web 2.0 technology
Session Goal: To get ahead by knowing the current and future
trends in the industry.
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 WEBSITE & ENTERPRISE CONTENT MANAGEMENT STRATEGIES WORKSHOP
DAY 3, 6 August 2008
8.00am: Registration, Refreshment & Networking
Session 1: Putting Enterprise Content Management (ECM) into
a Global Context
• Why ECM is becoming critical in a global economy
• How ECM builds on the benefits of workgroup Content
Management (CM)
• How ECM can change traditional cost centres into
innovative profit centres
• What makes ECM different from other areas of technology
and business investment
• How ECM relates to Lean Manufacturing, Business Agility
and Six Sigma
• What is the connection of ECM to Knowledge
Management
• What changes are making the management of knowledge
critical and how does ECM help
• What technologies combine to constitute Smart Enterprise
Suites
• How ECM enables a synergy between technology and
business
Session Goal: To know how ECM can contribute to better profits of
an organization while discovering existing synergy between
technology and business.
Session 2 - Establishing an Integrated Content Strategy
• Understanding enterprise content and its context
• Performing a content audit
• Analyzing content to understand its structure, meaning,
role and value
• Formalizing a model of enterprise content
• Ensuring that content assets can be protected against
common threats
• Determining the role of open information standards for
enterprise content
• Establishing virtual relationships with external partners to
maximize agility
• Establishing a governing Content Architecture as the
basis of an Integrated Content Strategy
Session Goal: To get a comprehensive view on enterprise content
and establishing an intergraded content strategy.
Session 3 – The Importance of the Extensible Markup
Language (XML)
• The origins and central features of XML
• Key development standards (XSLT, XQuery and others)
• Mainstream vendor support for XML (Microsoft, IBM, Oracle,
and others)
• Important industry standards for using XML
• Darwin Information Typing Architecture (DITA)
• S1000D
• Metadata and Syndication standards
• Open Office Documents
• How XML enabled ECM solutions are designed and what makes
them different
• Why XML is so important for ECM
Session Goal: To have a basic understanding of a few Extensible
Markup
Languages.
Session 4 – Content 2.0: The future of Enterprise Content
Management
• The impact of XML on technology design, development and
deployment
• The growing importance of Software as a Service (SaaS) for
ECM
• The emergence and importance of the Web 2.0 phenomenon
• The nature and meaning of Content 2.0
• The rise of the Semantic Web and the associated Knowledge
Technologies
• New opportunities for businesses in leveraging these new
developments
Session Goal: To get some direction on future development of
ECM by
means of technology advancements.
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