REFLECTIVE NOTES

ASSIGNMENT- 3

POST GRADUATE DIPLOMA IN MANAGEMENT

(TERM - V; Batch 2021-23)

Submitted to

PROF. ABHISHEK JAIN

Submitted By

Prakhar Singh (PGMA2131)

JAIPURIA INSTITUTE OF MANAGEMENT

A-32, Sector 62, Institutional Area, Noida - 201309 (U.P.)

The case is about how happy customers are. As the marketing manager for Chips n Dips, the
author isn't sure how he should treat his customers.

The first thing that makes him think deeply about his consumers is when he sees his wife
Gargi give her maid Gayabai three-day-old food in a plastic bag. This makes him wonder
why we treat different people differently. This made him realise that as a marketing manager,
he wasn't giving his customers the best products because he had a "adjust Karlo" attitude.

He also says, "We take advantage of those who are weak." Before we can think like a brand
manager, we need to think like a citizen and a person. Because our customers have so many
choices, we always think that we are giving them more than they deserve. The author says
that this way of thinking needs to be changed.

When we talk about respect-

This is where premium customers come in. The brand treats them with more respect and
gives them more features because they spend more money. But this doesn't mean they can
give poor service to other customers. This is how one gets the attitude. Normal customers get
bad service from brands because they don't know what is right or wrong. They do things for
you just for the sake of doing things.

Later in the book, the author talks about how brands hurt their customers' minds and bodies.
Customers like Gayabai's maid want products that aren't the best and aren't very good. The
brands play with the minds of consumers who don't feel safe and call it a marketing strategy.

Brands only want to increase their sales and get people to spend money as quickly and
cheaply as possible.

Emotional Damage:
The author now talks about how brands trick their customers and mess with their minds. He
says that what a customer wants in a product or service is not the luxury but the respect that
comes with it. But brands' cheap promotions convince customers that they want the product,
not the experience. As a result, customers buy cheap products and get stuck in a cycle of
insecurity.

Physical Damage:
Brands sell their customers products that are about to expire, aren't very good, or are from old
stock by advertising deals like "buy one, get one free." This is an attack on the customer's
trust in the brand.
The author compares what his wife did to the maid to how companies give discounts on old
products, as if we should be thankful to the company for the discount.

The way brands think today is that they need to look better than their competitors. This way
of thinking doesn't help the customer. The author also talks about how brands trick their
customers. The consumer just pays more to cover the cost of the brand's advertising
campaign, but he gets the same old product in a different colour box. This means that there is
no added value for the consumer. Brands have become like this because they only want to
make money and squeeze consumers for their hard-earned cash.

Lastly, people say that a company's respect for its customers also depends on whether or not
it is willing to replace the product.

Conclusion
Brands today are always trying to make more money by selling products that aren't up to par
or by giving discounts on old, out-of-date products to trick customers into buying them.
Companies are willing to spend millions of dollars on advertising campaigns to sell their old
products to new customers, instead of making products that are better for the environment or
that make people's lives better.