Analyze the Onga Video and discuss what brand is being projected in the video Onga or

Flavour

Branding: - We can see here that popular Nigerian singer Flavour N’abania has become a brand
ambassador for the brand Onga and they are trying to kill 3 birds with one stone.
He recently released the song sweetie which was recorded for onga at that time, and his stage
name Flavour played a Pun in literacy in this Advertising method, Flavour brought the flavor
home. But the main focus brand was on ONGA

“stir up the flavor in your cooking”,

What are the learning points about branding from the video?
Brand:- The consumers were also included in this video as the children and family
members. This was done to appeal more to the customer(i.e., the mother). In the case
where the mother might not want to purchase the product, the children might have some
influence in the mother's buying decision if the product appeals to them.

Advertising: - Onga uses a popularly known person to make the scenario that even popular
people use this and it makes them happy and its affordable

Brand Message: - This advert passes a brand message which shows a bubbly and happy family
with mixed ethnics groups and when they notice there is no flavor in the cooking everyone is
shocked these shows the brand passing a message that flavor spices and makes everything
better

Brand identity: - The Onga seasoning products enhance the color of meals and can be used to
build flavor and add extra zest to traditional food.
Where ever you go, you can be sure to experience the same great taste and flavours with Onga
Seasoning.
The Onga dry powder seasoning products enhance the colour of meals and can be used to build
flavour and add extra zest to traditional food. Guaranteed to add great taste and aroma to your
meals, Onga dry stock seasoning is available in three flavours and stays fresher for longer.
Combining only the finest herbs and spices, Onga’s stock seasoning is incredibly convenient.
Simply add the amount you need while cooking and the quick dissolving seasoning will instantly
add great taste to your meals

From the video watched; the target market was made evident from the beginning. This
was to the mothers who do most of the cooking in the house. 

The consumers was also included in this video as the children and family members. This
was done to appeal more to the customer(i.e., the mother). In the case where the mother
might not want to purchase the product, the children might have some influence in the
mother's buying decision if the product appeals to them.

Buttressing on the consumers, the celebrity Flavour was introduced. This appeals more
to the younger generation as he is perceived as a superstar and highly recognized in the
society. His endorsement makes the advertisement interesting and catching. Some
children might push for the purchase solely because of flavour's presence.

Also, there was a corresponding good music by Flavour in the background that showed
and contributed to the general happiness of the people in the advertising video.

Learning Points: 

1. Know your target market and tailor your product to appeal to the target.

2. Know your customers and also your consumers and ensure your publicity appeals to
both parties.

3. Clear unique selling  point. The unique selling point of ONGA was clear as "a perfect
blend of flavour and aroma"

Furthermore, a lot can be said about this advert: 

 The choice of music and how its goal was to put the listeners in a joyful mood; 
  We have the family setting comprising of different generations and a brief story
that showed us that Flavor was a friend or acquaintance of the lady who cooked,
which speaks to how Onga is a seasoning for all; 
 The fact that they were all dancing in the video also speaks to the hippiness and
joy the advertisers want to be associated with the brand.

I will say that the advert was promoting Onga because (towards the ending) it was put in
the meals with a smile of confidence and pleasure.

The beginning of the advert zooms into the nylon which contains the Onga seasoning -
bringing its importance to the fore. However, this relevance was whittled down when
Kate Henshaw (rather than rushing back to pick the Onga she forgot) proceeded to cook
the meals. She only remembered the seasoning (Onga) when Mr Flavour arrived with her
forgotten parcel.

Learning points:

- The advert incorporated various scenes in a short while. 

- The advert incorporated relevant music.

- The acting, and reactions were apt and articulate. The satisfaction and joy was evident.

- The advert utilizes proper context and colours (blue, red and orange) which are the
primary colours of Onga.

- The advert shows a variety of meals, which implies the universality of Onga.