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Spech Caja Trujillo
Spech Caja Trujillo
Spech Caja Trujillo
Within the pest analysis of caja trujillo that we have carried out, we have
found the following points
on the political level:
* Increase in microfinance
* Decrease in profits
on the social issue :
Demography:
Rising unemployment.
Most acquire some banking product
Digital pocket.
Within the marketing gols of the caja Truijllo, we see that it is expected to
exceed a growth of 15% in 2021 thanks to an innovative segmentation
project
The "Crese" project is a Strategy that is aimed, above all, at clients with a
good credit profile.
This project aims to place more than 30,000 new loans in the financial
system in 2021, which will have a significant impact on the country's
economy.
“Crese” is a project that will allow serving customers in a more agile way,
optimizing time.