Squashy Ice Cream

A Feasibility Study

Presented to the Faculty Members of Senior High School Department

St. Columban’s Institute

Domalandan Lingayen, Pangasinan

In Partial Fulfillment

Of the Requirements

For Practical Research Project

Jiana Boots Borlagdan

Julie Anne Sinampayan

Justin Troy Dela Cruz

Karl Daniel Dominguez

Leonardo Bolasoc
 ACKNOWLEDGEMENT

The researchers has this great opportunity to extend their thanks and

great appreciation to those who helped them in making this study complete and

successful.

To the Barangay Captain of Domalandan East Mr. Rodel Rodriguez, for

letting us conduct this research.

To our Research Adviser and Class Adviser Mr. Ronaldo Manaoat, for his

never ending moral and spiritual support; for sharing his time, effort, motivation,

and guidance in the development and fulfilment of this study;

To the Faculty Members of Senior High School Department, for their full

support and assistance during the study;

Also, the researchers would like to express the heartfelt thanks to their

classmates and friends in Grade 12 Pope St. John XXIII, school year 2019-2020

for their valuable comments, suggestions for the betterment of the study.

To our parents for their never-ending support morally, financially and

spiritually;

Most of all, to our Almighty God, the Father who is always at our side

through thick and thin, upon doing this study and making this study complete and

possible and for giving us the courage, wisdom and strength.

 DEDICATION

This study is dedicated to our parents who have never failed sharing their

love and moral support and for giving all our needs during the time we were

doing our study. And for guiding us to the right path. This is the outcome of our

struggles, sorrows and happiness that we encountered.

This is also dedicated to the teachers and co-researchers who helped us

throughout the process of making this a successful one.

To our Almighty God for the continuous guidance that brightens our path

for we to be able to meet every situation, for the faith would always be there by

our side all throughout our lives.

 Table of Contents

Title Page i

Acknowledgement ii

Dedication iii

Chapter 1 INTRODUCTION 1

Statement of the Problem 3

Conceptual Framework 5

Framework of the Study 6

Scope and Delimitation 7

Significance of the Study 7

Definition of Terms 8

Chapter 2 METHODOLOGY 9

Research Design 9

Research Locale 9

Respondents 10

Sources and Methods of Collecting Data 10

Chapter 3 TECHNICAL STUDY 11

General Business Condition 12

Product Process 13

Product Description 13

Materials and Equipment 14

Plant Location 16

Plant Layout 16

Chapter IV MARKETING STUDY 17

 Description and Outlook of the Industry 17

Size of the Industry 19

SWOT Analysis 20

Target Market 20

Market Segmentation 21

Demand Study 21

Detailed Product 23

Competition 23

The Product 23

Packaging 24

Marketing Strategy 24

Price 25

Chapter V FINANCIAL STUDY 26

Financial Assumptions 26

Initial Capital Requirements 26

Cost and Expense Schedule 27

Projected Sales 28

Projected Income Statement 29

Projected Balance Sheet 30

Chapter VI MANAGEMENT STUDY 31

Form of Ownership
31

Organizational Chart 32

Job Analysis 33

Company Policies 38

Chapter VII SOCIO-ECONOMIC STUDY 40

 Contribution to Income and Employment 41

Tax Contribution 41

Chapter VIII CONCLUSION AND RECOMMENDATION 42

Recommendation 42

Conclusion 42

APPENDICES

Appendix A- Letter to the Principal 43

Appendix B- Letter to the Respondents 44

SURVEY QUESTIONNAIRE 45

BIBLIOGRAPHY 47

CURRICULUM VITAE 48

CHAPTER I
 Introduction

After a heavy dinner, some families use to eat a sweet and delicious

dessert like mango float, cakes, jams, fruits, and the most favorite, the ice cream.

Ice cream is a frozen dessert made of cream, eggs, sugar and flavored

with syrups and fresh fruits. Since then, we have seen and taste that mostly ice

cream we eat were flavored in fruits like mango, strawberry and other fruits.

Ice cream is a mixture of milk, cream, sugar, and sometimes other

ingredients that has been frozen into a soft, creamy delight using special

techniques. Ice cream has been a popular treat for hundreds of years but has only

become commonplace since the widespread use of refrigeration. The exploding

popularity of ice cream has led to a number of ice-cream variations including

frozen custard, frozen yogurt, and even non-dairy versions made with ingredients

like coconut milk.

Ice cream must contain 10 to 16 percent milk fat. Higher milk fat ice creams

generally have a smoother texture because they contain a lower amount of water

and, therefore, fewer ice crystals. Ice creams that contain less than 10% milkfat

are referred to as "ice milk" or more popularly, "low fat" ice cream.

In addition to milk or cream, ice cream often contains stabilizers, like gluten,

to help keep the mixture a consistent texture. Sugar or sugar substitutes are

usually added to provide the sweet flavor that most people expect. No-sugar-
added varieties of ice cream have become popular and rely on the addition of fruit

and milk's natural sugars for their subtle sweetness.

The variety of flavors and additives in ice cream has kept its popularity

strong with consumers. From tropical fruits like mango or less common ones

like pomegranate to unconventional flavors like coffee or basil, thousands of ice-

cream flavors, both savory and sweet, have been created over the years.

A nutritious ice cream is what we want to introduce to our customers. For

this product perception that we formalize, we would like to get the interest of the

buyers and also the consumer with our version of “Squashy Ice Cream”. We

would like to introduce one flavor that consumers have never been tasted and

the flavor we would like to produce is the Kalabasa flavor.

In this era, people nowadays would choose an artificially made food

product that had a less healthy nutritional content. Promoting a healthy and

convenient way of eating by introducing one flavor of ice cream to the public

consumers, the kalabasa.

So to make a change, the researcher decided to study on producing a

nutritious ice cream using vegetables, namely the squash as an alternative to

fruits.

We make this product proposal for the purpose that we want to serve our

valued customers a new product that they haven’t tasted yet. We will give them a

healthy food that young ones and also adults will enjoy. would enjoy. We added

special ingredient for our product such as kalabasa. Nowadays people would
choose an artificially made food product that had a less healthy nutritional

content over the conventional foods that is said to be “good for our health” that is

available in market. Promoting a healthy and convenient way of eating by

introducing one flavor of ice cream to the public consumers.

STATEMENT OF THE PROBLEM

This feasibility study aims to evaluate the feasibility of selling Squashy Ice

Cream.

The researcher stated if squash can be use as an alternative to fruits in

making ice cream?, what would be the product's taste?, and is the characteristics

of the product accepted by the people in the community? as the problems of the

study.

Specifically, it aims to evaluate and analyze the following areas:

The Technical Aspect of the Study

 Product Description

 Product Process

 Equipment/Materials

 Plant Location

The Marketing Aspect of the Study

 Description and Outlook of the Industry

  Size of the Industry

 SWOT Analysis

 Target Market

 Market Segmentation

 Demand Study

 Marketing Sales and Activities

 Detailed Product

 Packaging

 Marketing Strategy

 Price

The Financing Aspect of the Study

 Capitalization

 Sources of Funds

 Total Sales

 Total Expenses

The Management Aspect of the Study

 Form of Ownership

 Structure

 Job Analysis

 Company Policies
 The Socio-economic aspect of the study

 Contribution to the Government

 Contribution to the Society

CONCEPTUAL FRAMEWORK

The technical study of the project is consisting of product description,

product process, equipment's/materials, plan location and plan lay-out. In this

area, it discusses on how the product “Squashy Ice Cream” is produced. What

ingredients and equipment needed and where researchers going to put the said

business and layout.

The marketing study covers the general business condition, competitive

condition, target market, demand, product, pricing strategy, promotion and

packaging. This area is where about the structured questionnaire to the

respondents and the result determines the demand and supply for the

researchers to know whether their product would achieve the target market. In

this area it talks about the questionnaire that be given to the respondents and the

results determined the demand and supply. And for the researcher whether their

product would penetrate the target market.

The financing study shows the capitalization, sources of fund, total sales,

total expenses, income statement, and balance sheet. It serves as a guide in

researcher if their profit is increasing within in 2 years.

The management study shows the form of ownership, structure, job

analysis, company policies that the researcher formulated.

 The socioeconomic study shows the contribution to the government, and

to the society. In this area proves that the business is existing not only for profit

purposes but also for the improvement of the work of the people.

FRAMEWORK OF THE STUDY

Technical Marketing Financing Management Socio-economic

General Contribution
Description and
Capitalization
Form of
Business Outlook of the to the
Industry
Ownership Government
Condition

Product Size of the Source of Contribution

Industry Structure
Description Funds to the Society

SWOT Analysis
Product Job
Total Sales
Process Analysis
Target Market

Equipment Total
Market Company
Materials Expenses
Segmentation Policies

Demand Study
Plant Income
Location Statement
Detailed Product

Plant Competition Balance

Layout
Sheet

The Product

Packaging

Marketing Strategy
 Price

Scope and Limitation of the Study

This study of “Squashy Ice Cream” is located in Domalandan, Lingayen,

Pangasinan and would be based on technical, marketing, financing,

management, and socio-economic. Residents of Domalandan would be covered

as part of respondents. The product would be distributed through direct selling,

online selling and per orders are also accepted from the customer within the part

of Domalandan, Lingayen, Pangasinan to those who are willing to buy our

product.

Significance of the Study

The researcher significance of the study is to produce new flavor of ice

cream, to produce a product that can be a source of income, to produce a

product that is acceptable by the community and to produce a product that

contains benefit such as vitamins. The product is different from commercial one

for it contains vitamins, easy to produce and cheaper than others.

The following are the people who would benefit this feasibility study:

Customers. The researcher believed that the customer would buy our

product because the study was made for them and the researcher had priced the
product at a reasonable price. They would need to buy our product so that they

would know how it is delicious.

Researcher. In this study, the researchers have gathered new skills and

knowledge that they can use in their profession.

Residents. The proposed study would help you to immediate a good

source of many vitamins and minerals such as potassium and vitamin C.

Definition of Terms

For a better understanding on this feasibility study, the following are

definition of terms are provided:

Squash - a member of cucurbita, family cucurbitaceae, a genus of gourd

plants grown for their fruit.

Ice Cream - A food made from the pressed curds of milk, firm and elastic

or soft and semi-liquid in texture.

Balance Sheet - A statement of the assets, liabilities, and capita of a

business or othe organization at a particular point in time, detailing the balance of

income and expenditure over the preceding period.

Marketing - refers to the activities a company undertakes for the sake of

the promotion of their product or service.

Producers – Refers to those who are responsible in the production of

commodities that are used in manufacturing.

 CHAPTER II

METHODOLOGY

In this chapter, it discusses and describes how the researcher would

gather the necessary data and information that be use in the entire study. It

describes who would be the respondents and focus of the researcher. It also

shows the process of source and methods of collecting data. These chapters

also discuss the type of research, research locale where the study would be

conducted and the research design.

Research Design

The researchers used the descriptive design and applied using survey

questionnaire. The survey is conducted by giving a survey questionnaire to the

selected residents of Domalandan. The residents who would be asked to

evaluate the Squashy Ice Cream were randomly selected respondents.

Research Locale
 The researchers will distribute the survey questionnaire in Domalandan

East Lingayen, Pangasinan. The number of the residents that would be selected

here are from the different part of Domalandan East. Therefore, in this area is

where the researchers would distribute their products.

Respondents

Due to a large number of people who would become the possible

customers, the researchers would get at least 65 respondents from the selected

research from research locale.

Age Group No. of Respondents

14 years old and under 20

15 to 30 years old 25

31 to 50 years old 10

51 years old and above 10

Total 65

Table 2.1

Sources and Method of Collecting Data

 The researchers gather the data through the primary data. The primary

data would gather by giving the survey questionnaire to the selected respondents

in Domalandan East.

CHAPTER III

TECHNICAL STUDY

Table 1.2

After having the process of production and activity of the business. It

determines also the machineries and the equipment would be use in production.

In this stage, deals with the allocation of resources that would be needed in order

to satisfy the market. The plan construction or procurement performs to accept

the standards and practices. The estimated cost of our product would be lower

than the other restaurants that can people would surely afford.

General Business Condition

All restaurants, their products and ingredients shall be stored, handled and

transported so that they protect in contamination and disease. Boxes for the

storing for the product would be organized and to keep it clean and prevent

disease.

The restaurant should be constructed and maintain the cleanliness

condition. And the floor must be clean all the time and in good sanitary condition.

Suitable rooms should be provided for all the workers and employees so that

they are apart from the working station.

The tables, shelves, boxes or other equipment's use in connection with the

production, preparation, packing, storing is forbidden to touch to a non-personnel

worker.

Before the employee start the work or preparing, mixing or handling any

ingredients that would be used in making the Squashy Ice Cream. Every person

engaged in such work should wash their hands and arms to maintain the hygiene

and avoid any disease.

Employees should be prohibited from smoking while preparing the

Squashy Ice Cream products.

Product Description

Squash or “Cucurbita Maxima Duchesne” known as (Kalabasa) in Filipino is

one of `the most common native vegetable that gives a lot of health benefits. Sad

but true that despite of its goodness there’s a lot of people don’t like to eat

Kalabasa especially children even if Kalabasa has a great taste.

This article can help you how to make alternative way serving Kalabasa to

your children that they cannot refuse once you serve it. Knowing that Kalabasa is

great source of protein, minerals and vitamins like vitamin A & B that helps

maintain healthy skin, make your hair shiny and develops your children’s bone

stronger.

Kalabasa has a lot of good idea in making it delicious such as stewing it

with coconut milk, squash maja blanca, or you can make it a tasty pie. This one

is quite something great and unique; we have here this new menu for Ice Cream

Squash.
 Product process

Ingredients:

 1 kilo kalabasa, peeled and cubed

 250 (1 pack) all purpose cream

 105 ml (3/4 small) condensed milk

 1 tablespoon cinnamon powder

Procedure:

1. In a pan, boil the kalabasa flesh until cooked. Stain and let it cool down.

2. Using an electric masher, crush the flesh until smooth.

3. In a non-stick pan combine all ingredients and put under low heat.

4. Continue mixing until smooth and thick.

5. Freeze and enjoy.

Notes:

 This kalabasa ice cream recipe is best when kalabasa is heavy.

 If you don’t have a maser, you can use a fork.

 Never tell the kids that its primarily made of a vegetable.

Equipment and Materials

1. Ice cream scoop – if this ice cream disher looks familiar, its because the

zeroll ice cream scoop has has been the go-to scoop for many a parlor since
 1935. A heat-conductive liquid in the handle of the scoop transfer the warmth

of your hand to the scoop well to provide easier molding and faster release.

The corrosion-resistant aluminum is hand-wash only, but its quick to rinse

and dry.

2. Whisk – theres one given in avery ice cream or sorbet recipe: lots of

whisking. You have to incorporate all the creams and milks or juices and

sugar, and you don’t want them to bubble up too much. Whats the best tool

for the task? A strong, reliable whisk. The bulb-shaped handle with no-grip

slip makes the long whisking assignment easier.

3. Ice cream spades – blunt-ended spoons can cut into frozen ice cream more

easily than pointed ends of a teaspoon. “these spoons add an old school

nostalgic feeling to any bowl ice cream.”

4. Ice cream container – youll want to free u your machines bowl by storing

any ice cream you’ve just made in its own contianer for long term storage. But

not just any bowl will do. This one is designed for scooping, with a long

slender design that’s just riht for a disher. The base in non-slip too so you can

really dig in. With a 1.5-quart capacity, its sized just right for smaller batches.

Plan location

The plan location will be at Domalandan East Lingayen Pangasinan.

 Domalandan East

Plan layout

The plan layout is design to support the smooth process of the propused

business (Squashy Ice Cream).

Existing Space

storage
seating seating

kitchen
entry serving
 CHAPTER IV

MARKETING STUDY

This chapter would help the researchers to find out the following that is

involved in a marketing aspect of a business. They are: General Business

Condition, Target Market, Demand, Product, Promotion, Marketing Strategy,

Pricing Strategy, Promotion and Packaging.

For a business to grow, it should be given a time and effort. The promoter

of the business must have a creativity to provide quality service to its customers.

The main purpose of this propose business to fill the fulfillment of needs and

wants of a customer.

Description and Outlook of the Industry

 All squash, commonly referred to as “pumpkins”, “gourds” and “squashes”

originated in the New World and are members of the genus Cucurbita.  Their

native range extends from the central United States south to Argentina, with the

highest species diversity in Mexico, which is believed to be the origination point

of the genus.  Around 20 species of wild squash grow among the temperate to

tropical climates throughout their native range.  Most all of our domesticated

squash we enjoy today came from just five species (C. argyrosperma, C. ficfolia,

C. maxima, C. moscha and C. pepo).  

This vegetable was unknown in Europe until the late 16th century, with the

first known record of squash in the Old World occurring in 1591.  However, long

before the Old World debut of squash it was highly valued and widely cultivate by

indigenous people in the Americas.  Around 8,000 years ago, the earliest known

domestication of Cucurbita species occurred, some 4,000 years before

domestication of the primary ancient agricultural crop we think of in the Americas,

maize (corn). `

Some advantageous qualities of squash, such as quick germination, early

flowering, rapid growth and storable seeds, may have led to early domestication

as they eased cultivation by early Native Americans.  As early colonists and

explorers sent squash seed back to the new world, they quickly became popular

among horticulturalists due to their ease of hybridization among species.

Cucurbita species contain 20 chromosomes that are not isolated genetically.

Therefore, breeders were able to easily select for certain genetics across
species.  By the 1800’s, extensive breeding, research and discovery of new

species and further scientific classification of the genus lead to the extensive

varieties of squash we know today.

In general, squashes can be broadly grouped into two categories based

on their harvest time. Later growing, odd-shaped squash, often with tough or

warty skin which have long keeping qualities are usually referred to as winter

squash (C. maxima and C. moschata).   Whereas the smaller, quick-growing

squash which are usually eaten before the rinds and seeds are mature are called

summer squash (C. pepo).

Size of the Industry

According to the 2015 Census of Population in the Philippines, the

Domalandan Lingayen, Pangasinan, had an estimated population of 2,178. This

is based on the Census conducted last 2015. This data gives us the opportunity

to have a look on how large is the market in a scale of the barangay. Potatoes

are naturally gluten-free and they are pack with nutritional benefits, needed for a

healthy lifestyle. The industries total rated annual production volume of potatoes

in the Philippines is approximately 525.6 thousand metric tons.

 SWOT Analysis

STRENGTHS WEAKNESSES

 Less skills are required  Seasonal Sales – Manufacturing

 Affordable Cost

 Aim to educate consumers  Poor Popularity

 Stores located close to  Sells some flavors at a loss

warehouse

OPPORTUNITIES THREATS

 Competitors

 Problem with the staffs

 Negative Feedback
Target Market

Squashy Ice Cream is offering an affordable and lower price to each

Filipinos who would like to buy this product. Squashy Ice Cream is also having a

benefit in lifestyle. It contains nutrients and vitamins that is good for kids and

even adults. One of our target markets is the adults because they can influence

the children to buy and choose Squashy Ice Cream as a tasty snack treat and

most especially the people within a healthy lifestyle. This confirms a big scope of

Squashy Ice Cream would cater.

Market Segmentation

Squashy Ice Cream consider all types of people in all ages what places

they came from and no matter what their gender and religion. Either who have

high income or low income that can be one of our potential buyers for the

benefits of our potential consumers. We extend our time and effort to understand
their needs and wants and their preferences in order to meet the satisfaction of

our innovated product.

Demand Study

1. Do you like Kalabasa? Shade the circle before your answer.

o Yes
o No
2. Do you like Ice Cream? Shade the circle before your answer.

o Yes
o No

3. Do you like trying eating other flavors of Ice cream? Shade the circle before your
answer.

o Yes
o No

4. Are you willing to pay for the Squashy Ice Cream? Shade the circle before your
answer.

o Yes
o No

5. Are you satisfied with our price? Shade the circle before your answer.

o Yes
o No

6. Are you satisfied with the taste of our product? Shade the circle before your answer.

o Yes
o No

7. How often do you eat kalabasa? Shade the circle before your answer.
 o Everyday
o Occasionally
o Often
o Very often

8. How much money do you bring to school for your snacks? Shade the circle before
your answer.

o ₱10.00-₱20.00
o ₱25.00-₱30.00
o ₱35.00-₱50.00
o ₱50.00 and Above

9. How much are you willing to pay for the Squashy Ice Cream? Shade the circle before
your answer.

o ₱12.00-₱15.00
o ₱15.00-₱20.00

10. Rate the following items asked.

Category Very Satisfied Satisfied Average

Taste

Price

Packaging

Detailed Product

Squashy Ice Cream is the product that is rich of nutrients and

vitamins that would give consumers a healthy way of eating. Our version
 of Ice Cream had a twist and had one flavor that consumer can’t resist and

that is kalabasa.

Competition

Business exists in a competitive environment. They are really noteworthy

about their profit and customers’ satisfaction. They provide the best value, high

quality and to offer the most suitable range of products for their customers.

Squashy Ice Cream are obliging in our body in handling out nutrients and

vitamins that keep us going. Most customers do not want to eat vegetables so we

as the researchers think a new product that have a vegetable with a twist. Which

people will love it especially kids.

Within a market business are faced by direct competitors. These are firms

that produce the same or very similar goods. However, most product are

differentiated in some way.

The Product

Squashy Ice Cream is from the word squash which have many

nutrients and vitamins. These products bring you nature and its best- delicious

and nourishing squashy ice cream made with fresh squashes. Squashy Ice

Cream add a twist and have the nutrition of one full serving of vegetables in

every slice.

Packaging
 Packaging for Squashy Ice Cream are important role in marketing to

create a brand identity and shelf impact in all product groups.

Marketing Strategy

The first strategy is market penetrate. Squashy Ice Cream is committed to

improve the customer experience to have a big demand.

The next strategy is used a social media. We can’t ignore social media.

That where all the so-called magic is happening. In this type of marketing

strategy Squashy Ice Cream can have a many customers or buyers because of

social media. Because they can post thoughts, post their products, post anything

that they would find relevant and useful that would help their audience either

learn more about their business, or about the industry that they in.

Price

The pricing of each Squashy Ice Cream is base from the survey

questionnaire that the researchers gathered. Researchers distributed a survey

questionnaire with an option price. Each bread cost Php 10.00 to Php20.00 base

on the research that we conduct. But it would adjust base on economic growth of

the country or the price of the main ingredients or even the minor ingredients that

would affect the price of our product

 The prices of Squashy Ice Cream will be depending on how the market

price of the main ingredients. Any change of the price of Squashy Ice Cream

would be taken in consideration to the factor that measures the customers'

capability to buy the product.

CHAPTER V

FINANCIAL STUDY

This chapter focuses on the financial aspects of the study. It includes the data

that is connected to the finances of the business such as the source of funds, income

statement and balance sheet. It will help determine the need of the business for money

to establish it and make it profitable for the long run.

Financial Assumptions

1. The price lists of Squashy Ice Cream are the following:

Squashy Ice Cream (Price List)

Small Cup PHP 10.00
Large Cup PHP 20.00
2. Projection of 3-year period.

3. Sales volume will increase annually at a constant rate of 20% annually.

4. Effect of inflation in labor and materials will be ignored.

5. Depreciation expense of long term assets will be computed in a straight line method.

6. No withdrawal on the first year of operation.

7. Net income will be distributed equally to the partners after 2 years of operation.

8. All sales and purchases will be made on cash basis.

Initial Capital Requirements

The partners decided to contribute equally.

Initial Capital Requirements

Partners Ratio Invested Amount
Leandro Bolasoc 20% Php 400,000
Jiana Boots Borlagdan 20% Php 400,000
Justin Troy Dela Cruz 20% Php 400,000
Karl Daniel Dominguez 20% Php 400,000
Julie Anne Sinampayan 20% Php 400,000
Total 100% Php 2,000,000

Cost and Expense Schedule

Schedule 1:
Purchase of Raw Materials
Item Quantity per Unit Price Amount
production
Monthly Yearly
Squash 25 kilos 300 kilos Php50.00 Php15, 000.00
All Purpose Cream 25 packs 300 packs 35.00 10, 500.00
Condensed Milk 19 cans 228 cans 35.00 7, 980.00
 Cinnamon Powder 1 pack 12 packs 85.00 1, 020.00
(250g) (250g)
Total Php205.00 Php34, 500.00

Schedule 2: Rent Expense

Monthly Annual Cost
Php1, 200.00 Php14, 400.00

Schedule 3: Salaries and Wages

Position Cost per Month Cost per Annual
Maker Php5, 000.00 Php60, 000.00
Vendor Schedule 5,
4:000.00
Office Supplies 60, 000.00
Total
Items Quantity Php10, 000.00
Price Php120,
Annual000.00
Cost
Record Book 2 pieces Php70.00 Php140.00
Ball pen 120 pieces 4.50 540.00
Bond Paper 2 reams 250.00 500.00
Puncher 2 pieces 56.00 112.00
Stapler 2 pieces 48.00 96.00
Stapler Bullet 5 boxes 36.00 180.00
Fastener 4 boxes 54.00 216.00
Calculator 1 piece 72.00 72.00
Total Php1, 856.00

Schedule 5: Packaging

Item Quantity Monthly Annual Cost

Monthly Annually Cost
Plastic cups:
Small 1, 000 pcs 12, 000 pcs Php2, 000 Php24, 000.00
800 pcs 9, 600 pcs 2, 000 24, 000.00
Large
Sticker logo 300 pcs 3, 600 pcs 900 10, 800
Total Php58, 000.00

Schedule 6: Transportation Cost

Item Cost per Month Annual Cost
Delivery Expense Php1, 200 Php14, 400.00
Total Php14, 400.00

Schedule 7: Promotional Expenses

Cost No. of Months Annual Cost
Free Taste Php1, 500.00 Introduction of product Php1, 500.00
Flyers 80.00 12 960.00
Tarpaulin 250.00 - 250.00
Total Php2, 710.00

Schedule 8: Office and Furniture & Fixtures

Item Quantit Price Amount Estimated Depreciation
y useful life Expense
Table 1 600.00 Php600.00 2 Php300.00
Chair 2 300.00 600.00 2 300.00
Cabinets 1 1, 000.00 1, 000.00 2 500.00
Freezer 1 20, 000 20, 000.00 5 4, 000.00
Total Php22, 200.00 Php5, 100.00

Schedule 9: Equipment
Item Quantity Price Amount
 Ice Cream Scoop 2 Php350 Php700
Whisk 1 150 150
Ice Cream Spades 1 245 245
Mixer 1 3, 000 3, 000
Total Php4, 095.00

Schedule 10: Utilities Expense

Monthly Annually
Water Expense Php1, 000 Php12, 000.00
Electricity Expense 1, 800 21, 600.00
Total Php33, 600.00

Projected Sales for 3 years

(20% increase annually)
2021 Php312, 000
2022 Php374, 400
2023 Php449, 280

Squashy Ice Cream

Projected Income Statement
2021 2022 2023
Sales
For The Years Ended December 31, 2021 -2023
312, 000 374, 400 449, 280
Less: Cost of Goods Sold
92, 500 111, 000 133, 200

Gross Profit
219, 500 263, 400 316, 080
Less:
Salaries and Wages Expense
120, 000 120, 000 120, 000
Rent Expense
14, 400 14, 400 14, 400
Advertising Expense
2, 710 960 960
Delivery Expense
14, 400 14, 400 14, 400
Utilities Expense
33, 600 33, 600 33, 600
Depreciation Expense
5, 100 5, 100 4, 000
Total Operating Expenses
190, 210 188, 460 187, 360
Net Income
29, 290 74, 940 128, 720
 Squashy Ice Cream
Balance Sheet
As of The Year Ended December 31, 2021 -2023

Assets
Current Asstes:
Cash
Php2, 006, 239
Office Supplies
1, 856
Equipment
4, 095
Non-current Assets:
Furniture and Fixtures
22, 200
Less: Depreciation Expense
(5, 100)
TOTAL ASSETS
Php2, 029, 290

Liability and Owner’s Equity

Liabilities
-
Owner’s Equity
Capital
2, 000, 000
Profit for the year
29, 290
Withdrawal by the owner
-
End. Owner's capital
2, 029, 290

Total Liabilities and Equity

Php2, 029, 290
 CHAPTER VI

Management Study

Management is one of the important aspects in forming a business. This

chapter tackles about the form of ownership, the organizational chart, job

analysis, and the company policies of the organization. It clearly defines the

people who are part of the organization and will make the business possible to

operate for a long run.

Form of Ownership

The type of ownership the business has is a partnership. Specifically, it is

a general partnership which means that all partners are liable to the extent

of personal assets. Individuals gathered and shared different resources

that are helpful in the business. These partners shared assets and skills

with equal amount of capital and will divide the profits equally to each

other. The agreement of the partners regarding the profit sharing will be

written in the partnership agreement.

 Organizational Chart:

Job Position:

The Founder

General Manager:

Jiana Boots Borlagdan

Financial Manager: Operation Manager:

Julie Anne Karl Daniel

Sinampayan Dominguez

Sales Manager: Production:

Justin Troy Dela Cruz Leonardo Bolasoc

 Job Analysis

Job Title: General Manager

Name: Jiana Boots Borlagdan

Job Description:

 Oversees daily business activities

 Improves overall business functionss

 Trains heads of departments

 Manages budgets and develops strategic plans

 Creates policies and communicates business plans

 Hires employees

Job Qualifications:

 Degree in Business Management or Masters in Business Administration.

 Good knowledge of different business functions.

 Strong leadership qualities.

 Excellent communication skills.

 Highly organized.

 Strong work ethic.

 Good interpersonal skills.

 Meticulous attention to detail.

 Computer literate.

 Proactive nature.
 Job Title: Financial Manager

Name: Julie Anne Sinampayan

Job Description:

 Prepare business activity reports, financial statements, and forecasts.

 Make sure financial legal requirements are met.

 Developing financial reporting systems.

 Find ways to reduce or maintain costs by studying financial reports and

business process.

 Analyze market trends to discover business opportunities and maximize

profits.

 Aid management in financial decisions.

 Maintain up to date financial system knowledge.

Job Qualifications:

 FP&A, investment banking, business administration, or management

consulting experience.

 Bachelor's degree in finance or accounting.

 Strong Excel skills.

 Excellent ability to problem solve along with solid analytical skills,

understanding of business process and systems optimization.

 Comfortable interacting with all levels of management in multiple areas.

 Strong knowledge of financial reporting.

 Ability to review data and make relevant management decisions.

 Strong financial system and business administration understanding.
 Job Title: Sales Manager

Name: Justin Troy Dela Cruz

Job Description:

 Managing organizational sales by developing a business plan that covers

sales, revenue and expense controls.

 Meeting planned sales goals.

 Setting individual sales targets with the sales team.

 Tracking sales goals and reporting results as necessary.

 Overseeing the activities and performance of the sales team.

 Coordinating with marketing on lead generation.

 The ongoing training of your salespeople.

 Developing your sales team through motivation, counseling and product

knowledge education.

 Promoting the organization and products.

 Understand our ideal customers and how they relate to our products.

Job Qualifications:

 Bachelor’s degree in business or related field.

 Experience in planning and implementing sales strategies.

 Experience in customer relationship management.

 Experience managing and directing a sales team.

 Excellent written and verbal communication skills.

 Dedication to providing great customer service.

  Ability to lead a sale team.

Job Title: Production

Name: Leonardo Bolasoc

Job Description:

 Following health and safety standards.

 Maintaining a clean workstation and production floor.

 Assembling products and parts.

 Following production guidelines and specifications.

 Finalizing and packaging products for shipment.

 Operating and maintaining machinery and production line equipment.

 Monitoring the assembly line and removing faulty products.

 Working on the production line and meeting production targets.

 Reporting any issues to the supervisor on duty.

 Performing other tasks as assigned.

Job Qualifications:

 High school diploma/GED.

 Previous experience working in a factory is beneficial.

 Experience operating manufacturing machinery.

 Able to work as part of a team.

 Good communication skills.

 Basic math skills.

  Physical dexterity.

 Available for shift work.

Job Title: Operation Manager

Name: Karl Daniel Dominguez

Job Description:

 Provide inspired leadership for the organization.

 Make important policy, planning, and strategy decisions.

 Develop, implement and review operational policies and procedures.

 Help promote a company culture that encourages top performance and high

morale.

 Oversee budgeting, reporting, planning, and auditing.

 Work with senior stakeholders.

 Ensure all legal and regulatory documents are filed and monitor compliance

with laws and regulations.

 Work with the board of directors to determine values and mission, and plan

for short and long-term goals.

 Identify and address problems and opportunities for the company.

 Build alliances and partnerships with other organizations.

 Support worker communication with the management team.

Job Qualifications:

 Bachelor’s degree in operations management or related field.

 Experience in management, operations, and leadership.

 Understanding of general finance and budgeting, including profit and loss,

balance sheet and cash-flow management.

 Ability to build consensus and relationships among managers, partners, and

employees.

 Excellent communication skills.

Company Policies

Policies within the company are statements that will guide the employees

on their roles and responsibilities, as well as the company’s business principles,

ethics and beliefs. It will also help on ensuring the company’s healthy culture.

Company policies communicates organization’s values and expectations on their

employees behavior and performance.

Here are the Squashy Ice Cream’s Company Policies:

1. Recruitment Policy – this policy states that there is a hiring practice that

is consistent with the recruiting process of the company before hiring

employees. It is to show that everyone in the company was recruited fairly

and deserves their positions.

2. Health and Safety Policy – this policy states that the health of the

employees will be taken good care of. There will be establishments and

benefits that is connected with the health and safety of the employees.
3. Non-smoking Policy – this is to ensure that there will be cigarettes

allowed inside the company, and to ensure the health of every employee.

4. Anti-discrimination and Harassment Policy – this policy will take action

to the inappropriate behavior of employees. This policy will make sure that

no employees will feel unsafe and abuse in the company.

5. Personnel Policy – this policy states the business hours, wages or

salary, paid and unpaid vacations, sick leave, retirement, and other

benefits that they can have in the company.

6. Non-Retaliation Policy – this is to ensure that the company and

employees are complying with the law that there is no retaliation. It is also

to ensure that the company is protecting its employees.

7. Privacy and Confidentiality Policy – this policy is to protect the

employees, the company and the customers. It also encourages

transparency and trust with the customers.

 CHAPTER VII

SOCIO-ECONOMIC STUDY

In this chapter we include the socio-economic benefits if the proposed

project. In this proposed project we want to help localities and farmers of the

country and give healthy lifestyle to the people. At the present time a small

businessman should realize the importance of transforming and starting a

business that would further contribute to the socio-economic development of our

country.

In this certain project, the researchers consider the whole part of the

business specially the social impact in our community.

Project

 -Income
 -Improvements Status of
Living
 -Employment

 Taxes
 Government
 Community
Development
Contribution to Income and Employment

The purpose of our business is to get high income especially the owner of

the business, the business must be managed properly and the business owner

and his staff must be united in order to attain the main goal of the business which

is to have an income. At workers and employees also need money for their own

needs. Building up a business is great opportunity for having another source of

income.

Tax Contribution

This business would provide sufficient tax. The tax payment from the

business would help the localities and economy in its future project and it would

be available to the Filipino people in need of financial assistance.

 CHAPTER VIII

CONCLUSION AND RECOMMENDATION

Recommendation

In making ice cream, it is important to consider the taste, texture, aroma,

appearance and its nutritional benefits at the same time. It is recommended that

the local ice cream makers will use mashed squash in making ice cream

because it is acceptable and it contains high nutritional value. Farmers are

encourage to plant more squash because aside from using it as vegetable it can

be used also in developing new products like ice- cream, etc. While for educators

and parents it is highly suggested to serve squash ice cream for children as an

alternative nutritional ice cream and try to develop more recipes using squash as

a main ingredient. It is recommended also that a study shall be conducted

focusing on the nutritional value of squash ice cream.

Conclusion

Based on the research we carry out, we conclude that our business is

possible, marketable and recognizing the market in which people would adopt it.

The researcher therefore conclude that squash is feasible to be use as an

alternative for fresh fruits in making ice cream.

 APPENDIX A
Letter to the Barangay
February 24, 2021

Rodel Rodriguez
Barangay Captain
Domalandan, Lingayen, Pangasinan

Dear Sir,

Warmest Greetings!

The undersigned are Senior High Students of St. Columban’s Institute, Lingayen,
Pangasinan presently working on the Feasibility Study entitled, “Squashy Ice
Cream (Kalabasa Ice Cream), in partial fulfillment of our requirement.

In this connection, may we have the honor to request permission from your good
office to administer the data gathering instruments to the residents of
Domalandan East , Lingayen, Pangasinan.
Your kind approval and favorable attention in the above request will be much
appreciated.

Respectfully yours,

Jiana Boots A. Borlagdan Julie Anne Sinampayan Leonardo Bolasoc

Group Leader Member Member

Justin Troy Dela Cruz Karl Daniel Dominguez

Member Member

Noted by:

Mr. Ronaldo C. Manaoat Mr. Ronaldo C. Manaoat

Research Adviser Thesis Instructure

Approved by:

Marlina M. Munda
School Principal
 APPENDIX B
LETTER TO RESPONDENTS

Dear Respondents:

Warmest Greetings!

We, the Grade 12 ABM student are conducting a feasibility study for our
requirements in the Practical Research 2. It is an assessment of the practicality
of a proposed project/plan. The name of our business is Squashy Ice Cream
(Kalabasa Ice Cream). In connection with this, we would like to ask a permission
to cooperate by answering the questionnaire honestly. Your answer will depend
on how feasible our business. Thank you for your cooperation.

Respectfully yours,

Jiana Boots A. Borlagdan Julie Anne Sinampayan Leonardo Bolasoc

Group Leader Member Member

Justin Troy Dela Cruz Karl Daniel Dominguez

Member Member

Noted by:

Mr. Ronaldo C. Manaoat Mr. Ronaldo C. Manaoat

Research Adviser Thesis Instructure

Approved by:

Marlina M. Munda
School Principal
 Survey Questionnaire

This study is intended for educational purposes only and for the feasibility of
Bread Potato Balls product here in our province. Please answer the questions
with honesty.

1. Do you like Kalabasa? Shade the circle before your answer.

o Yes
o No
2. Do you like Ice Cream? Shade the circle before your answer.

o Yes
o No

3. Do you like trying eating other flavors of Ice cream? Shade the circle before your answer.

o Yes
o No

4. Are you willing to pay for the Squashy Ice Cream? Shade the circle before your answer.

o Yes
o No

5. Are you satisfied with our price? Shade the circle before your answer.

o Yes
o No

6. Are you satisfied with the taste of our product? Shade the circle before your answer.

o Yes
o No

7. How often do you eat kalabasa? Shade the circle before your answer.

o Everyday
o Occasionally
o Often
o Very often
 8. How much money do you bring to school for your snacks? Shade the circle before your
answer.

o ₱10.00-₱20.00
o ₱25.00-₱30.00
o ₱35.00-₱50.00
o ₱50.00 and Above

9. How much are you willing to pay for the Squashy Ice Cream? Shade the circle before your
answer.

o ₱12.00-₱15.00
o ₱15.00-₱20.00

10. Rate the following items asked.

Satisfie
Category Very Average
Satisfied d

Taste

Price

Packaging
 Bibliography

https://www.thespruceeats.com/what-is-ice-cream-1328784

https://www.wcia.com/ciliving-tv/cihobby/history-of-squash/

https://www.entrepreneur.com/article/299335

https://www.google.com/search?q=st.+columban%27s+institute+map&oq=st.+columban

%27s+institute+map&aqs=chrome..69i57j0l3.23924j0j4&sourceid=chrome&ie=UTF-8

https://foodcitations.com/kalabasa-ice-cream-recipe/

http://www.apjmr.com/wp-content/uploads/2015/02/APJMR-2015-3-168-Sensory-Acceptability-of-

Squash.pdf
 CURRICULUM VITAE

PERSONAL INFORMATION
Name: JIANA BOOTS A. BORLAGDAN

Age: 18

Sex: FEMALE

Citizenship: FILIPINO

Status: SINGLE

Father: JOEL C. BORLAGDAN

Mother: JOSEPHINE A. BORLAGDAN

Contact Number: 09514438092

EDUCATIONAL BACKGROUND
Senior High School: St. Columban’s Institute (2019 to Present)

Junior High School: St. Columban’s Institute (2015 to 2019)

Elementary: Estanza Elementary School (2009 to 2015)

Pre-School: Estanza East Elementary School (2008 to 2009)

ACHIEVEMENTS AND TITLES

• 2nd Honors (Grades 3 to Grade 6)

• 1st Honors (Kindergarten)

• Most Behaved (Grade 1 to Grade 2)

• Director’s List (Grade 9 to Grade 10)

Hobbies
• Singing
• Dancing
• Playing Instruments
• Taking care of Animals
• Watching

CURRICULUM VITAE

Julie Anne Rayos Sinampayan

San Gabriel St. Balangobong

Lingayen, Pangasinan

julieannesinampayan@gmail.com

Personal Information

Age: 16
 Date of Birth: March 29, 2003

Sex: F

Citizenship: Filipino

Civil Status: Single

Religion: Roman Catholic

Father’s Name: Julius Sinampayan

Mother’s Name: Juliet Rayos

Educational Background

Senior High School: St. Columban’s Institute (2019 – Present)

Junior High School: St. Columban’s Institute (2015 – 2019)

Elementary: St. Columban’s Institute (2009 – 2010)

Capandanan Elementary School (2010-2015)

Pre – School: St. Columban’s Institute (2008 – 2009)

Achievements and Accomplishments

 Top 7 (Grades 4 and 5)

 Most Obedient (Grade 2)

Hobbies

 Reading Wattpad Stories

 Mobile Games
 CURRICULUM VITAE

Leonado Bolasoc

Domalandan East, Lingayen,

Pangasinan

leonardobolasoc@gmail.com

Personal Information

Age: 18

Date of Birth: November 12, 2002

Sex: M

Citizenship: Filipino

Civil Status: Single

Religion: Roman Catholic

Father’s Name: Michael Bolasoc

Mother’s Name: Josephine Bolasoc

Educational Background

Senior High School: St. Columban’s Institute (2019 – Present)

Junior High School: St. Columban’s Institute (2015 – 2019)

Elementary: Domalandan East Elementary School (2009 – 2015)

Achievements and Accomplishments

 Student Council Vice President

 Most Obedient (Grade 2)

Hobbies

 Cooking

 Watching
 CURRICULUM VITAE

Justin Troy Dela Cruz

198 Domalandan West Lingayen,

Pangasinan

d.justroy18@gmail.com

Personal Information

Age: 18

Date of Birth: July 18, 2002

Sex: M

Citizenship: Filipino

Civil Status: Single

Religion: Roman Catholic

Father’s Name: Jennifer S. Dela Cruz

Mother’s Name: Julius Q. Dela Cruz

Educational Background

Senior High School: St. Columban’s Institute (2019 – Present)

Junior High School: St. Columban’s Institute (2015 – 2019)

Elementary: Domalandan Center Integrated School (2009 – 2014)

Achievements and Accomplishments

 Most Obedient (Grade 4)

Hobbies

 Biking

 Watching
 CURRICULUM VITAE

Karl Daniel Dominguez

Domalandan East Lingayen,

Pangasinan

Personal Information

Age: 17

Date of Birth: December 7, 2003

Sex: M

Citizenship: Filipino

Civil Status: Single

Religion: Roman Catholic

Father’s Name: Eddie C. Dominguez

Mother’s Name: Feicidad Somintac

Educational Background

Senior High School: St. Columban’s Institute (2019 – Present)

Junior High School: St. Columban’s Institute (2015 – 2019)

Elementary: Domalandan East Elementary School (2009 – 2014)

Achievements and Accomplishments

 Most Obedient (Grade 4)

Hobbies

 Biking

 Watching