Anne McGlinchey

Anne McGlinchey
Bachelor Of Commerce (Marketing), University Of New South Wales

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A capable, results orientated manager with experience in leading teams and successfully
increasing efficiency and productivity whilst building brands and achieving business
objectives. Has the ability to evaluate opportunities and risks and deliver innovative new
solutions to challenges.
Extensive senior management experience and solid business acumen supported by a sales
and marketing background focussed on achieving business profitability.
Experienced in many areas of business including operations, advertising & marketing,
franchising, account management, finance, human resources and supply chain
management.
Strong business development, strategic management, project management, people and
negotiation skills.
Career Overview
General Manager, C9 Chocolate & Gelato June 2013 – Current
Director, AMC Consulting 2012 –2013
General Manager Retail, Lindt & Sprungli 2008 –2012
Retail Marketing Manager, Lindt & Sprungli 2006 – 2008
Director, Focus on Marketing 2004 – 2006
Marketing Manager, Darrell Lea 2000 – 2004
General Manager Darrell Lea (Ricci Remond) 1993 – 2000
Marketing Manager, Darrell Lea (Ricci Remond) 1989 - 1993
Marketing Manager, NSW Egg Corporation 1987 – 1989
Skills Summary

 P&L management  Budget forecasting and analysis

 Team leadership and people
management
 Franchise network management
 Account management including
national grocery.
 Retail site selection, lease negotiation
 Start up business development
 Change management
 Strong presentation skills
 Graphic design, printing and packaging
 Supplier relationship & contract
negotiation
 Profitability analysis
 Project management
 Stakeholder relations
 Product positioning and branding
 Public & media relations
 Social media management
 Marketing strategy
 Promotional plan execution

C9 Chocolate & Gelato June 2013 - Current

Anne McGlinchey

A chain of franchised retail dessert cafés developed from inception of the concept and brand
through to operating stores.
General Manager
Manage the total business in regard to brand and product development, site selection, lease
negotiation, store fitout and design and ongoing operational business management including
franchisee selection, training and all marketing and promotional execution.
Achievements
 Developed and launched a totally new concept in the retail dessert space
 Developed complete product range. Determined if in house manufacture or purchase
from a third party was most viable and negotiated supply.
 Developed all materials required for the launch of a franchise concept including the
Operations Manual
 Selected and trained franchisees
 Determined and procured all equipment required for production of product range
 Developed all packaging in line with brand guidelines
 Undertook site selection design and build of 4 retail outlets
 Managed the P&L pushing top line performance and minimising expenses
 Managed all marketing activity and successful social media platforms
 New store launch campaigns resulting in 40% lift in social platform activity
 Developed successful loyalty program
 Negotiated with all food and equipment suppliers
 Managed all risk related matters including insurance and WHS.
 Developed and managed rolling promotional calendar

AMC Consulting April 2012 - June 2013

A consultancy business specialising in all aspects of retail and FMCG account management with
major grocery chains.
Retail work including site selection, lease negotiations, project management of store fit outs,
marketing plans and operations.
Major Client
Lyn-Chris Confectionery
Business Development Manager
Account management work at national grocery buyer level and major new product
development projects successfully selling into to national retail chains including Coles,
Woolworths, Aldi, Big W and Kmart.

Lindt & Sprungli (Aust) Pty Ltd May 2006 - April 2012
Lindt is an international Swiss based premium chocolate company with sales in Australia in
excess of $270 million. The Lindt Chocolat Café Australian operation is the first of its kind in the
world. The business required a full business plan, which was submitted to Switzerland for
capital input. A manufacturing facility was then established to produce all café item and store
sites were analysed and chosen.

General Manager - Retail

Manage and grow the retail business unit via top line performance and operational expense
control and develop the business through the viable planning of new stores.

Achievements.
 Developed the Retail Annual Business Plan and all latest estimates
 Prepared the return on Investment for all capital investment by Switzerland
Anne McGlinchey

 Providing consulting and strategic advice on the development and establishment of

cafes in Canada and Switzerland
 Developed policies and procedures for café business
 Developed advertising and PR campaigns including all social media
 Ongoing management of the in store merchandising
 Developed a management tool for the labour analysis for the business
 Development of promotional kit for corporate sales
 Development of website
 Working closely with Finance on COGS and expense analysis
 Developed 12 month promotional program
 Working with interior designers for new store layouts and modifications.
 Analysis of back of house operations and associated costs with a 50% decrease in the
cost of running this unit
 Development of sales incentive program for retail staff
 Briefed new product development ideas for pastry range and worked with world
renowned pastry chef Pierre Herme in Paris on NPD.
 Developed strategic plan for the rollout of Lindt Chocolate Cafes
 Directly responsible for site identification and development of eight Australian cafes in
Sydney and Melbourne and two cafes in Tokyo Japan.
 Direct reports were operations and marketing departments.

Retail Marketing Manager

Managed the retail operations of Lindt and Sprungli Australia. To oversee the management of
the retail and café operations with particular emphasis on cost control and sales growth within
strategic direction. Full operating profit responsibility with five direct reports.
Achievements.
 Defined the concept for the business modelling the various shop types.
 Established the financial and management reporting systems including the further
development of the POS reporting system.
 Managed each retail outlet within defined guidelines of expense ratios to reach
established profit targets.
 Developed the annual marketing plan for retail outlets including all forms of
communication and promotional calendar and manage the execution of this
throughout the year.
 Managed the recruitment and training of the retail/café team in all aspects of product
knowledge, customer service, Lindt ethics and standards.
 Continually develop strategic plans to grow the top line performance
 Managed the store layouts and visual merchandising according to promotional
programs
 Managed the overall profitability of the retail business unit

Focus On Marketing 2004 - 2006

A marketing consultancy business with a focus on products marketed within the grocery
industry utilising previous experience and channel relationships.

Major Client
Lindt & Sprungli (Aust) Pty Ltd
Design and develop the retail chain of Lindt Chocolat Cafes. Developed the total concept of
retail Lindt outlets being the first of its kind in the world including
 Site selection, interior design and fit out management
 Complete product range development. Including recipe and packaging development
 Design of service model
Anne McGlinchey

 All head office and retail staff recruitment and training

 In store merchandising
 Ongoing management of the retail business
 Setup of manufacturing facility for production of chocolate and pastry lines sold in the
cafes.

Darrell Lea Chocolate Shops 1989 - 2004

A private family owned Australian business manufacturing, retailing and wholesaling
confectionery with budgeted turnover for FY2004 of $80 million. Retailing in over 500 outlets
Australia wide. Wholesale sales into grocery; discount department stores and route trade, and
export sales, primarily to North America and UK.

Marketing Manager 2000 - 2003

Gross Profit responsibility by determining the optimum product mix, the total marketing
strategy including the promotional program, advertising and distribution network. To grow the
brand equity and maximise contribution using the total marketing mix. Four direct reports.
Achievements.
 Developed the long-term strategic marketing plan for the total Darrell Lea business,
including product range analysis, pricing, distribution strategy, and positioning of the
Darrell Lea brand.
 Communicated the new brand strategy franchisees ensuring there was complete buy in.
This ensured the brand was portrayed in a consistent manner.
 Sales increased by 22% in the three years FYE2004. This was achieved by reengineering
the total Darrell Lea range. In a period of 2 years the complete range was revitalised.
 Developed a new franchisee relationship model (approximately 400 across Australia and
New Zealand) ensuring adoption and execution of all marketing activities and adherence
to brand guidelines.
 Conducted a margin analysis of the total range, developed a store merchandising plan
and a rolling 18 month promotional plan which maximised returns to the business.
 Initiated and managed the Sales and Operations Planning process from the demand side
allowing the timely delivery of seasonal and promotional products and in store
merchandising material.
 Formulated policies for sampling, cross promotion, advertising and PR resulting in an
increase in brand equity via the strong, consistent portrayal of the Darrell Lea brand.
 Promoted seasonal events via television media campaigns, three new successful
television commercials.
Ricci Remond (Subsidiary of Darrell Lea) 1989- 2000
Ricci Remond was a wholly owned subsidiary of Darrell Lea Chocolates developed to conduct
all wholesale activities through grocery and wholesalers.

General Manager 1993-2000

Gross Profit responsibility via control of product mix and sales and marketing expenditure with
6 direct reports.
Achievements.
 Formulated the Strategic Marketing plan, which successfully penetrated the grocery
and discount department store market. This resulted in total growth from $5 million to
$18 million in 5 years predominantly in the Easter market.
 Managed all elements of product development and sales including new product
concepts, packaging design, costing, margin analysis, through to presentation to major
accounts.
Anne McGlinchey

 Originated two new television commercials to support two new product concepts that
were developed resulting in sales in excess of $1 million for each line for each Easter.
Formulated the corresponding media schedule and placement strategy in order to
reach the specified target market.
 Devised on pack promotions which further enhanced the saleability of the products
 Researched the confectionery market determining possible niche markets in line with
production capabilities.
 Export opportunities were expanded upon with the successful launch of Soft Eating
liquorice into the North America and The U.K. with a significant uplift, of more than
70% in export sales achieved.

Marketing Manager 1989 - 1993

Managed all aspects of product development, advertising and promotional expenditure with
one direct report.
Achievements.
 Conceived and launched a range of Easter products for each of the major retail chains.
This resulted in developing approximately 60 new SKUs each year. Conducted
negotiations with National Buyers achieving effective product presentation and pricing.
 Developed advertising and promotional budgets and determined most effective levels
of spend in store promotions, advertising, pack promotions etc.
Good Food Products Australia 1987 - 1989
A company formed by the NSW Egg Corporation and the Victorian Egg Marketing Board to
market the complete range of manufactured egg and related products.
Sales & Marketing Manager
Managed all marketing activities including product development, advertising, product
specifications, market research and promotional activities. Two direct reports.
Industry Experience
 FMCG  Retail
 Hospitality  Food Service
 Finance  Manufacturing
 Export / Import  Franchise