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THE DECISION MAKING PROCESS

The decision making process involves the following


a.Defining the problem
b. Setting of criteria
c. Identifying the alternative courses
d. Determination of possible consequences of the alternatives
e. Evaluating the alternatives
f. Choosing The best alternative and making the decision
As earlier mentioned, a decision making problem or alternative choice decision exists when a
need arises for the manager to consider alternative courses of action. For each decision making
case, criteria for good judgment must be set to serve as bases for choosing the best alternative
course of action. In most cases, these criteria are set considering the company's goals such as
profit maximization, cost minimization and the optimum utilization of the company's capabilities
and scarce resources.

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