Digital Transformation in Economies and Consumers

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Digital Transformation in Economies and

Consumers
May 2021
© Euromonitor International
© Euromonitor International 2021. All rights reserved.
© Euromonitor International

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at time of publication: April 2021
Contents

Introduction
Examining Digital Transformation
Meeting Consumer Needs
Conclusion

© Euromonitor International
Introduction

© Euromonitor International
INTRODUCTION 55

Scope

Investments into digital technologies


Economies and and industry 4.0 are transforming
Consumers economies and consumer behaviour. The
briefing examines how digitalisation
manifests in manufacturing, mobility,
education and consumer lifestyles to
improve business efficiencies, laying the
foundations for a digital economy.
Industrial Cities Households

Digital transformation has been identified by industry leaders and through our global analyst
network as one of the most important themes for our clients, particularly in manufacturing, Disclaimer
education industries and cities. Much of the information in this briefing is of a
statistical nature and, while every attempt has
Investments into digital technologies and industry 4.0 are transforming economies and been made to ensure accuracy and reliability,
consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, Euromonitor International cannot be held
mobility, education and consumer lifestyles to improve business efficiencies, laying the responsible for omissions or errors.
Figures in tables and analysis are calculated
foundations for a digital economy. from unrounded data and may not sum. Analysis
found in the briefings may not totally reflect the
companies’ opinions, reader discretion is advised.

© Euromonitor International
INTRODUCTION 66

Key findings
236 million new households are forecast to gain access to the internet by 2025. The
Growing number of connected spread of COVID-19 and social distancing have made the usage of digital devices a
households vital everyday necessity and this is set to support connectivity growth.

47% of companies plan to reshape digital strategies while 25% plan to accelerate
Production automation and investments into production automation tools. New technologies are forecast to
digitalisation to accelerate help fortify supply chains and improve operational efficiency.

Global B2B e-commerce market is forecast to expand by 66% over 2020-2025 to


B2B e-commerce is forecast to gain reach USD4.5 trillion in the latter year. Growing number of connected households,
traction changing consumer preferences and the need to diversify sales channels are
predicted to support B2B e-commerce growth.
By 2040, 64% of the world’s population is expected to live in urban areas. The
Smart cities to improve living standards increasing use of digital tools is forecast to transform mobility, utilities, city planning
and in turn make cities more people-centric.

Around a third of young adults and middle youth are planning to spend more on
Digital learning to help improve technology and education. In turn, education institutions increasingly integrate
education system technologies such as artificial intelligence (AI) and big data to improve learning
outcomes.
© Euromonitor International
INTRODUCTION 77

Changing consumer preferences and supply chain risks to transform economic landscape
Global Number of Households with Internet Access, A growing need to make supply chains more resilient to future
2020-2025 shocks and pressure to improve operational efficiency are driving
Households with internet access

1,600,000,000 digitalisation of business activities. Digital and production


automation tools could help companies to improve supply chain
1,500,000,000
flexibility, reduce operating costs and provide efficiency gains by
1,400,000,000 eliminating production bottlenecks.
1,300,000,000

1,200,000,000 Changing consumer preferences are also supporting digitalisation of


2020 2021 2022 2023 2024 2025 economies and consumer markets. The growing number of
Number connected households and consumer lifestyle changes post-
pandemic are set to transform cities and the retail landscape, and
Global B2B E-Commerce Market, 2020-2025 drive demand for digital learning services.
50,000,000
Total market size

40,000,000
30,000,000
B2B e-commerce is forecast to play a greater role after the COVID-
19 pandemic as companies respond to consumer preference
20,000,000
changes and aim to better diversify risks. Expansion into e-
10,000,000 commerce platforms is forecast to help reach new consumers and
0 diversify sales risks.
2020 2021 2022 2023 2024 2025

USD million
© Euromonitor International
Examining Digital Transformation

© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 99

Digital transformation in economies and consumers

Digital Transformation in Economies and Consumers


Investments into digital technologies and industry 4.0 are transforming economies and consumers. We examine how digitalisation
manifests in manufacturing, mobility, education and consumer lifestyles to improve business efficiencies, laying the foundations for a digital
economy.
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 10
10

Exploring digital transformation in economies and consumers


Digital transformation of economies is taking shape and in turn
changes how consumers are purchasing goods, interaction of
Changes in
companies and the way businesses are structured. Moreover, new consumer
data flows enable countries and companies to increase operational behaviour
efficiency, improve living standards in cities and provide better
access to public services. Addressing
Search for
disparities in
operational
the education
efficiency gains
system
Digital transformation of business activities is becoming ever more
important after the COVID-19 pandemic. Companies feel increasing
pressure to invest into digital tools and production automation Digital
Transformation
equipment in order to better prepare for future shocks. New of Economies
technologies can help to improve operational efficiency, make
supply chains more resilient and open new sales channels.
Need to
Sales channel
improve supply
diversification
chain resilience
Improving household access to the internet and post-pandemic
effects are also driving changes in consumer behaviour. Digital tools
allow consumers to stay connected while at home and re-enter the Need to
improve living
outside world safely. This is anticipated to change the way standards in
consumers live, shop, work and travel. cities

© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 11
11

Digital transformation in economies in-depth

Digital business tools Production automation B2B e-commerce


Companies invest in digital Addressing the need to B2B sector expands e-
tools to improve operational improve efficiency and supply commerce presence to
efficiency chain resilience diversify sales risks

Smart cities Digital learning Connected households


Digital tools enable Digital tools enable better Improving access to the
improvements in living access to education and more internet drive consumer
standards and transportation flexibility behaviour changes
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 12
12

Digital business tools


The COVID-19 pandemic and the physical distancing measures Share of Companies Ready to Invest in Digitalisation,
introduced have changed how global businesses operate. Digitalisation such as IoT, AI, Robotics, 5G and DSN Post-COVID-19
tools saw a spike in demand all over the world in 2020 affecting all the Pandemic by Sector, 2020
global sectors from manufacturing to services.
Consumer electronics and appliances
The global service sector is particularly quick to embrace digital Technology
business tools to approach customers via e-commerce and booking Financial services
platforms. Meanwhile, the traditional brick-and-mortar model is losing Apparel and personal accessories
importance due to high operational costs, also strengthened by the Market research
Automotive
social distancing measures during the COVID-19 pandemic.
Food and beverages
Artificial intelligence (AI) solutions are expected to play an increasing Leisure and entertainment
role in companies’ development over the future. Ineffective, repetitive, Beauty and personal care
labour-intensive work will be replaced by digital solutions, which will Packaging
Travel and tourism
both cut operational costs and reduce employment in ineffective
Advertising
segments.
Retailing
Regionally-wise, Euromonitor International’s Voice of the Industry Household essentials
Survey reveals that adoption of digital solutions is particularly gaining Consumer foodservice
Consulting
pace in Latin America with over a quarter of all companies expecting to
Consumer health
boost digital adoption in fields such as IoT, AI and 5G. In contrast, in
regions, which are already characterised by high digitalisation, such as 0% 10% 20% 30% 40%
North America and Europe, as well as low cost countries in Asia Pacific, Share of respondents

the trend is set to be less expressed over 2020-2025. Source: Euromonitor International Voice of the Industry COVID-19 Survey October 2020
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 13
13

Production automation
Investments into production automation technologies are forecast Invest in Automation and New Supply Chain
to accelerate over 2020-2025. According to the Euromonitor Technologies to Prevent Similar Risks in the Future,
International Voice of the Industry COVID-19 Survey, conducted in by Manufacturing Industry, 2020
October 2020, 25% of manufacturing companies plan to increase
investments in automation tools.
Consumer electronics and appliances
Production automation is forecast to be led by industries having
wide product portfolios and long supply chains. Industries such as
Apparel and personal accessories
consumer appliances, apparel and accessories, and automotive are
forecast to be among the leaders in production automation.
Automotive
Growing B2B demand for production automation tools is forecast to
benefit automated industrial equipment suppliers. Global
production value of automated industrial equipment is forecast to Food and beverages
expand by 28% over 2020-2025 to reach USD90.3 billion in the
latter year.
Beauty and personal care
Investments into industrial robots and other production automation
tools would help to transform production into smaller semi-
Household essentials
independent manufacturing hubs, diversify supply chain risks and be
closer to the end-consumers.
0% 10% 20% 30% 40%
Share of total respondents
Source: Euromonitor International Voice of the Industry COVID-19 Survey, October 2020
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 14
14

B2B e-commerce
E-commerce is expected to play a greater role in the B2B sector B2B E-commerce Sales in Selected Industries,
sales mix after the COVID-19 pandemic. In order to diversify 2020-2025
operating risks, companies are eyeing investment in e-commerce
Retail and Wholesale
platforms. According to Euromonitor’s Voice of the Industry October
Transport Equipment
2020 findings, 64% of companies plan to invest in e-commerce to
Information and Communications
prevent risks in the future.
Business Services
The global B2B e-commerce market is forecast to expand by 66% Food, Beverages and Tobacco
over 2020-2025 and reach USD4.5 trillion in the latter year. Retail Transport and Storage
and wholesale, transport equipment and ICT industries are forecast Utilities and Recycling
to drive B2B e-commerce sales growth. Finance and Insurance
Expansion into e-commerce is anticipated to help the companies to Government Organizations
better diversify sales channels and risks. By expanding into online Construction and Real Estate
sales channel, companies can increase geographic outreach of Energy
consumers and reduce losses in case physical sales are temporarily Metal Products
disrupted. Hi-tech Goods

Consumer behaviour changes are also predicted to drive the Machinery

popularity of e-commerce. During the COVID-19 pandemic, Chemical Products


consumers switched to online buying, and it is likely that similar 0 2,000,000 4,000,000 6,000,000
trends will eventually transition into the B2B sector. B2B companies USD million
will have to adapt to changing consumer preferences and expand 2020 Increase by 2025
their online presence.
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 15
15

Smart cities
Smart cities refers to the use of information communication Top 10 Cities in 2040 with Internet Users and Absolute
technologies in delivering improved and effective use of city assets Growth, 2020-2040
by citizens. Increasing urbanisation and sustainability challenges are 40 25
pushing ahead the need for smart cities. By 2040, 64% of the
35
world’s population is expected to live in urban areas, meanwhile,

Absolute growth of internet users (million)


20

Number of internet users (million)


cities account for 70% of all CO2 emissions. 30
Advancements in AI, the rise of big data, growing internet access 15
25
and surging IoT connectivity are providing the necessary ingredients
to build smart cities. Digital tools can help to monitor air pollution, 20 10
real-time traffic flows and make adjustments in the city mobility
network. While smart city initiatives have previously focused on 15
5
innovation, the emphasis is now on using technology to improve
10
citizens’ lives and make cities more people-friendly.
0
Smart city projects have the potential to disrupt a broad spectrum 5
of sectors in the urban economy including energy, mobility, utilities,
0 -5
governance, construction and logistics. But this will be dependent
on a range of factors which are challenging the smart city move
such as political will, infrastructure, privacy and security, and
inclusivity. As digital transformation ensues, the key point to note is Internet Users Absolute growth
value and how consumers can benefit from smart cities. Source: Euromonitor International from national statistics/International Telecommunications
Union (ITU)
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 16
16

Digital learning
The COVID-19 pandemic has resulted in an unprecedented push to Plans to Increase Spending on Education and
online learning. The widespread school closures forced millions of New Technology by Age Group in 2021
students and educators to rely on education technologies (edtech),
including digital learning management systems and Massive Open
Online Course (MOOC) platforms. As a result, edtech companies 15-29
gained traction among investors and witnessed exponential growth
over the year. For example, in 2020 US edtech start-ups secured
investments worth around USD2.2 billion compared to USD1.7
30-44

Age group
billion in 2019, according to EdSurge.
Educators around the world are using technology to increase access
to education. In addition, education institutions increasingly
integrate technologies such as artificial intelligence (AI) and big data 45-59
to change the conventional methods of teaching, boost
collaboration among students, create personalised educational
experiences and improve learning outcomes.
60+
According to Euromonitor International’s Consumer Lifestyles
Survey, around a third of young adults (aged 18-29) and middle
youth (aged 30-44) are planning on spending more on technology 0% 10% 20% 30% 40%
and education over 2021. Consequently, the edtech market is Share of respondents
anticipated to witness strong expansion in the coming years. Education New Technology
Source: Euromonitor International Consumer Lifestyles Survey, 2021
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 17
17

Connected households
In 2020, around 61% of global households had access to the internet, World Households with Digital Devices and
around 54% of them had a high-speed connection to the internet. Internet Growth, 2018-2022
During the COVID-19 pandemic, the number of newly-connected 11%

Y-o-y growth
households increased by 2.4%, while new high-speed connections
increased by 3.3%. This means that high-quality connection is 6%
becoming more important than ever before.
1%
2018-2019 2019-2020 2020-2021 2021-2022

The spread of coronavirus and social distancing have made the usage Internet Broadband Internet Personal Computer
of digital devices a vital everyday necessity for many people. During
Smartphone Tablet Laptop
the 2019-2020 period, the number of global households that owned a
PC grew by 2% and reached 52%, while households with tablets grew Households with Internet Access by Income
fastest by 9% and reached 36%. However, due to lower prices and Deciles in Major Economies, 2020
wider functionality, households prefer mobile devices rather than PC. 100
In 2020, around 76% of global households owned a smartphone. 97.1 95.9

% of households
80
87.7 80.8
60 68.9 67.8
40
Unprecedented changes in tech-driven markets also come with 33.7
20
challenges. As internet connection becomes essential for everyday
0
activities, the gap between connected low- and high-income
India Brazil China USA Russia Japan United
households has become all too vivid. Due to high service prices and Kingdom
lack of infrastructure, the digital divide is especially high in emerging Decile 1 Decile 5 Decile 10 Total
and developing countries.
© Euromonitor International
EXAMINING DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS 18
18

Digital transformation in focus

Digitalisation of manufacturing Growing number of connected


Diversification of sales channels
process households
Expansion into e-commerce helps B2B
Investments in digital tools and Improving household access to the
companies to increase consumer
production automation machinery are internet is forecast to bring changes in
outreach and diversify sales channel
forecast to make supply chains more consumers’ working, shopping,
risks
resilient to future shocks learning and travel patterns

47% 26% 67%


of companies plan to reshape and forecast total revenue share received of households globally are forecast to
implement digital strategies through e-commerce channels in 2025 have internet access in 2025

© Euromonitor International
Meeting Consumer Needs

© Euromonitor International
MEETING CONSUMER NEEDS 20
20

Companies are meeting the needs of consumers using various strategies

Integrating digital tools into clients' systems to ensure compatibility

Using automation tools to help workers

Adjusting sales strategy to better meet consumer needs

Delivering sustainable mobility to make cities people-centric

Adopting freemium business models

Addressing digital exclusion

© Euromonitor International
MEETING CONSUMER NEEDS 21
21

Integrating digital tools into clients’ systems: Zoom


The COVID-19 pandemic increases adoption of online collaboration tools.
Zoom, through its direct partnerships with B2B clients and free basic Being unable to physically connect with colleagues and clients, companies
services for everyone, established itself as the number one video are opting for online solutions such as Zoom in order to keep
conferencing app in the world with the COVID-19 pandemic communication effective across all levels.
exponentially boosting organic growth opportunities The online calling application Zoom has become the global standard for
internet-based communication during the COVID-19 pandemic, leading
the communication transition to digital space.
Zoom Video Communications Inc’s client base skyrocketed to 300 million
daily participants in 2020, up from 10 million in end-2019. Meanwhile, the
company’s revenues quadrupled to USD2.7 billion.
Moreover, popularity of the pandemic-driven working-from-home policy
will continue reshaping how company employees and clients interact.
Despite the successful vaccination process and life slowly returning to
normal, Zoom further anticipates the company’s revenues to grow by 40%
in 2021 to reach USD3.7 billion.
Our take
Internet communication platforms such as Zoom showcase how companies
around the globe can transform eye-to-eye communication into remote
meetings between employees and clients located in different parts of the
world. Digitalisation of communications channels is an important step
towards the development of a digital enterprise model for many firms.
© Euromonitor International
MEETING CONSUMER NEEDS 22
22

Using automation tools to help workers: Nissan Motor Company


Nissan Motor Company faced an issue of increasing production cycle
times at its Yokohama plant, which caused time overruns and required
the use of relief workers. At the same time, the company was facing the
issue of an ageing workforce and the loss of vital skills.

To solve these problems, Nissan installed collaborative robots to handle


and install some of the engine components. Production automation
helped the company to eliminate overruns of production cycles and
streamlined the production process.

In addition, automated machinery eased the load on workers and offered


more time to spend for obtaining valuable experience in other stages of
the production process.

Our take
Collaborative robots showcase how automated machinery and human
workers can interact and streamline the production process. Use of such
production machinery is also relevant for manufacturing companies in
UR10 collaborative robot in Nissan’s Yokohama factory developed economies which face the issue of an ageing population.

© Euromonitor International
MEETING CONSUMER NEEDS 23
23

Adjusting sales channels to better meet customer needs: Kraft Heinz Co


The outbreak of COVID-19 and subsequent lockdown measures in the first
quarter of 2020 led to panic buying and depleted stocks in supermarkets
in the UK. To better meet the needs of local consumers Heinz started to
offer a direct-to-consumer sales model.

Heinz issued food bundles in 2020 for consumers in the UK. Customers
could order groceries safely through e-commerce platform and have them
delivered straight to home. Following the initial success Heinz launched
vegan bundles in 2021.

Rapid adjustment to changing consumer needs helped the company to


improve sales. Despite the pandemic, Kraft Heinz reported global sales
growth of 4.8% in 2020, while e-commerce sales soared by more than
100%.
Our take
Diversification of sales channels can help to expand geographic consumer
outreach and better manage sales channel risks. This provides more room
for adjusting day-to-day operational activities during emergencies.
Heinz to Home service vegan bundle

© Euromonitor International
MEETING CONSUMER NEEDS 24
24

Delivering sustainable mobility in cities: Siemens and On partnership


In April 2021, Siemens launched an integrated charging infrastructure
network in partnership with the shared mobility firm, On. It permits the
charging of electric cars, scooters and bicycles and forms part of the
wider plan by the city of Rome to implement a sustainable urban mobility
plan which promotes increased quality of life, environmental
sustainability and better health.

Siemens has already delivered the first 23 electric charging stations and
plans to roll out the remaining 97 by the end of 2021. The company also
will provide a cloud-based platform for charging management which will
have the capacity to inform the users the location, availability and
operational status of the charging stations in real time.

Our take
Within the smart city framework, shared and electric vehicles form a
central theme in the future of mobility. As urban populations grow,
making the switch to shared and electric mobility will be vital. But this will
In 2017, Rome’s PM2.5 concentration of particulate matter was 43%
above World Health Organization guideline levels require governments and private bodies to collaborate and invest in the
necessary infrastructure.
© Euromonitor International
MEETING CONSUMER NEEDS 25
25

Adopting freemium business models: BYJU’S

Freemium business model helped BYJU’S to become the highest-valued edtech start-up globally

BYJU’S, India’s leading K-12 edtech platform, follows a freemium business model, as some Our take
of the content is available for free, while accessing complete learning modules requires a
The freemium business model is a cost-
paid subscription. The freemium model helps to generate millions of inquiries every
effective method of scaling up a user base. It
month. The company’s customer base expanded from 50 to 75 million students over
can also help to build brand awareness quickly
March-November 2020, attracting huge attention from investors. BYJU’S secured USD1.2
for newly-launched companies. Thus,
billion investments from top-tier global investors in 2020. After raising USD460 million as
companies adopting a freemium business
a part of Series F funding round, BYJU’S valuation reached USD13 billion in March 2021.
model, such as BYJU’S, will continue to
As a result, the Bangalore-based edtech giant has become the second highest-valued
promote online learning and the adoption of
Indian start-up and the highest-valued edtech start-up in the world.
digital tools in the education industry.
© Euromonitor International
MEETING CONSUMER NEEDS 26
26

Addressing digital exclusion: aSmartWorld

aSmartWorld initiative helps to improve digital connectivity and reduce electronic waste at the same time

Lockdown and social distancing highlighted the digital exclusion issue as never before. To Our take
solve this issue, the aSmartWorld start-up launched an initiative where unused devices
Addressing digital exclusion will become more
are given away to people who need them the most.
important as economic and business
This initiative has a positive impact on the environment since smart devices are digitalisation accelerates. Companies
refurbished and have a second life. At the same time devices are freely redistributed to supporting local communities could help to
people disadvantaged by the digital gap. Following this initiative, more companies solve social issues and in turn expand the base
decided to collaborate by giving away their smart devices. of loyal customers.
This example shows that social actions can contribute to solving more that one relevant
issue.
© Euromonitor International
Conclusion

© Euromonitor International
CONCLUSION 28
28

Digital transformation in economies and consumers

+236 mn
INCREASE IN HOUSEHOLDS WITH INTERNET
ACCESS OVER 2020-2025

+47%
GLOBAL B2B E-COMMERCE MARKET GROWTH
OVER 2020-2025

Digital transformation in economies and consumers


+28%
INCREASE IN AUTOMATED MACHINERY GLOBAL
PRODUCTION VALUE OVER 2020-2025

© Euromonitor International
CONCLUSION 29
29

Key industry takeaways

Digitalisation of business activities Diversification of sales channels Digital consumer lifestyles


Manufacturing companies accelerate Companies invest in e-commerce to better Improving household access to the internet
investments in automation and digital tools. diversify sales risks, increase geographic changes daily lives of consumers. This
This is set to make supply chains more consumer outreach and adapt to changing impacts how consumers work, shop, learn
resilient and boost productivity market needs and travel, as well as city landscapes
© Euromonitor International
CONCLUSION 30
30

Challenges to overcome

Uncertainty: Companies investing in digital tools face high uncertainty when measuring
return on investment

Long project cycles: Implementation of automation projects takes time and requires
changes in management culture

Reluctance to change: Companies need to clearly communicate benefits to stakeholders


and workers that may object to digitalisation efforts

Skills shortage: Digitalisation of economies will increase the shortage of skilled workers
and will require a new approach to training programmes

Societal issues: Digitalisation of economies can have negative effects on the daily lives of
societies, thus companies must prepare for potential challenges

© Euromonitor International
CONCLUSION 31
31

Become tomorrow’s next leader

Geopolitical, climate and healthcare risks are forecast to remain high and could
potentially disrupt manufacturing activities. Diversification of supply chains and
Fortification of supply chains
investments in digital tools to better manage the production process will be crucial when
anticipating and preparing for future disruptions.

Improving household access to the internet and changing lifestyles will require changes in
sales strategies and implementation of an omnichannel sales approach. By investing in e-
Diversification of sales channels
commerce platforms, the companies can better meet consumer needs, increase
geographic scope of operations and diversify sales channel risks.

Investments in digital and production automation tools require financial, time and
managerial resources, although final return on investment is difficult to measure. By
Using step-by-step approach
implementing smaller-scale projects, companies can reduce the uncertainty, test new
tools with minimal risks and later implement successful ideas on a broader scale.

Digital tools can help to improve internal communication and information exchange
within a company and its clients. Improved internal communications enable better
Improving internal communications
collaboration between employees and faster information flows which is crucial during
times of emergencies.
© Euromonitor International
DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS

For further insight please contact

Justinas Liuima Aiste Navaityte


Senior Consultant, Industrial Research Consultant, Economies and Consumers
justinas.liuima@euromonitor.com aiste.navaityte@euromonitor.com
https://www.linkedin.com/in/justinas-liuima/
@JLiuima

Justinas Lasinskas Fransua Razvadauskas


Consultant, Industrial Consultant, Cities
justinas.lasinskas@euromonitor.com fransua.razvadauskas@euromonitor.com
https://www.linkedin.com/in/justinas-la%C5%A1inskas-22a80a2a/ https://www.linkedin.com/in/fransua-vytautas-razvadauskas/
@FRazvadauskas

Gaile Mikalauskaite
Senior Analyst, Industrial
gaile.mikalauskaite@euromonitor.com

© Euromonitor International
DIGITAL TRANSFORMATION IN ECONOMIES AND CONSUMERS

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