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Chapter5 Business Planning Thutm2021
Chapter5 Business Planning Thutm2021
BUSINESS PLANNING
Lecturer : Tran Minh Thu PhD
Email: thutm@ftu.edu.vn
1. What is a business plan?
• Business plan is a description of a enterprise about
business goals, strategies and tactics in order to achieve
these goals. Business plan also give the persuasive
analysis about the business goals and the plans that all
departments have to implement to achieve these goals,
such as: marketing, financial, human resource, operation
plans
1. What is a business plan?
• In another word, Business plan answers the following
questions:
– Who are you?
– What do you do?
– Where do you want to come (your goals)?
– How and when do you do to achieve these goals?
– Why do you success?
2.Basis contents of a business plan
• Part 1: Business description
– Enterprise description
– Market analysis
– Marketing planning
– Choosing location/ production planning
– Organization and management structure
• Part 2: Financial analysis
– Capital sources and capital using
– Profit plan
– Balance sheet
– Financial analysis
• Part 3: Supportive documents
2 forms of business plan
• Short version (Business model Canvas)
• Official version
What is a Business Model CANVAS?
• How you
• create,
• deliver,
• and harvest
• value
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What is a Business Model Canvas?
• A visual representation of the various elements
of your Business Model.
• Allows you to:
see the relationships among the parts of your
model;
identify hypothesis, assumptions and risks;
plan validation testing (market, channels,
pricing);
find ways to add value or reduce cost;
brainstorm market disruption strategies
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The Business Model Canvas
Value Propositions
Customer Relationships
Key Activities
Customer Segments
Key Partners
Distribution Channels
Key Resources
Customer Segments
Distribution Channels
Revenue Streams
Key Resources
Key Partners
Cost Structure
Customer Segments
Key Partners
Distribution Channels
Key Resources
•The gold is in
the DISRUPT.
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Reserved v20130429
Official business plan
3. For whom the business plan is made?
The enterprise may make the business plan for the
following readers:
• Internal readers
• Investors
• Lenders
• Partners
• Customers
4. Why do we need an official business plan?