Foreign literature

-Sean Peek (2022) in his article “why small businesses need a social media presence” discussed that
social media is not just to connect and socialize with friends and family. According to the data gathered
by score, 77% of small businesses use social media to help build brand awareness, facilitate customer
service, and increase revenue. As evidenced by Meta data, 83% of the Instagram users claim they
discover new brands while using the app. Small businesses are trying to find ways to gain exposure and
improve marketing plans. This literature is closely related to the current study for it directly mention the
social media platforms that small businesses usually use.

-An article from ProQuest by Abeer Alharbie (2015), entitled “Business growth thru social media
marketing “ says that Every company relies on marketing to build client relationships, encourage brand
memory, and boost sales. The introduction of social media significantly altered the business
environment and leveled the playing field. Social media marketing has grown popular, offering both
large and small businesses equal marketing options.
Social media is a huge thing for small businesses, because through social media marketing they can
introduce their brands or products to many people. This article from ProQuest is related to our study
because this article discusses how to develop a business using social media, that it can aid in the
research that we will do.

Foreign studies

- Lyimo (2022) conducted a study about social media and small business growth. The research
Results indicated a substantial positive and significant association between the expansion of Small-
medium enterprises and social media personalization. More research may focus on how SMEs may
manage and use the business prospects provided by various social media platforms. In the study
conducted by Lyimo, We can get some information from his study to elaborate on what we already know
about business growth, Since it relates to our current study.

-According to Yang Yang (2014), social media is emerging as a key marketing platform. According to
the study, an increasing number of marketers and businesses are reaching out to customers using social
media. Social media has become a value- adding marketing channel. This study is comparable to ours
because it focuses on business and social media.

Local literature

-Mariel Aguinaldo (2020), in her article says that 60% of small business owners in the Philippines
are relying on technology to keep their ventures afloat during the pandemic.
The usage of technology and social media in small firms and some facts on small business in the
Philippines are discussed in this literature, which is relevant to our study. There are some information or
data in this article that is related to our study.
References
https://www.business.com/articles/social-media-small-business-importance/#

https://www.proquest.com/openview/f8e86f364ead3487d4006a36d3f2fb44/1?pq-
origsite=gscholar&cbl=2031961

https://www.researchgate.net/publication/
359203922_SOCIAL_MEDIA_AND_SMALL_BUSINESS_GROWTH

https://core.ac.uk/download/pdf/301362686.pdf

https://www.bworldonline.com/technology/2020/08/13/310872/half-of-filipino-small-business-owners-
use-social-media-as-their-main-channel-of-communication/