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MCJR FM Pre Finals Document
MCJR FM Pre Finals Document
Presented by:
Members:
Matutino, Marissa
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Facilities Management
Table of Contents
I. Introduction ………………..………………..……………………..……….. 3
a. Type of Business and Company Profile
b. Description of Major and Minor Product Lines or Service
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I. Introduction
a. Type Of Business and Company Profile
MCJR Livestock Farm’s activities which provides poultry eggs. Mass production of eggs with
high rate in a low cost is important in this industry. The poultry segregates and classifies egg and
chicken breeds to maximum its production and qualities of egg. MCJR Livestock Farm can do
services like supplying eggs from their farm and transporting it to a specific store which will
discriminate those eggs into a branch of the locations where they are located.
MCJR Livestock Farm is known for producing eggs and livestock and providing products in
some parts of CALABARZON. The business entails the birds will have a period of adjustment in
the laying facility until they are about 19 weeks (about 4 and a half months) old. At this stage,
they will begin to lay eggs. Hens reach a peak egg-laying rate of one egg per day when they are
about 25 to 39 weeks (about 9 months) of age. More than 50,000 birds lay eggs on this farm,
which receives more than 8,000 trays per day. They are one of the largest farms in their region,
and they have their own trucks that they use to distribute eggs to other locations. Many people
buy eggs from this farm because the farm guarantees the cleanliness of their product. They also
trust this farm because, in addition to being clean, they sell their products for affordable prices.
After laying eggs MCJR will start on distribution of eggs. Distribution starts on the nearby areas
around the poultry farm and on the business partners.
The product is chickens’ culls and eggs. MCJR Poultry Business plans to participate in chicken
and egg production. The business entails keeping chicken from (16weeks) in cages. The caged
birds at the age of 19 - 22 weeks (about 5 months) start to lay eggs. Chicken and eggs will be
distributed to restaurant, super shop, hotel, community center, and bakery and catering houses
around San Jose Batangas area and Lipa city. Prolonging the sufficient supply to the customer is
one of our most important purposes. We want to supply extended areas of Rizal, Cavite, Laguna
and Batangas city with affordable prices. The birds laid by 70 to 80 weeks (about 1 and a half
years) will be sold out as culled chicken for meat.
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II. Production Requirements
a. Permits
Unlike other kinds of businesses, since MCJR Livestock Poultry Farm is in line with food
production, a strict guideline is implemented that you must adhere to avoid complications with
governing bodies.
Business Registration. Sole proprietorships must register to the Department of Trade and
Industry (DTI) office in the province where the business is established. The business permit is
valid for five years.
Mayor’s Permit / Sanitary Permit. Same as before, but you must go to the local government
who have jurisdiction over the premises where the business is established. The validity is good
for one year only.
Barangay Clearance. The barangay office nearest to the business is where you can obtain a
barangay clearance.
Environmental Compliance Certificate. This can be obtained at the Department of
Environment and Natural Resources (DENR), Quezon City.
Annual Expenses
BEPCO MEMBERSHIP PHP 50,000.00
TOTAL COST PHP 50,000.00
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Building
In building, MCJR farm spent in high-cost building for construction. It costs a lot because
the material used for this building is for long term. Buildings should be built to give
better lighting, comfortable space, temperature control, and air quality, as well as
convenient power and communication capabilities, high-quality clean and safe standards,
and trustworthy systems for the protection of life and property.
Fixed Assets
Item Cost
Land (already owned) 8,010 sq. m PHP 12,015,000.00
RTL Building 1 Building PHP 10,000,000.00
Battery Cages PHP 6,000,000.00
Storage Building 1 Building PHP 800,000.00
Office Building 1 Building PHP 600,000.00
Staff House 1 Building PHP 500,000.00
Total Land PHP 0.00
Total Building PHP 17,900,000.00
OPERATIONAL REQUIREMENTS
Among all poultry farming requirements, in addition to the necessary theoretical knowledge,
some hardware support is also required. If you choose caged farming rather than free-range
farming, a professional cage and feeding system is necessary. As for poultry farming cages, the
battery layer cage is popular because of its high capacity. It is an economical choice for the
modern poultry farming industry. Besides, the automatic feeding and watering system can save a
lot of labor, which means a lot for large-scale farms.
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PHP
1 1
Water pump 20,000.00 PHP 20,000.00
PHP
1 1
Generator 50,000.00 PHP 50,000.00
Drums SET 8 PHP 1,000.00 PHP 8,000.00
Total Equipment PHP
Cost 1,015,184.00
Feeds and Vitamins - it is important to feed our chickens and provide the needs of our chicken to
make it healthy and continue to lay an egg. The rate of growth, the animal's potential for
production, and its state of health are all directly impacted by feeding. For farming to be
successful and sustainable, feeding is essential. Long recognized as the primary expense and the
largest cash investment in animal production, feeding costs. Divergent functions of vitamins
maintain the body receiving the best possible.
Ready To Lay
RTL stands for ready to lay eggs. The term "RTL cage" refers to a chicken cage designed
specifically for chickens ready to lay eggs. Ready to lay is the most important thing in our
business because this is the foundation of our business. Ready to lay is the reason MCJR
company continues to grow.
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Other cost
Other cost
Other cost
Other cost
Marketing
Poultry will require a Marketer to work full-time. A marketer will be employed to sell eggs from
one egg depot/shop to another. A huge customer base will be built through marketing efforts.
The owner or marketer will approach the market through shop-to-shop awareness. After that,
suggestions from prior customers may satisfy the supply and demand.
Logistic
Our Company make a strategy to sell our product even in the far places. We, MCJR Company,
use delivery trucks to transport goods to customers at low-cost delivery charges. The process of
organizing and carrying out the effective transport and storage of goods from the point of origin
to the point of consumption is known as logistics. Providing timely and cost-effective client
service is the goal of logistics.
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a. Target Market
Household
Our household consumer is from Quezon Residence most of them here in Quezon has a job and
can purchase our product. Some of them are the owner of the pepper farm and Citrus Farm
owner.
Individual Retailers
Lito Cavite
Rizal Anthony
Analee Tondo
Junior Bicol
Hotels
Are the hotels nearby at our location, and our hotel consumers. Eggs are important in hotels
because eggs are one of their ways to enhance the appearance of food. Certain foods play a key
role in cooking, one of these is the egg. It can be served as a main dish, as an accompaniment to
other dishes or as an ingredient in an item. Due to such versatility, the egg is considered a
primary ingredient in culinary preparation, providing moisture, structure and richness in dishes.
Restaurants
Hap Chan, Isobel Restaurants, Gastro Publio, Hapag Filipino Restaurants are the restaurant that
purchases our product. Eggs are an important and essential meal for developing nations. The
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diversity of the marketing structure needed to make sure that eggs reach consumers in the desired
shape, place, and time increases with the distance between producer and consumer.
Fast-food Eatery
Burger King, Chowking, KFC, Jollibee. For a foodservice operator, eggs represent low food cost
and high profit potential. Compared to other protein sources, egg menu items offer a high profit
margin and excellent perceived value to your customers.
Agriculture Merchant
Malarayat Fertilizer & Agri Supply, Mateo Agri Supply, LIMCOMA Multipurpose Cooperative.
Knowing the poultry industry inside and out, you should try to network with other poultry
farmers and organizations that represent poultry farms. This will be beneficial, especially if there
is a disease epidemic that can damage your livestock. Peer tips and advice will help you keep
your investment safe and guarantee that the firm is properly run.
b. Location
Advantages
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materials at the farm.
Clean title and no competitors
Challenges
No proper road access to the farm may cause delays in delivery and supplies.
c. Promotion
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Leverage on the internet, social media platforms, and other platforms to promote our
business. Distribute our fliers and handbills in target areas in and around our
neighborhood
Contact corporate organizations, households, landlord associations and schools by calling
them up and informing them of MCJR Livestock Poultry Farm and the poultry produce
we sell Advertise our business in our official website (MCJR Livestock farm Page) and
employee strategies that will help us pull traffic to the site.
Brand all our official cars and trucks (the ones we will be using for transport) and ensure
that all our staff members and management staff wears our branded shirt or cap at regular
intervals.
d. Competition
All egg producers in San Jose, Lipa city and Batangas as well as imports from Visayas region are
competitors. To remain outstanding in the market, the eggs will be cleaned and labeled; the
customers shall be treated nicely, and innovation brought into packaging and marketing. Even
when one person offers to buy off all eggs produced, such offers shall be rejected because you
cannot keep eggs in one basket, customer base shall be wide and diverse.
A better customer service experience than that provided by competitors can help businesses
stand out in their market and, as a result, make more sales. Providing good customer service can
result in satisfied customers, who are then more likely to recommend the business to others.
Long-term customer relationships established through customer service can help businesses
become more profitable.
Retailers
Our retailers come from various locations, and our customers come from Cavite, Rizal, Tondo,
and Bicol. All of them contribute to the continuous growth and spread of our company's name in
other places. The need is associations a business has with other organizations that support the
operation of its business model (for instance, suppliers, manufacturers, or advisors). These
alliances provide the helping hand that the business needs to succeed in areas were doing it on its
own would be ineffective.
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As LIMCOMA enters its 49th year, it still strives to provide the highest high-quality products
and services. LIMCOMA may be considered as the "Father of the Feed milling Business in
Batangas" since it inspired our farmers to put an end to their years of futility and take on the
world's largest feed mills. This company is the most trusted product that our chickens' essentials,
because they provide the best quality feeds and vitamins at low cost.
Incorporated on September 30, 2010, the Batangas Egg Producers Cooperative is a producer,
marketer, and distributor of pasteurized liquid eggs and fresh egg products. There are currently
54 members of the cooperative, including farmers, feed millers, and businesspeople working in
the egg business. Providing secure and quality raw materials for the food service, food
processing, pharmaceutical, and cosmetic industries is one of the cooperative's goals. This
company also helps us to extend the life of eggs.
a. Initial Capital
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Vitamins Supplements PHP 150,000.00
Disinfectants PHP 20,000.00
16-Week-old Ready to Lay Chicken PHP 21,000,000.00
Mortality Cost of RTL Chicken PHP 840,000.00
Other cost
Other cost
Operating Expenses (OPEX)
Salaries PHP 134,140.00
Water PHP 20,000.00
Lighting PHP 16,000.00
Repairs And Maintenance PHP 40,000.00
Marketing PHP 20,000.00
Transport PHP 20,000.00
Workers Food PHP 200,000.00
Others
Annual Expenses
BEPCO MEMBERSHIP PHP 50,000.00
One Time Expenses
BRGY. Clearance PHP 1,250.00
DTI permit PHP 10,000.00
Business permit PHP 15,000.00
Municipal Clearance PHP 5,000.00
Building permit PHP 20,000.00
b. Costing
Important assumptions
MCJR Livestock poultry farm assumes that the prices of poultry products will remain stable.
It is also assumed that the entire farm’s produce shall have ready market and therefore be
sold off.
The farm also assumes that the marketing function shall be effective to create fast product
awareness and market share growth.
It is also assumed that all the RTL bought shall survive to maturity hence not less
than 96% returns on investment is expected.
50,0000 bird’s flock
12 months production period
Production of eggs start when birds are 6 months old
4% mortality (2,000 birds)
76.77% laying percentage
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10% egg losses
Cost of 1 RTL at Php420.00 each
Land is already owned
Summary Cost
TOTAL
Fixed cost
Building PHP 17,300,000.00
Equipment’s PHP 1,015,184.00
Variable Cost
Feeds PHP 37,850,000.00
Ready to Lay Chickens PHP 21,000,000.00
Utilities PHP 4,860,000.00
RETURN
Item Unit Quantity Unit price Total
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Small PHP 150.00 50 - 54 g
Medium PHP 170.00 55 - 59 g
Large PHP 190.00 60 - 64 g
X-Large PHP 210.00 65 - 69 g
Jumbo PHP 220.00 70 g above
Item Price per bag / head -
Gunny bags PHP 40.00 20pcs crack eggs
Culls PHP 150.00 End cycle
Facilities Management
a. Properties
i. Building
MCJR Livestock Poultry Farm has a total of six (6) building:
1 Layer farm Building with 90,000 heads capacity
1 Office building for all the farm transactions and operation planning.
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1 Staff House in layer poultry farm the chickens need to be monitor at all time’s that is way
poultry staff need to live inside the farm.
1 Storage Building is required to store all the eggs, trays, medicine, feeds, and sanitation tools.
1 Generator Area, a separate area for the generator is a must to avoid production to be delayed.
1 Guard House for security and safety of the farm.
ii. Land
Originally MCJR Farm has a land in Brgy. Lumil San Jose Batangas inherited by Mr. Enrique B.
Hernandez to his parents 36 years ago. The land measured 9,867.52 Square meter as of year
2022 it currently worth 44,403,840.00 million pesos.
iii. Vehicle
For the farm to operate vehicle is one of the important aspects in terms of farm logistics.
MCJR Has four (4) Vehicles Use in their family business:
2 Elf for Egg delivery.
1 Isuzu Truck for chicken delivery.
1 4x4 for feeds transportation.
b. Facility Lay-out and Design
These semi-automatic poultry farm will change the old traditional layer farming. Not only lower
the labor cost but it will maximize the egg production.
Bubble Plan
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MCJR Poultry Farm Block Plan or Floor Plan Layout
d. Utilities Management
Utilities Management is a significant portion of MCJR Poultry Farm operations. It also
means understanding how various energy, waste, and water usage metrics impact your
business.
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• Monitoring the daily operation of water disposal and usage.
• Supervise those personnel, creating teamwork and acquiring interpersonal skills
• Ensures that the water supply flows clearly and safe
• Making a policy to be the public utilities safe to use.
• Make a system to be followed to reduce the consumption of water and electricity.
• Initiate guidelines on using utilities.
Lighting System
An important factor in the production of a poultry was the light levels with intensity or
illuminance and the duration of light. The intensity has an effect on the cannibalism and
aggression, along with feed and water intake, however photo period influences reproductive
and egg production cycles, and growth rate. Lights in all poultry production facilities should
be dimmable in order to achieve the desired light intensity. This is usually accomplished by a
manual or computerized rheostat. Another option might be to have several separate lighting
circuits that can be turned on or off to achieve different light levels. The light circuitry must
also be on a timer to regulate photo period.
e. Waste Management
Poultry processing is a typical agro-industry generating a strong wastewater in terms of
organics, solids and nitrogen contents and significant amount of solid waste. Crude
approaches in the past have often resulted in mixing of the two waste streams and which have
resulted in serious treatment and disposal problems. Nowadays, poultry processing requires,
like all other agro-industries, an integrated approach in waste management. This approach
enables an in-depth look at the processes involved and provides a better perspective for
critical issues such as water minimization, waste reclamation and recycling and optimization
of treatment and disposal.
1. Waste Management
Two main types of waste are produced by MCJR poultry farm depending on the rearing
system adopted on the farm.
a. Drying
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• Drying the manure with heat results in loss of energy and nitrogen.
• Thin bed drying prevents the breeding of flies, reduces obnoxious odours and maintains the
nutrient value of the manure particles.
• The faster the manure is dried, the higher is the nitrogen value.
b. Heaping
• Deep stacking of poultry waste produces considerable heat and had been shown to destroy
coliforms.
• The maximum temperature was reportedly attained in 4-8 days.
• Poultry manure applications increase the moisture holding capacity of the soil
• Improve lateral water movement, improves irrigation efficiency and decreases drought
• Improve soil retention and uptake of plant nutrients.
• Increase the number and diversity of soil microorganisms.
• Poultry litter has a good calorific value for power generation by combustion under
controlled conditions.
• The technology for anaerobic conversion of poultry manure to biogas (methane) has been
developed.
• Electricity production facilities estimated assuming poultry litter utilization rates of 1000
tons/year, 10,000 tons/year, and 50,000 tons/year for various technologies range from 34–70
kW, 340–700 kW, and 1.7–3.5 MW, respectively.
• Economic analysis accounting for capital expenditures, operation and maintenance costs,
litter cleanout and transportation, and recoverable sludge/ash value reveal that gasification at
a small scale (100 kW) and medium scale (1 MW) is potentially economically viable
compared to anaerobic digestion and combustion.
e. Composting
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• The composter turns manure, litter, sour feed stuffs and carcasses into compost in 4 days
with minimal labor and mechanical devices.
a. Burying
b. Pit disposal
c. Waste Composting
• Composting reduce and transform organic waste into a useful end product called
“compost”.
• Alternate layers of litter and paddy straw and dead birds and water
• Finally, the carcasses are covered with a layer of manure.
• Once full, a final cover of litter is placed over the carcasses.
• The temperature of the compost increases rapidly to 60-70ºC within 10 days.
• Decomposition starts and kills micro-organisms.
• Temperature decreases after 14-21 days later
• At this point, the material is moved to the secondary bins
• Aerated and allowed for a second rise in temperature.
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• The compost material can be safely stored
• 10 m3 of bin space is required for every 1000 kg of carcass.
g. Maintenance
Major part of every business is cleanliness because it is the reflection of the product of the
company. Poultry needs to be clean, poor hygiene leads to reduced hatchability and poor
chick quality. Every equipment should be clean to avoid microbial contamination. What are
the ways to maintain poultry's cleanliness?
1. Biosecurity
Well-defined biosecurity practices throughout layer production (pre-, during and post-
placement) are crucial to successful poultry production.
Effective biosecurity can aid hygiene, vermin and insect control on-farm and help to limit
disease transmission within and between barns.
3. Pre-placement preparation
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Pre-placement preparation is needed before the new flock arrives to help prevent losses
during brooding and the rest of grow out.
Checkpoints to keep in mind: heaters, floor temperature, temperature and relative humidity
probes, ventilation, drinkers, feeders, etc.
4. Coccidiosis prevention
Coccidiosis is a disease caused by a microscopic intestinal parasite. This parasite can have an
impact on intestinal integrity and may predispose birds to other intestinal problems.
Maintaining intestinal integrity during this time through innovative technologies provided in
the Alltech® Gut Health Management program is critical in allowing birds to perform to
their maximum levels despite gut health challenges.
5. layer management
With today’s improved genetic capabilities and the fast growth of birds, more time is being
spent during the critical brooding phase. As a result, ensuring a good start in poultry
production can have a significant impact on the future health and performance of the birds.
The brooding period is an important time for intestinal growth and the development of a
balanced microflora.
6. Litter management
The litter in a poultry house acts as bedding for the birds. In addition to standing and resting
on the bedding, birds will naturally peck at the litter. Litter condition and quality have an
impact on broiler intestinal health and profitability, starting from when the chicks are placed
all the way through production.
Wet litter presents a vicious cycle for intestinal health. Without proper management, even in
patches, wet litter can serve as a breeding ground for potential pathogens and may be a
starting point for intestinal stress that develops and leads to disease. As wet litter problems
increase, ammonia levels in the barn rise, which can be potentially detrimental to bird health.
It is much easier to prevent and manage litter moisture conditions before they start.
Some factors to consider which may help prevent the development of wet litter: type of
material, quality of litter, litter depth, water quality, drinker line management, lighting
management, ventilation, and temperature.
Litter that is too dry and dusty can be one of many indications that the birds may not be
drinking enough. Too much dusty material may lead to respiratory problems.
7. Water management
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Drinking water accounts for 70–80 percent of the bird’s daily drinking needs. Poultry will
generally consume more water than feed. As a result, water is the most critical nutrient for
poultry. An abundance of clean water will reduce challenges and maximize performance.
8. Feed management
Birds must have easy access to feed. Proper feeder line height corresponding to the height of
the birds helps to reduce feed wastage and mixing feed with litter, and it ensures that all birds
have access to feed. Adequate feed access is also achieved by following the feed line
manufacturer’s recommendations for the number of birds per feed pan or line of trough
feeder.
Birds will naturally peck at litter but avoiding “out-of-feed” events helps to reduce the
potential for birds to peck excessively at the litter. Simple measures like activating trigger
feed pans and monitoring feed bin levels during barn checks can help to prevent such events.
Good feed quality that avoids contaminants like mycotoxins is important to ensure
performance.
9. Stocking density
A higher stocking density of poultry in addition to crowded housing conditions has been
shown to have a negative impact on performance, causing stress to both the birds and
intestinal microbiota.
Lowering stocking density throughout the overall production of the birds may help to reduce
challenges.
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Understanding that these components work both separately and together can help to guide
your management practices.
Daily monitoring of temperature, humidity, and ventilation inside the farm as well as outside
temperature is recommended.
Monitoring transition times can help with understanding what is happening in the poultry
farm (e.g., from day to night, when birds are placed, during half-house layer, feed changes,
etc.).
Monitoring feed and water consumption helps to monitor the flocks’ progress.
h. Warehousing
Allocate enough space
Look for more space than is needed when moving in, because storage space requirements tend to
grow over time. If a facility is short on space, see if it can be enlarged; create new storage areas
from unused areas; or discard any items that are no longer needed.
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Look for cleaning products that replace two, three, or more. Some distributors have access to
web-based dashboard systems that can help building managers identify these products. This is
now a huge trend in the professional cleaning industry.
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