 Explain the sales funnel with a real time example or a case study.

SALES FUNNEL EXAMPLE — NETFLIX

Netflix is the most used paid subscriber video streaming service that allows its
members to watch a wide variety of award-winning movies, TV shows,
documentaries, and more on millions of internet-connected devices. 
Research from Statista shows that as of 2021, Netflix has 213.6 million subscribers.
Their site is very simple too. There’s not a lot of confusing copy and you
know exactly what you’re getting. They change their background image based on
what movies and shows are being promoted. 
They also offer a risk reversal where you can cancel any time and not be locked into
a contract. 
Steps In The Sales Funnel
1. Homepage: their homepage clearly explains their risk-free trial with a progress bar/timeline
design. They state that there’s no commitment with the free trial and you can cancel anytime.
They emphasize the risk reversal because Netflix is a recurring charge. 
2. Pricing Page: you can scroll right down to the FAQ section and find the pricing info. 
 
By default, Netflix selects the Premium plan for you (which is a very smart move).
You can downgrade if you want though.
Why The Sales Funnel Works
You have multiple payment options: gift card, credit card, and PayPal. All major
credit cards are accepted. You can also go back and edit the information so you’re
not locked in. There’s an emphasis on security which is great because people are
naturally risk-averse.
Netflix is simple. It’s very focused on the end consumer. And they answer consumer
questions cleanly and clearly with the least amount of text needed.
What Makes It Unique
Netflix can rely on the power of its brand. Everyone knows Netflix.
You can also contact them by phone. Not a lot of web-based companies share their
phone number. This just builds trust even further.