MB Properties Project

Social Media Marketing Proposal

22 AUGUST 2022

Submitted By

TellUs
 Social Media Strategy For Facebook & Instagram

First of all we need to create your social media presence from scratch.

Goals/Objectives: Lead Generations (Consideration, Conversion)

Symmetric Design: We will design and publish social media posts.

Social Platforms: Facebook, Instagram.

Nature of Posts: Image, Carousel Images, Videos, Multiple Angle Images, and 360 videos.

Type of Posts: Branding & informative Images, Gif, short videos.

Our Strategy/Approach:
● First thing on our goals will be building brand awareness and it has to continue
throughout the life of the brand.
● We will use multiple angle images of the house and 360 videos.
● We will use social media hashtags for real estate - Unsurprisingly, a search for the
hashtag #homeforsale on Instagram delivers almost 2.5 million results.
● We will highlight the location of houses or plots.
● We will create appealing Posts and stories for potential customers.
● We need to increase the page followers on all social media platforms so we will boost
their Facebook and Instagram pages to get specific and related page followers.
● Will do Demographic wise targeting for paid campaigns - Age, Gender, and Location.
● We will publish posts related to Special Discounted Offers on festivals etc.
● We will publish posts on Events greetings/festival wishes to clients (discount).

● We will publish our clients' reviews on our social platforms.

● Facebook Groups Posting
(We will join groups related to real estate to target the specific and related audience).
 Paid Campaign
Objective Audience

Gender/Age (Male & Female), 33 - 65+ Age

Target States Lahore, Faisalabad, Sargodha, Multan,

Gujranwala, Gujrat, Rawalpindi, Sialkot,
Bahawalpur, Sahiwal.

Audience Persona (Lead Generation)
Test targeted audience based on Interests &
Behaviors. People are interested in real
estate or real estate investments.
● Doctors,
● Engineers,
● Business men (CEO, CO-Founders,
CFO, Managers, Directors, etc.)
● People belonging to IT, govt officers,
etc.

Ads Placement Just use Instagram and Facebook

Devices All (Desktop+Mobile)

Estimation For Lead Generation Campaign:

Campaign Budget Target Cities Estimated Daily Results

1000 PKR/Day Lahore, Faisalabad, Sargodha, Estimated audience size:

Multan, Gujranwala, Gujrat, 7,700,000 - 9,100,000
Rawalpindi, Sialkot, Reach: 3.6K-11K
Bahawalpur, Sahiwal. Daily Leads: 5-16

3000 PKR/Day Lahore, Faisalabad, Sargodha, Estimated audience size:

Multan, Gujranwala, Gujrat, 7,700,000 - 9,100,000
Rawalpindi, Sialkot, Reach: 9.4K-27K
Bahawalpur, Sahiwal. Daily Leads: 14-39

5000 PKR/Day Lahore, Faisalabad, Sargodha, Estimated audience size:

Multan, Gujranwala, Gujrat, 7,700,000 - 9,100,000
Rawalpindi, Sialkot, Reach: 12K-36K
Bahawalpur, Sahiwal. Daily Leads: 17-48
Estimation For WhatsApp Lead Generation Campaign:
Campaign Budget Target Cities Estimated Daily Results

1000 PKR/Day Lahore, Faisalabad, Sargodha, Estimated audience size:

Multan, Gujranwala, Gujrat, 8,700,000 - 10,200,000
Rawalpindi, Sialkot, Reach: 4.9K-14K
Bahawalpur, Sahiwal. Daily WhatsApps: 2-12

3000 PKR/Day Lahore, Faisalabad, Sargodha, Estimated audience size:

Multan, Gujranwala, Gujrat, 8,700,000 - 10,200,000
Rawalpindi, Sialkot, Reach: 11K-31K
Bahawalpur, Sahiwal. Daily WhatsApps: 5-22

5000 PKR/Day Lahore, Faisalabad, Sargodha, Estimated audience size:

Multan, Gujranwala, Gujrat, 8,700,000 - 10,200,000
Rawalpindi, Sialkot, Reach: 17K-48K
Bahawalpur, Sahiwal. Daily WhatsApps: 9-32

Some of Our Previous Ads and Performance Stats

 Package Price

Facebook & Instagram Marketing and PKR 50,000 /- Per Month.

Management with daily Posting.