SWOT ANALYSIS

Strengths

10
10 9
Strong Customer Loyalty Brand Awareness
9 8
8 7
7 6
6
5
5
4
Market Leading Proposition 4 Mature Company
3
3
2
2
1 1
0 0

Financial Situation Experience

Expertise Good Price

Lack of Drive
Good Service
Experience

New Technologies

10
Obstacles
9
10 8
Trends 7
9
 STRENGTHS ANALYS
1 1 1
✘ ✘ ✘ 10 Notes :
No Strengths Item Strong Customer
YC C1 C2 Strengths 9 Loyalty
9 9 9
Brand Awareness
YC
1 Brand Awareness 2 1 1 Brand Awareness2 1 1 8 C1
2 Mature Company 1 2 2 Mature Company1 2 2 7 C2
3 Experience 3 3 1 Experience 3 3 1 6
4 Good Price 1 2 1 Good Price 1 2 1 5 Points
5 Good Service 1 3 1 Good
Market Leading Service 1 3 1
Proposition 4 Mature Company 1
6 Expertise 1 4 2 Expertise 1 4 2 3 5
Financial Situation1 3 3 2
7 Financial Situation 1 3 3 10
1
8 Market Leading Proposition 5 3 4 Market Leading Proposition
5 3 4
0
9 Strong Customer Loyalty 6 6 1 Strong Customer Loyalty6 6 1
10
11
12 Financial Situation Experience
13
14
15

Expertise Good Price

Good Service
 WEAKNESSES ANALYS
1 1 1
✘ ✘ ✘ Notes :
No Weaknesses Item
YC C1 C2 Weaknesses 6 6 6 YC
1 Reputation 2 1 1 Reputation 2 1 1 10 C1
2 Organization 1 2 2 Organization 1 2 2 Reputation C2
9
3 Poor Knowledge 3 3 1 Poor Knowledge 3 3 1 8
4 Financial Situation 1 2 1 Financial Situation1 2 1 7 Points
5 Experience 1 3 1 Experience 1 3 1 6 1
6 Lack of Drive 2 2 2 Lack of Drive 2 2 2 5 5
7 4 Organization 10
8 3
9 2
10 1
11 0
12
13
14
15 Poor Knowledge

Lack of Drive Financial Situation

Experience
 OPPORTUNITIES ANALYSI
1 1 1
✘ ✘ ✘ Notes :
No Opportunities Item
YC C1 C2 Opportunities 8 8 8 YC
1 Trends 2 1 1 Trends 2 1 1 10 C1
2 Niche Market 1 2 2 Niche Market 1 2 2 Trends C2
9
3 New Technologies 3 3 1 New Technologies3 3 1 8
4 Exclusive Distributor 1 2 1 Exclusive Distributor
1 2 1 7 Points
5 Brand Representative 1 3 1 Brand Representative
1 3 1 6 1
6 Good Profit 1 1 2 Good Profit 1 1 2 5 5
7 Exclusive Contract/Project 1 2 3 Exclusive Contract/Project
Lead the market 1 2 3 4 Niche Market 10
8 Lead the market 4 1 3 Lead the market 4 1 3 3
9 2
10 1
11 0
12
13
14
15 Exclusive Contract/Project New Technologies

Good Profit Exclusive Distributor

Brand Representative
 THREATS ANALYS
1 1 1
✘ ✘ ✘ Notes :
No Threats Item New Technologies
YC C1 C2 Threats 12 12 12 YC
1 Political Effect 2 1 1 Political Effect 2Obstacles
1 1 10 Political Effect C1
2 Competitors 1 2 2 Competitors 1 2 2 9 C2
8
3 Market Demand 3 3 1 Market Demand 3 3 1
7
4 Economic Situation 1 2 1 Economic Situation1 2 1 6 Points
5 Government Regulation 1 3 1 Government Regulation1 3 1 5 1
6 Loyal Employees 1 3 2 Organization
Loyal Employees1 3 2 4 Competitors 5
7 Financial Situation 1 2 3 Financial Situation1 2 3 3 10
2
8 Organization 3 1 1 Organization 3 1 1 1
9 Obstacles 3 1 2 Obstacles 3 1 2 0
10 New Technologies 3 2 3 New Technologies3 2 3
11 Product Lifecycle 3 2 1 Product Lifecycle3 2 1
12 Alternative Technology 1 2 6 Alternative Technology
1 2 6
Financial Situation Market Demand
13
14
15

Loyal Employees Economic Situation

Government Regulation