A COMPARATIVE ANALYSIS OF MUTUAL FUND WITH

DIFFERENT ASSET MANAGEMENT COMPANIES

A Summer Internship Project Report submitted for the partial fulfilment of the Master
of Business Administration Degree in MBA (Specialization)
BY
SATYAM SHAW
(ROLL NO: 1202001001207, REGISTRATION NO:
ANANINDITA PRAMANIK
Under the Guidance of:
Prof. KAUSIK GANGULY
Department of Management
for the Academic Year 2020- 2021

Institute of Engineering &Management

Y-12, Salt Lake, Sector-V, Kolkata-700091

Affiliated To:

Maulana Abul Kalam Azad University of Technology, West Bengal

NH-12 (Old NH-34) Simhat
Haringhata, Nadia 741249, West Bengal
CERTIFICATE
 TO WHOM IT MAY CONCERN
This is to certify that the project report entitled “A COMPARATIVE ANALYSIS OF
MUTUAL FUND WITH DIFFERENT ASSET MANAGEMENT COMPANIES” ,
submitted by

SATYAM SHAW

of INSTITUTE OF ENGINEERING & MANAGEMENT, in partial fulfilment of

requirements for the award of the degree of Master of Business Administration in
[MARKETING], is a Bonafede work carried out under the supervision and guidance of Prof.
Kausik Ganguly during the academic session of 2018-2019.The content of this report has
not been submitted to any other University or Institute for the award of any other degree.
It is further certified that work is entirely original and its performance has been found to be
quite satisfactory

Prof. Kaushik Ganguly Prof. Dr. Sujit Dutta

Project Guide H.O. D
Dept. of Marketing Management Dept. Of Management
Institute of Engineering & Management Institute of Engineering &Management

Prof. Anupam Bhattacharya

Principal - Management
Institute of Engineering & Management
Sector-V, Salt Lake Electronics Complex, Kolkata-700091
COMPANY CERTIFICATE TO BE ENCLOSED
 ACKNOWLEDGEMENT

I would like to take this opportunity to extend our gratitude to the following revered persons
without whose immense support, completion of this project wouldn’t have been possible.
I am sincerely grateful to my external Guide and Internal Guide Prof. Kaushik Ganguly of
the Marketing Department, IEM Kolkata, for his constant support, significant insights and for
generating in me a profound interest for this subject that kept me motivated during the entire
duration of this project.
I would also like to express my sincere gratitude to Prof. Dr. Satyajit Chakrabarti (Director,
IEM), Prof. Dr.Anupam Bhattacharya (Principal-Management, IEM) and Prof. Dir. Sujit
Dutta, HOD of (Management) and other faculties of Institute of Engineering & Management,
for their assistance and encouragement. Last but not the least, I would like to extend my
warm regards to my family and peers who have kept supporting me and always had faith in
my work.

Name of the Student- Satyam Shaw

Reg.No: 12020001001207 of 2020-2021
Dept. of Management
Institute of Engineering & Management,
Kolkata WB
SR NO TOPICS PAGE NO

1 Executive Summary 7

2 About Mutual Funds 8-9

3 Types of Mutual Funds 10-20

4 HDFC Mutual Fund 21-29

5 Kotak Mutual Fund 30 – 34

6 SBI Mutual Fund 35 - 40

7 UTI Mutual Fund 41-45

8 Literature Review 46-48

9 Research Methodology 49-50

10 Data collection (Primary Data) 50-59

11 Finding & Suggestion 59-61

12
Bibliography 61

13 62
Conclusion
 EXECUTIVE SUMMARY

 STUDENTS INFORMATION: Satyam Shaw

IEM Kolkata, MBA 2nd year

 COMPANY DETAILS: UTI MUTUAL FUNDS LTD.

BDA HOWRAH BRANCH
BISWANATH TOWER,
JADURBERIA ULUBERIA
HOWRAH-711316

 Project Tittle: A COMPARATIVE ANALYSIS OF MUTUAL FUND WITH

DIFFERENT ASSET MANAGEMENT COMPANIES

 OBJECTIVES TO STUDY:
The main objectives are-
 To give the brief ideas about the benefits available from Mutual Fund
investment
 To give an idea on types of schemes available
 To discuss about the market trends of Mutual Fund Investment
 To Study some of the Mutual Fund Schemes
 To study some of the Mutual Fund companies and their fund
 Observe the fund management process of Mutual Funds
 To give and idea about the regulation of mutual Funds
 About Mutual Funds
Mutual funds are pools of money that are managed by an investment company. They offer
investors a variety of goals, depending on the fund and its investment charter. Some funds,
for example, seek to generate income on a regular basis. Others seek to preserve an investor's
money. Still others seek to invest in companies that are growing at a rapid pace. Funds can
impose a sales charge, or load, on investors when they buy or sell shares. Many funds these
days are no load and impose no sales charge. Mutual funds are investment companies
regulated by the Investment Company Act of 1940. Related: open-end fund, closed-end fund.
A mutual fund is a trust that pools the savings of a no. of investors, who share a common
financial goal. The money thus collected is then invested in capital market instruments such
as shares, debentures and other securities. The income earned through these investments and
the capital appreciations realized are shared by its unit holders in proportion to the number of
units owned by them. Thus, a mutual fund is the most suitable investment for the common
man as it offers an opportunity to invest in diversified, professionally managed basket of
securities at a relatively low cost.
Mutual fund firstly was established in 1822 in the form of Society General De Belguique. It
mainly gains the progress in Switzerland & little in franc and Germany in its initial days. The
first investment trust “The foreign and colonial govt. trust” Was founded in London in 1868.
The origin of mutual fund industry in India is with the introduction of the concept of by UTI
in the year 1963. Through the growth was slow, but it accelerated from the year 1987 when
non-UTI players entered in industry.
The mutual fund industry goes through four phases: -
 First phase 1964-87 (Establishment of UTI).
 Second phase 1987-93 (Entry of public sector funds).
 Third phase 1993-2003 (Entry of a private sector funds).
 Fourth phase since feb.2003 (Bifurcated of UTI)

FIRST PHASE - 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set
up by the Reserve Bank of India and functioned under the Regulatory and administrative
control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the
Industrial Development Bank of India (IDBI) took over the regulatory and
administrative control in place of RBI. The first scheme launched by UTI was Unit
Scheme 1964.
SECOND PHASE - 1987-1993 (Entry of Public Sector Funds)
1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks
and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India
(GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987
followed by Can bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89),
Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund
(Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund
in December 1990.

THIRD PHASE - 1993-2003 (Entry of Private Sector Funds)

With the entry of private sector funds in 1993, a new era started in the Indian mutual
fund industry, giving the Indian investors a wider choice of fund families. Also, 1993
was the year in which the first Mutual Fund Regulations came into being, under which
all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari
Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund
registered in July 1993.The 1993 SEBI (Mutual Fund) Regulations were substituted by
a more comprehensive and revised Mutual Fund Regulations 1996.The number of
mutual fund houses went on increasing, with many foreign mutual funds setting up
funds in India and also the industry has witnessed several mergers and acquisitions.
FOURTH PHASE - since February 2003
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was
bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust
of India with assets under management of Rs.29, 835 crores as at the end of January
2003, representing broadly, the assets of US 64 scheme, assured return and certain other
schemes. The Specified Undertaking of Unit Trust of India, functioning under an
administrator and under the rules framed by Government of India and does not come
under the purview of the Mutual Fund Regulations. The second is the UTI Mutual Fund
Ltd, sponsored by SBI, PNB,
BOB and LIC. It is registered with SEBI and functions under the Mutual Fund
Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more
than Rs.76, 000 crores of assets under management and with the setting up of a UTI
Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent
mergers taking place among different private sector funds, the mutual fund industry has
entered its current phase of consolidation and grow.
 Types of Mutual Funds Schemes in India

A) BY STRUCTURE

 Open-Ended- This scheme allows investors to buy or sell units at any point in
time. This does not have a fixed maturity date. Investors can conveniently buy
& sell units at Net Asset Value Related Prices. The key feature of Open-Ended
scheme is liquidity.

 Closed-Ended - A closed-end fund has a fixed number of shares outstanding

and operates for a fixed duration (generally ranging from 3 to 15 years). The
fund would be open for subscription only during a specified period and there is
an even balance of buyers and sellers, so someone would have to be selling in
order for you to be able to buy it. Closed-end funds are also listed on the stock
exchange so it is traded just like other stocks on an exchange or over the
counter. Usually, the redemption is also specified which means that they
terminate on specified dates when the investors can redeem their units.

 Interval – Interval schemes combine the features of open-ended and close-

ended funds. The units may be traded on the stock exchange or may be open for
sale or redemption during pre-determined intervals at NAV-related prices. Fixed
maturity plans, or, FMPs are examples of these types of schemes.

B) BY NATURE
 Equity Fund -Equities are a popular mutual fund category amongst retail
investors. They invest the funds into Equity holdings. The structure of the fund
may vary different for different schemes and the fund manager’s outlook on
different stocks. These funds are sub- classified depending on Investment
objective such as
 a)Diversified Equity Funds
b) Mid-Cap Funds
c) Sector Specific Funds
d) Tax Savings Funds (ELSS)
  Debt Funds - Debt funds are mutual funds that invest in fixed income securities
like bonds and treasury bills. Gilt fund, monthly income plans (MIPs), short
term plans (STPs), liquid funds, and fixed maturity plans (FMPs) are some of
the investment options in debt funds. Apart from these categories, debt funds
include various funds investing in short term, medium term and long-term
bonds.

 Balanced Funds - This scheme allows investors to enjoy growth and income at
regular intervals. Funds are invested in both equities and fixed income
securities; the proportion is pre-determined and disclosed in the scheme related
offer document.
These are ideal for the cautiously aggressive investors.

C) BY INVESTMENT OBJECTIVE
 Growth Schemes -Growth Schemes are also known as equity schemes. The aim
of these schemes is to provide capital appreciation over medium to long term.
These schemes normally invest a major part of funds in Equities & look for
capital appreciation.

 Income Scheme - Income Scheme are also known as debt schemes. The aim of
the scheme is to provide regular and steady income to the investor. These
Schemes invest in fixed income securities such as bonds & corporate
debentures. In such schemes capital appreciation may be limited.

 Balance Scheme - This scheme allows investors to enjoy growth and income at
regular intervals. Funds are invested in both equities and fixed income
securities; the proportion is pre-determined and disclosed in the scheme related
offer document.
These are ideal for the cautiously aggressive investors.

 Money Market scheme - This is ideal for investors looking to utilize their
surplus funds in short term instruments while awaiting better options. These
 schemes invest in short-term instruments such as treasury bills, certificate of
Deposit, commercial paper & Intercompany call money and seek to provide
reasonable returns for the investors.
D) OTHER SCHEMES

 Tax Saving Schemes –As the name suggests, this scheme offers tax benefits to
its investors. The funds are invested in equities thereby offering long-term
growth opportunities. Tax saving mutual funds (called Equity Linked Savings
Schemes) has a 3-year lock-in period.

 Index Schemes -- Index schemes is a widely popular concept in the west. These
follow a passive investment strategy where your investments replicate the
movements of benchmark indices like Nifty, Sensex, etc.

 Sector Specific Schemes –Sectoral funds are invested in a specific sectors like
infrastructure, IT, pharmaceuticals, etc. or segments of the capital market like
large caps, mid-caps, etc. This scheme provides a relatively high risk-high return
opportunity within the equity space.

Mutual Funds are Subject to Market Risk, please read the offer document before
Investing"
 How Mutual Funds work

Advantages of Mutual Funds.

 Portfolio Diversification: -Investing in a diversified portfolio can be very

expensive. The nice thing about mutual funds that they allow anyone to hold a
diversified portfolio. The reason why investors invest in a diversified portfolio
is because it increases the expected returns while minimizing the risk.
 Liquidity: - Another nice advantage to mutual funds is that the assets are liquid.
In financial language, liquidity basically refers to converting your assets since
there is high demand for many of the funds in the marketplace.
 Professional Management: - Mutual funds do not require a great deal of time
or knowledge from the Investor because they are managed by professional
managers. They can be a big help to inexperienced investor who is looking to
maximize their financial goals.
 Ease of Companies: - Mutual funds are also convenient because they are easy
to compare. This is because many mutual fund dealer allow the investor to
 compare the funds on metrics such as level of risk, return price. Because
Information is easily available, the Investor is able to make wise decisions.
 Less Risk: - Investors acquire a diversified portfolio of securities even with a
small investment in a mutual fund. The risk in diversified portfolio is lesser than
investing in 2 or 3 securities.
 Low Transaction cost: - Due to Economies of scale mutual funds pay lesser
transaction cost. The benefits are passed on to investors.
 Transparency: - Funds provide investors with updated information pertaining
to market & schemes. All material facts are disclosed to the investor as required
by regulator.
 Safety: - Mutual funds industry is a part of well-regulated investment
environment where interest of the investors is protected by the regulators. All
funds are registered with SEBI & complete transparency is followed.

Disadvantages of Mutual Funds

 Cost: -The downside of mutual funds is that they have a high cost associated
with them in relation to the returns they produce. This is because investors are
not only charged for the price of the fund but they will often face additional
fees. Depending on the fund, commission charges can be significant. You will
need to pay fee that will go towards the fund manager.
 Index Does Better: - In some cases, the stock Index may outperform the mutual
fund. However, this is not always the case as it depends in large part on the
mutual fund the investor has invested in, as well as the skill set of fund
manager. Therefore, it is a good idea to do your research before investing in
fund. It is historical data indicates that is consistently underperformed compared
to an index, then it is not wise investment.
 Fees: -The fees that are charged will depend on the type of mutual fund
purchased. If a fund is risker and more aggressive, the management fee will tend
to be higher. In addition, the investor will also be required to pay taxes,
transaction fees as well as other costs related to maintaining the fund.
 No Control over Investments: - You have absolutely no control over what the
Fund manager Des with you money. You can’t advise him on how your money
is to be invested. You only sit back and hope for the best.
  Profitability of High returns reduced significantly : - A mutual fund contains
a diversified basket of securities. If a single security outperforms by a
significant margin the impact will be limited. Don’t Expect your investment to
grow and give you profit Overnight. There will also be downward fall in the
limits of the fund.
 Personal Tax situation is not considered : - When you Invest in a Mutual
Fund, your money is pooled together with others and your personal tax situation
is not considered while making Investment decisions. The most you can do is to
choose between growth fund.

Association of Mutual (Funds in India AMFI)

With the Increase in mutual fund players in India, a need for mutual fund association in
India was generated to function as a non-profit organization. Association of Mutual
Funds in India (AMFI) was incorporated on 22nd August, 1995.
AMFI is an apex body of all Asset management Companies (AMC) which has been
registered with SEBI. Till date all the AMCs are that have launched mutual fund
schemes are its members. It functions under the supervision and guidelines of its Board
of Director.
Association of Mutual Funds India has brought down the Indian Mutual Fund Industry
to a professional and healthy market with ethical lines enhancing.

The Objectives of Association of Mutual Funds in India.

The Association of Mutual Fund of India with 30 registered AMCs of the country. It
has certain defined objectives with the guidelines of its board of directors. The
objectives are as follows.
• The mutual fund association of India maintains high professional and ethical
standards in all areas of operation of the industry.
• It also recommends and promotes the top-class business practices and code of
conduct which is followed by members and related people engaged in the
activities of mutual fund and asset management including agencies connected or
involved in the field of capital markets and financial services.
• To interact with the Securities and Exchange Board of India (SEBI) and to
represent to SEBI on all matters concerning the mutual fund industry.
• To represent to the Government, Reserve Bank of India and other bodies on all
matters relating to the Mutual Fund Industry.
• To undertake nationwide investor awareness programme so as to promote
proper understanding of the concept and working of mutual funds.
• To Dissimilate information on Mutual Fund Industry and to undertake studies
and research directly and/or in association with other bodies.
• To regulate conduct of distributors including disciplinary actions (cancellation
of ARN) for violation of code of conduct.
• To protect Interest of Investor / Unit holder.

Comparison between FD, Bonds and Mutual Fund- features

Characteristics FD'S Bonds Mutual Funds

Accessibility Low Low High
Tenor Fixed (Medium) Fixed No Lock-in
(Long)
Mi. Investment Rs 1000 Rs 5000 Rs 5000
Dividend Tax-
Tax Benefits None 80L , 88 Free
Liquidity Low Very Low Very High
Convenience Medium Tedious Very High
Transparency None None Very High
 Organization of Mutual Funds.

Major Mutual Fund Companies in India

Public Sector Mutual Funds

• Bank of Baroda Mutual Fund

• State Bank of India Mutual Fund
• LIC Mutual Fund
• UTI Mutual Fund
• Canara Bank Mutual Fund

Private Sector Mutual Fund

• ABN AMRO Mutual Fund

• Birla Sun Life Mutual Fund
• HDFC Mutual Fund
• HSBC Mutual Fund
• ICICI Prudential Mutual Fund
• Tata Mutual Fund
• Standard Chartered Mutual Fund
• Morgan Stanley Mutual Fund
• Alliance Capital Mutual Fund
• Franklin Templeton Mutual Fund
• Reliance Mutual Fund
• DSP Blackrock Mutual Fund
 These above are the Various Mutual Funds in India which has given a
good return.

Regulatory Body of Mutual Funds in India

As far as Mutual funds are concerned, SEBI (Securities & Exchange Board of India)
formulates policies and regulates the mutual funds to protect the interest of the investor.
In January 1993, SEBI prescribed registration of mutual funds integrity in business
transactions and financial soundness while granting permission. This would curb
excessive growth of mutual funds and protect investor’s interest by registering only the
sound promoters with proven track record & financial strength.
The offer documents of schemes launched by mutual funds and the scheme particulars
are required to be vetted by SEBI. A standard format for mutual fund prospectuses is
being formulated.
Mutual funds have been required to adhere to a code of advertisement.

SEBI has introduced a change in the Securities Control and Regulations Act governing
the mutual funds. The mutual funds which have been in the market for at least five
years are allowed to assure a maximum return of 12 per cent only, for one year.
The current SEBI guidelines on mutual funds prescribe a minimum start-up of Rs.50
crore for an open-ended scheme, and Rs.20 crore for closed-ended scheme, failing
which application money has to be refunded. AMFI (Association of Mutual Funds in
India) have appealed to regulatory authority of India for scrapping the minimum
requirement
Also, 50% of the directors of AMC must be independent. All mutual funds are required
to be registered with SEBI before they launch any scheme.
The transparent and well understood declaration or Net Asset Values (NAVs) of mutual
fund schemes is an important issue in providing investors with information as to the
performance of the fund. SEBI has warned some mutual funds earlier of unhealthy
market
Trustees shall immediately report to the Board of any special developments in the
mutual fund.

Net Asset Value (NAV)

The Net Asset Value (NAV) of a mutual fund is the price at which the units of a mutual
fund are bought and sold. It is the market value of the fund after deducting its liabilities.
The value of all units of a mutual fund portfolio are calculated on a daily basis, from
this all expenses are then subtracted. The result is then divided by the total number of
units the resultant value is the NAV. NAV is also sometimes referred to as Net Book
Value or book Value.
 NAV indicates the market value of the units in a fund. So, it helps an investor keep
track of the performance An investor can calculate the actual increase in the value of
their investment by determining the percentage increase in the mutual.
NAV, therefore, gives accurate information about the performance about the mutual
fund.

Calculation of NAV
Mutual fund assets usually fall under two categories – securities & cash. Securities,
here, include both bonds and stocks. Therefore, the total asset value of a fund will
include its stocks, cash and bonds at market value. Dividends and interest accrued and
liquid assets are also included in total assets
The formula for calculating NAV:

NAV of a mutual funds = (Assets of the fund – Liabilities of the fund)

Number of outstanding units of the fund

The mutual fund itself and/or certain accounting firms calculate the NAV of a mutual
fund. Since, mutual funds depend on stock markets, they are usually declared after the
closing hours of the exchange.
All Funds are required to publish their NAV at every business day as per SEBI
guidelines.
NAV is obtained after subtracting the expense ratio of a fund. This expense ratio is the
total of all expenses made by the mutual fund annually, including the operating
expenses and the management fees, distribution and marketing fees, transfer agent fees,
custodian fees and audit fees.

Example of calculation of NAV

As an example, assume there are two investors X and Y who have invested in a mutual
fund which decided to issue out units at Rs 1/- X invests Rs 100/- and Y invests Rs
200/-.

The total corpus of the mutual fund will be Rs 100 + Rs 200 = Rs 300/- and X will get
100 units and Y will get 200 units.

Now suppose the mutual fund manager invests smartly over a year and
makes the investment grow and the corpus becomes Rs 800/-.

The NAV will be calculated as

NAV of a mutual funds = (Assets of the fund – Liabilities of the fund)

Number of outstanding units of the fund

= [Rs 800/- 0] / 300 = 2.67 = The NAV is 2.67.

= So, X’s value of investments will be 100 units *

2.67 = Rs 267/- and = Y’s value of investments will

be 200 units * 2.67 = Rs 534/-.

As per the regulator SEBI’s guidelines, all mutual funds are required to
publish the NAV of their schemes at least once a week and in two leading
newspapers.
PRIVATE SECTORS MUTUAL FUNDS

COMPARISION ANALYSIS OF HDFC MUTUAL FUND

HDFC Mutual Fund

HDFC Mutual Fund has been constituted as a trust in accordance with the provisions of
the
Indian Trusts Act, 1882, as per the terms of the trust deed dated June 8, 2000 with
Housing Development Finance Corporation Limited (HDFC) and Standard Life
Investments Limited as the Sponsors / Settlers and HDFC Trustee Company Limited, as
the Trustee. The Trust Deed has been registered under the Indian Registration Act,
1908. The Mutual Fund has been registered with SEBI, under registration code
MF/044/00/6 on June 30, 2000.

HDFC Asset Management Company Limited (AMC)

HDFC Asset Management Company Ltd (AMC) was incorporated under the
Companies Act, 1956, on December 10, 1999, and was approved to act as an Asset
Management Company for the HDFC Mutual Fund by SEBI vide its letter dated July 3,
2000.

In terms of the Investment management Agreement, the trustee has appointed HDFC
Asset Management Company Limited to manage the mutual funds. As per the terms of
the Investment Management Agreement, the AMC will conduct the operations of the
Mutual Fund and manage assets of the schemes, including the schemes launched from
time to time.
Funds Managed by HDFC Mutual Fund.

 Equity Fund
 Balanced Funds
 Income Fund

Achievement of HDFC

 HDFC Asset Management company (AMC) is the first AMC in India to have been
assigned the CRISIL Fund House -1 rating.
 This is the highest fund governance and process quality rating which reflect the
highest governance levels and fund management practices at HDFC AMC.
 It is only fund house to have been assigned this rating for 2 years in succession.

Investment Objective

To provide long-term capital appreciation by investing predominantly in Small-Cap and

Mid-
Cap companies

Current Expense Ratio :2.50%  on first Rs.100 crores daily net assets
2.25% on next Rs.300 crores
2.00%on next Rs.300 crores
1.75% on remaining daily net assets
Direct plans have a lower expense ratio by 0.55%
AUMRs.1218.63 crores (Growth

Plan Date NAV NAV

 Date Amount
Direct Dividend
Plan 09-Sep-2021 31.47

Direct Growth Plan 09-Sep-2021 456.20

Dividend Plan 09-Sep-2021 28.61

Growth Plan 09-Sep-2021 422.14

Product Labelling

 The product is suitable for investors who are seeking:

 Investment predominantly in equity and equity related instruments

of Small-Cap and Mid-Cap companies
 Investors should consult their financial advisers if in doubt about
whether the product is suitable for them.

 Investors understand that their principal will be at moderately high

risk.
Comparing Returns of HDFC Mutual Fund for Last 5 years

Investment Info:

HDFC TOP 100 MUTUAL FUND RETURN

Investment Objective: The investment objective of the scheme is to generate

long-term capital growth from an actively managed portfolio of equity and
equity-related securities including equity derivatives.The average Assets
Under Management (AUM) of HDFC Mutual Fund for the quarter Jul-13 to
Sep-13 was INR 1.03 trillion.
INVESTMENT- INFO

Port-Folio holdings of HDFC MUTUAL FUNDS

Others HDFC Port-Folio

HDCF Asset Monitor (2016-2021)

One-Time Investment Return
Systematic-Investment Plan (SIP)

Amount To Start Investment

Minimum Sip Amount =500
Minimum one-time Investment = 5000

Tax Return
If sold after 1 year from purchase date, long term capital gain tax will be applicable. Current
tax rate is 10%, if your long-term capital gain exceeds 1 lakh. Any cess/surcharge is not
included. If sold before 1 year of purchase date, short -term capital gain will be applicable.
Current tax rate is 15%. Any cess\surcharge is not included in the 15%

EXIT LOAD
HDFC Top 100 fund growth charges 1.0%; of sale value if fund sold before 365 days. There
are no other charges.

Asset Allocation of Mutual Funds

The below diagram shows how much Equity has contributed to the Mutual
Funds
TOP SECTOR HOLDING & PERCENTAGE ALLOCATION
Sector NamePercentage allocation

Financial Services 20.08 %

Pharma 13.28 %

Consumer Goods 11.02 %

Construction 8.74 %

Industrial Manufacturing 9.85 %

KOTAK MAHINDRA MUTUAL FUNDS
Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned
subsidiary of Kotak Mahindra bank Limited (KMBL), is the Asset Manager for Kotak
Mahindra Mutual Fund (KMMF). KMAMC started operations in December 1998 and has
approximately 74 Lac investors in various schemes
HISTORY: - Kotak Mutual Fund is a wholly owned subsidiary of Kotak Mahindra Bank
Limited, and was established in December 1998. And is currently the 5th largest mutual fund
house in the country with more than 2.37 lakh crore Assets Under Management. It currently
operates out of 86 branches in India with headquarter based in Mumbai, and has around 75
lakhs investoraccounts, with a strong distribution network across the country with more than
50000 empanelled distributors.
It provides wide range of product which can cater to all types of investors with varied risk
profiles. And is currently managing more than 73000 of Equity Assets.
Kotak Flexi Cap Fund – Which was earlier known as Kotak Standard Multicap Fund is
currently the largest equity fund of India, with more than 35000 Cr of Assets Under
Management. In December 2020 it became the first Indian Mutual House to launch Global
REIT Fund of Fund.
Organization:- Kotak Group is one of the largest Indian financial services groups. It has a
market cap of INR 2,692.06 Bn and around 50,000+ employees. Its net worth is INR 764.43
Bn. The parent company of KMAMC, Kotak Mahindra Bank is a constituent of the Nifty50.
It is one of the first few privatefirms qualified to manage pensionfunds in India. It offers
services like banking, assetmanagement, investmentbanking, life insurance, stockbroking and
general insurance.
Kotak Mahindra Asset Management is a wholly owned subsidiary
of KotakMahindraBank Limited (KMBL). It started operation in 1998. Currently, it has an
investor base of above 2 million investors.] It has a robust distribution network with around
43,000 distributors. The company is present in 82 cities and has 86 branches.
Notable fund managers of Kotak AMC include:

 Pankaj Tibrewal
 Shibani Kurian
 Harish Krishnan
 Harsha Upadhyaya
 Arjun Khanna
PRODUCT & SERVICES: - Kotak Mutual Fund follows an institutionalized investment
process. It includes investment universe, research, idea generation, company meeting and
idea discussion, investment report, portfolio action and on-going review.

Fund Managed by KOTAK MAHINDRA MUTUAL FUND

 Equity
 Tax Saver
 Hybrid
 Debt related funds.

Achievement of Kotak Mahindra MUTUAL FUNDS

 Part of a reputed conglomerate - Wholly owned subsidiary of Kotak Mahindra Bank
Limited
 Long Experience - Started operations in Dec 1998
 5th Largest Mutual Fund - Based on Quarterly AUM as of Jun 2021

Investment Objectives
 The scheme's investment objective is to generate long-term capital appreciation.
 The scheme's primary investment objective is to provide long-term capital
appreciation.
 The different type of mutual fund offered by the company include:Equity, tax saver,
hybrid, debt, liquid, and overnight, FOF and FTF

Current expense ratio: 2.25%on first Rs.100 crores daily net assets
2.00%on next Rs.300 crores
1.75%on next Rs.300 crores
1.50% on remaining daily net assets
Aum: Rs 1.68 lakh crore (Growth

NAV NAV
Plan Date Date Amount

Direct Dividend Plan 18-Sep-2021 55.262

18-Sep-2021 ₹58.148
Direct Growth Plan
18-Sep-2021 34.329
Dividend Plan
18-Sep-2021 18.212
Growth Plan
Product labelling
This open- ended scheme is suitable forinvestor seeking: -
 Long-term capital growth

 Investment in portfolio of predominantly equity & equity related securities generally

focused on few selected sectors across market capitalisation.

KOTAK MAHINDRA Top 100 MUTUAL FUND Return (10 YEARS

Return)
Last Year’s Returns

Sectors Allocation

Asset Monitor

Tax Return
If sold after 1 year from purchase date, long term capital gain tax will be applicable. Current
tax rate is 10%, if your total long term capital gain exceeds 1 lakh. Any cess/surcharge is not
included. If sold before 1 year from purchase date, short term capital gain tax will be
applicable. Current tax rate is 15%. Any cess/surcharge is not included in the 15%.
Amount To Start Investment
Minimum = 500
Maximum = 5000

Exit Load
Growth charges 1% of sale value if the fund is sold before 365 days of buying the fund.

Public Sector Mutual Fund

SBI MUTUAL FUND

 The SBI mutual fund Private Ltd is a joint venture between “The state bank of
India” and Society General Asset management (France). The fund manages over Rs
42,100 crore of assets and has a diverse profile of Investors actively parking their
investments across 38 active schemes.
At SBI Mutual Fund we know that every investor has unique financial goals and
requires a different set of products. Which is why we have a wide range of schemes that
fulfils every kind of Investors requirement. Each scheme is managed by devising a
different strategy which is reflective of the investors profile and carries with different
risks and rewards.
Vision: -“To be the most preferred and the largest fund house for all asset classes, with
a consistent track record of excellent returns and best standards in customer service,
product innovation, technology and HR practices.”
SBI Funds Management has emerged as one of the largest players in India advising
various financial institutions, pension funds, and local and international asset
management companies.
SBI Funds makes one of the largest investment management firms in India, managing
investment mandates of over 5.4 million investors.

EQUITY FUNDS & SCHEMES

The Primary objective of the equity asset class is to provide capital growth /
appreciation by Investing in the equity & equity related instrument companies over
medium and long term.
There are range of Schemes available which fulfil Every Kind of Investors
Requirements. Each Scheme Provides different strategy which is reflective of the
investors profile and carries with it different risks and rewards.
1) Equity Schemes
2) Debt/Income Schemes
3) Liquid Scheme.
1) Hybrid Schemes.
2) Fixed Maturity Plans
3) Exchange Traded Schemes

Market Neutral Strategy

1) SBI Arbitrage Opportunities fund
2) But we will be only comparing the Funds in SBI Small and Midcap Funds.

SBI Small & Midcap Fund is an open-ended equity scheme and primarily invests in
Small and Midcap equity and Equity related securities of the companies in the small
and midcap segments. The Portfolio will comprise of maximum of 30 stock.
This Product is suitable to the Investors who are seeking.

• Long term capital appreciation.

• Investment in diversified portfolio of predominantly in equity and
equity- related securities of small & midcap companies

• Investors Should Consult their financial advisers if in doubt about whether the
product is suitable for them

Objectives of the Schemes

The scheme seeks to generate income and long-term capital appreciation by investing in
a diversified portfolio of predominantly in equity and equity related securities of small
& midcap companies. There can be no assurance the investment objective of the
scheme will be realized.

Asset Allocation
Instrument Normal Allocation (% of Net Risk Profile
Assets)

Minimum

Maximum
Equity and equity related Instruments 90% 100% High
 Debt & Money Market Securities* 0% 10%
Low to
Medium

NAV NAV
Plan Date Date Amount

Direct Dividend Plan 18-Sep-2021

₹43.167
18-Sep-2021
Direct Growth Plan ₹27.211
18-Sep-2021
Dividend Plan ₹51.60
18-Sep-2021

Growth Plan ₹33.0961

Current expense ratio : 2.5% on first Rs.100 crores daily net assets
2.25%on next Rs.300 crores
2..00%on next Rs.300 crores
1.75% on remaining daily net assets

AUM :₹4.56 lakh crores

SBI Mutual Fund Onetime- Investment past 10 years Return

Sip investment past 5 years return

Investment Objective:The Scheme seeks to generate income and

long-term capital appreciation by investing in a diversified portfolio of
predominantly equity and equity related securities of companies identified as
industry leaders. However, there can be no assurance that the investment
objective of the Scheme will be realized and the Scheme does not assure or
guarantee any returns.

SBI PORTFOLIO
 Top Sector Holding & Asset Portfolio
Sector NamePercentage

Consumer Goods 21.57 %

Chemicals 17.45 %

Industrial Manufacturing 13.85 %

Services 10.64 %

Automobile 10.07 %

Asset’s allocation done in Various Companies

 Amount To Start Investment
Minimum - 500
Maximum -5000

Exit Load
For exit within 12 months from the date of allotment:

 For 10% of investments: Nil.

 For remaining investment: 1.00%

Tax Return
You cannot sell your investments in this fund for 3 years from the purchase date.
Long term capital gain tax will be applicable when you sell your investments after 3 years.
Current tax rate is 10%, if your total long term capital gain exceeds 1 lakh in a financial year.
Any cess/surcharge is not included. However, you can claim a deduction on your taxable
income under section 80c for your investments in this fund. (Current tax deductions are
capped at 1.5 lakh per year).

Amount to invest
Minimum - 500
Maximum -5000
 UTI Mutual Funds
UTI Mutual Fund was carved out of the erstwhile Unit Trust of India (UTI) as
a SecuritiesandExchangeBoardofIndia (SEBI) registered mutual fund from 1 February
2003. The Unit Trust of India Act 1963 was repealed, paving way for the bifurcation of UTI
into: Specified Undertaking of Unit Trust of India (SUUTI) and UTI Mutual Fund (UTIMF).
UTI Mutual Fund is the oldest and one of the largest mutual funds in India with over 10
million investor accounts under its 230 domestic schemes/plans as of September 2017.
UTI Mutual Fund has a nationwide distribution network, which is spread across the length
and breadth of the country. Its distribution network comprises over 48000 AMFI/NISM
certified Independent Financial Advisors and 174 Financial Centres.
UTI Mutual Fund has been the pioneer for launching various schemes viz. UTI Unit Linked
Insurance Plan (ULIP) with life and accident cover (Launched in 1971), UTI Master share
(Launched in 1986), India's first Offshore Fund – India fund (Launched in 1986)

Vision: -To be the most preferred Mutual Fund.

Mission: -

 The most trusted and admired brand for all stakeholders

 The most efficient wealth manager with a global presence
 Deliver best-in-class customer service
 The most preferred employers
 Create innovative products that maximize ROI
 Socially responsible corporation that focus on well-being of all

EQUITY FUNDS & SCHEMES

 Systematic Investments. Equity funds allow the convenience of investing through

Systematic Investment Plans (SIPs), Investors can register a SIP for an amount as low
as Rs. ...
 Tax Benefits on Investment. ...
  Special Tax Rates on Equity Fund Returns.

Type of Funds and schemes

 Equity Schemes
 Debt/Income Schemes
 Liquid Scheme.
 Hybrid Schemes.
 Fixed Maturity Plans
 Exchange Traded Schemes

Current expense ratio:2.25%on first Rs.500 crores daily net assets

2.20%on next Rs.250 crores

1.75%on next Rs.1250crores

1.50% on remaining daily net assets
Aum:Rs. 182852.73 crore (Mar-31-2021)

Product Labelling

THIS PRODUCT IS SUITABLE FOR INVESTORS WHO ARE SEEKING

 Long term capital Growth
 Investment in equity & equity related securities across market capitalization in
maximum 30 stocks.

NAV NAV
Date Amount
Plan Date
 Direct Dividend Plan 22-Sep-
2021
₹189.1184
22-Sep-
2021
Direct Growth Plan ₹ 117.8897
22-Sep-
2021
Dividend Plan ₹189.1184
22-Sep-
2021
Growth Plan ₹ 277.0132

Assets Allocation

Past 10 years return of One –time investment

Past Systematic return of 10 years

Portfolio
Other Portfolio

Tax treatment
If sold after 1 year from purchase date, long term capital gain tax will be applicable. Current
tax rate is 10%, if your total long term capital gain exceeds 1 lakh. Any cess/surcharge is not
included. If sold before 1 year from purchase date, short term capital gain tax will be
applicable. Current tax rate is 15%. Any cess/surcharge is not included in the 15%.

Exit Load
 Redemption/Switch out within 12 months from date of allotment - up to 10% of
allotted units - NIL ii. beyond 10% of allotted units - 1.00%
 After 12 months from date of allotment – NIL

Amount To Start Investment

 Minimum- 500
 Maximum - 5000
 LITERATURE REVIEW

1)Name of the Book: - Mutual Funds in India

Author: - D. V. Ingle

ISBN no –9788177083323

Publishing year: -2013

Abstract - This book provides an in-depth account of the functioning of mutual fund
industry in India. The Author D.V. Ingle has described everything about Mutual Funds
in India and why it is useful for small investors who cannot directly invest in stock
market. And also, when the Mutual funds were created. This Book describes the
journey of Mutual Funds in India.

1) Name of the Research Paper: -Comparative study of mutual funds of select

Indian companies

Author: - Mr. Sunil M. Adhav / Dr Pratap M Chauhan

ISSN NO: - 2394-1537

Publishing year: - 2015

Abstract: - India’s mutual fund market has witnessed phenomenal growth over the last
decade. The consistency in the performance of mutual funds has been a major factor
that has attracted many investors. The present research is an attempt to study
comparative performance of mutual funds of selected Indian companies. The study
focus on mutual fund schemes of selected Indian companies comprising Equity, Debt
and Hybrid Schemes. The total of 390 schemes comprising of 178 equity mutual funds,
138 debt schemes and 74 hybrid schemes are selected for the study. The performance of
selected Indian companies’ mutual fund is analysed with the help of Return, risk.
Selected Mutual Fund are compared with their respective bench mark.
1) Name of the Research Paper: -A Study of Mutual Funds in India

Author: - MS Shalini Goyal / MS Dauli Bansal

ISSN NO: - 2229 – 5518

Publishing year: - 2013

Abstract: - This paper helps us to understand the study of the mutual funds in India.
This paper also says where and how we should invest mutual fund 7 why it dangerous
to directly invest in stock market as you might have to face loss. Investing in mutual
funds helps you to diversify your risk. This study was conducted to analyse and
compare different types of mutual funds in India.

2) Name of the Research Paper: -Investor’s preferences towards Mutual Fund

and Future Investments:

Author: - Y Prabhavathi, N T Krishna Kishore

ISSN NO: - 2250-3153

Publishing year: - 2013

Abstract: - The advent of Mutual Funds changed the way the world invested their
money. The start of Mutual Funds gave an opportunity to the common man to hope of
high returns from their investments when compared to other traditional sources of
investment. The main focus of the study is to understand the attitude, awareness and
preferences of mutual fund investors. Most of the respondents prefer systematic
investment plans and got their source of information primarily from banks and financial
advisors. Investors preferred mutual funds mainly for professional fund management
and better returns and assessed funds mainly through Net Asset Values and past
performance.
 5) Name of the Research Paper: - A Study on Indian Mutual Funds Equity
Diversified Growth Schemes and their performance evaluation.

Author: - Dr.D.S.Chaubey

ISSN NO: - 2249-1619

Publishing year: - 2011

Abstract: - Indian Mutual Fund industry has experienced tremendous growth due to
infrastructure and also supported by high saving of funds. After liberalization and
globalization of Indian economy, market witness huge crowd towards the option of
investing in mutual funds but investment in a particular funds needs a lot of
specification like- investor’s objectives, cost, availability of funds, risk & return factors
etc. and thus invite fundamental study for better future and growth. This paper aims to
know how the performance of mutual funds is assessed and ranked after analysing the
NAV and their respective returns so as to measure investment avenues.

6) Name of the Research paper: - Investor awareness and Perception about

mutual Funds.

Author: - Simran Saini / DR Bimal Anjum

ISSN NO: - 2231 5780

Publishing Year: - 2011

Abstract: - Indian Mutual Fund has gained popularity in last few years. The present
study analyses the mutual fund investments in relation to investor’s behaviour.
Investors’ opinion and perception has been studied relating to various issues like type of
mutual fund scheme, main objective behind investing in mutual fund scheme, role of
financial advisors and brokers, investors’ opinion relating to factors that attract them to
invest in mutual funds, sources of information, deficiencies in the services provided by
the mutual fund managers, challenges before the Indian mutual fund industry.
 RESEARCH METHODOLOGY
1) Research Design: -

Problem Defining: - In a competitive market there are multiple mutual funds working
in the Indian market. It is necessary to know mutual fund as the performance of the
mutual fund decides the future of Mutual Fund Company. In my study I have compared
returns of 5 years of the four mutual funds i.e., 2 from Private sector and 2 from Public
Sector Undertaking. Companies are SBI Mutual Funds, UTI Mutual Funds, Hdfc
Mutual Funds, Kotak Mahindra Mutual Funds

a) Types of Research: - This research is qualitative and analytical in nature. Qualitative

research talks about the quality of the research work & analytical research is
concerned with determining validity of hypothesis based on analysis of facts
collected.

b) Data Collection Design: -

1) Sources of Data

Primary Data: - I have used questionnaire as primary source for

collecting data for my study.

Secondary Data: - I have collected secondary data from various mutual funds books,
from various mutual fund websites.

1) Sampling: - It represents the whole population. It is a process of choosing samples

from whole populations. I have chosen some people who have invested in Mutual
funds.

2) Sampling Size: - It represents how many candidates you have chosen to fill up your
questionnaire. I had chosen sample of 50 candidates.

3) Sampling Technique: - Questionnaire sampling is something that is sent to the

candidates who want to invest in mutual funds. By Questionnaire you can understand
peoples taste & preferences so it is easy to convince.
 4) Data Interpretation: - Data Interpretation is that in which we analyse
the whole collected data & try to give it in simple words that is
understandable.

DATA COLLECTION

Primary Data
QUESTIONAIRE

A Study of preferences of the investors for Investment in mutual funds

1) Personal Details

a) Name: -
b) Address: -
c) Age: -
d) Phone

1) Educational Qualification

Graduation/PG Under Graduate Others

2) Occupation

Govt Servant Pvt Sector Business Others

3) What is your Monthly family Income Approximately?

Rs 15001 to Rs 30000 &Up to Rs

10000 Rs 10001 to 15000 20000 Rs 20001to 30000 Above

4) What Kind of Investment you prefer most?

a) Saving account b) Fixed deposit c) Insurance d) Mutual Fund

e) Post office-NSE f) Shares/Debentures g) Gold/Silver h) Real Estate
I) PPF j) PF

6) While Investing your Money, which factor you prefer most?

C
ompany Liquidity Low Risk High Return Reputation 7)
Have you ever Invested Money in Mutual Fund
 yes No

a) Where do find yourself as Mutual Fund Investor

Totally Ignorant [ ]
Partial Knowledge of Mutual funds [ ]
Aware only of specific schemes in which you invested [ ]
Fully Aware [ ]

Which kind of Mutual Fund, you would like to Invest

Public [ ] Private [ ]

w do come to know about Mutual fund

d) Financial
a) Advertisement b) Peer Group c) banks Advisor

1) What Future of the Mutual Funds allure you most?

Diversification [ ]
Better Return and safety [ ]
Reduction In Risk and transaction cost [ ]
Regular Income [ ]
Tax benefit [ ]

2) Which Mutual Fund scheme have you used?

Open-ended Close-ended
Liquid fund Mid- Cap
Regular Income
Growth fund fund
Long-Cap Sector fund
1) not Invested in Mutual
Fund Than why?

Not aware of MF Higher risk Not any specific reason

2) In which Mutual Fund

have you Invested?
a. SBI MF [ ]
b. UTI [ ]
 c. HDFC MF [ ]
a. Reliance [ ]
b. ICICI prudential
funds [ ]
f. JM mutual fund [ ]
g. Other. Specify [ ]
3) When you invest in
Mutual Funds which
mode of investment will
you prefer?

a. One Time Investment b. Systematic Investment Plan (SIP)

 FINDINGS & SUGGESTION

1) Educational Qualification

This Graph shows 90% the Educational Qualification of the Investor have
completed graduation.

2) Occupation

This Graph shows 85% of the occupation of the investors are working in private sector
whereas 10% of investors are working in government sectors. .

3) What is your Monthly family income approximately?

This graph shows 42.1% of monthly income of investors is above 30000
& above whereas
26.3% of the investors have monthly income of 20001 to 30000 & 15001
to 20000.

4) What Kind of Investment you prefer the most?

This graph shows 42.1% Investors prefer to deposit their money in provident fund
whereas21.1% deposit their money in fixed deposit and 15.8% of them invest their
money in saving account

5) While investing your Money, which factor you prefer most?

This graph shows 42.1% of Investors look for low risk whereas 31.6% of investors
look for high return and 21.1% of the Investors look for Liquidity.

6) Have you ever Invested Money in Mutual Fund?

This graph shows 57.9% of investors who are investing have said yes whereas 42.1% of
them have said no.

7) Where do find yourself as Mutual Fund Investor?

This graph shows the 47.1 % of Investors who have a partial knowledge about mutual
fund.
Whereas 23.5% of the investor are totally ignorant or aware of only specific schemes.

a) In Which kind of Mutual Fund, you would like to Invest?

This graph shows the 52.9% of Investors who would like to invest in
public companies whereas 47.1% of the investor would like to invest in
private companies.

b) How did you come to know about Mutual fund?

This graph shows us the 55.6% of Investors who come to know about
mutual funds through peer group whereas 2202% of the investor come to
know from advertisement & financial adviser.

c) What Future of the Mutual Funds allure you most?

This graph shows the 44.4% of investors who invest in mutual funds so
that their risk gets diversified whereas 33.3% of the investor look for
better returns and safety and 16.7% of the investor look for regular
income.

1) Which Mutual Fund scheme have you used?

This graph shows the 33.3 % of Investors want to Invest in Growth funds & sector
fundswhile only 20% want to invest in small & midcap funds.

2) In which Mutual Fund have you invested?

This graph shows the 35.7 % of Investors want to invest in ICICI prudential funds
whereasonly 28.6% of the investor want to invest in HDFC Mutual Fund

3) When you invest in Mutual Funds which mode of investment will you
prefer?
 This shows the percentage of investors who are willing to Invest in Systematic
Investment Plan (SIP) that is 85.7% than one type of investment 14.3%

SUGGESTION

Suggestion to the Mutual Fund Investors

• Understand the purpose of investment: The first point to analyse before

investing in a fund is to find out whether objective matches with the scheme. If
there is a mismatch in the scheme the investors would be affected with the
probable returns. For example, the schemes that invest in large cap stocks is not
suitable for conservative Investors. He should first try to invest in small & midcap
funds. Similarly, he should pick up schemes that will specify his investment.
Examples pension plans, Children’s plan sector specific schemes. These are the
schemes from where he can invest for the future.

• Low Risk Tolerance: - The Investors with low risk tolerance should invest in
small & midcap schemes as they are relatively safer when compared to schemes
like equity. Aggressive investors can go for equity investments and can opt for
schemes that invest in specific industry or sector

• Track record: -. Investors should go through schemes track record, performance

against relevant market benchmarks and its competitors.
• Period of Investment: - To get good returns on their investments the investor
should hold their returns for longer periods that is for 3 years to 5 years in order
the schemes to generate good returns.

• Cost Factors: -Though the AMC is regulated, one should look at the expense ratio
of the fund before investing. This is because money is deducted from the returns.
A higher entry load or exit load will eat into the returns. So, you have to look at the
cost factors before investing.

• Points to be considered while departing from the scheme : Investor should sell
or redeem or repurchase the proceeds within 10 days of redemption or repurchase.
Most funds charge exit load when the period of exit is less than 6 months. You
should sell your funds when one fund is taken over by another fund. You may also
Exit when your expenses on your scheme have increased.

• Diversification: - The most the amount the Investors invest, the greater is the
ability to afford diversification amount different asset classes and investment
styles. Asset allocation is the way in which one gives weightage to each asset
classes. Each Asset class has its own characteristic in terms of fluctuation.

• Continuous Monitoring: - Investors should continuously monitor their portfolio

and revise by updating according to market position, that their returns can be
maximized.

• Other factors to be considered while investing - Investors should look for top
performing assets and focus on funds latest performance. A common mistake
nowadays investors do is they buy latest schemes which has no pervious history as
they give good returns. One should look at the NAV while buying the funds so that
good NAV can give you good returns.

• Starting small for small time investor: - First time mutual fund investors are
advised to go small on their investments. Investors should invest in small &
 midcap companies and wait for the returns and once they are satisfied, they should
go for diversification of the funds.

• Taxing Saving Funds: - When markets are up it is advisable to invest in tax saver,
which are giving good returns compared too many other schemes.

CONCLUSION

Mutual Fund Industry now represents perhaps most appropriate opportunity for
most Investors. The financial market is most sophisticated and complex. Investors
need required knowledge to invest in the mutual fund industry. Mutual fund
industry also gives good returns if the markets are high and you can also suffer
losses if the market does not do well or while investing fund manager makes some
mistakes during investment of Mutual Funds.
Mutual Fund Returns are compared on the basis of performance of the stock
market. If the stock market does well than the fund in which you have invested will
also do well. As the markets are diversified the loss is minimal.

In my above research I had compared SBI mutual fund & HDFC Mutual fund, UTI
mutual fund, Kotak Mahindra mutual fund. I had compared 5 years returns which
all the Mutual Funds have given good returns after a specified period.

Since Inception SBI mutual fund has given good returns of 11.06%whereas HDFC
mutual fund has given a return of only 19.39%%. Kotak Mutual fund has given
22.22% Since Inception, and UTI mutual fund has given 14.1% since inception.
But still Investors prefer to invest their money in Private mutual funds in the long
run as they feel that they would get good returns.

“So as per my suggestion it is best for Investor to invest in Kotak mutual fund
as it has given good returns”.
BIBLOGRAPHY

Website

• www,sbimf.com

• www.hdfcmf.com

• www.amfiindia.com

• www.mutualfundsindia.com

• www.researchgate.com

• Books on Mutual Funds in India (D. V. Ingle)

• www.moneycontrol.com