+ (Astuti & Asih, 2021)
attitudes towards the halal label
Berpengaruh (Setiawati et al., 2019)
Halal Awareness has a positive and significant effect on
It means that the respondents in this research have
understood and are well aware of the concept of halal. For
respondents, the halal label would help to identify the halal
products, as such, the halal label is an important guide for
Muslims before consuming food. The results of this
research could be interpreted that the higher the level of
halal awareness of a Muslim, the more it would have an
impact on Muslim attitudes in responding to the food
through the halal label.
Aziz and Chok (2013) in their study
found that halal awareness was a
significant predictor of purchase intention.
Similarly, Hasan (2016) found in his
research that halal awareness of Muslim
consumers had a significant effect on
purchase intention. Increasing demand for
halal food affects the increase in
knowledge and information on halal
products (Farlina et al., 2015).