VELASCO, LINO PAUL P.

BSBA MARKETING MANAGEMENT 2

CONSUMER BEHAVIOUR ACTIVITY

“EMILY IN PARIS: AS A MARKETING STUDENT, WHAT ARE THE THINGS WORTH IMITATING
IN THIS MOVIE?”

The film tells the story of Emily Cooper, a young woman with aspirations of becoming a
marketing consultant. Emily is given the opportunity to work in Paris at a small marketing agency in
France while her boss is away taking care of her unborn child. In light of this film, let's have a
conversation about some things that are worth modeling after if you are a marketing student interested
in pursuing a career in marketing or advertising. Here are the lists of examples worth imitating:

o When the Thought Came to Her, She Expressed It. Emily was not afraid to innovate
and frequently provided a unique perspective on a variety of topics. A career in this sector
requires a high level of creativity, inspiration, and idea generation in order to come up with
innovative ways to market products, raise consumers' awareness of brands, and construct
solid reputations. Even though we all have varying degrees of experience and knowledge,
it is important for anyone and everyone to share their thoughts whenever they have a
thought. After going to an art museum and seeing Van Gogh's "The Starry Night," Emily
got the idea for the mattress company to run a campaign called "To Sleep Under the
Stars." This is evidenced by the fact that the campaign was created. Emily boldly
approaches the mattress company with her idea to have them place a bed in the most
Instagram-worthy locations in the city and invite real people to take pictures of themselves
posing on the bed. This type of content is known as user-generated content.

o She develops deep relationships with both her clients and her professional
networks. Emily is skilled at networking on both a personal and professional level, and
she takes the time to learn about the mission and values of each company she interacts
with. Her content reflected why she personally liked the business and demonstrated that
she wasn't just there for the exposure or bonuses when she was invited to attend the
influencer event for Duree Cosmetics. She then goes on to become an ambassador for the
brand, which demonstrates that businesses often want to work with micro-influencers who
 are real, authentic, and advocate for their products. This is because micro-influencers tend
to have a more targeted audience than traditional influencers.

o Emily Invest Some Time and Energy into Learning About the French Market or
Your Target Audiences. It is important to understand perspectives and approaches for
successful and appropriate campaigns when marketing on an international scale, as it is
possible that what is successful in one country may not be successful in another country.
These distinct characteristics are what set our audiences, our competitors, and our
marketing campaigns apart from one another.

o The expansion of social media, various metrics, and more. Social media is about
more than just capturing perfect moments in a series of pictures. Even though we did not
see Emily interact or engage with her followers in order to build a sense of community,
she utilized a push strategy when it came to her one-way messaging of telling the French
audience in France what they should do. This was despite the fact that we did not see
Emily interact or engage with her followers to build a sense of community. We all know
that establishing a presence on social media is about more than just pictures and ideas.
When it comes to ensuring lead generation and conversions, reporting and tracking key
performance indicators (KPIs) such as audience feedback, analytics, real-time data, brand
awareness, and loyalty and credibility are extremely important.