HEALTHY CHEEZY MEATBALLS

CONTACT INFORMATION
Jirah grace Ong
(owner)

jirahgraceo@gmail.com
(email address)

0910 607 5126

(Contact number)

Punta Baja Rizal Palawan

(address)
 TABLE OF CONTENTS

I. Introduction
II. Executive summary
III. Management and organization
a. Company name, logo, and address
b. Vision and mission statement
c. Key personnel
d. Work force and key personnel
e. Organizational chart
f. Ownership, capitalization, compensation, and incentives
g. External management support
IV. Business proponents
a. Purpose of the product/service
b. Product unique features
c. Material requirement and source of supply
V. Market analysis
VI. Competitive analysis
VII. Product and service offering
VIII. Sales strategy
IX. Financial plan
a. Start-up cost requirements
b. Budget
X. Environmental and regulatory compliance
XI. Request for funding
 I. INTRODUCTION

Bite budz store is a new startup business which is located in Punta Baja Rizal Palawan that is
scheduled to begin operations on February 15,2021. It is designed to provide a healthy food at an
affordable price and a perfect addition to any meal or to eat right on their own. Bonus: they’re meal-
prep friendly to stock up throughout the week as it does not spoil easily and we will assure you that I
will be devoted to consistently providing high customer value through producing tasteful, attractive
food and excellent service.

My product are seeking a fast and nutritious meal that Is perfectly fit from those consumers that has a
limited time for food preparation and from those people who are more health conscious nowadays.
My business will serve all its customers lower, middle and upper income specially our target market
which are the millennial customers and children by providing its products with cheaply prices and
rendering services that will put a smile on the faces. It will make no discriminations between its
consumers.

Our product mission and vision is to delight and nourish our customers with healthy, quality and
delicious food and excellent service at a reasonable price, to understand our customers changing
needs and constantly improve our customer experience ,I want to achieve our customers tongues
and taste buds as well as providing them good nutritious food that will help their body composition
and variety of food that surely enjoy. Together with my goals to provide a substantial income and to
create a business and working environment where both the consumers and employee are treated
with dignity.

I am pretty much aware that the startup failure rate is estimated to be high but I believe that by
addressing the issues that may occur and creating a financial and operational plans designed for
preempting risks, which ultimate be the base of our success. I am also aware that the current market
growth and domain of food purchase offers us a unique opportunity to start and develop out business.
By building our strategy to bring an impressive food base on customer preference that everyone will
love and having a dedicated team and a strength which will this business possess which is the ability
to change with the times whatever the situations calls for, we are open to a new door of improvement
to sustain the growing needs and wants of the market.
 BUSINESS MODEL

 Fee  Active customer

collection support over
Mom (to let me  Door to door phone
borrow her sales  Complaint portal
 Tasty
cooking  Online
 Customer homemad  People who
equipment) discussion
appreciation e chicken did not want
note writing balls  Personalized
Dad (to let me to go out for
thank you cards
borrow his money  Healthy dining and
and motorcycle to ingredients want to
deliver foods) deliver food
 Mobile online at
 Technology their
application
(online app, doorstep.
 Online
internet marketing
etc.)
 Social media
 Ingredients
 Equipment
 Vehicle

 Product inputs (ingredients)

 Equipment  Tips
 Gas  Chicken balls sales
 II. EXECUTIVE SUMMARY

I have decided to began this business as a way to profit from my passion to provide a healthy and
affordable price of food. I’ve made this product as an alternative food from those people who
doesn’t like eating vegetables and consume other unhealthy foods so I add some healthier
ingredients that won’t grab that much attention because of its taste. I’m dedicated to providing
marketing and management consulting services and persistent on looking for opportunities to
increase my business potential success.

What makes my business stand out from crowd is that it provides a great customer satisfaction and
happiness with a likable and friendly approach and at an affordable and budget friendly price you
can eat the most delicious food with lots of nutrients that are beneficial to our body and our
product does not spoil easily because you can store it in your refrigerator and heated the next day
to eat again.

Due to this pandemic marketing via social media will be the key because with social distancing and
restricted movement, more consumers are now takes orders through online. To survive this crisis,
my business needs to maintain its customer base. Having an engaging presence on social media
platforms like Facebook helps me to connect and build relationships.

The store competes in a highly fragmented and competitive market. It has carefully combined a
variety of promotional strategies to gain as much market as possible By focusing on its strength ,
its key customers and the company’s underlying core values and goals Bite budz will increase it
sales within a year, while also improving our product by adding more ingredients and vegetables
because people are more health conscious now a day so that our product should be too. You
better understand the needs and concerns of your target customers because I believe that the
better you will understand your customer the more capable you will be creating a successful
product or service that matches their needs.
III. Management and organization

a. Company name, logo, and address

Company name

BITE BUDZ
Logo

Address

Punta Baja Rizal Palawan

b. Vision and mission statement

Vision

To inspire a healthier lifestyle and aspire to serve happiness creating a memorable

experience to our valuable customer.
Mission

To delight and nourish our customers with healthy, quality and delicious food and excellent
service at a reasonable price.

c. Key personnel

In a small business there often are few staff people with many duties and its important
to clearly identify the duties and responsibilities of each personnel.

Key personnel in a value- added business and their duties include:

 Operations manager – The leader for the operation and has overall
responsibility for the financial success of the business. The operations manager
handles external relations with lenders , community leaders and vendors.
Frequently , this individuals also is in charge of either production or marketing
for the business . the person will set in motion the vision, strategic plan, and
goals of the business.

 Shipping and receiving person – this may not be a full-time position in a start-
up business. Someone , however , needs to be assigned the task of packaging ,
ordering transportation for delivery , receiving incoming material and
warehousing of finished goods and stock .

d. Work force and key personnel

In workforce planning I hired some driver and assigned one person for packaging these
two people with the right skills in the right job help me ensure that all units work
together to ensure success.

e. Organizational chart

MANAGER/OWNER
 WORKER 1 WORKER 2

f. Ownership, capitalization, compensation, and incentives

Ownership
My business is Sole proprietorship which is the simplest and most common form of
business ownership.

Capitalization
The outstanding capital stock of the business is 1,000 pesos

Compensation and incentives

To keep my employees loyal ,more productive and to keep their best I provide them a
compensation (money) of 100 pesos a day with incentives ( special perks or rewards
for good work) of free snacks and drinks

g. External management support

My parents are people that invested most especially who have genuine interest in
seeing my business do well and have the patience and time to guide me and provide
good advice ,they are my support providers or backups if ever my business fail to run.
 IV. BUSINESS PROPONENTS

Organizers with their capabilities and contributions.

Jirah grace Ong

( Business owner )

Operate own business with the aim of meeting the needs in the public, and in so doing makes profit
.Responsible for the growth, stability, direction and daily operation of the business.
Handle responsibilities such as creating business plans, arranging financing, reviewing sales,
developing marketing strategies, overseeing daily activities, and identifying business opportunities
also be concerned with customer/client satisfaction and feedback from the members of the public;
their views on the product consumption or service offered.

Joiczle kaye bayate

( Delivery driver)

Delivering items to clients or businesses in a safe, timely manner. Reviewing orders before and
after delivery to ensure that orders are complete, the charges are correct, and the customer is
satisfied. Assisting with loading and unloading items from vehicles.

Rey Ong

(Financial backer/investor)

Independent investors might not want to risk money on my business. But those who are close to me
specially my father believe in my ability to execute an idea and be willing to take a chance on my
fledgling business. Without him I wont be able to start and build my business. He provided the startup
funding or initial capital i need to really get going.

a. Purpose of the product/service

The purpose of my product is to provide a healthy and nutritious food as an alternative

from those individuals who loves eating junk food and other unhealthy foods that they
 consume. Also to promote healthy eating and living habits that will help you to stay
strong and prevent diet- related illness.

b. Product unique features

Promotes a benefits of healthy foods at an affordable price, product convenience and

making food easy to store in fridges/kitchens, as well as taking product with people as on
the go travel item.

c. Material requirement and source of supply

I listed all the raw material / ingredients that are required to produce a finished product.
All the ingredients will be accessible and available in all supermarket.

V. MARKET ANALYSIS

Bite budz will focus on Punta Baja Rizal , and its near by areas. Some other eatery stores are already
stablish in Punta Baja but they are not providing the products that Bite budz will be providing. In Bite
budz any kind of person can be our target market but it will strongly focus on the priorities of children
and young/millennial people and as I have observe target customers are demanding for something
new, new for their taste and eyes, and I believe that our cheesy meat balls is one of the target
customer’s demand.

Currently, consumer behavior is more inclined towards health and wellness, safety, social impact and
experience in their food purchasing decisions along with the traditional values and convenience,
affordable price and taste. Moreover my product rise awareness for healthy food ingredients and will
strive to upgrade and innovate to drive business from picky consumers.

All the raw material supplies that we will be needed are accessible and achievable , since ingredients
for meatballs is available in all the supermarket and it is faster and easier to prepare in comparison to
other competitors, aside from this it is close to the areas wherein target markets come and go.
 With the help of a market analysis, businesses can gain valuable information about a certain market.
If you are setting up a business, want to investigate your current market, or simply look at new
markets, a market analysis helps you to identify and assess the opportunities and risks of a market.
On the basis of a market analysis, you can develop concrete marketing strategies and successfully
implement your business idea.

VI. COMPETITIVE ANALYSIS

SWOT analysis

Strength Weaknesses Opportunities Threats

Bite buds store - Store location - Not yet - Increase - Entry of new
- Ingredients recognized number of competitor
which are - Unstable potential - Existing stablish
achievable price of raw customers supplier are
and easy to materials - Trying to major
find leave other competitors
- Offering food food with high
of diversified cholesterol
taste with a - Will get more
cheap price attraction to
and healthy these product
- Close to
areas wherein
target markets
can easily
come and go

Competitive - Stablish - Not offers - Near student - Competitive area

shop 1 supplier service market
delivery
Competitive - Stablish - Foods are - Near business - High cost of
Shop 2 supplier expensive center market entry
- Sales variety
of product

VII. PRODUCT AND SERVICES OFFERING

This healthy Cheesy meatball recipe is made with ground chicken breast which is the healthiest part
of the chicken that is a good source of vitamin B, vitamin D, calcium, iron, zinc, and trace amounts of
vitamin A and vitamin C. In comparison to most red meats, chicken contains two to three times more
polyunsaturated fat and monounsaturated fat—healthier fats than those found in red meat.

For vegetables, we decided to put Moringa oleifera or commonly known as malunggay, which
is rich in nutrients including vitamin B6, vitamin C, vitamin E, calcium, magnesium, riboflavin, iron,
and etc. It also have anti-cancer properties, can help you reduce weight, lower cholesterol and blood
pressure.

And lastly, the ingredient we use for persuasion, the cheese. Cheese also have many nutrients
since it is also from milk. It is a great source of calcium, fat, and protein. It also contains high amounts
of vitamins A and B-12, along with zinc, phosphorus, and riboflavin.

All in all my product is made of chicken breast with cheese inside as well as vegetables that won’t
grab that much of attention because of its taste and coated with bread crumbs. The Bite budz will
carry you a consistent quality products that will bring  satisfaction to customer at cheaply price. I’ve
have personally researched the ingredients and sampled the products that we offer to ensure the
quality we guarantee.

In addition with that we prepared food products that allow customers savor our specialty sauces and
meatballs at their home. I develop a core group of products that easy to prepare and package that
does not spoil easily.

An important component of my business is not just my products, but also about the service i will
render to our valuable customer . In addition to my full service and door to door delivery, we focus
exclusively on high-quality distribution and customer service and by these I feel that I can quickly
establish accounts and build strong relationships and earn customer loyalty.

VIII. SALES STRATEGY

Bite budz has carefully developed a marketing plan intended to keep the product in the hearts and
minds of our prospective customers enabling business to grow. I used social media platforms as a
sell strategy by creating a Facebook page which allow me to sell and promote the products I’m
selling. By using this platform allows people to find my business, and learn more about what i have to
offer. It's a place where I can interact with my customers and where people can reach out to chat and
ask questions and having a social media presence makes it possible to connect to buyers in a more
personal and authentic way.

Social media marketing allows me to showcase my business core values, earn loyalty from current
and potential customers, address some customer service complaints, aggregate reviews, stay top-
of-mind among followers and generally build your reputation in a positive way.
 IX. FINANCIAL PLAN

a. Start-up cost requirements

The startup costs requirement for my business are the wages to pay for my employee
and a travel cost for securing distributions of product.

b. Budget

Cash needed

Raw materials/ingredients P 500

packaging and shipping cost 100
Employee salary 200
Total 800

X. ENVIRONMENTAL AND REGULATORY COMPLIANCE

Food safety regulations apply to each stage of food production from processing and manufacture to
distribution. I am aware of the food safety regulations and understand how my business can meet my
obligations and comply with these regulations , or face fines.

Producing safe food is essential to my business success and customer will expect that my food
product are safe and trustworthy. We will include commitments on how we intend to reduce the food
and packaging wastage and to recycle as much as possible.
We will comply with the following applicable environmental laws and regulations to ensure a safe
food processing environment and follow good manufacturing practices;

RA 925 (Philippine Clean Water Act)

PD 1586 (Environmental Impact Statement System)

RA 9003 (Ecological Solid Waste Management Act)

XI. REQUEST FOR FUNDING

From:
Jirah Grace Ong
Punta Baja Rizal

To:
My parents

Dear mom/dad,

Good day ,I am planning to start a business and it is sole proprietorship and I am writing
this letter to ask for your financial assistance in providing a money for my capital in order for
my business run successfully.

I promise to give back or return the money you invested for taking the risk and trusting
on my own capabilities. I will be careful in handling money for my business to give
maximum returns to you.

I would very much appreciated your help in any way you can in supporting my business
and contributing to expenses that will be incurred. Thank you in advance for your time and
consideration.

Sincerely,

Your loving daughter,

Jirah grace Ong