At the end of this module, I can:

1. Distinguish words that create a

positive, negative or a neutral tone in
writing texts;
2. Explain what tone a writer text sends
to the reader;
3. Evaluate personal experiences that
may influence personal point of view
to a certain societal issue;
4. Synthesize cultural exposures (or lack
of it) to determine the limitations of
one’s point of view; and
5. Relate how an author of a text may
also have personal and/or cultural
exposures that might affect his or
her tone and point of view when
writing texts.
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TONE
In speaking, we can easily tell
the emotions behind the
words from a person’s tone.
The words “I’m fine,” may
mean “I’m not really fine,”
depending on the tone of the
person saying it.

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 The AUTHOR’S TONE
In reading, we also convey the tone of the
author. It may be a bit difficult to determine the
tone based only on the text. But the tone in a
text is the author’s attitude towards the
topic or the issue.

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The AUTHOR’S TONE
• Positive (choice of words)
• Negative (choice of words)
• Neutral (no hint of bias)

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Positive Tone
is always your best choice. It’s not just about being nice—
positive tone is clearer and helps us get things done
because its phrasing is simpler and it uses fewer words.
By phrasing messages positively, you encourage people
to buy into your ideas and establish good relationships for
the future. Positive tone is a credibility builder.

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Negative Tone
tends to make the reader feel angry and defensive, and
may damage your professional image. While sentences
containing negative expressions might lead to compliance,
they rarely result in happy cooperation. Negative tone can
also makes your message difficult to understand and
remember.

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Neutral Tone
is the absence of positive or negative language. Neutral
tone has no feeling—just the facts. While this might seem
innocent enough, neutral tone carries a risk of being
interpreted negatively, depending on the mood of the
reader.

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The AUTHOR’S Point-of-View
Point of view is the angle of considering
things, which shows us the opinion or
feelings of the individuals involved in a
situation.

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The AUTHOR’S Point-of-View

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The AUTHOR’S Point-of-View
•Personal Experiences
•Cultural Experience

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The AUTHOR’S Point-of-View
•Personal Experiences
In writing, an author’s personal
experiences and attitude toward those
experiences affect his or her point of
views.

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The AUTHOR’S Point-of-View
• Cultural Experiences
CULTURE is the set of shared attitudes, values,
goals, and practices that characterizes an institution,
organization or group or country. Our own identity
that can never be completely erased from us.

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The AUTHOR’S Point-of-View
•Cultural Experiences
Along with other personal experiences,
can affect a person’s perspective.

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 How can your personal
experiences as a student affect
your point of view?

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 ESSENTIAL LEARNING
✓ A text has a tone that can be positive, negative or neutral depending
on the author’s choice of words.
✓ An author’s point of view may also be affected by his or her personal
or cultural experiences.

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