This document contains an assignment for an MBA Product and Brand Management course. It includes 15 questions covering topics like product definition, product life cycle, new product development process, branding, brand equity, brand positioning, brand loyalty, and branding strategies. Students are asked to answer all 15 questions and submit their responses by November 25th, 2022 to Professor Vinay Sharma for the November-December 2022 session covering units 1 through 5.
This document contains an assignment for an MBA Product and Brand Management course. It includes 15 questions covering topics like product definition, product life cycle, new product development process, branding, brand equity, brand positioning, brand loyalty, and branding strategies. Students are asked to answer all 15 questions and submit their responses by November 25th, 2022 to Professor Vinay Sharma for the November-December 2022 session covering units 1 through 5.
This document contains an assignment for an MBA Product and Brand Management course. It includes 15 questions covering topics like product definition, product life cycle, new product development process, branding, brand equity, brand positioning, brand loyalty, and branding strategies. Students are asked to answer all 15 questions and submit their responses by November 25th, 2022 to Professor Vinay Sharma for the November-December 2022 session covering units 1 through 5.
SUBJECT NAME & CODE:Product & Brand Mgt. MGTDEMKT003T
SESSION: N0V-Dec=2022 UNIT NO:1-5 Assignment NO.: Overall DATE OF SUBMISSION -25.11.22
Faculty Name: Prof:Vinay Sharma
Q1. What is Product?
Q2. Write the product strategy? Q3. Write and explain product life cycle? Q4. What is new product development? Q5. Explain new product development process ? Q6. Explain new product strategy? Q7. What is branding and brand managemnt? Q8.Explain Personality in consumer behaviour? Q9. Write the concept of brand equity? Q10. Write about brand positioning? Q11.Write about brand loyalty? Q12.Write about brand audit? Q13.What is brand rejuvenation and re launch? Q14.Write about co- branding? Q15.Write about designing and implementing branding strategies?