This document contains an assignment for an MBA consumer behavior course. It includes 15 questions covering topics like the definition of consumer behavior, models of consumer decision making, the consumer decision process, factors influencing consumer behavior, personality and attitudes in consumer behavior, external influences on consumer behavior, methods of consumer research, and new developments in the field. The assignment is due on November 25th 2022 and is for the November-December 2022 session of the MGTDEMKT002T Consumer Behavior course taught by Professor Vinay Sharma at SAGE University Institute of Management Studies in Indore.
This document contains an assignment for an MBA consumer behavior course. It includes 15 questions covering topics like the definition of consumer behavior, models of consumer decision making, the consumer decision process, factors influencing consumer behavior, personality and attitudes in consumer behavior, external influences on consumer behavior, methods of consumer research, and new developments in the field. The assignment is due on November 25th 2022 and is for the November-December 2022 session of the MGTDEMKT002T Consumer Behavior course taught by Professor Vinay Sharma at SAGE University Institute of Management Studies in Indore.
This document contains an assignment for an MBA consumer behavior course. It includes 15 questions covering topics like the definition of consumer behavior, models of consumer decision making, the consumer decision process, factors influencing consumer behavior, personality and attitudes in consumer behavior, external influences on consumer behavior, methods of consumer research, and new developments in the field. The assignment is due on November 25th 2022 and is for the November-December 2022 session of the MGTDEMKT002T Consumer Behavior course taught by Professor Vinay Sharma at SAGE University Institute of Management Studies in Indore.
SUBJECT NAME & CODE: Consumer Behaviour MGTDEMKT002T
SESSION: N0V-Dec=2022 UNIT NO:1-5 Assignment NO.: Overall DATE OF SUBMISSION -25.11.22
Faculty Name: Prof:Vinay Sharma
Q1. What is Consumer Behaviour?
Q2. Write the scope of consumer behaviour? Q3. Write the model of consumer decision making? Q4. What is consumer decision process? Q5. Explain determinant of buyer behavior ? Q6. Explain stages of consumer Decision process? Q7. Write the factor affecting consumer decision making process? Q8.Explain Personality in consumer behaviour? Q9. Explain measurement of attitudes scaling techniques? Q10. Write the external factor influencing consumer behaviour? Q11.Write the family life cycle? Q12.Write the lifestyle profiles of the social class (ALO & VALS)? Q13.What is consumer research? Q14.Write the methods of consumer research? Q15.Write about new development in the field of consumer research?