Professional Documents
Culture Documents
Casegoogle 160802215110
Casegoogle 160802215110
Case 9:
Robert Wise, Thao Bui, Tung Lu, Huynh Vo, Shirley Kaeratana
Robert Wise
Agenda
US Marines don’t want Google’s Robot Dog A long time ago in a galaxy far far away
Speaker 4: Tung Lu
Financials: Google Versus Competitors
Source: Geekwire.com
Speaker 4: Tung Lu
Financials: Google Cash and Short Term Investments
Source: QuartzLaz.com
Speaker 4: Tung Lu
Strengths
Speaker 4: Tung Lu
Weaknesses
Speaker 4: Tung Lu
Opportunities
Speaker 4: Tung Lu
Threats
Speaker 4: Tung Lu
Question 1: Pay-Per-Click Search
Benefits searchers
Searchers don’t mind being advertised to as long as the product fits searcher’s needs
Benefits advertisers
Offers a unique means of putting their message in front of audience
Benefits search engines
Enables search engines to support advertisers and searchers simultaneously
Source: netmarketshare.com
Google’s Products:
AdWords: revenue stream from advertisers
AdSense: implementation of ads on mom-and-pop sites
AdMob: implementation of ads in mobile aps.
Speaker 5: Huynh Vo
Question 5: What is Google trying to do strategically?
Speaker 5: Huynh Vo
Question 6: Paradigm Shift
TCP/IP (1982)
DNS (1984)
WWW, Tim Berners-Lee (1991)
Mosaic browser (1992)
Google Search Engine (1998)
“Information Age”
Source: singularity.com
“Information Age”
Robert Wise
Quiz Question #1:
Robert Wise
Quiz Question #2:
Robert Wise
Quiz Question #2:
Robert Wise
Quiz Question #3:
Robert Wise
Quiz Question #3:
Robert Wise
Quiz Question #4:
Robert Wise
Quiz Question #4:
Robert Wise
Quiz Question #5:
Quiz Question #5:
Quiz Question #6:
Robert Wise
Quiz Question #6:
Robert Wise
Q&A:
Robert Wise
Backup Slide – Growth of Internet