Communication Strategy

S22 Launch | Strategic Objectives:

 Business Objective: Drive incremental SO growth of FS

Objectives:  Communication objective: To showcase product superiority & though leadership
through inspire & engage with gen MZ

 Upgrade SS users (18 - 34 y/o), mainly live in 2 key cities HCM, HN to choose
J2BDs:
Rainbow as the world best camera phone x S-pen for their everyday epic
expression

 Market Share: No. 1 in Q1 2022

KPIs:  PTO (Proud To Own): +10 vs. 2H 2021:++ High quality – Premium – Enjoying using
 SO: xx
Rainbow | Target Audiences EXPLORER: 39%

Explorer: 39%
Live a fast-paced, hetic life and live for the moment. A true extrovert who loves to go out and discover the latest. Always seek
for new experience and strive for achievements

CORE RANGE:
Gen MZ (18-29). | Extrovert. Confident. Cool-nerd. A sense of superiority &
self –expression. Impressive present-ability

CONSTRAINTS:
Don’t want to be caged with many rules and structure.
Live only once and want to live to the fullest with passion.

PRODUCT ROLE:
SMP is their window to the world to enable them to immerse, capture, and
share various experiences

BRAND ROLE:
Their soulmate | Buddy | Partner that can share & experience the
excitement of life
 The one big societal design we all live in

Our world is designed and engineered

to work with daytime rush

Consumer truth
Our young people need to fit their rhythm
to a society designed for daytime
But they don’t always find that it is the only one way to dance to the life beat
 Product truth
Rainbow opens up
the epicness of the night
For all those who want to rule their days on their own terms
Let night shine as bright as day
Old rule Rainbow’s epic standard
Normal camera makes expressions end up What make you great at day, Rainbow keep it
like a ghost at night epic at night too
A pen as limitless as your mind
Old rule Rainbow’s epic standard
Pen are boring and majorly for signing Rainbow SPen inspires you with million of possibilities
papers to imagine even in most unexpected time
 The Rainbow Story in VN

Product truth Consumer truth

Rainbow opens up Our young people need

the epicness of the X to fit their rhythm to a
night society designed for
daytime

Show how Rainbow powers young people to

write their life’s rhythm to the epicness in the night
While most think the night is to rest and prepare for tomorrow,
MZ thinks of the night as their ‘second beginning' or their day,
just as dynamic & important as the day.

They are the ones that evolve the

NIGHT CULTURE of Vietnam.

However,
society still looks at the night through a narrow lens.

Those who sleep early are seen as 'good role models'.

While going out after dark is suspicious.
Staying up late is unruly.
There is a set of conventions made for the night.

Samsung Galaxy Rainbow empowers MZ to

break free from those conventions
and let their night side take the wheel.
They say 'Going out after
2AM 4:30AM, they're still in their
You sayis'Some things are
no good' you're pyjamas
already in your
too good to miss out'. lycras.

Nightography |
Nightography |
Midnight flower market
Cycling

They think 00:00 is scary

You think it's the time They're chilling with a 9:15PM show
to make the world smile. You're busy making your own show.

S Pen | Chipset |
Comic creation One-man-show
livestream
Those who live by their own rules,
rule the night.
 They think 1:15AM is too late for dinner

MANIFESTO
[Nightography | Street food]
So you decide to have an early breakfast.

They say 'Going out after 2AM is no good' [Nightography | Midnight sightseeing]
You say 'Some things are too good to miss out'.

They think 00:00 is scary [S Pen | Creation]

You think it's the time to make the world smile.

They're chilling with a 9:15PM show [Chip set | Livestream]

You're busy making your own show.

Their world shuts at 11:30PM [S Pen | Crypto]

You're letting this new world blow your mind.

They look for peace at 10:44PM. [Battery, Chipset & Display | Gaming]
You look for a good fight with your bros.

4:30AM, they're still in their pyjamas

[Nightography | Cycling]
you're already in your lycras.

Those who live by their own rules,

rule the night.

LET YOUR NIGHT SIDE RULE

with SAMSUNG GALAXY RAINBOW.
Key passion points &
Feature Priority
Own key Content Focus Content Focus

Passion Points 60% 40%

to drive our #1
Photography Creativity
camera Travel Productivity
leadership Gaming
Feature:
SPen
Feature:
Battery
Nightography Camera
Chipset
SPen
Display
 Feature Allocation
Product Features Allocation

Nightography Camera 35%

SPen 25%

B0 (Ultra) World’s 1st 4nm processor (Chipset) 20%

Battery + Display BrightVision 10%

Design + Color 10%

Nightography Camera 35%

World’s 1st 4nm processor (Chipset) 30%

R0/G0
(Base/Plus)
Design + Color 20%

Battery + Display BrightVision 15%

 Campaign
Architecture
 The Campaign Architecture GLOBAL ASSETS
LOCAL ASSETS

From Tease to Launch HERO ASSETS

Campaign
concept
LET YOUR NIGHT SIDE RULE
Campaign Teasing Pre-booking Pre-order Launch
phase (26 Jan - 09 Feb) (10 Feb - 16 Feb) (17 Feb - 03 Mar) (4 Mar - 30 Apr)
26 Jan 09 Feb 10 Feb 16 Feb 17 Feb 22 Feb 04 Mar 22 Mar
Key dates
Tease Hero Activity
Global Pre-booking Local Launch Event Pre-order
Kick off RTS UGC Photo Contest
Unpack Price Announcement
Hype up curiosity & exciment around Excite & inspire product & feature relevance by showing
Generate talkability & excitement for the new revealed rule-breaking USPs of Rainbow (focus more on Ultra)
● ●

Phase Unpacked Livestream

●
epic Rainbow use cases
Drive pre-orders with right target by models
objective Ignite discussions about the rules that
●
Drive product desirability via WOM
Upgrade SS
● ●

Rainbow is about to break Upgrade SS

●
●

Product Ultra (70%)

Focus Plus/Base (30%)

Teaser Main Film (01 x 30s) Pre-order Film (Ultra) (01 - 30s, 20s, 15s) Launch TVC (Base/Plus)(01 - 30s, 20s, 15s)
SMC | SO | Online Media TV | Online Media | SMC TV | Online Media | SMC
Intro Film (1 min)
Teaser Snackable Film (4 x 6s) SMC | Online Media Digital WARM Films (04 - 15s, 6s)
Global [Nightography | Display | Battery | Design]
[Category | Nightography | Processor | SPen]
Assets SMC | SO | Online Media Digital WARM Films (03 - 15s, 6s) SMC | Online Media | SO
[Multi-taskingxSPen | SPen Video Editing | Battery]
SMC | Online Media | SO
UNPACKED Invitation
Product KV (Still & Animated)
(Banner/VDO 6s)
[Series, Ultra, Base/Plus, Preorder]
CRM | Online Media | SMC | SO | Influencer
SMC | SO | CRM
Feature Visuals
UNPACKED
[Series (Water resistance), Ultra (Nightography, S Pen, Battery), Base/Plus Nightography, Display, Battery, Hi-res)]
Livestream
SMC | SO | CRM
Online Media
| SMC | SO | Lifestyle Visuals [Ultra, Base/Plus]
Influencer SMC | SO | CRM

LOCAL LIFESTYLE ASSETS (STD banner/FB Link Ad/VDO ad) LOCAL LIFESTYLE ASSETS (STD banner/FB Link Ad/VDO ad)
UNPACKED Countdown [Product x Lifestyle Visual] [Lifestyle Visual]
SMC Online Media Online Media
UNPACKED
Amplify LOCAL HERO ACTIVITY (Hero Videos, Pre-launch Engagement, Launch Engagement)
SMC | SO | PR LOCAL LAUNCH
LAUNCH Online Media | SMC | SO | PR | CRM | Kenh14 partnership
HANDRAISER Recruitment & Media | Influencer AMPLIFY
Scheme Viewing EVENT
SMC | SO | PR | KEY UGC ACTIVITY: SUBMIT YOUR NIGHT
CRM | SO | Online Media Party SMC | SO | PR | HERO FILM PREMIERE
Influencer SIDE RULE & VIETNAM MAPPING
Influencer

1st Impression In-depth Review Tech Hub

Local RUMOR Discussion SO | PR | Influencer SO | PR SO D DAY
Assets SO | PR CELEBRATION
Note Upgraders [Ultra focus] SMC | SO
SO
Co.A Convert - SMC | SO | PR | Influencer | CRM | Online Media

Search Ad (RSA, Paid search, Discovery Ad…) - Online Media

Preorder Scheme (Hot) - SO | Online Media | CRM Launch Scheme (Hot) - SO | Online Media | CRM

Landing Unpacked Hub (Global)

Marketing Page / D2C
Page Handraiser Page
 IMC ECOSYSTEM
Key Role Key Objectives

TVC
- Maximize SOV with big burst of offline coverage during pre- & during launch
ATL Massive TOM - Reinforce brand reputation as the iconic tech leader in VN
OOH
- Raise the publicity and shape positive sentiments & excitement of new epic night sides empowered by
PR Talkability Generator Rainbow
- Strengthen the tech leadership and brand of GenZ via authentic testimonials

- Be the key brand/product hub enabling the virtual experience, WTB

Dotcom Digital Marketing Core - Support segmentation of high PPM audience via dotcom insights

- Maximize conversion with SS customer database, especially Note lovers (own)

CRM Precision Acquisition - Maximize conversion with remarketing audience (paid)

- Maximize reach & frequency

Display Digital Mass Awareness - Deliver affinity relevance via contextual targeting
Online
Media
Search Consumer Intent Capture - Harvest intent signals to push relevant contents + drive purchase

Social Content & - Drive targeted reach across upper & lower funnels
FB Facilitate participation of hero engagement activities
Engagement Hub -

SMC IG Inspirational Lookbook - Enhance desirability with new night side lifestyle powered by Rainbow

- Maximize reach & frequency of key features stories

YT Brand Edu Academy - Excite post purchase experiences of Rainbow with quick & fun tips & tricks/tutorials

Tech Expert Endorsement - Continuously reaffirm tech leadership and superiority over the competition

Dealer Purchase TOM - Build interest at Point-of-sale to drive purchase intent

SO
PPC Affinity-based Advocacy - Reinforce relevance while build social advocacy for the new epic night side stories powered by Rainbow

- Amplify positive testimonials of authentic Rainbow users

ADV Brand Advocacy Army - Engage with key activities

Macro Trendsetters - Reinforce the premium image & credibility for Rainbow key features & passion points
INFLUENCERS
Micro/ - Deliver relevant everyday epic use cases with Rainbow, focus on driving camera + SPen visibility & credibility
Trend Spreaders Generate & amplify authentic WOM
Nano -

OFFLINE ACTIVATION Memorable Immersion - Impress consumers with shareworthy immersive product experiences
Content
Strategy
 MASTER CONTENT FRAMEWORK
Tease
Local
Campaign Let your night side rule
concept

Campaign Teasing
Phace (19 Jan - 08 Feb)

Phase Ready to break the rules

Message Tune in! 08/02/2021

Product Ultra (70%)

Focus Plus/Base (30%)

Phase
Hype up curiosity & tech leadership around Rainbow Ignite discussions about the rules that Rainbow is about to break
objective

Key Pillar & History is made by rule-breakers

The rules we learned and break
Angles (Tech leadership)

The SMP category is about to be surprised again! Break the rule of the light
Show how people’s expressions have been limited/hidden by darkness and that’s all about to change
Seed in the Rainbow as the Galaxy S + Note unprecedented innovation story, surprising the SMP category with the
convergence of Note DNA (S Pen + Power) and S DNA (Camera and Performance) Nightography
Nightography | Chipset | S Pen
Break the rule of time
Show how people’s excitement have been limited only to some hours and ask why need to be comfy with it
Battery
The SMP history challenger is back
Tease about SPen as the challenger which is really about to make another mark of history
SPen Break the rule of power
Challenge people if they think they are fast & strong enough to seed the discussion toward the strongest processor is
to come
Fastest chip ever on Galaxy

Break the rule of creation

Show what people know about SPen will go beyond
SPen
 MASTER CONTENT FRAMEWORK
Pre-Launch Full range
R0
Ultra
R0/G0
Base/Plus

Local
Campaign Let your night side rule
concept

Campaign Pre-order
Phace (09 Feb - 24 Feb)

Phase Rainbow innovations empowers you to write your own epicness of the night
Message Pre-order now!
Product Ultra (70%)
Focus Plus/Base (30%)

Phase Generate talkability & excitement for the new revealed rule-breaking USPs of Rainbow (focus more on Ultra)
Drive pre-orders with right target by models
objective Upgrade SS, convert Co. A users and Note Users

Key Pillar & The epic standard by Rainbow Your night side stories made epic Own your epicness of the night
Angles
The epic of the 2 best-in-class together [Ultra] Shine your night side with Rainbow Be epic. Do Epic
Reinforce the unprecedented story of true prioneeringship between Note Set up how Rainbow nightography camera shows off the richness and thrilling
Show owning Rainbow helps them look epic (design) and do epic
and S that show Samsung brand is again setting a new epic standard of nigh side of the young people shining across places & time, unbinded by any
(feature benefits)
innovation rules or labels (focus on key passion point on slide 61)
Nightography Camera Trade in | Promo Schemes
Duo-power S & N + S Pen | Nightography Camera

Rainbow does what it can’t [Ultra] Pen epicness together, again!

Narrate how Rainbow’s innovations always go further pushing the Show the Note lovers that the Rainbow S Pen is back, ready for new adventures
boundaries of the rules to bring out the epicness of SMP for its beloved with them (focus on key passion point on slide 61)
Samsung users SPen
Creation | Performance | Productivity
[Ultra] Let your night side rule
(Hero Ultra Activity)
Look good. Feel good Nightography | SPen
Show how Rainbow’s design not only makes you look chic but also beautiful
for the earth
Colour | Premium Design [Ultra/Plus] Turn night into your social expressions
Show how R0/G0 empowers young people to turn any night moments into epic
visual showcases, fitting and trending to any of their social platforms
(focus on key passion point on slide 61)
Nightography

[Full range] Master your ideas amid the dark nights to

put them to brightest days
Highlight how Rainbow helps Gen MZ champion new learnings & ideas to show
them off to the world
Battery | Chipset | Display
 MASTER CONTENT FRAMEWORK
Launch
Local Campaign
concept Let your night side rule
Campaign Launch
Phace (4 Mar - 31 Apr)
Phase Rainbow inspires you to make your night epic
Message Buy now!
Product Ultra (70%)
Focus Plus/Base (30%)

Phase ● Excite & inspire product & feature relevance by showing epic
● Drive product desirability via WOM ● Upgrade SS and convert Brand A users
objective Rainbow use cases

D-DAY How to make your night epic #withGalaxy S22 [Note upgrader]
Key Pillar &
Angles
Unbox your 1st epic impressions How to cut through the low light for incredible your Be noteworthy!
(Unbox experience) night highlights Highlight how Rainbow is the massively powerful phone
Provide tutorials for new S22 users of how to champion their epic with the tiny SPen and all of the best-in-class - the perfect
The rise of night-rulers night with new S features of Nightography & SPen replacement of the old Note. Time to upgrade!
(Consumer experience)
Ready to be the Expert?
Agile contents Educate about Expert Raw as the pro-software allowing its Galaxy
[Brand A convert]
(Covid-19 situations | Seasonal occasions) users to master all possibilities of 5 cameras
Neutralization
Neutralize the negative comparison with CoA.13 series by
[Ultra] Add your message to your outcomes highlighting how Rainbow is much more competitive in
Let your night side rule Show how Spen helps add creativity yet impactful message to term of camera outcomes, design, promo deals & post-
(Song Dam Chat Dem Launch Engagement) their outcomes (video/photo) purchase services

[base/plus] Turn ordinary nights into extraordinary Triple the epic

Mother’s day spotlights Dial up how people don’t just pay for a phone but also
(Agile content - TBU) Show how the trendy design & colours shine brightly amid the everything else around: 1x epic price, 1x epic post-
night, spotlighting its owners among the crowd purchase benefits, 1x epic post-purchase service care

Your Galaxy. Your Way Post-launch schemes

Smart Switch & Knox Security
Continue reinforcing the guide of how new users customize & transfer safely their data on to new device Don’t lay down.
One UI 4 Upgrade yourself to the new epic
Excite the new users about the endless customization possible only on One UI 4 as well as other fun from new emoji & softwares Drive new schemes (trade-in, loyalty programs),
upgrades especially for Note lovers & CoA (N-1,2.3)
Quickshare
Educate how file sharing has never been so easy across Galaxy devices, not just between devices but you and your friends

Ecosystem
Thrill about the epic possibilities beyond Rainbow once connected the seamless ecosystem of Tab/Buds/Watch
MEDIA LAUNCH ASSETS
 GLOBAL ASSETS

CREATIVE ASSET LOCAL ASSETS

LAUNCH

Launch TVC (Base/Plus) Launch TVC (Ultra)

TV | Online Media | SMC TV | Online Media | SMC
 GLOBAL ASSETS

CREATIVE ASSET LOCAL ASSETS

LAUNCH

Local Hero Video

SMC | SO | PR | CRM | Influencer | Media
Trailer Hero Film Feature Film
Go live: 16 Feb Go live: 26 Feb Go live: 4 Mar

Nightography Camera

S Pen
Photo Album The sea we dont sea #withGalaxy Album
Go live: 26 Feb Go live: 26 Feb

Sustainability x S Pen
 GLOBAL ASSETS

CREATIVE ASSET LOCAL ASSETS

LAUNCH

Hero Engagement
Admicro | SMC | SO | PR | CRM | Influencer | Media
 GLOBAL ASSETS

CREATIVE ASSET LOCAL ASSETS

LAUNCH

LOCAL LIFESTYLE ASSETS WAVE 1

(STD banner/FB Link Ad) | Online Media
D-DAY CELEBRATION
CONTENT FRAMEWORK
 MASTER CONTENT FRAMEWORK
D-Day
PHASE LAUNCH - D-DAY

LAUNCH Rainbow inspires you to make your night epic

MESSAGE Buy now!

1/ Amplify the epic 1st impressions of the new Rainbow users

TASK
2/ Maximize #withGalaxy S22 outcomes across platforms

Date 4 Mar - 10 Mar

KEY Unbox your 1st epic impressions The rise of night-rulers AGILE CONTENT
PILLARS
& ANGLES
[5th Wave of Pandemic - hopefully not]
[Unbox] [Post Consumer Experience #withGalaxy] Inspire your audience with your epic night
The epic can’t-believe moments Night’s on! Galaxy S22 are out! stories
Capture and show the experience of how much Generate social WOM by compiling and amplifying Encourage new users to continue explore their night
people get overly excited on unboxing their epic their first moments using Galaxy S22 users going out side with the powerful Nightography & Spen
#GalaxyS22 to uncover their night side stories. because their stories matter during the toughest
time
Micro Influencer | SO (PPC/ADV) | PR SMC | SO | PR
SO | PR | CRM

[Post-unbox experience]
[8th March]
The 72 hours of epicness together Capture your epic woman at night
Create social endorsement via the 1st hand-on
product experience which is full of new epic
#withGalaxy S22
Show how Galaxy S22 capture incredible stories of
discoveries (e.g. features), fun and new possibilities
your epic woman at night
to be shared (e.g. lifestyle benefits)
SO
Micro Influencer | SO | PR
HERO ENGAGEMENT
UGC Contest
 Cuộc thi ảnh & video

Sống Đậm Chất Đêm

Nhằm truyền tải thông điệp của chiến dịch, Samsung hợp tác cùng Kenh14 tổ chức cuộc
thi ảnh và video kêu gọi người trẻ ghi lại nhịp sống rực rỡ và chia sẻ câu chuyện ấn
tượng về màn đêm của chính họ.

Mỗi khung hình họ tham gia vào cuộc thi sẽ trở thành một phần trên
Bản Đồ Đêm Việt Nam.
Vai trò chính của Influencers
01
Truyền cảm
hứng
Influencers chính là những người thi
đầu tiên chia sẻ câu chuyện màn
đêm của bản thân
> Giới thiệu và kêu gọi fan tham gia
cuộc thi
> Làm mẫu định hướng nội dung
cho từng chủ đề cuộc thi
02
Truyền đạt tính
năng S22
Trải nghiệm và chứng thực:
> Công nghệ chụp đêm hàng đầu
của camera Mắt Thần Bóng Đêm
từ S22 Series qua những bức ảnh/
thước phim sống động và sắc nét
trong điều kiện thiếu sáng
> Khả năng sáng tạo đỉnh cao với sự
trở lại của S Pen quyền năng
 3 chủ đề chính xuyên suốt cuộc thi
Ăn Đậm Vị Đêm
(Night Street Food)
• Những món ăn đặc sắc của vùng
miền, quận, hay khu vực
• Món ăn đường phố / nhà hàng về
đêm
• Món chỉ bán về đêm: bánh mì dân tổ,
cơm tấm đêm, bánh cuốn đêm, phở
gánh đêm...
Ghi Đậm Sắc Đêm
(Night Sightseeing)
Những địa danh đặc biệt đẹp về
đêm: Phố cổ Hội An, Cầu rồng Đà
Nẵng, nóc hầm Thủ Thiêm, Cầu Thủ
Thiêm, City Garden, Chân cầu Nhật
Tân, Phố cổ Hà Nội, đường tàu trên
không, cảnh thành phố nhìn từ các
toà nhà,...
Phiêu Đậm Nhịp Đêm
(Nightlife Activities)
• Đạp xe, chạy, lặn đêm
• Chèo SUP hoàng hôn
• Leo núi neon trong nhà
• Bar / Pub
• Show nhạc, nhảy/ múa đương đại,
Gender Funk,...
• Cắm trại đêm, ngắm sao
• Góc làm việc của cú đêm
• Văn hoá đường phố về đêm
 Chủ Đề
Ăn Đậm Vị Đêm
Người ta nói “Không nên ăn sau 7 giờ tối”
Bạn nói “Đêm tới là lúc ăn cả thế giới”

Đam mê bất tận của bạn khi lê la khắp hàng quán đêm
không chỉ là thưởng thức những món ăn đêm đặc sắc, mà
còn chia sẻ chúng qua khung hình hay thước phim ấn
tượng nhất của mình .

Bên cạnh việc kích thích vị giác người xem với từng chi tiết
sống động của món ăn, hãy tái hiện khoảnh khắc “đậm vị
đêm” của bạn một cách chân thực và toàn vẹn nhất, bất kể
thông qua không gian đặc trưng của quán hay nhân vật
nào (bếp trưởng, phục vụ, thực khách, ...chính bạn)

Hãy để Galaxy S22 Series biến bữa ăn “đậm vị đêm” của bạn
thành “đại tiệc giác quan”, thách thức mọi điều kiện sáng.
 Chủ Đề
Ghi Đậm Sắc Đêm
Người ta nói “2h sáng, ngoài đường toàn bão tố”
Bạn nói “Đó là lúc gây bão với cảnh đêm đẹp bất ngờ”

Ngắm cảnh đêm với bạn là một cuộc phiêu lưu kỳ thú.

Thưởng ngoạn những con phố bỗng trở nên

rực rỡ đến lạ lúc mặt trời lặn,
hay ghé qua một tọa độ check-in cực hot để khám phá
một góc độ độc lạ chẳng mấy ai thấy vào lúc nửa đêm,…

Hãy là người đầu tiên tìm ra những phong cảnh “báu vật”
đó trên mỗi chặng đường đêm bạn qua với S22 Series.
 Chủ Đề
Phiêu Đậm Nhịp Đêm
Người ta nói “Đêm về cửa đóng then cài”
Bạn nói “Đó là lúc tôi mở ra một nhịp sống mới”

Mặt trời lặn không phải kết thúc một ngày,

mà là lúc bạn bắt đầu sống theo cách mình muốn.

Bạn phiêu trọn màn đêm với những nhịp sống rất riêng
và tuyệt vời nhất, bất kể điều đó phục vụ cho công việc,
đam mê hay khoảnh khắc thư giãn của chính bạn.

Ghi lại hoạt động về đêm ấn tượng của bạn thật trọn
vẹn, sắc nét đến từng chuyển động nhỏ qua ống kính
Mắt Thần Bóng Đêm, thể hiện một chất tôi rất lạ mà ít
người biết đến về bạn.
 Hero Activity Roll-out Flow
Launch Phase
Engage: Launch Engagement

TASK ● Engage and celebrate the night sides of the VNese Gen MZ with Rainbow
● Drive talkability & UCG to promote how Rainbow has pro-grade capabilities to capture such authentic & exciting night-side stories

KEY DATES

Night Side #WithGalaxy Rainbow

PR articles + K14 Social
contents
Drive traffic to content hub &
engagement for voting
“Sống Đậm Chất Đêm" Contest
by KOLs
“Sống Đậm Chất Đêm" Content (UCG)
Co-partner with Influencers & KOL
Hub Encourage participation into the
photographers to pick up the
Host engagement activities + video/photo contest joining via
campaign hashtag to together
vote to co-create the next epic their new Rainbow owners via
celebrate the night side of the VNese
micromentaries their own photos/videos content
Gen MZ via the power of Rainbow
made by Rainbow hosted on K14
Nightography & SPen

ACTIVITY
HIGHLIGHTS

SMC FBFP & IG

INFLUENCER
SO
PR & Kenh 14
MAIN
CHANNELS
Reactions, Share, UCG
TYPE OF
ENGAGEMENT
Show your night side with Rainbow
CTA OR Buy now!
END OF DOCUMENT.