Baguisa, Jake Ravin C.

BSA 1.1A
04 – Review 1
Instructions: In no more than three (3) sentences, determine the type of innovation
represented in each case.
1. eCitizen portal is an e-government initiative implemented by the Government of
Singapore. The portal won the acclaimed Stockholm Challenge Award in the year 2002.
The portal provided a one-stop shop for Singapore's citizens, enabling them to access
the information and services of various government departments quickly and easily. It
revolutionized how government-to-citizen (G2C) and government-to-business (G2B)
interaction took place.
This is a disruptive type of innovation because they revolutionized the method itself how
citizens settle their payments. Before they have to conduct face to face operations in order to
process their transactions. Due to their innovation payments and important transactions can be
done with ease and utmost consistency resulting to saving time and also transportation costs.
2. The US-based PepsiCo is one of the world’s leading beverage and snacks food
companies in New York. In its 2002 annual report, the company claimed to have the
largest share in the US beverage markets. Analysts felt that PepsiCo's efficient
distribution and logistics management operations were one of the main reasons for its
massive growth over the decades and its leadership status in almost all its business
segments. Depending on the product involved, PepsiCo chose between various standard
distribution methods, such as the Direct Store Delivery System, the broker warehouse
system, the vending and foods service system, and the pre-sell method.
This is a process type of innovation; PepsiCo became a revolutionary company thru their
business method and strategy. Their distribution and marketing method differs each
product in order to have the maximum efficiency possible. Thru their genius strategy they
were able to dominate the US beverage market generating the most revenue per annum
making them the largest beverage and food company in the US.